One of the newest WNBA additions made a big announcement on Tuesday morning, as incoming expansion side Cleveland named Allison Howard president of business operations ahead of the team's 2028 season tip-off.
Howard, the current EVP and chief commercial officer for the NBA's Cleveland Cavaliers, previously helped launch the Kansas City Current as the 2022 NWSL expansion team's first-ever president, while also securing naming rights for the first purpose-built women's soccer stadium.
"Allison comes to this role with an extraordinary track record of leadership in premier sports organizations and expanding the reach of women's sports," said Nic Barlage, CEO of franchise owner Dan Gilbert's Rock Entertainment Group, in a team statement.
Cleveland will re-join the WNBA as the league's 16th team, part of a controlled expansion plan that will see the league grow to 18 franchises by 2030.
The city's original WNBA team — the Cleveland Rockers — played from 1997 to 2003, folding prior to the 2004 season.
Notably, the incoming team has already sold more than 6,000 season ticket packages since the WNBA announced the return of the Cleveland squad on June 30th.
"It has been energizing to feel the passion of Cleveland WNBA fans across Ohio and to see how quickly our community has already embraced our team," said Howard in Tuesday's announcement.
"We're committed to making this team a source of pride for our city and broader region, to inspire future athletes and to create an environment where everyone belongs and feels welcome."