WNBA icon Skylar Diggins-Smith and Just Women’s Sports announced Wednesday that they are partnering on a new premium content series re-examining some of the most important stories in the history of women’s sports.
Diggins-Smith, who just began her first season with the Seattle Storm, and JWS are developing the docuseries as a way to bridge the past and present while bringing more authentic storytelling to the women’s sports space. The six-episode series will examine how each narrative impacted the way female athletes are treated and discussed in the media today.
For the six-time WNBA All-Star and Notre Dame legend, the partnership provides a chance to elevate the discourse around women’s sports.
"Women’s sports are breaking into the mainstream in a major way, but some of the most compelling stories have not been told in a way that’s authentic, impactful, and real," said Diggins-Smith.
A nine-year WNBA vet, Diggins-Smith first achieved national celebrity while in college, when she led Notre Dame to three Final Fours. She was the first female athlete to be signed to Roc Nation and is still represented by the agency today. While she has appeared in a number of high-profile commercials, productions, and brand campaigns throughout her professional career, this will be her first time leading a premium content series.
Diggins-Smith chose to partner with Just Women’s Sports because of the brand’s approach to women’s sports coverage and its success at growing and engaging a digital-first audience.
"Just Women’s Sports is the perfect partner for this project because they understand what makes women athletes unique," she said. "They’re a brand that celebrates every part of the game, and they talk about sports in a way that resonates with fans and the professional athletes in this space."
Just Women’s Sports is one of the fastest-growing and most engaged media platforms in sports, having started as an Instagram account in 2020 before expanding into a multi-platform brand reaching 80 million fans per month. The company has produced a number of podcasts and digital series — including the award-winning 91st, an in-studio show covering last summer’s Women's World Cup hosted by Midge Purce and Katie Nolan — but this will be JWS’s first premium content offering.
"There is a growing hunger for authentic women’s sports content that lets fans go beneath the surface and see the full picture," said Just Women’s Sports CEO and founder Haley Rosen. "So much of our focus these last few years has been around turning female athletes into household names. Now that the awareness is there, it’s time to level up and tell more complicated and compelling stories that speak to both die-hard and casual fans."
Fans can expect a formal announcement detailing the stories featured in the series following the conclusion of this season's WNBA and NWSL Championships.