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Ten female college athletes with the highest NIL potential

(Carmen Mandato/Getty Images)

The NCAA’s ruling allowing students to profit off their name, image, and likeness (NIL) has opened up a lucrative new world for college athletes. As brands and agencies move to embrace NIL opportunities, several female athletes are well-positioned to take advantage of the new policy.

These are the Top 10 in line for a payday:

1. Paige Bueckers, University of Connecticut


Paige Bueckers has been making headlines since high school, and after a dominant freshman year at UConn, the basketball star is now a household name. With 906,000 followers on Instagram and a strong national profile boosted by a memorable appearance at the ESPYs, Bueckers is one of the most popular college athletes in America today. Singing with Wassermann Media Group, a Los Angeles-based sports marketing and talent company, Bueckers is likely to leverage her platform for lucrative NIL deals, with some estimates predicting the basketball star could make $1 million a year in partnerships and endorsements.

2. Suni Lee, Auburn University


Suni Lee was the breakout star of the Tokyo Olympics after winning individual gold in women’s gymnastics and capturing the world’s attention. Lee’s Olympic success earned her a spot competing on this season of ABC’s Dancing with the Stars, only elevating her growing profile. Now at the Auburn University, Lee is set to benefit the most from NIL deals due to her rising fame (and 1.6 million Instagram followers).

3. Hailey Van Lith, University of Louisville


Haley Van Lith had a strong debut season for Louisville, leading the women’s basketball team to an Elite Eight appearance and the ACC Championship game while earning a spot on the ACC All-Freshman Team. The breakout Louisville star also boasts a sizeable social media following, including 703,000 fans on Instagram, making her a true beneficiary of NIL changes. In August, Lith signed with Octagon, a talent management agency, embracing the potential for forthcoming partnerships and endorsements.

4. Cameron Brink, Stanford University


Cameron Brink is quickly becoming one of the most recognizable athletes in college basketball after helping Stanford take home the NCAA 2021 Women’s Basketball Championship in her freshman year. Off the court, Brink is a savvy social media influencer, with 160,000 followers on Instagram and a series of brand deals. The Stanford star is among a growing group of young athletes to sign with Wasserman, adding to her NIL earnings potential.

5. Sarah Fuller, Vanderbilt University


Last year, Sarah Fuller made NCAA football history, becoming the first woman to play and score in a Power Five football game as a kicker for the Vanderbilt University football team. She’s a uniquely marketable talent who has also signed with Wasserman, leveraging her 146,000 Instagram followers. She currently plays goalkeeper for North Texas as a graduate soccer transfer.

6. Sedona Prince, Oregon University


Sedona Prince is not afraid to speak up. Last year, Oregon’s power-forward and center took the sports world by storm after highlighting the weight room disparities between the women’s and men’s 2021 NCAA basketball tournaments. Now, the basketball star boasts a loyal social media following on both Instagram and TikTok, making Prince one of college’s most marketable athletes.

7. Haley Jones, Stanford University


Haley Jones is one of the most talented college basketball players on the court today, having led Stanford to a 2021 NCAA Championship while being named the MOP of the Final Four. Her impressive run to a national title catapulted Jones to prominence, with the basketball star throwing out the first pitch at a San Francisco Giants game over the summer. Jones’s on-court success, combined with her charisma off the court, makes her a compelling and viable college sports figure.

8. Caitlin Clark, University of Iowa


Caitlin Clark is lighting up the court for Iowa basketball and Team USA, leading the U.S. Under-19 squad to a gold medal in the FIBA World Cup in August. As one of college basketball’s top talents and scorers, Clark will likely be a magnet for NIL deals, something the Iowa star has expressed interest in. “As a female college athlete, valuable opportunities could come in our college career that may not be given at a professional level, especially with the support of female athletics we have here in the state of Iowa.”

9. Zia Cooke, University of South Carolina


University of South Carolina basketball guard Zia Cooke is one of the first athletes to take advantage of the NIL rulings, inking a deal with Bojangles and putting on a for-profit basketball camp in her hometown of Toledo, OH. With 196,000 followers on Instagram, Cooke’s NIL profile is likely to continue to grow.

10. Kaila Novak, UCLA


Kaila Novak, the UCLA soccer star, had a breakout 2020 season, earning her stripes as a Pac-12 All-Freshman honoree. The sophomore also has a significant social media following, including 131,000 followers on Instagram, where she promotes specific brands, including nate, a shopping app.

2023 MVP Breanna Stewart Drops 31 Points in Liberty’s Huge Win Over Fever

breanna stewart and jonquel jones of the new york liberty celebrate win over indiana fever
Stewie and the Liberty dominated the court throughout Thursday's Fever home opener. (Nathaniel S. Butler/NBAE via Getty Images)

The New York Liberty dominated Indiana on Thursday night, winning by a whopping 36 points in the Fever's home opener. 

A sold-out crowd of 17,274 was in attendance to watch as star rookie Caitlin Clark finished the 102-66 defeat with nine points, seven rebounds, and six assists. It’s the first time since January 2021 — her freshman season at Iowa — that Clark's been held to single-digit scoring. 

"The physicality is definitely up there... I'm easily pushed off screens," she told reporters after the loss. "The game seems a little fast for me right now. The more I play and the more comfortable I get, it's going to slow down a little bit. It will be easier for me to make reads, see things develop."

The Fever were outscored by a combined margin of 57 points in their first two games — the largest two-game point deficit in WNBA season-opening history, according to @ESPNStatsInfo.

"We've got to get to a level of toughness," Fever coach Christie Sides in her own postgame remarks. "When things are going south on us, we're not stopping the bleeding."

"I have great perspective on everything that happens," Clark added. "It was the same in my college career. There were some moments that were absolutely amazing. And there were some moments I was not happy with how I played and how my team performed. That's just life, that's just basketball."

Liberty guard Sabrina Ionescu, who herself experienced a rocky rookie season following a much-hyped college career, offered up some insight on the matter.

"In this league, there are tough defenses all centered around not letting you get the ball, trapping, not letting you score," Ionescu said. "There were many factors that played into what was a tough first season for me in the league, but it helps you be able to figure it out. You have to have those experiences."

But it was reigning league MVP Breanna Stewart that truly stole the show, racking up 31 points, 10 rebounds, four assists, three steals, and two blocks on the night.

"In general, I just wanted to come out more aggressive coming off of last game," Stewart said after putting up the 24th 30-point game in her career.

Stewart she also commended the fans inside Indianapolis's packed Gainbridge Fieldhouse, noting that she hopes that level of support to continue across the WNBA.

"This is how you want every game to be and when it's a sell-out crowd, it gives you a similar playoff atmosphere feel," she said. "People want to be a part of this and the thing now is to continue to sustain it, continue to take the momentum that we have and turn it into something more."

WNBA Commissioner Admits to ‘Faulty’ Charter Rollout

WNBA commissioner Cathy Engelbert at 2024 wnba draft
Cathy Engelbert at the 2024 WNBA Draft in New York. (Cora Veltman/Sportico via Getty Images)

WNBA commissioner Cathy Engelbert admitted to a "faulty rollout" of the new charter travel initiative on Thursday, the Chicago Sun-Times reported.

Ahead of Tuesday's season opener, it was announced that the only teams flying private this week would be Indiana and Minnesota. The announcement came mere days after the league made a new charter flight program for all WNBA teams public. At the time, they said it would be implemented "as soon as we have the planes."

But as two teams out of 12 chartered to their first games of the season, others like the Atlanta Dream and Chicago Sky were forced to fly commercial.

A town hall meeting between Engelbert and the players was held in response to the confusion. Everything from the league's new media rights deal to private travel was covered in the meeting, with players submitting their questions ahead of time. Sky center Elizabeth Williams told Sun-Times reporter Annie Costabile afterwards that cross-country flights were prioritized.

"Flights that are across the country like [the Lynx] going to Seattle, crossing multiple time zones, or flights that usually require a connection, those were the priorities," Williams said. "That’s why New York didn’t go to DC with a charter, but Minny goes to Seattle."

What’s unclear under that metric is that the Atlanta Dream played the Los Angeles Sparks on Wednesday, which could technically be classified as a cross-country flight. 

On Tuesday, rookie forward Angel Reese shared a photo on her Instagram story lamenting the league's use of commercial flights.

"Just praying that this is one of the last commercial flights the Sky has to fly," Reese posted. The team still has at least three commercial flights awaiting them in the near future.

"Obviously, I think all teams should be able to get chartered," Reese told the Sun-Times. "But I know moving forward... going in the right direction, being able to have some teams [chartering] is cool. Within the next weeks, everybody will be flying charter, which will be really good."

On Thursday, Lindsay Schnell of USAToday Sports confirmed that the league intends to have all teams on charter flights by May 21st.

Brazil Wins Bid for 2027 Women’s World Cup Host

fifa womens world cup trophy on display
The FIFA Women's World Cup trophy on display in Bangkok after Brazil was announced as the 2027 host country. (Thananuwat Srirasant - FIFA/FIFA via Getty Images)

Brazil has been named the host for the 2027 Women’s World Cup, with FIFA announced early Friday. 

The decision came after a vote at the 74th FIFA Congress in Bangkok, with Brazil earning 119 votes to the joint European bid’s 78. 

This will be Brazil’s first time hosting the Women’s World Cup, with the country having hosted the men’s World Cup twice before in 1950 and 2014. It will also be the first Women’s World Cup held in South America. The tournament will follow the same 32-team format as the 2023 WWC in Australia and New Zealand.

Brazil winning the bid was not entirely surprising after FIFA issued a report just last week, stating that the Brazilian bid had pulled ahead as host following technical inspection. After evaluation, Brazil was given a score of 4.0 out of 5, compared to the 3.7 awarded to the Germany, Belgium, and the Netherlands.

Brazil ranked higher in a number of key areas, including stadiums, accommodations, fan zones, and transport infrastructure. Though considered to be a frontrunner, the US and Mexico withdrew their joint bid prior to the technical inspection period, saying they would instead focus their efforts on 2031.

On Friday, Brazilian Football Confederation (CBF) president Ednaldo Rodrigues called it a "victory." 

"We knew we would be celebrating a victory for South American women's soccer and for women," he told reporters. "You can be sure, with no vanity, we will accomplish the best World Cup for women."

"We are working on a transformation, not only for the country but for the continent," added bid team operational manager Valesca Araujo.

Brazil intends to use 10 of the venues utilized at the 2014 men’s World Cup, including holding the final in Rio de Janeiro on July 25th. The CBF's proposal outlines that the 2027 tournament run from June 24th through the end of July. Last summer’s World Cup began at the end of July and concluded on August 19th.

Another notable element of Brazil's newly unveiled plan to grow of the women’s game is that "all [men’s] clubs wishing to take part in high-level national and continental competitions must now provide a structure for a women’s team." While the definition of "structure" was not specifically identified, the country has set targets with CONMEBOL to help increase the number of women’s club teams in the country.

In last week's inspection findings, FIFA noted that selecting Brazil as the next WWC host could "have a tremendous impact on women's football in the region."

Chelsea Eyes Weekend Finale With WSL Title in Sight

chelsea players celebrate win against tottenham in the wsl
Chelsea beat Tottenham on Wednesday, moving to the top of the table in an effort to win departing coach Emma Hayes some silverware. (John Walton/PA Images via Getty Images)

Chelsea did what they needed to do on Wednesday in order to make Saturday's slate of season-ending WSL fixtures interesting: Beat Tottenham.

The Blues are now number one in the league, with an edge over Manchester City on goal differential thanks to an eight-goal outing against Bristol City last week. 

Yesterday's result tees up a league finale for the books as Chelsea looks to send coach Emma Hayes off with another trophy to add to her cabinet. The Blues will play FA Cup winner Manchester City at Old Trafford on Saturday, while City is away at Aston Villa.

"We will be leaving nothing on the pitch, we will be giving everything and no matter what the result is," Chelsea midfielder Erin Cuthbert said after Wednesday's win. "At least we can look each other in the eye and say we gave everything."

It makes for a thrilling end to Chelsea's Emma Hayes era, as the decorated WSL coach will take over the USWNT in June. And it comes after Hayes all but conceded the title race early this month after Chelsea fell to Liverpool 4-3.

"I think the title is done," Hayes said at the time. "Of course, mathematically, it's not, but I think the title is done. Our job between now and the end of the season is to keep pushing until the end, but I think it will be very difficult.

"We will never give up. But the title is far from us; it's not in our hands. I think City are deserving, their consistency has put them in that position. Of course, we will go to the end, but I don't think the title will be going to us this year."

Be it mind games or Hayes truly thinking her team was that far off, her words lit something in Chelsea. Their following two performances showed the team’s determination to have a shot at some silverware.

As for Saturday's schedule, Hayes believes her team is facing the "tougher of the two games."

"It's a fitting finale for me, being my final game," she told BBC Sport. "As I said to the players if someone gives you a second chance in life, make sure you don't need a third one. We're in the position we want to be in, and we'll give it everything on Saturday no matter what."

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