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OL Reign rebrand back to Seattle Reign pending sale

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Reign players celebrate after a 2023 quarterfinal win. (Steven Bisig/USA TODAY Sports)

Seattle Reign FC is back.

On Tuesday, OL Reign announced that it will return to the club’s original name, Seattle Reign FC, as well as the original crest. The move was announced on social media with a video and the Reign account writing that “the restoration has begun.”

The updated crest has a color palette differing from the original Seattle Reign logo, with gold replacing the original silver. The new shade of gold will be titled Seattle Reign Gold and symbolizes the club’s three NWSL Shields.

“Today is the start of a new chapter for our unique club, fans and community,” said Seattle Reign CEO Vincent Berthillot. “Bringing back the club’s original name and identity from the 2013 season as the club prepares to enter a new era is our way of honoring the history of this club while respecting the progress and success we’ve experienced firsthand.

“Seattle Reign FC was a founding club in this growing league, and our OGs, our supporters and our community have remained by our side from the very beginning to help pave the way for the future.”

The transformation back to Seattle Reign FC comes as the club inches closer to the completion of its sale. Despite being a popular logo, the Reign became OL Reign when purchased by OL Groupe in 2020.

There have been no updates on when a new owner could be announced, although the MLS’ Seattle Sounders are expected to be part of the new ownership group.

“When considering the opportunity in this moment to link our past to the future, there was no doubt about the connection this mark has to the legacy and identity of this storied club,” said Michelle Haines, who’s vice president of marketing and ticketing for the Reign. “Ultimately, this refreshed look is an embodiment of our roots in Seattle, honors the dedication of our fans, reflects the caliber of our players and aligns with our core values.”