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Just Women’s Sports raises $3.5 Million In Seed Funding

JWS | Women's Sport Coverage

Investors include Will Ventures, Thirty Five Ventures, Drive by DraftKings, and Women’s Sports Superstars Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale

May 10, 2021 – Just Women’s Sports, the fastest growing media platform for women’s sports, today announced it has raised $3.5 million in seed funding, capitalizing on an explosion of interest and investment in women’s sports. The round was led by Will Ventures with participation from Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Drive by DraftKings, OVO Fund, Supernode Global as well as an all-star roster of women’s sports superstars including Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale. Launched in 2020 by CEO and Founder Haley Rosen, Just Women’s Sports provides news and analysis of women’s sports through exclusive interviews, podcasts, videos and other media content, and has quickly grown a passionate audience of fans, followers and listeners.

“The audience for women’s sports is both massive and growing, despite a lack of investment in consistent, high-quality coverage,” said Rosen. “For women’s sports to take the next step, the games have to be more accessible and there also needs to be more content around the games, including news, highlights, analysis, and storytelling. Even when they can find a game to watch, fans of women’s sports are too often left wondering who they’re watching and what’s at stake. Just Women’s Sports is here to change that.”

In addition to a significant investment, Thirty Five Ventures will utilize its network and resources to help grow Just Women’s Sports, including amplification across its Boardroom media network.  Rosen will also be a featured guest on Boardroom’s “Out of Office” podcast with Rich Kleiman and Kevin Durant.

“In order to grow women’s sports, fans need to see how great the games are, and they shouldn’t have to look hard to do that,” said Thirty Five Ventures co-founder and two-time NBA champion Kevin Durant. “Just Women’s Sports is creating a much-needed platform centered around game and player highlights and analysis that shows fans exactly how good these players are and why they’re worth watching.”

“We’re excited about this investment in Just Women’s Sports not only because we recognize the huge opportunity for growth in the space, but because Haley is exactly the kind of founder we want to be in business with,” added Rich Kleiman. “She uniquely understands what’s missing in the conversations around women’s sports, and she’s also building her business with incredible knowledge and foresight.”

In addition to its Just Women’s Sports podcast hosted by USWNT star Kelley O’Hara, Just Women’s Sports recently launched Snacks, a podcast co-hosted by USWNT stars Sam Mewis and Lynn Williams, Off the Ball featuring Olympian and NWSL star Ali Riley, and The Soccer Show, a first-of-its-kind digital weekly highlights-driven show covering the FA Women’s Super League (FA WSL) through an exclusive premium content partnership with Ata Football. In addition, beginning May 27, Just Women’s Sports will feature Tea with A & Phee, the popular podcast hosted by 2020 WNBA MVP A’ja Wilson and 2019 WNBA Rookie of the Year Napheesa Collier.

“It’s hard to believe that the founders of ESPN struggled to convince investors that a 24/7 sports network was a major opportunity. We expect to look back at the opportunity in women’s sports and feel the same way,” said Brian Reilly, Co-Founder and Managing Partner at Will Ventures. “There’s nearly a 50/50 gender split when it comes to sports participation, but only ~4% of coverage is dedicated to women’s sports. That gap represents a venture-scale opportunity, and we’re confident that Just Women’s Sports is uniquely positioned to seize it.”

“I’m so excited for what Haley is building with Just Women’s Sports. I believe in her and her vision for this company and platform,” said WNBA champion and two-time WNBA MVP Elena Delle Donne. “We know fans of women’s sports are an underserved audience, and there’s a huge opportunity for growth. The fact that this is the first female-led media company that is fully VC funded is amazing. I’m beyond thrilled to be part of what they’re doing.”

“Despite growing conversations and interest in women’s sports, media coverage is still lagging way behind, which leaves a massively undervalued and untapped industry ripe for growth, support and opportunity,” said Meredith McPherron, Drive by DraftKings CEO and Managing Partner. “Just Women’s Sports has taken an early leadership role in promoting equality in sports and bringing visibility to the exciting success and stories behind exceptional female athletes. We’re so pleased to have them join our portfolio.”

This funding will enable Just Women’s Sports to expand its production of high-quality content featuring the biggest stars in women’s sports, as well as continue building out its executive team, production and editorial staff. Recent hires have included former Google and Uber Eats exec Ali Braverman as Head of Revenue, former ESPN producer Ashley Braband as Head of Content and Production, and former The Athletic editor Hannah Withiam as Managing Editor.

MEDIA CONTACTS

Just Women’s Sports: Jeff Heckelman, 631-312-7327, [email protected]

Will Ventures: Kirby Porter, [email protected]

Thirty Five Ventures: Jessica Sciacchitano, [email protected]

About Just Women’s Sports Inc.

Established in 2020, Just Women’s Sports Inc. is a digital-first consumer media brand 100% dedicated to covering women’s sports. Through daily content including podcasts, newsletters, online content and social media, Just Women’s Sports brings you everything you need to see and know in the world of women’s sports. Find Just Women’s Sports online, subscribe to our newsletter, and follow us on InstagramTikTokTwitter and YouTube.

Football Manager Adds Women’s Teams to FM26 Video Game Release

A graphic from video game Football Manager depicts a match in progress.
Approximately 40,000 players from 14 women's soccer leagues will feature in the popular video game's latest FM26 release. (Football Manager)

Football Manager is expanding its virtual horizons, with the popular soccer video game's latest release — FM26 — featuring women's teams for the first time in history.

The FM26 lineup spans some 40,000 players across 14 leagues, including the NWSL, the UK's WSL and WSL2, Germany's Frauen-Bundesliga, Italy's Serie A, and Japan's WE League as well as the UEFA Women's Champions League.

Football Manager's new women's soccer offering follows similar moves from other video game entities, with EA Sports also expanding its integration of women's teams and players across its NHL, FC, and NBA2K games in recent years.

Launched in 2004 by British developer Sports Interactive and gaming giant Sega, Football Manager puts users in the driver's seat of their favorite teams, navigating club finances, player transfers, tactics, and even training plans in the hunt for success.

To mimic the manager role most realistically, FM amasses extensive data on players and clubs — with that information bank now so deep on the men's side that clubs have employed it for scouting purposes for over 10 years.

The road to launching a similarly real-world women's game required similar stat-gathering, a project which began in 2021.

"An army of people from the women's game helped us, who wanted us to ensure that women's football was properly represented," said Sports Interactive studio director Miles Jacobson.

Football Manager also recreated their motion capture models using former WSL and WSL2 professional players, twins Mollie and Rosie Kmita, to accurately portray women's movement and body structure in FM26.

"Growing up, I would never have imagined playing Football Manager because it wasn't a space for us," Mollie told BBC Sport. "I think we're about to engage a whole new audience and I'm excited to see how this community continues to grow."

How to play Football Manager 26

FM26 is currently available for download across multiple gaming platforms.

USA vs. Canada Rivalry Series Hits the Ice in Sneak Peek of 2026 Olympic Hockey

USA hockey star Hilary Knight chases Canada forward Emily Clark across the ice during the 2024 IIHF Women's World Championship final.
The world's two top women's hockey nations — the USA and Canada — will play each other four times before the end of the year. (Troy Parla/Getty Images)

With the 2026 Winter Olympics only a few months away, hockey giants Canada and the USA are hitting the ice, tuning up for February's global showdown with the pair's annual Rivalry Series.

The four-game slate kicks off in Cleveland, Ohio, on Thursday before the titans clash again in Buffalo, New York, on Saturday, with the 2025 Rivalry Series finishing up with two games in Edmonton, Alberta, next month.

This sixth edition of the series will serve as both teams' final international face-offs before heading to Milan, Italy, where five-time Olympic champions Canada will aim to repeat their 2022 gold-medal run while the two-time winning US will hunt a return to the top of the podium.

No other nation has ever won Olympic gold in the seven editions of the women's hockey competition.

The last time the pair met was in April's IIHF World Championship final, in which the US topped Canada 4-3 to lift the 2025 trophy — though Canada holds the all-time head-to-head advantage with a 106-82 record.

Four-time Olympian Hilary Knight and three-time Olympian Kendall Coyne Schofield headline Team USA's Rivalry Series squad, backed by 11 additional US Olympians.

Longtime Canada captain Marie-Philip Poulin leads her side, alongside 20 of her fellow 2025 IIHF Worlds silver medalists.

How to watch the 2025 Canada vs. USA Rivalry Series

The puck drops on the four-game docket in Cleveland at 7 PM ET on Thursday before the teams take the ice in Buffalo at 6 PM ET on Saturday.

Both games will air live on the NHL Network.

UCLA Leans on Star Lauren Betts as 2025/26 NCAA Basketball Season Tips Off

UCLA basketball center Lauren Betts yells in triumph after a play during a 2025 Elite Eight game.
Senior center Lauren Betts will be key in the 2025/26 NCAA season success of UCLA. (Tyler McFarland/NCAA Photos via Getty Images)

After crashing out of their first-ever Final Four last season, No. 3 UCLA enters their 2025/26 campaign with heightened promise and added depth as the new-look Bruins take aim at another deep NCAA basketball tournament run.

"This is probably the most complete team I've ever coached, and I think if we can stay healthy and stay focused, we're going to have big things ahead," head coach Cori Close told JWS ahead of this week's season tip-off.

"We have an abundance of opportunities to invest in each other," she continued. "We have an abundance of ways in which we can improve week by week, and we're going to stay focused on those."

The Bruins' success could hinge on next year's projected No. 1 WNBA draft pick Lauren Betts, though Close indicated that teamwork would be key to unlocking the senior center's full potential.

"We both agreed she needs to have less minutes than in the past, and honestly, maybe even less shots, but more efficiency," said Close. "Everybody wins that way, including Lauren."

Recent transfers like former Utah forward Gianna Kneepkins and ex-Washington State guard Charlisse Leger-Walker should balance the 2025/26 UCLA basketball lineup alongside top freshman recruit — and Betts's little sister — Sienna.

How to watch UCLA basketball this week

While forward Sienna's NCAA debut has been postponed due to a lower leg injury, UCLA fans can catch the elder Betts and the rest of the No. 3 Bruins in action against unranked UC Santa Barbara at 2:30 PM ET on Thursday, streaming live on B1G+.

Unrivaled 3×3 Drops 2026 Team Rosters Ahead of January Tip-Off

Lunar Owls forward Napheesa Collier dribbles the ball during a 2025 Unrivaled game.
Minnesota Lynx star and Unrivaled co-founder Napheesa Collier will be returning to the Lunar Owls in 2026. (Carmen Mandato/Getty Images)

Unrivaled 3×3 Basketball is gearing up for its 2026 return to the court, dropping all six-player team rosters plus a six-athlete development pool ahead of its expanded eight-squad second season on Wednesday.

Reigning WNBA Rookie of the Year Paige Bueckers was the distribution draft's first pick, with the Dallas Wings star joining expansion side Breeze BC under recently dismissed Seattle Storm head coach Noelle Quinn.

Indiana Fever guard Kelsey Mitchell went second, set to lead fellow expansion team Hive BC under head coach Rena Wakama.

Not every Unrivaled lineup saw significant changes, however, with reigning champion Rose BC returning four of their six original players while all inaugural teams opted to protect at least one top performer.

Napheesa Collier and Skylar Diggins are back on the Lunar Owls, Kahleah Copper and Chelsea Gray remained with Rose BC, and Alyssa Thomas and Jackie Young will encore for the Laces while the Vinyl protected Dearica Hamby and Rhyne Howard.

Even non-playoff teams held onto key talent, with Satou Sabally returning to the Phantom and Breanna Stewart staying with the Mist.

A trio of 2025 WNBA rookies also headline Unrivaled's new development group, with Chicago Sky guard Hailey Van Lith, Indiana Fever forward Makayla Timpson, and Dallas Wings guard Aziaha James part of the six-player group that will fill in across the league to offset any injuries during the season.

How to buy 2026 Unrivaled player jerseys

While Bueckers's Breeze BC replica jersey sold out just minutes after Wednesday's roster reveal and subsequent merchandise drop, fans can gear up for the 2026 Unrivaled season by snagging other player's jerseys from the Unrivaled shop.

The 2026 Unrivaled team rosters

Breeze BC:

  • Cameron Brink
  • Paige Bueckers
  • Rickea Jackson
  • Dominique Malonga
  • Kate Martin
  • Aari McDonald

Lunar Owls BC:

  • Rebecca Allen
  • Rachel Banham
  • Napheesa Collier
  • Skylar Diggins
  • Aaliyah Edwards
  • Marina Mabrey

Rose BC:

  • Shakira Austin
  • Kahleah Copper
  • Chelsea Gray
  • Lexie Hull
  • Azurá Stevens
  • Sug Sutton

Hive BC:

  • Monique Billings
  • Sonia Citron
  • Natisha Hiedeman
  • Ezi Magbegor
  • Kelsey Mitchell
  • Saniya Rivers

Mist BC:

  • Veronica Burton
  • Allisha Gray
  • Arike Ogunbowale
  • Alanna Smith
  • Breanna Stewart
  • Li Yueru

Vinyl BC:

  • Rae Burrell
  • Brittney Griner
  • Dearica Hamby
  • Rhyne Howard
  • Erica Wheeler
  • Courtney Williams

Laces BC:

  • Jordin Canada
  • Naz Hillmon
  • Maddy Siegrist
  • Brittney Sykes
  • Alyssa Thomas
  • Jackie Young

Phantom BC:

  • Aliyah Boston
  • Natasha Cloud
  • Dana Evans
  • Kiki Iriafen
  • Kelsey Plum
  • Satou Sabally

Development Pool:

  • Laeticia Amihere
  • Emily Engstler
  • Aziaha James
  • Haley Jones
  • Makayla Timpson
  • Hailey Van Lith