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Naomi Osaka emphasizes fashion diversity in VS Collective partnership

(Photo by Michael Loccisano/Getty Images)

Naomi Osaka continues to expand her fashion footprint, recently announcing that she has joined the Victoria’s Secret VS Collective.

The VS Collective is an initiative that helps women from diverse backgrounds share their stories through collaborations, business partnerships and cause-related campaigns. Through the partnership, Osaka joins athletes like Megan Rapinoe and Eileen Gu.

“After learning and understanding about VS’s vision for the Collective, I was inspired to join these amazing women,” Osaka told WWD. “I remember going into [Victoria’s Secret] stores when I was a kid and wondering why none of the women on the wall looked like me. Now, as a collective, we can inspire the next generation from all different backgrounds, cultures and sizes. That represents such progress to me.”

Of her collaborations, Osaka has focused heavily on fashion. The tennis star has worked with Louis Vuitton, Nike, Frankies Bikinis, Levi’s Shiseido and a collection of handbags with Scottish brand Strathberry. Back in July, she graced the cover of Sports Illustrated’s swimsuit issue.

More recently, the four-time Grand Slam winner launched her own skin care line, Kinlò.

“When thinking about the VS Collective and our ever-growing group of advocates, Naomi was a natural choice,” said Janie Schaffer, chief design officer of Victoria’s Secret. “She exudes such a positive energy and continues to inspire women across the globe with her courage, determination and honesty. We are honored to be partnering with Naomi to help drive positive change.”

As part of the Collective, Osaka was featured as a guest on Victoria’s Secret’s new podcast, “VS Voices.” In the latest episode, Osaka talks about her role with VS Collective, the importance of preserving her mental health, her interest in fashion and more.

“I enjoy [the fashion collaborations],” Osaka said on the podcast. “Because I feel, like, I grew up playing tennis and there are so many fields that I don’t have that much knowledge of and it’s just interesting to be able to interact with everyone [in retail and beauty] who is, like, at the top of their field.”