The NWSL is looking to sign a new Sunday night TV deal, according to a Sports Business Journal report published this week.
The league is targeting a two-year deal starting in 2026, with both new and existing TV partners interested in picking up additional NWSL games.

NWSL looks to build on multimillion dollar TV deal
The NWSL is currently two years into a four-year, $240 million TV partnership with ESPN, Prime, ION, and CBS Sports. However, the current contract doesn’t cover the entire schedule. And with league expansion planned for 2026, even more inventory is on the way.
SBJ notes that the market for this season’s lineup has been strong. In fact, all four media partners have already sold out all their 2025 advertising slots.
“You cannot find a place to spend right now,” IMG’s Hillary Mandel said at a recent Business of Soccer event hosted by SBJ. “We know what’s motivating interest is the fact that there’s no place to invest. That’s a phenomenal story in such a short period of time."

ESPN spotlighted for TV network-owned Sunday lineup
ESPN could be a prime candidate for a Sunday package, with the network set to move on from Sunday Night Baseball after the 2025 MLB season.
The NWSL has traditionally leaned into network-owned nights, with Prime airing Friday night matchups and ION running Saturday double-headers.
The NWSL’s most recent contract subsequently added serious value to the league. And the returns have networks coming back for more, setting up a potential bidding war and easing growing pains as new teams join the fold.