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NWSL Challenge Cup takeaways: Rethinking the format in 2024

Captain Denise O’Sullivan and the North Carolina Courage raise the 2023 NWSL Challenge Cup trophy. (Bob Donnan/USA TODAY Sports)

After the final whistle blew in North Carolina’s 2-0 Challenge Cup final victory over Racing Louisville on Saturday, the collective energy held both jubilation and relief. The Challenge Cup is a recent staple of the NWSL calendar, an in-season competition that has uplifted and strained the boundaries of what a domestic competition can look like in the U.S.

With changes to the Challenge Cup possibly on the horizon in 2024, let’s take a look at what the 2023 competition meant not just for its winner, but also the NWSL as a whole.

North Carolina is going to be just fine

With record prize money on the line, sometimes the main takeaway from a Cup competition begins and ends with the winner. This year, the Courage took the crown, adding a second-straight Challenge Cup title to their long list of NWSL championship wins and earning a payout from the $1 million prize pool. The win can serve as a galvanizing force for a talented squad firmly in the mix for a playoff spot, currently in third place in the regular season standings.

The Courage’s past success rightfully looms large over everything the current team does. What head coach Sean Nahas has managed to accomplish in a relatively short amount of time is to mold a group that plays with the same core, on-field values as the titans of 2017-19, while letting his current roster be themselves.

Brazil superstar Kerolin was her typical excellent self on Saturday, but the young players around her are the foundation of what North Carolina hopes will turn into many trophies in the future. It’s no secret the Courage have lost an immense amount of talent through requested trades and free agency in recent years, but their acquisitions have quietly come together to form a balanced group ready to prove itself. Brianna Pinto’s game-winner in the team’s Challenge Cup semifinal gave the team a necessary boost, and 19-year-old midfielder Manaka Matsukubo enjoyed her star moment with a brilliant strike to seal the victory in the final and win MVP.

In 2022, the tolls of North Carolina’s Challenge Cup victory early in the regular season appeared to haunt them as they fell out of playoff contention. This year, it could be the force that propels them to new heights.

A change in format is probably necessary

There have been reports that 2023 was the final iteration of the Challenge Cup in its current format, and issues during the knockout rounds highlighted why the NWSL is likely rethinking the future of the competition. Originally created to replace a COVID-19 pandemic-disrupted regular season in 2020, and then to mitigate regular season risks in 2021, the Cup has been an awkward fit the last two years.

Managers across the league have bemoaned the strain on their limited squad depth when adding games to the schedule. Though a more balanced approach to mid-week games softened the blow in 2023, a number of clubs seemed to prioritize simple rotation over going far in the Challenge Cup. It’s hard to fault managers for favoring the prizes of the regular season, but those decisions did produce an element of viewership fatigue.

That fatigue extended to players themselves, as travel and TV issues pervaded what was supposed to be the crowning week for the Cup. A 12:30 ET broadcast slot on CBS strained the concept of the top seed hosting the final — OL Reign forward Bethany Balcer noted on social media that if the West Coast club had taken the top spot, they would have been forced to travel cross-country on short rest anyway. The Courage, who did end up hosting the final, then dealt with a short turnaround to drum up local support for an extra game put on the schedule at the last minute.

As fate would have it, the Challenge Cup never made it all the way through its network TV time slot, with a weather delay pushing the match to digital streaming services. The NWSL should realistically look for more programming than a one 22-game season, but as it negotiates new broadcasting deals, this competitive sacrifice at the hands of short-term TV goals would be better left in the past.

The Challenge Cup also has its uses

Despite lingering logistical problems, the Challenge Cup did showcase its value during a major tournament year. The NWSL took just two match weekends off during the World Cup, but the Cup allowed them to avoid regular season matches from July 10 to Aug. 17, meaning that international stars missed far fewer season games than in previous cycles.

The flexibility provided by the Challenge Cup has brought about one of the closest Shield and playoff races in history. Instead of teams being punished for losing their stars during the World Cup, they got to welcome those players back with the league table mostly intact. That approach preserves the integrity of the competition and keeps top players who don’t want to miss their national team camps or club games happy.

The Challenge Cup also provides an NWSL-sanctioned opportunity to win another trophy, which should be prioritized even if the format of the tournament changes in the future. Players often talk about domestic or regional competitions as a draw of playing in Europe, and the NWSL will need to continue to keep pace with their international counterparts. Opening a Cup up to lower-tier club teams in the U.S., or even expanding to other regions in the Western Hemisphere (particularly Liga MX Femenil), would help add prestige to trophy opportunities outside of the NWSL Shield and championship title.

The NWSL doesn’t have the ability to create a Champions League on its own: Concacaf would have to help make that a reality. But they can look to create competitive variety for fans to enjoy and cater to advantages elsewhere. Racing Louisville’s run to the Cup final is one that clubs should be trying to emulate, rather than shy away from.

Claire Watkins is a Staff Writer at Just Women’s Sports. Follow her on Twitter @ScoutRipley.

Gotham FC Signs Record-Breaking Sponsorship Deal with Dove

Emily Sonnett shows off the new Dove sponsorship above her last name on her Gotham jersey.
Dove's partnership with Gotham is the brand's first major investment in a women's sports team. (Gotham FC)

Gotham and Dove are teaming up, with the 2023 NWSL champs signing a record-setting multi-year kit partnership with the beauty brand on Thursday.

As Dove's first major investment in a women's sports team, the move also ranks as the highest-ever back-of-jersey sponsorship deal in NWSL history.

While Gotham did not provide specific numbers, the contract surpasses Bay FC's then-record $500,000 deal with private equity giant Sixth Street.

Dove joins Gotham in fight to keep girls in sports

The partnership is a part of Gotham's "Keep Her in the Game" initiative, a community effort launched last August to help adolescent girls stay in sports. Dove will serve as the program's presenting sponsor.

"Dove is the ultimate leader in female strength and empowerment, and we could not be prouder to partner with the brand in a number of impactful ways," Gotham FC chief business officer Ryan Dillon said in the team's release. "We are excited to team up with Dove to create key pathways for young female athletes to stay in sports, develop confidence, and become strong future leaders."

"The partnership is taking effect at a crucial time when supporting girls in sports has never been more important."

With girls twice as likely as boys to abandon sports by age 14, "Keep Her in the Game" aims to bolster young athletes' resilience and amplify the joy and connection that happens on and off the playing field.

After impacting 30 local New Jersey and New York youth clubs and more than 500 players in 2024, the initiative is aiming to double its reach in 2025. It will also pass the proverbial mic to the young athletes themselves by creating a Youth Leadership Council.

"The data is clear: Sports build confidence, leadership skills and resilience in young women, benefiting them for years to come," stated Laura DiMiceli, the head of personal care sports marketing for Dove's parent company, Unilever North America. "Dove is committed to supporting 'Keep Her in the Game' as part of our overall mission to help young girls pursue sports and keep playing the games they love."

Unrivaled to Crown First-Ever 1v1 Tournament Champion

Lunar Owls forward Napheesa Collier dribbles the ball during an Unrivaled game.
Napheesa Collier is one of four Unrivaled players competing for the 1v1 tournament's $200,000 prize. (Carmen Mandato/Getty Images)

Unrivaled 3×3 Basketball will crown its first-ever 1v1 tournament champion on Friday night, when all four semifinalists take the court with a $200,000 grand prize on the line.

Vinyl guard Arike Ogunbowale will kick off the semis against Mist forward Aaliyah Edwards, before Unrivaled co-founder and Lunar Owls forward Napheesa Collier faces Rose forward Azurá Stevens. The victors will immediately advance to the night's best-of-three final series.

Notably, Friday's set puts alma mater pride on center court. A trio of UConn alums in Collier, Stevens, and Edwards will all clock in, while Ogunbowale reps Notre Dame — one of just three teams to beat the Huskies this NCAA season.

Along with those priceless bragging rights, the semifinalists are battling for a six-figure payday, though none will leave empty-handed. Each are guaranteed at least $25,000, with $50,000 on deck for the tournament's runner-up.

The players' Unrivaled teammates will also be watching with interest, as the winner's entire 3×3 team will snag $10,000 each.

Though 1v1 can feel like a schoolyard version of basketball, with this much money involved, expect the competition to rise miles above playground tussles.

Rose BC's Angel Reese defends Mist forward Aaliyah Edwards during an Unrivaled game.
Aaliyah Edwards is one of three UConn alums in the Unrivaled 1v1 semifinals. (Rich Storry/Getty Images)

Endurance could decide Unrivaled 1v1 tournament champion

Friday's format is in part a test of stamina, as players stare down a grueling schedule where the eventual winner must play either three or four 1v1 games in a single night.

To that end, Collier's elite conditioning could make her the favorite, if she can outlast Stevens in the pair's semifinal.

"Her motor is unmatched," Stevens said of Collier's endurance, a key factor in her success so far. "I try to conserve some energy in between possessions, especially when the games get really tiring."

Motors aside, Friday's title will boil down to fundamentals — and which athlete best leverages their personal skillset.

"I have to use my size and stick to my strengths," said Edwards. "It’s about imposing my will and getting the job done."

How to watch the Unrivaled 1v1 tournament finals

The inaugural Unrivaled 1v1 tournament concludes on Friday. Live coverage begins at 7:30 PM ET on TNT.

USC Beats UCLA as JuJu Watkins Ends Bruins’ Undefeated NCAA Season

USC's JuJu Watkins drives to the basket between UCLA's Janiah Barker and Elina Aarnisalo.
Watkins scored 38 points to hand UCLA their first loss of the season. (Robert Hanashiro/Imagn Images)

The last perfect DI basketball season has officially fallen, as USC phenom JuJu Watkins put up a historic performance to lead the No. 6 Trojans to a 71-60 win over then-undefeated No. 1 UCLA on Thursday.

Watkins finished the night with 38 points, 11 rebounds, five assists, and eight blocks, becoming the first DI player to register an overall stat-line so robust in 20 years.

"It took everything. It's been a rough couple weeks for me," Watkins said after the game, referencing uncharacteristic performances leading up to Thursday's rivalry matchup. "To be able to kind of snap back into it and get into my rhythm here at Galen versus UCLA, it's really all I could ask for."

"I'm really just like a kid out there and living out my dream."

Throughout the back-and-forth battle, Watkins's consistency made all the difference. She scored every one of USC's 14 second-quarter points, and helped lead a monster fourth quarter in which the Trojans slammed the door by outscoring the Bruins 24-8.

"I didn't teach JuJu any of that," commented USC head coach Lindsay Gottlieb after the game. "[I] just try to put her in situations to be her best self, and she does most of that work. What I was so impressed with tonight, obviously, was just the mentality she came out with."

With the marquee win, USC now sits firmly atop the Big Ten. That said, UCLA will have a chance to avenge the loss in the pair's March 1st rematch, when that final regular-season game could decide the conference title.

Until then, the Trojans will be riding high on their Thursday night dominance.

"We'll never forget this night," Gottlieb said. "It's as good as anything I've ever seen."

UConn star Paige Bueckers dribbles the ball during a game.
UConn takes on South Carolina on Sunday. (Johnnie Izquierdo/Getty Images)

How to watch Top 10 NCAA basketball this weekend

With no undefeated teams left in DI basketball, Watkins's performance has put the field on notice to not make any assumptions about who might end up on top.

While Sunday will see USC roll against unranked Washington and UCLA try to bounce back against No. 22 Michigan State, the NCAA slate will also serve up two huge Top 10 matchups.

First, No. 7 UConn will take their final major regular-season test when they visit No. 4 South Carolina at 1 PM ET, when Paige Bueckers and the Huskies will aim to pull off a similarly impressive USC-inspired upset.

Then at 3 PM ET, No. 5 LSU heads to No. 3 Texas, where the Tigers will hunt their first win over the Longhorns in more than 22 years.

Both elite meetings are set to air live on ABC.

Pro Women’s Lacrosse League Debuts at WLL Championship Series

A promotional graphic for the WLL Championship Series.
The WLL played its first-ever pro games at this week's Lexus Championship Series. (ESPN)

The brand-new professional Women's Lacrosse League (WLL) made its official debut this week just outside of Washington, DC, where its first-ever game saw the New York Charging take down the Maryland Charm 14-13 in the WLL Championship Series.

After the inaugural Tuesday result, the action continued on Wednesday, when the California Palms opened their WLL account by getting the better of the Boston Guard in a tight 16-15 matchup.

Founded and run by the Premier Lacrosse League, the WLL fosters top-level competition as the sport gears up for its 2028 Olympic return.

The four-team WLL Championship Series follows an Olympic-style "sixes" format. Unlike traditional lacrosse, which uses a larger pitch and 10 athletes per team, sixes employs a condensed field with six players per side.

In the Championship Series, teams are first competing in three round-robin games to determine semifinal seedings. The tournament will culminate with the knockout semifinal and final rounds on Sunday and Monday, respectively.

Team USA lacrosse star Charlotte North gestures during a 2022 World Championship game.
Team USA star Charlotte North competes for the WLL's Boston Guard. (Ryan Hunt/Getty Images)

WLL looks to level up lacrosse ahead of 2028 Olympics

Despite the competition's quick turnaround, the WLL represents a growing professionalization movement in women's lacrosse — with all involved betting big on the sport's Olympic success in LA.

When lacrosse steps back onto the Olympic stage in 2028, it will have been 80 years since its last 1948 outing — and even then, it was merely a demonstration event. The last time the sport earned medals was in 1908.

Furthermore, the sport's entire Olympic history rests in the men's game — 2028 will see women take the Olympic lacrosse pitch for the first time ever.

"We are honored to be a part of the WLL, and we couldn't be more excited to bring this game to the fans in new ways than ever before," said Boston Guard star Charlotte North in a league statement.

"We firmly believe that this is the beginning of what will be a monumental movement in the game of professional women's lacrosse, and for female athletes around the globe.... It's our time."

Former Northwestern lacrosse star Izzy Scane shoots the ball during an NCAA game.
Izzy Scane, the NCAA DI lacrosse career scoring leader, plays for the New York Charging. (Greg Fiume/NCAA Photos via Getty Images)

How to watch the WLL Championship Series

The tournament's round-robin play continues with the Maryland Charm facing off against the Boston guard at 9 PM ET on Thursday, before the California Palms contend with the New York Charging at 6 PM ET on Friday.

All WLL Championship Series games will stream live on ESPN+, with Sunday's and Monday's knockout rounds airing live on ESPN2.

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