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Ten female college athletes with the highest NIL potential

(Carmen Mandato/Getty Images)

The NCAA’s ruling allowing students to profit off their name, image, and likeness (NIL) has opened up a lucrative new world for college athletes. As brands and agencies move to embrace NIL opportunities, several female athletes are well-positioned to take advantage of the new policy.

These are the Top 10 in line for a payday:

1. Paige Bueckers, University of Connecticut

@paigebueckers

Paige Bueckers has been making headlines since high school, and after a dominant freshman year at UConn, the basketball star is now a household name. With 906,000 followers on Instagram and a strong national profile boosted by a memorable appearance at the ESPYs, Bueckers is one of the most popular college athletes in America today. Singing with Wassermann Media Group, a Los Angeles-based sports marketing and talent company, Bueckers is likely to leverage her platform for lucrative NIL deals, with some estimates predicting the basketball star could make $1 million a year in partnerships and endorsements.

2. Suni Lee, Auburn University

@sunisalee

Suni Lee was the breakout star of the Tokyo Olympics after winning individual gold in women’s gymnastics and capturing the world’s attention. Lee’s Olympic success earned her a spot competing on this season of ABC’s Dancing with the Stars, only elevating her growing profile. Now at the Auburn University, Lee is set to benefit the most from NIL deals due to her rising fame (and 1.6 million Instagram followers).

3. Hailey Van Lith, University of Louisville

@haileyvanlith

Haley Van Lith had a strong debut season for Louisville, leading the women’s basketball team to an Elite Eight appearance and the ACC Championship game while earning a spot on the ACC All-Freshman Team. The breakout Louisville star also boasts a sizeable social media following, including 703,000 fans on Instagram, making her a true beneficiary of NIL changes. In August, Lith signed with Octagon, a talent management agency, embracing the potential for forthcoming partnerships and endorsements.

4. Cameron Brink, Stanford University

@cameronbrink22

Cameron Brink is quickly becoming one of the most recognizable athletes in college basketball after helping Stanford take home the NCAA 2021 Women’s Basketball Championship in her freshman year. Off the court, Brink is a savvy social media influencer, with 160,000 followers on Instagram and a series of brand deals. The Stanford star is among a growing group of young athletes to sign with Wasserman, adding to her NIL earnings potential.

5. Sarah Fuller, Vanderbilt University

@sarah_f27

Last year, Sarah Fuller made NCAA football history, becoming the first woman to play and score in a Power Five football game as a kicker for the Vanderbilt University football team. She’s a uniquely marketable talent who has also signed with Wasserman, leveraging her 146,000 Instagram followers. She currently plays goalkeeper for North Texas as a graduate soccer transfer.

6. Sedona Prince, Oregon University

@sedona._

Sedona Prince is not afraid to speak up. Last year, Oregon’s power-forward and center took the sports world by storm after highlighting the weight room disparities between the women’s and men’s 2021 NCAA basketball tournaments. Now, the basketball star boasts a loyal social media following on both Instagram and TikTok, making Prince one of college’s most marketable athletes.

7. Haley Jones, Stanford University

@haley.jonesss

Haley Jones is one of the most talented college basketball players on the court today, having led Stanford to a 2021 NCAA Championship while being named the MOP of the Final Four. Her impressive run to a national title catapulted Jones to prominence, with the basketball star throwing out the first pitch at a San Francisco Giants game over the summer. Jones’s on-court success, combined with her charisma off the court, makes her a compelling and viable college sports figure.

8. Caitlin Clark, University of Iowa

@caitlinclark22

Caitlin Clark is lighting up the court for Iowa basketball and Team USA, leading the U.S. Under-19 squad to a gold medal in the FIBA World Cup in August. As one of college basketball’s top talents and scorers, Clark will likely be a magnet for NIL deals, something the Iowa star has expressed interest in. “As a female college athlete, valuable opportunities could come in our college career that may not be given at a professional level, especially with the support of female athletics we have here in the state of Iowa.”

9. Zia Cooke, University of South Carolina

@z.loading_

University of South Carolina basketball guard Zia Cooke is one of the first athletes to take advantage of the NIL rulings, inking a deal with Bojangles and putting on a for-profit basketball camp in her hometown of Toledo, OH. With 196,000 followers on Instagram, Cooke’s NIL profile is likely to continue to grow.

10. Kaila Novak, UCLA

@kailanovak_

Kaila Novak, the UCLA soccer star, had a breakout 2020 season, earning her stripes as a Pac-12 All-Freshman honoree. The sophomore also has a significant social media following, including 131,000 followers on Instagram, where she promotes specific brands, including nate, a shopping app.

USL Super League Champs Tampa Bay Sun Plan 15,000-Seat Stadium for Ybor Harbor

A rendering of the proposed 15,000-seat stadium for the USL Super League's Tampa Bay Sun FC.
The 15,000-seat stadium will be the first of its kind in the USL. (The Beck Group)

The Tampa Bay Sun became the latest team to announce plans for a purpose-built women's soccer stadium this week, with the 2025 USL Super League champs looking to construct a 15,000-seat venue on the Ybor Harbor waterfront.

"We believe in the power of sport to inspire, unite, and drive meaningful change," said Sun majority owner Darryl Shaw in the club's Tuesday announcement. "By anchoring this historic neighborhood with a vibrant home for women's professional soccer, we're investing in our city's future and honoring the community that makes it thrive."

The state-of-the-art stadium for the top-flight USL club is the star of the proposal, though the 33-acre mixed-use development project also incorporates retail and residential spaces, as well as hotels, restaurants, and offices to house the United Soccer League headquarters.

While the new development has yet to announce a construction timeline or overall cost, the project comes as the USL Super League moves into its second season following a successful inaugural year.

"We're accelerating the growth of women's soccer while creating lasting benefits for Tampa Bay," said USL CEO Alec Papadakis. "The stadium development will be a place where fans and community come together and celebrate our sport."

"Tampa is a city of champions — and now we're dreaming even bigger," remarked Tampa mayor Jane Castor. "The stadium would deliver a place that captures our city's energy, inspires the next generation, and stands as a national symbol of what happens when cities invest boldly in women's sports and inclusive economic growth."

NWSL Stars Headline USWNT Roster Drop Ahead of Summer Friendlies

USWNT star midfielder Rose Lavelle looks on during a match at the 2024 Paris Olympics.
Star midfielder Rose Lavelle is back on the USWNT roster for the first time since 2024. (Alex Grimm - FIFA/FIFA via Getty Images)

The USWNT announced a few welcome returns on Wednesday morning, tapping a roster heavy on NWSL talent for the world No. 1 team's upcoming friendlies against No. 25 Ireland and No. 8 Canada.

Veteran midfielder Rose Lavelle is back in the fold, with the Gotham standout coming off ankle surgery to join her first US camp since November 2024.

Spirit midfielder Croix Bethune is also making a return, as she continues her recovery protocol following an August 2024 knee surgery.

The roster's lone European club player is star center back Naomi Girma, with head coach Emma Hayes opting to give most of the team's Europe-based stars a crucial break.

"[Girma] felt really strongly that she needed the minutes," Hayes explained, referencing the defender's recent months off the pitch due to a calf injury. "She wants to be involved with the national team because she felt she's missed a really key camp for us."

The Europe-based absences carved space for some new faces, with Gotham defender Lilly Reale, Seattle defender Jordyn Bugg, Kansas City defender Izzy Rodriguez, and Seattle midfielder Sam Meza all earning their first senior team call-ups.

With an average of 18.4 caps per player, this NWSL-heavy roster marks one of the least-experienced friendly lineups in the modern history of the USWNT.

"This is a uniquely different situation, different window, where so many senior players will not be with us in this camp," Hayes told reporters. "This is probably the last time I'll be able to do this in the lead-up to qualifying for the World Cup."

With much of the USWNT's trusted core resting during this window, Hayes will snag a critical — and possibly final — look at how lesser-known NWSL players size up against international competition.

The June/July 2025 USWNT roster

  • Goalkeepers: Angelina Anderson (Angel City), Claudia Dickey (Seattle Reign) Mandy McGlynn (Utah Royals)
  • Defenders: Kerry Abello (Orlando Pride), Jordyn Bugg (Seattle Reign), Naomi Girma (Chelsea), Lilly Reale (Gotham), Tara McKeown (Washington Spirit), Avery Patterson (Houston Dash), Izzy Rodriguez (Kansas City Current), Emily Sams (Orlando Pride), Emily Sonnett (Gotham), Gisele Thompson (Angel City)
  • Midfielders: Croix Bethune (Washington Spirit), Sam Coffey (Portland Thorns), Claire Hutton (Kansas City Current), Rose Lavelle (Gotham), Sam Meza (Seattle Reign), Olivia Moultrie (Portland Thorns)
  • Forwards: Lynn Biyendolo (Seattle Reign), Michelle Cooper (Kansas City Current), Yazmeen Ryan (Houston Dash), Emma Sears (Racing Louisville), Ally Sentnor (Utah Royals), Alyssa Thompson (Angel City)

How to watch the upcoming USWNT friendlies

The No. 1 USWNT will kick off their summer friendlies in Commerce City, Colorado, taking on No. 25 Ireland at 9 PM ET on June 26th before the pair clash again in Cincinnati, Ohio, at 3 PM ET on June 29th.

The US will close out the window against No. 8 Canada, facing their longtime rivals in Washington, DC, at 7:30 PM ET on July 2nd.

Live coverage of the first match will air on TBS, with TNT set to broadcast the following two games.

Fever, Lynx Advance to 2025 WNBA Commissioner’s Cup Championship

Connecticut Sun guard Saniya Rivers guards a three-point shot from Indiana Fever guard Caitlin Clark during a 2025 WNBA Commissioner's Cup game.
Three ejections were issued in Tuesday's Indiana Fever win over the Connecticut Sun. (Brian Choi/NBAE via Getty Images)

The Indiana Fever advanced to the 2025 WNBA Commissioner's Cup championship on Tuesday night, clinching their franchise-first Cup final berth following a tense battle with the Connecticut Sun that saw three ejections and two flagrant fouls.

In the game's first half, Sun guard Jacy Sheldon committed a Flagrant 1 on Fever guard Caitlin Clark, with Sheldon and teammate Marina Mabrey receiving a pair of technicals for shoving after the call.

With Indiana dominating late in the matchup, Fever guard Sophie Cunningham committed a Flagrant 2 on Sheldon, spurring a scuffle that ended with Cunningham, Sheldon, and Sun guard Lindsey Allen all being ejected.

The rest of Tuesday's Commissioner's Cup action played out mostly as expected, with New York securing an 86-81 comeback victory over the Atlanta Dream. However, because of the Fever's victory, the Liberty fell just short of returning to the Cup final.

The Minnesota Lynx also launched a comeback to take down Las Vegas 76-62, successfully punching their ticket to defend their 2024 Cup title — despite star forward Napheesa Collier exiting the showdown with an apparent back injury.

Ultimately, while on-court performances should have driven the narrative, lack of referee control overshadowed the night.

"Everyone is getting better but the officials," Indiana head coach Stephanie White said after the Fever's win. "We need to remedy that. I mean, we've heard every coach talk about it. I don't know what the answer is."

How to watch the WNBA Commissioner's Cup Championship

The grand finale of the 2025 WNBA Commissioner's Cup between the Indiana Fever and Minnesota Lynx will tip off at 8 PM ET on July 1st, with live coverage on Prime.

FIBA EuroBasket Tips Off with WNBA Stars Headlining European Teams

Great Britain center Temi Fagbenle watches a shot during a 2023 FIBA EuroBasket game against Germany.
Valkyries center Temi Fagbenle is one of several WNBA players participating in the 2025 FIBA EuroBasket tournament. (Nikola Krstic/MB Media/Getty Images)

The FIBA Women's EuroBasket 2025 has arrived, with the 16-team regional tournament tipping off its group stage on Wednesday before the knockout stages begin on June 24th.

Hosted across the continent with games in Czechia, Germany, Italy, and Greece, the 40th edition of the annual competition carries the additional weight of serving as a qualifying event for the 2026 FIBA World Cup Qualifying Tournaments.

As a result, the top five teams in this month's EuroBasket contest will earn automatic spots in one of the March 2026 qualifiers.

Leading the charge to this year's trophy are 2023 winners Belgium, who enter the EuroBasket tournament as reigning champions.

However, 2024 Olympic silver medalists France have since stepped into the spotlight, with the always-dangerous Spain also threatening a podium finish.

Familiar faces to WNBA fans will feature on the 2025 EuroBasket courts this month, as several WNBA players have temporarily departed their US clubs to join their national teams in Europe, including Belgium guard Julie Allemand (LA Sparks), Great Britain center Temi Fagbenle (Golden State Valkyries), and Germany forward Leonie Fiebich (New York Liberty).

As a major international tournament, the 2025 FIBA EuroBasket is exempt from the WNBA's prioritization rule, meaning eligible players can miss regular-season league play to compete in the overseas contest without being in violation of WNBA protocols.

How to watch FIBA Women's EuroBasket in the US

The EuroBasket group-stage action tipped off on Wednesday morning, with all games streaming live on Courtside 1891.

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