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Serena Williams’ undying legacy: Our Sportsperson of the Year

Serena Williams helped set new attendance records as she advanced to the third round of the US Open in September. (Jean Catuffe/Getty Images)

For years, it felt like Serena Williams was going to be able to play professional tennis forever. Her advantages in natural talent and experience provided a well that had never fully run dry, even in the years after the birth of her daughter, Olympia, as a 24th Grand Slam title continued to elude the tennis star.

“I’d be lying if I said I didn’t want that record. Obviously I do,” Williams wrote in her retirement announcement — though she says she doesn’t like that word, preferring to call the next stage of her career an “evolution.”

The final chapter of her illustrious career ended in New York City in early September, marking perhaps the most high-profile retirement in a year that said goodbye to a number of women’s sports icons. But in perfect Williams fashion, she wouldn’t commit to never playing again, and if history is a living thing, it’s difficult to see her exit as a final parting.

There is no real goodbye when Williams’ handprint will be on the sports world forever, and that makes Williams our 2022 Sportsperson of the Year.

The kid from Compton was introduced to the sport of tennis under sister Venus’ wing, only to emerge as the greatest of all time. The 23-time Grand Slam winner was never anything less than her full self, battling both racism and sexism in addition to her opponents on the other side of the court.

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Serena Williams won her first U.S. Open as a 17-year-old in 1999. (Jamie Squire/Allsport)

The ease with which Serena handled adversity made her ultimate concession to her final opponent — time — a surprise. At the 2021 Australian Open, Williams looked like she could finally make the push for a record-tying 24th Grand Slam, in a Flo-Jo inspired outfit that paid tribute to her own legend in real time.

But when she left the court after a semifinal defeat to eventual champion Naomi Osaka, the question of whether this was her final appearance in Australia naturally arose. At the time, the notion felt almost ridiculous. Williams was a Grand Slam semifinalist and arguably the second-best player in the entire tournament. And yet, it was the last time she would make it deep into the second week of a Grand Slam.

With Williams’ announcement coming prior to the U.S. Open, fans got to watch Williams play with the understanding of what every point meant in its entirety. Her daughter sat in the stands wearing the same iconic beads in her hair that became Serena and Venus’ calling card in the early days of their careers. The Slam broke attendance records, with an adoring public realizing that it was now or never. Fans poured into the stands and sat on the grass outside the grandstand, simply wanting to be near a Serena Williams match for the last time.

And by the nature of a knockout tournament, Williams’ progression through the Open extended not only her summer in New York, but also her identity as an active professional tennis player. Every rally, every ace, every break point saved and serve held felt like life and death, and the world, for one week, lived those moments with her.

Williams chose to compete in the doubles tournament with Venus, which ironically might have influenced her energy levels in singles and what ended up being the final match of her professional career. Williams never quite matched the 2021 fitness levels she showed in Australia in 2022, but her gifts as a tennis player always seemed to supersede the inevitable.

During that run, Williams reminded us how distinctly she could flip a game, returning the ball with an un-hittable velocity and hitting clean shots in clutch moments. Williams’ aces are the stuff of legend, used to get out of a bind as frequently as to close out a win. She’d face a double or triple break point, and with one serve after another, she’d come right back.

With every push and every “COME ON,” it was easy to believe that Williams could do this forever. She played two of the longest matches of her career in her final year as a professional, first at Wimbledon and again at the U.S. Open. Every point came with adversity — without the control to close things out quickly, but with a sense of purpose that never let up.

“I wouldn’t be Serena if there wasn’t Venus, so thank you, Venus,” she said, with tears in her eyes at Arthur Ashe Stadium. What went unspoken was the understanding that, without Serena, there wouldn’t be so many of the challengers who stood up to the greatest over the years.

Naomi Osaka, Williams’ foil at both the 2018 U.S. Open and the 2021 Australian Open, said, “I think I’m a product of what she’s done. I wouldn’t be here without Serena.” She has also openly related to the struggles of being a prominent Black athlete in the sport of tennis, reliving Venus and Serena’s experience of harassment at Indian Wells as recently as this year.

At Arthur Ashe in September, Williams’ final opponent, Ajla Tomljanovic, played the match of her life. The two women, 12 years apart in age, fought for an advantage for over three hours. Williams, at times, looked brilliant, but she struggled to hold onto a lead and then kept fighting back when her serve failed her, forcing a decisive third set.

The end of that set felt like it lasted a lifetime. She fought back from facing five different match points, doing just enough to delay the inevitable. Her competitive career ended on an extended deuce, as she fought not for the match itself, but just one more return, one more clean hit of a tennis ball on the grandest of stages. We would have sat in that moment with her forever.

“I’d like to think that I went through some hard times as a professional tennis player so that the next generation could have it easier. Over the years, I hope that people come to think of me as symbolizing something bigger than tennis,” Williams wrote in her retirement announcement.

Within her undying legacy, she’s never really going away.

Retirements in sports are unlike those in any other industry. An iconic athlete gets a chance to restart as something new and rejoin a community with a fresh perspective. The sports world will only benefit from the new, evolved Serena Williams, but there is also sadness in this particular ending.

“I’m going to miss that version of me, that girl who played tennis,” Serena wrote.

So will we.

Claire Watkins is a Staff Writer at Just Women’s Sports. Follow her on Twitter @ScoutRipley.

Portland Thorns Ink NWSL-Record Sponsorship Deal with Ring

The Portland Thorns inked a multiyear sponsorship deal with home security company Ring this week, marking the most lucrative jersey partnership in NWSL history.

While exact terms were not disclosed, sources confirm that the sum surpasses Bay FC's $2.6 million per-year contract with Sutton Health, as well as Gotham FC's similarly undisclosed Dove sponsorship, reported as a league record last week.

"Working with Ring goes beyond logo placement— it's about deepening our connection with fans and enhancing their experience," said Lisa Bhathal Merage, governor of Portland Thorns and Portland WNBA, in a team release.

"Ring's vision aligns perfectly with our mission to bring fans closer to the team and the game. This collaboration provides unprecedented access and strengthens the bond between our players, fans, and city while continually elevating the fan experience.”

In addition to jersey placement, Amazon-owned Ring will also feature on Portland's cold-weather jackets and media backdrops. Ring also plans to engage in several community initiatives.

Emily Sonnett shows off the new Dove sponsorship above her last name on her Gotham jersey.
Dove's partnership with Gotham is the brand's first major investment in a women's sports team. (Gotham FC)

Brand partnership deals surge in value across the NWSL

NWSL branding deals are skyrocketing in value, with Gotham FC announcing the a then-record back-of-jersey deal in league history with Dove just last week.

Angel City broke the previous front-of-jersey value record in 2022, as their partnership with DoorDash reportedly brought in over $10 million over the course of a five-year deal.

The race to the top doesn’t stop on the field, as brands increasingly buy into the vision of women’s sports with evaluations skyrocketing and visibility higher than ever.

WNBA Standout Monica Wright Rogers Named First GM of Toronto Tempo

Teresa Resch, President, Tempo Basketball Club introduces Monica Wright Rogers as GM of WNBA team Toronto Tempo.
Monica Wright Rogers (L) will serve as incoming WNBA franchise Toronto Tempo’s GM. (R.J. Johnston/Toronto Star via Getty Images)

The WNBA’s 14th franchise is gearing up for its 2026 debut, with the Toronto Tempo introducing former WNBA and NCAA star Monica Wright Rogers as their inaugural general manager on Thursday.

A two-time WNBA champion with the Minnesota Lynx and three-time collegiate All-American at Virginia, Wright Rogers’s resume lists coaching and front office stints at both the college and pro level. She most recently served as the Phoenix Mercury’s assistant general manager.

“The unique combination of experience that Monica will bring to this team is incredible. She’s a proven champion who understands the game from so many different perspectives,” said Toronto Tempo president Teresa Resch in a team release.

“And she’s so much more than the collection of her experiences. Monica is an incredible relationship-builder with a sharp eye for talent who embodies everything we want the Toronto Tempo to stand for: she’s warm, welcoming, smart, driven and fiercely competitive. We couldn’t be more thrilled to have her on board.”

A sold-out crowd of more than 19,000 WNBA fans packed Scotiabank Arena for a 2024 WNBA preseason game in Toronto.
A sold-out crowd of more than 19,000 fans packed Scotiabank Arena in Toronto for a 2024 WNBA preseason game . (Jordan Jones/NBAE via Getty Images)

Wright Rogers adds WNBA experience to Toronto expansion team

The WNBA announced its first-ever expansion into Canada in May 2024.

An investment group led by Toronto billionaire Larry Tanenbaum and his Kilmer Sports Ventures filed the WNBA expansion bid. Tanenbaum also chairs Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs, Raptors, Toronto FC, Argos, and Marlies.

Tanenbaum originally explored an expansion team via MLSE, but was turned down by other members of the board. 

Wright Rogers will lead basketball operations for the Tempo, including hiring a head coach and building out the inaugural roster.

“The excitement about this team, and around women's sports in general in Canada right now is palpable,” Wright Rogers said. “To have the opportunity to play such a key role in building this team in this country at this moment is an honour”

“Sports fans around the world should keep an eye on us,” she added.

Unrivaled Teams Enter the Playoff Race as Postseason Basketball Looms

Chelsea Gray #12 of Rose dribbles the ball against Rickea Jackson #5 of the Mist during an Unrivaled 3x3 Basketball game.
The Unrivaled postseason tips off on March 16th. (Rich Storry/Getty Images)

Unrivaled 3×3 Basketball tips off another round of doubleheaders tonight, as the offseason league paves a path toward its first-ever postseason with an Unrivaled playoffs push.

Unrivaled is entering its fifth week of play, with three weeks remaining in the regular season. And as just four of the league’s six teams will advance to the March 16th Unrivaled playoffs, notching late wins could make all the difference for squads shooting for a postseason boost.

After slow starts, the Mist and Phantom BC currently sit one game beneath playoffs contention — but they’ll both have an opportunity to make up ground this weekend.

In the event of any final regular-season ties, Unrivaled will subsequently determine playoff seeding first by head-to-head records, followed by point differentials.

Lunar Owls forward Napheesa Collier dribbles the ball during an Unrivaled game.
Unrivaled co-founder Napheesa Collier won the in-season 1v1 contest. (Carmen Mandato/Getty Images)

Offseason league announces end-of-season awards

The league also announced plans for its end-of-season awards, which will include MVP, Defensive Player of the Year, Coach of the Year, and both first and second-team honors.

A combination of media, Unrivaled coaches and players, and a fan vote will decide the winners.

Voters can now nominate three Unrivaled MVPs online, ranking them in order of preference. Voting closes on Tuesday, March 11th at 3 PM ET, with the winners announced shortly thereafter.

Mist BC's Aaliyah Edwards looks on during an Unrivaled 3x3 basketball game.
The Mist are tied for last place in the Unrivaled standings. (Rich Storry/Getty Images)

How to watch Unrivaled 3×3 playoffs push this Weekend

The Mist take on fourth-place Vinyl BC tonight at 8:15 PM ET, live on TNT, before Phantom BC squares off against Vinyl BC on Saturday at 7 PM ET, with live coverage on TruTV.

Macario, Sentnor Impress in USWNT SheBelieves Cup Win Over Colombia

USWNT teammates celebrate Ally Sentnor's first international goal during Thursday's match.
The USWNT topped Colombia 2-0 in Thursday night’s 2025 SheBelieves Cup opener. (Omar Vega/Getty Images)

The USWNT hit the ground running on Thursday, taking down Colombia 2-0 to kick off the 2025 SheBelieves Cup with a bang.

Catarina Macario opened the scoring in the 33rd minute with her first international goal in almost three years, before 21-year-old Ally Sentnor put the game out of reach at the 60-minute mark with her first-ever international tally.

"Everybody is super happy, super proud, and I'm sure everybody back at Chelsea is too," US head coach Emma Hayes said of Macario’s strike, as the forward continues her long return from injury.

USWNT rookies show out

Hayes’s decision to feature less experienced players in the match paid off, with the winning side bolstered by numerous first caps, starts, and a screamer of a goal for the world No. 1 team.

In just her third cap and first start for the senior national team, Sentnor's efforts earned her praise from Hayes, who called the young attacker's performance "tenacious on both sides of the wall."

Also excelling in her first USWNT start was 17-year-old Lily Yohannes, who lofted the ball forward in pursuit of Macario’s opening goal and stood out as the most creative passer within a US midfield that completed over 500 passes.

"She's really switched on and someone who understands the importance of doing everything for the team and for that I really admire her," Hayes said after the match.

Hayes also continued her efforts to mint new USWNT players with a trio of first caps in Thursday's match. While forward Michelle Cooper and defender Gisele Thompson snagged their first USWNT minutes as late substitutes, center-back Tara McKeown grabbed a starting spot, then capitalized on the opportunity by registering an assist to set up Sentnor's jaw-dropping goal.

Hayes has emphasized the need for the USWNT to develop its future, but Thursday’s performance showed that the future might be closer than originally expected — especially considering the big names missing from this window’s USWNT roster.

USWNT defender Emily Sonnett is honored for her 100 caps during a pre-match ceremony on Thursday.
Sonnett is the only USWNT athlete to play in all 10 SheBelieves Cups. (Omar Vega/Getty Images)

Sonnett celebrates 100th USWNT cap

Alongside all the noteworthy firsts, the USWNT also had the chance to celebrate its veteran leadership on Thursday.

Prior to the match, the team honored Emily Sonnett for her 100th cap before the versatile defender captained the squad as a starting center-back on the night.

Notably, Sonnett's USWNT tenure includes competing in all 10 iterations of the SheBelieves Cup — more than any other player.

Australia's Alanna Kennedy reacts to losing the final 2024 Olympics group stage match to the USWNT.
he USWNT last faced Australia at the 2024 Paris Olympics. (Brad Smith/ISI/Getty Images).

USWNT to face Australia in second SheBelieves match

Now sitting in second in the SheBelieves Cup standings, the USWNT trails only Japan due to goal differential after the Nadeshiko toppled Australia 4-0 on Thursday afternoon.

The struggling Matildas, who failed to register a single shot on goal against Japan, must now face the seven-time SheBelieves champion USWNT in Arizona on Sunday — a team Australia has only defeated once in the pair's 35 all-time meetings.

The last time the teams met, the US defeated the Matildas 2-1 in the final group stage match of the 2024 Olympics to advance to the quarterfinals.

This time out, expect heavy roster rotation from Hayes's squad as players look to stay healthy for their club seasons, with some still ramping up to full fitness before the 2025 NWSL season.

How to watch the USWNT vs. Australia in the SheBelieves Cup

The USWNT kicks off against Australia in the 2025 SheBelieves Cup at 5 PM ET on Sunday, with live coverage on TBSMax, and Peacock.

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