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NCAA Tournament sells out its ad slots for all 67 games

South Carolina's Aliyah Boston celebrates the Gamecocks' 2022 title. (C. Morgan Engel/NCAA Photos via Getty Images)

The NCAA Tournament has sold out its advertising slots across all 67 games, ESPN announced Tuesday.

ESPN will broadcast every game of March Madness, and it has sold out all of its in-game sponsorship opportunities. The 68-team women’s basketball tournament has 15 broadcast sponsors and almost 100 advertisers, including Aflac, Under Armour and Great Clips.

“Inclusive sports storytelling is a business imperative for Disney. As the exclusive broadcaster of the NCAA Division I women’s basketball championship, we always look forward to connecting brands with one of the most exciting collegiate athletic events of the year,” Disney vice president Theresa Palmieri said. “We are thrilled to see our sponsors and advertisers lean into our continued commitment to women’s sports and have flocked to these offerings.”

Also returning is “The Bird & Taurasi Show,” presented by AT&T, for the Final Four and national championship game. This year’s Final Four will air on ESPN, while the championship will air on ABC for the first time.

Regular-season games averaged 199,999 viewers across ESPN networks, making it the most-viewed regular season in almost 10 years. This season’s 2 billion minutes of viewership overall marked a 35% increase over last season.