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Seattle GM Alisha Valavanis on the Storm’s title and the WNBA’s Future

Seattle Storm & Alisha Valavanis/ JWS
Seattle Storm & Alisha Valavanis/ JWS

Alisha Valavanis is the CEO and General Manager of the Seattle Storm of the WNBA. She spoke with Just Women’s Sports about a historic 2020 season, what it meant to win the title, and how she’s preparing for 2021. 

If you could sum up the 2020 season in a sentence, what would it be?

It’s been a really challenging 2020, so great to have something to celebrate.

How was life in the bubble as a GM? Were you living with the team? 

I was just there for a couple of weeks. I was in a separate tier from the players, but I went in for the playoffs. The players were there, as you know, for three months. So a lot of respect for the WNBA and the way they put this together. It was unbelievable. Obviously, the health and safety of the players was the top priority, as well as all those that were going to work inside the bubble and, I mean, what an accomplishment.

Heading into the off season, where some players may go overseas to play abroad, what are you seeing in terms of the new CBA and also COVID impacting decisions to play overseas?

You know, I think the players are really going to take a second here and kind of decide what makes the most sense. They have options, of course. Some overseas seasons are starting soon, and there’s also a number of players that will consider starting after the New Year. All of it is based on COVID and based on which country they are going to. For the Storm, we’re pivoting quickly to 2021. I’m already having conversations with our staff on what 2021 can look like, evaluating our path and the players and what we can get done here.

We’re one year in now with the new CBA and it’s been a real positive. These first couple of years are a little different, but over the next three years will start to see its impact on players’ decisions as they weigh out their opportunities to go overseas versus staying at home to rest. Increasing the cap certainly helped, and it will impact players’ thinking about what they want to do depending on where they are at in their career.

Are you seeing any exciting things happening in free agency? You have several unrestricted free agents this season.

Now is when we, as an organization, really start to have the conversations around both free agency and the draft, which are two critical pieces. We always look at those as we think about our plan for the upcoming season, and we’re in those conversations now. That’s really what the focus will be as our players enter free agency in the coming weeks. There’s a lot to look forward to. It’s never a dull moment. No vacation after the celebration. We did a virtual rally on Friday after the championship. Then a little bit of work on Saturday, Sunday off, and back at it Monday. Now we’re talking 2021.

Speaking of 2021, Commissioner Engelbert has said you may have to do another bubble. What are your thoughts on that?

You know, I think we’re all doing kind of a recap right now. By every measure, it was certainly a successful 2020 campaign inside the bubble, but in terms of what’s next, so much is based on where we are as a country and what continues to play out in terms of the COVID-19 crisis. We’re all certainly looking ahead and modeling a number of different scenarios until we have a little bit more clarity on what’s possible. I think we’ll continue to learn a lot from the NBA and how that plays out, but again, there’s just a ton of question marks, as I know there is across every industry and country.

Sue Bird has said she’s leaning toward coming back. What have you heard? 

We’re going to talk with Sue on her plans right now. She’s a legend and we’ll talk very soon about 2021. But right now I think she’s celebrating championship number four. Obviously, she leads this group and was just playing exceptional basketball this year.

The league came together this season and presented a united voice on very emotional, complicated issues of social justice. How do you think they were able to come together on such difficult topics?  

I think one thing that’s been really inspiring to watch is the players union and the players come together on their positioning around fighting for racial justice in this country. There was no question before the season started that there would a commitment from players and teams on and off the court to fight for racial justice in this country. It was inspiring to watch the players work towards that. I really can’t say enough about their unity and their commitment, and this is one example where you see the power behind the professional sports platform to really drive positive social change. I think our players are an inspiration, and it didn’t just start in 2020. I think they’re incredible role models to our youth, to little girls and little boys, and I think their fight and the collective WNBA’s fight for a more equitable world is really at the center of this entire push.

Moving forward, I’m sure there’s talks about keeping those messages front and center, is that happening already for the 2021 season?

Absolutely. I think as we went into the 2020 season, there was recognition that this was not a short game. This was a long game, and there was work to be done, and it wasn’t going to be just one campaign and one season. I think those conversations are absolutely underway at the league level with the players union. I know across the many franchises, we’re all looking at how do we build on what was started in the 2020 season, and then more broadly, some of the other things that have been front and center for this league in terms of gender equality as well — how do we continue to build towards both those goals?

The league’s television ratings this year were incredible. 68% improvement from the year before. What accounts for that in your eyes? 

I mean, we love to see it, and I think it was really great to have more visibility and more exposure on ESPN for fans across this country. We have 12 teams, and 12 unique markets, but we have WNBA fans all over this country and all over the globe, and I think access to those games is critical and really paramount in terms of continued engagement and interest and visibility for this league. So we were thrilled to see the number, and we hope to continue to build from there.

What needs to happen to keep that momentum?

We need to have continued exposure and visibility of these games and these incredible athletes and their stories. I think a major part of this is the media and getting continued investment from our critical partners, ESPN, ABC. And at local level, there are different local deals that are important to make as think about the long term and how we can continue to grow. Media exposure is a huge part of that. Additionally, corporate partnerships are at the center of the franchise model for the NBA, and so I think these two things in concert, the growth of corporate partnerships and media exposure, will lead to growth for the league.

How would you describe the current moment we’re in with women’s pro sports? What’s happening right now and what does the future look like?

I do think we are at a moment now where women’s sports really is taking off in this country and it’s exciting. It’s exciting to be a part of it. I think so much of this is about visibility and access to watching these sports, and also the opportunity to play, which has been a focus of so many professional women’s leagues in this country. They’re producing sports at the highest level while also creating opportunities for the next generation of girls. I do think there is a paradigm shift, and I think we’re going to watch women’s sports continue to grow in this country and hopefully be a critical part of the fabric of society.

I think that’s where we’re going. It’s one of the positives of 2020. It has been an unbelievably challenging year for so many. Sports brings us together. It gives us something to cheer for. It gives us a team to be a part of. And for us to win the championship, it was a really special disruption to what has been a very difficult 2020.

Gotham FC Signs Record-Breaking Sponsorship Deal with Dove

Emily Sonnett shows off the new Dove sponsorship above her last name on her Gotham jersey.
Dove's partnership with Gotham is the brand's first major investment in a women's sports team. (Gotham FC)

Gotham and Dove are teaming up, with the 2023 NWSL champs signing a record-setting multi-year kit partnership with the beauty brand on Thursday.

As Dove's first major investment in a women's sports team, the move also ranks as the highest-ever back-of-jersey sponsorship deal in NWSL history.

While Gotham did not provide specific numbers, the contract surpasses Bay FC's then-record $500,000 deal with private equity giant Sixth Street.

Dove joins Gotham in fight to keep girls in sports

The partnership is a part of Gotham's "Keep Her in the Game" initiative, a community effort launched last August to help adolescent girls stay in sports. Dove will serve as the program's presenting sponsor.

"Dove is the ultimate leader in female strength and empowerment, and we could not be prouder to partner with the brand in a number of impactful ways," Gotham FC chief business officer Ryan Dillon said in the team's release. "We are excited to team up with Dove to create key pathways for young female athletes to stay in sports, develop confidence, and become strong future leaders."

"The partnership is taking effect at a crucial time when supporting girls in sports has never been more important."

With girls twice as likely as boys to abandon sports by age 14, "Keep Her in the Game" aims to bolster young athletes' resilience and amplify the joy and connection that happens on and off the playing field.

After impacting 30 local New Jersey and New York youth clubs and more than 500 players in 2024, the initiative is aiming to double its reach in 2025. It will also pass the proverbial mic to the young athletes themselves by creating a Youth Leadership Council.

"The data is clear: Sports build confidence, leadership skills and resilience in young women, benefiting them for years to come," stated Laura DiMiceli, the head of personal care sports marketing for Dove's parent company, Unilever North America. "Dove is committed to supporting 'Keep Her in the Game' as part of our overall mission to help young girls pursue sports and keep playing the games they love."

Unrivaled to Crown First-Ever 1v1 Tournament Champion

Lunar Owls forward Napheesa Collier dribbles the ball during an Unrivaled game.
Napheesa Collier is one of four Unrivaled players competing for the 1v1 tournament's $200,000 prize. (Carmen Mandato/Getty Images)

Unrivaled 3×3 Basketball will crown its first-ever 1v1 tournament champion on Friday night, when all four semifinalists take the court with a $200,000 grand prize on the line.

Vinyl guard Arike Ogunbowale will kick off the semis against Mist forward Aaliyah Edwards, before Unrivaled co-founder and Lunar Owls forward Napheesa Collier faces Rose forward Azurá Stevens. The victors will immediately advance to the night's best-of-three final series.

Notably, Friday's set puts alma mater pride on center court. A trio of UConn alums in Collier, Stevens, and Edwards will all clock in, while Ogunbowale reps Notre Dame — one of just three teams to beat the Huskies this NCAA season.

Along with those priceless bragging rights, the semifinalists are battling for a six-figure payday, though none will leave empty-handed. Each are guaranteed at least $25,000, with $50,000 on deck for the tournament's runner-up.

The players' Unrivaled teammates will also be watching with interest, as the winner's entire 3×3 team will snag $10,000 each.

Though 1v1 can feel like a schoolyard version of basketball, with this much money involved, expect the competition to rise miles above playground tussles.

Rose BC's Angel Reese defends Mist forward Aaliyah Edwards during an Unrivaled game.
Aaliyah Edwards is one of three UConn alums in the Unrivaled 1v1 semifinals. (Rich Storry/Getty Images)

Endurance could decide Unrivaled 1v1 tournament champion

Friday's format is in part a test of stamina, as players stare down a grueling schedule where the eventual winner must play either three or four 1v1 games in a single night.

To that end, Collier's elite conditioning could make her the favorite, if she can outlast Stevens in the pair's semifinal.

"Her motor is unmatched," Stevens said of Collier's endurance, a key factor in her success so far. "I try to conserve some energy in between possessions, especially when the games get really tiring."

Motors aside, Friday's title will boil down to fundamentals — and which athlete best leverages their personal skillset.

"I have to use my size and stick to my strengths," said Edwards. "It’s about imposing my will and getting the job done."

How to watch the Unrivaled 1v1 tournament finals

The inaugural Unrivaled 1v1 tournament concludes on Friday. Live coverage begins at 7:30 PM ET on TNT.

USC Beats UCLA as JuJu Watkins Ends Bruins’ Undefeated NCAA Season

USC's JuJu Watkins drives to the basket between UCLA's Janiah Barker and Elina Aarnisalo.
Watkins scored 38 points to hand UCLA their first loss of the season. (Robert Hanashiro/Imagn Images)

The last perfect DI basketball season has officially fallen, as USC phenom JuJu Watkins put up a historic performance to lead the No. 6 Trojans to a 71-60 win over then-undefeated No. 1 UCLA on Thursday.

Watkins finished the night with 38 points, 11 rebounds, five assists, and eight blocks, becoming the first DI player to register an overall stat-line so robust in 20 years.

"It took everything. It's been a rough couple weeks for me," Watkins said after the game, referencing uncharacteristic performances leading up to Thursday's rivalry matchup. "To be able to kind of snap back into it and get into my rhythm here at Galen versus UCLA, it's really all I could ask for."

"I'm really just like a kid out there and living out my dream."

Throughout the back-and-forth battle, Watkins's consistency made all the difference. She scored every one of USC's 14 second-quarter points, and helped lead a monster fourth quarter in which the Trojans slammed the door by outscoring the Bruins 24-8.

"I didn't teach JuJu any of that," commented USC head coach Lindsay Gottlieb after the game. "[I] just try to put her in situations to be her best self, and she does most of that work. What I was so impressed with tonight, obviously, was just the mentality she came out with."

With the marquee win, USC now sits firmly atop the Big Ten. That said, UCLA will have a chance to avenge the loss in the pair's March 1st rematch, when that final regular-season game could decide the conference title.

Until then, the Trojans will be riding high on their Thursday night dominance.

"We'll never forget this night," Gottlieb said. "It's as good as anything I've ever seen."

UConn star Paige Bueckers dribbles the ball during a game.
UConn takes on South Carolina on Sunday. (Johnnie Izquierdo/Getty Images)

How to watch Top 10 NCAA basketball this weekend

With no undefeated teams left in DI basketball, Watkins's performance has put the field on notice to not make any assumptions about who might end up on top.

While Sunday will see USC roll against unranked Washington and UCLA try to bounce back against No. 22 Michigan State, the NCAA slate will also serve up two huge Top 10 matchups.

First, No. 7 UConn will take their final major regular-season test when they visit No. 4 South Carolina at 1 PM ET, when Paige Bueckers and the Huskies will aim to pull off a similarly impressive USC-inspired upset.

Then at 3 PM ET, No. 5 LSU heads to No. 3 Texas, where the Tigers will hunt their first win over the Longhorns in more than 22 years.

Both elite meetings are set to air live on ABC.

Pro Women’s Lacrosse League Debuts at WLL Championship Series

A promotional graphic for the WLL Championship Series.
The WLL played its first-ever pro games at this week's Lexus Championship Series. (ESPN)

The brand-new professional Women's Lacrosse League (WLL) made its official debut this week just outside of Washington, DC, where its first-ever game saw the New York Charging take down the Maryland Charm 14-13 in the WLL Championship Series.

After the inaugural Tuesday result, the action continued on Wednesday, when the California Palms opened their WLL account by getting the better of the Boston Guard in a tight 16-15 matchup.

Founded and run by the Premier Lacrosse League, the WLL fosters top-level competition as the sport gears up for its 2028 Olympic return.

The four-team WLL Championship Series follows an Olympic-style "sixes" format. Unlike traditional lacrosse, which uses a larger pitch and 10 athletes per team, sixes employs a condensed field with six players per side.

In the Championship Series, teams are first competing in three round-robin games to determine semifinal seedings. The tournament will culminate with the knockout semifinal and final rounds on Sunday and Monday, respectively.

Team USA lacrosse star Charlotte North gestures during a 2022 World Championship game.
Team USA star Charlotte North competes for the WLL's Boston Guard. (Ryan Hunt/Getty Images)

WLL looks to level up lacrosse ahead of 2028 Olympics

Despite the competition's quick turnaround, the WLL represents a growing professionalization movement in women's lacrosse — with all involved betting big on the sport's Olympic success in LA.

When lacrosse steps back onto the Olympic stage in 2028, it will have been 80 years since its last 1948 outing — and even then, it was merely a demonstration event. The last time the sport earned medals was in 1908.

Furthermore, the sport's entire Olympic history rests in the men's game — 2028 will see women take the Olympic lacrosse pitch for the first time ever.

"We are honored to be a part of the WLL, and we couldn't be more excited to bring this game to the fans in new ways than ever before," said Boston Guard star Charlotte North in a league statement.

"We firmly believe that this is the beginning of what will be a monumental movement in the game of professional women's lacrosse, and for female athletes around the globe.... It's our time."

Former Northwestern lacrosse star Izzy Scane shoots the ball during an NCAA game.
Izzy Scane, the NCAA DI lacrosse career scoring leader, plays for the New York Charging. (Greg Fiume/NCAA Photos via Getty Images)

How to watch the WLL Championship Series

The tournament's round-robin play continues with the Maryland Charm facing off against the Boston guard at 9 PM ET on Thursday, before the California Palms contend with the New York Charging at 6 PM ET on Friday.

All WLL Championship Series games will stream live on ESPN+, with Sunday's and Monday's knockout rounds airing live on ESPN2.

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