Nike released its full collection of kits Monday for the 2023 Women’s World Cup in Australia and New Zealand this summer, including the home and away designs for the U.S. women’s national team.
The USWNT home kit will be anchored by a white jersey with scattered blue dots, similar to a paint splatter pattern. USWNT players “wanted an unexpected take on their tradition of wearing white at home,” Nike said in a release alongside the kit unveiling.
The @USWNT FIFA World Cup kits are here. 👀 pic.twitter.com/b2axNKdQFx— Just Women’s Sports (@justwsports) April 3, 2023
The @USWNT FIFA World Cup kits are here. 👀 pic.twitter.com/b2axNKdQFx
The design draws inspiration from the abstract expressionism movement in the art world, which, according to Nike, “started in the 1940s in New York and shifted the art epicenter from Europe to the U.S., similar to what the USA team has done for women’s soccer.”
Each player will have a unique dot pattern thanks to the method used to create the design, “highlighting the energy of the women’s national team — though different, they are united.”
This jersey marks just the second time in the last 11 years that the USWNT has worn a print as part of its home kit.
The away kit meanwhile, is almost entirely blue with red accents, such as the team’s stars and stripes on the sleeve cuff. The crest is colored in all red, and the socks feature a striking print in two different tones of blue.
On the pride mark inside each jersey are the numbers 91, 99, 15 and 19, in honor of the USWNT’s four World Cup wins. The team will go for its third in a row and fifth overall this summer.
The designs for the USWNT and for all national teams began “by listening to the voice of each athlete,” Nike said in its release. Nike also created the kits for World Cup co-hosts Australia and New Zealand and 10 other national teams.
“The new home kit design – featuring distinct, non-repeating dot patterns – reflects the distinct players who form Team USA and their vast, multigenerational and multicultural fan base,” according to Nike.
Also featured in the kit design for each national team are Nike’s new period protection shorts, announced last week.