PUMA announced Tuesday that it has expanded the “She Moves Us” campaign, bringing on numerous star athletes including WNBA stars Skylar Diggins-Smith and Breanna Stewart.
Previously, the two had been involved in a fashion collection with the brand designed by June Ambrose.
The campaign is inspired and will be led by pop-star Dua Lipa and focuses on celebrating women “who have moved sports forward to inspire other women around the world.” Included amongst the list of athletes are golfer Tisha Alyn and Arsenal forward and English national teamer Nikita Parris.
Olivia Amato, Ingrid Engen, Fridolina Rolfö, Patricia Marmona, Naomi Schiff and Isadora Pacheco are also involved in the campaign.
“To me, She Moves Us, it’s like a community,” said Diggins-Smith. “I see it as a platform to inspire, a platform to educate, to empower, encourage women, to uplift women, to celebrate women, to showcase women, and our lifestyle and how sports and culture and values intertwine into those things.”
Through the campaign, She Moves Us hopes to empower young girls and women through inspirational stories. Additionally, joint efforts will be made by PUMA and those involved to help impact young girls and women’s rights globally.
“Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men,” said Dua Lipa. “Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars.”