The Metropolitan Riveters are ushering in a new era of representation in the sport, with the Premier Hockey Federation team debuting their Black Rosie jerseys.
The imagery on the front of the team’s hockey jersey originally featured a white ‘Rosie the Riveter’ but was swapped out with a new design that features a Black woman at the center of the Riveters’ crest.
The @Riveters changed their "Rosie" mascot image from one of a white woman to a woman of color, as part of the @PHF's ongoing diversity campaign and to close out #BlackHistoryMonth pic.twitter.com/xKI43avmLQ
— Sports Business Journal (@sbjsbd) February 25, 2022
“Black Rosie represents more melanated people and their stories in all spaces, especially hockey,” Metropolitan Riveters Director of Brand Strategy Jasmine Baker tells The Hockey News.
The new jersey, designed by Jordan Dabney, will be worn by the Riveters during the team’s Saturday matchup against the Toronto Six. The proceeds from the Black Rosie jersey will benefit Black Girl Hockey Club, an organization with a mission to support and uplift Black women in hockey.
“Representation and equity in sports is how we move the game of hockey forward and the Riveters are showing the rest of the hockey world that investing in Black women is a great way to uplift the game,” Black Girl Hockey Club founder Renee Hess tells The Hockey News.