Jordan Brand Basketball has signed another top collegiate women's basketball talent, with the Nike sportswear subsidiary announcing UConn sophomore star Sarah Strong as part of their NIL Class of 2025 on Monday.
"Being part of Jordan Brand is honestly a huge honor," Strong said in a statement. "Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal."
Strong entered her second season with the Huskies earlier this month after a stellar rookie NCAA campaign that saw the forward earn the 2024/25 season's National Freshman of the Year award as well as second-team All-America honors.
The 19-year-old reigning national champion adds to the company's already stacked NIL roster, with Strong joining Jordan Brand Basketball's previous year class partners like UCLA senior guard Kiki Rice — the brand's first-ever NIL signee — as well as Penn State sophomore guard Kiyomi McMiller, LSU junior guard Mikaylah Williams and freshman teammate Bella Hines, and USC's 2026/27 recruit Saniyah Hall.
The partnership further punctuates Strong's rising stardom and Jordan Brand's continued commitment to the women's game.
The iconic brand's professional roster currently features more than 10 WNBA players, including Minnesota Lynx star Napheesa Collier and Atlanta Dream guard Rhyne Howard.
The top-ranked UConn Huskies are gearing up for their stiffest competition yet in the 2025/26 NCAA basketball season, as the defending national champions welcome the No. 6 Michigan Wolverines to Mohegan Sun Arena on Friday.
Both teams enter the game with undefeated records and a ranked win under their belts, with the Huskies taking down No. 21 Louisville in their season-opener before Michigan dramatically humbled No. 24 Notre Dame last weekend.
"Based on what I've seen from Michigan, they will be, for sure, the best team we play this year by a long shot at this time in the season," said UConn head coach Geno Auriemma.
While UConn arrives armed with national talents like last season's Freshman of the Year Sarah Strong and the 2025 Final Four's Most Outstanding Player Azzi Fudd, rising NCAA basketball star Michigan will look to prove they can hang with college basketball's big dogs.
"They are all incredibly unselfish — they don't care who scores," longtime Michigan coach Kim Barnes Arico said of her squad. "The really good teams like UConn and South Carolina are the same way."
"Connecticut is really, really good," she added. "Our kids want to compete against the best. I always have a stomachache when those games are on our schedule."
How to watch No. 6 Michigan vs. No. 1 UConn on Friday
The Huskies will tip off against the Wolverines at 8 PM ET on Friday, with live coverage airing on FOX.
NCAA basketball is officially back in action, and the reigning champion No. 1 UConn Huskies will tip off their 2025/26 season against the No. 20 Louisville Cardinals in the recently relocated Armed Forces Classic on Tuesday afternoon.
The clash will make history as the first-ever women's edition of college basketball's military-site showdown, as UConn opens their season against a ranked opponent for the first time since 2017.
"It's going to be a lot of learning with five new players," Huskies head coach Geno Auriemma said earlier this week. "There's a lot of exciting things that are ahead of us… and I want to help them overcome some of those challenges we're going to have."
Despite losing 2025 No. 1 overall draft pick Paige Bueckers to the WNBA last April, the Huskies enter the season with a healthy roster and more depth than recent years, centering the team around returning starters like top-ranked sophomore forward Sarah Strong and grad student guard Azzi Fudd.
"I have to learn how to sub again," Auriemma joked about having a complete bench to draw from. "We've had three or four years in a row there where there's nobody to sub."
Staying atop the NCAA rankings won't be easy, however — a lesson the No. 7 Duke Blue Devils learned after suffering the 2025/26 NCAA season's first top-ranked upset to the No. 16 Baylor Bears on Monday.
"I think you can learn a lot from the first game of the season, especially when you're playing a good team, because they expose a lot of things about you on both ends," said Duke head coach Kara Lawson about the 58-52 loss.
How to watch UConn vs. Louisville in the Armed Forces Classic
The No. 1 UConn Huskies will tip off the 2025/26 NCAA basketball season by taking on the No. 20 Louisville Cardinals at the US Naval Academy at 5:30 PM ET on Tuesday.
The clash will air live on ESPN.
UConn basketball continues to pile on the preseason accolades, with ESPN's annual Top 25 women's NCAA player rankings listing star Sarah Strong at No. 1 ahead of her sophomore season with the Huskies.
Even more, UConn emerged as the only program with two Top 10 players, as ESPN put Strong's teammate Azzi Fudd at No. 8 entering her final NCAA season.
New UConn transfer Serah Williams also made the cut at No. 18, as the preseason AP No. 1 Huskies attempt to repeat their 2024/25 title despite losing superstar Paige Bueckers to the WNBA.
Last season's Final Four participants No. 2 Lauren Betts (UCLA), No. 4 Madison Booker (Texas), No. 11 Joyce Edwards (South Carolina), and No. 17 Kiki Rice (UCLA) round things out, accompanied by more individual standouts like No. 3 Hannah Hidalgo (Notre Dame) and No. 5 Flau'Jae Johnson (LSU).
The lineup also featured big-name offseason transfers, including highly touted newcomers No. 6 Olivia Miles (TCU), No. 7 Ta'Niya Latson (South Carolina), No. 14 Gianna Kneepkins (UCLA), and No. 19 MiLaysia Fulwiley (LSU).
Freshmen were not eligible for ESPN's preseason rankings, though NCAA debutants can make the updated list as it shifts throughout the year.
How to watch the ESPN Top 25 players in action
The NCAA basketball elite will tip off the 2025/26 season on Monday, with a full slate of games beginning at 11 AM ET.
The ESPN 2025/26 NCAA basketball preseason Top 25 players
1. Sarah Strong (UConn)
2. Lauren Betts (UCLA)
3. Hannah Hidalgo (Notre Dame)
4. Madison Booker (Texas)
5. Flau'Jae Johnson (LSU)
6. Olivia Miles (TCU)
7. Ta'Niyah Latson (South Carolina)
8. Azzi Fudd (UConn)
9. Mikayla Blakes (Vanderbilt)
10. Audi Crooks (Iowa State)
11. Joyce Edwards (South Carolina)
12. Mikaylah Williams (LSU)
13. Raegan Beers (Oklahoma)
14. Gianna Kneepkens (UCLA)
15. Kymora Johnson (Virginia)
16. Zoe Brooks (NC State)
17. Kiki Rice (UCLA)
18. Serah Williams (UConn)
19. MiLaysia Fulwiley (LSU)
20. Yarden Garzon (Maryland)
21. Talaysia Cooper (Tennessee)
22. Khamil Pierre (NC State)
23. Cotie McMahon (Ole Miss)
24. Toby Fournier (Duke)
25. Maggie Doogan (Richmond)
College basketball returns in less than two weeks, and the AP is gearing up for tip-off by dropping the 2025/26 preseason All-America First Team on Tuesday.
Reigning NCAA champion and last season's Freshman of the Year Sarah Strong made the preseason All-America Team cut, with the UConn Husky joined by Final Four participants Madison Booker (Texas) and Lauren Betts (UCLA) — the 2024/25 campaign's Naismith Defensive Player of the Year.
Rounding out the elite five-player lineup are Notre Dame guard Hannah Hidalgo and recent South Carolina transfer Ta'Niya Latson, who led Division I in scoring last season.
While the transfer portal produced a few major roster shakeups — including Latson leaving Florida State to join the 2023/24 NCAA champs — many of last season's top programs are picking up right where they left off.
"There isn't a day that goes by that one of the coaches and I don't look at each other and go, 'Man, there's just something about her right now,'" UConn head coach Geno Auriemma said of Strong.
Auriemma's reigning champs had some additional good news this week, with third-ranked 2026 recruit Olivia Vukosa, a 6-foot-4 center currently competing at the same Queens, New York, high school that produced basketball legends Sue Bird and Tina Charles, officially committing to UConn on Tuesday.
Ultimately, continuity could be the difference maker in the upcoming 2025/26 NCAA season, as known talents and newcomers alike look to prove themselves on the collegiate court.
Fresh off the program's record-extending 12th national championship, the UConn Huskies will tip off the 2025/26 NCAA season as the top-ranked team on the preseason AP Top 25 Women's College Basketball Poll.
The elite start marks the Huskies' first No. 1 preseason ranking since 2017, as returning starters like sophomore forward Sarah Strong and grad student guard Azzi Fudd prepare to defend their NCAA title.
"Hopefully, it's a little bit of a confidence builder and not, 'Oh my god!'" UConn head coach Geno Auriemma said of his team's poll results. "I'm happy for them…. You tend to finish the year where you're predicted, so I like being in this position."
All of last season's Final Four teams will begin their 2025/26 campaigns on a high note, with national runners-up South Carolina ranking second while UCLA snagged third and Texas fourth.
Not every ranked team remained as unchanged, however, as No. 15 Notre Dame and No. 18 USC saw expectations dip in the face of significant player turnover.
USC will be without superstar guard JuJu Watkins for the entirety of the upcoming season, as the 20-year-old Trojan continues to rehab an ACL tear suffered during 2025's March Madness.
As for Notre Dame, the Fighting Irish lost standouts Sonia Citron and Maddy Westbeld to the WNBA, with the team planning to re-center their approach around guard Hannah Hidalgo after celebrated point guard Olivia Miles transferred to No. 17 TCU.
The 2025/26 NCAA basketball season tips off on Monday, November 3rd.
The 2025/26 NCAA basketball preseason AP Top 25 poll
1. UConn (Big East)
2. South Carolina (SEC)
3. UCLA (Big Ten)
4. Texas (SEC)
5. LSU (SEC)
6. Oklahoma (SEC)
7. Duke (ACC)
8. Tennessee (SEC)
9. NC State (ACC)
10. Maryland (Big Ten)
11. UNC (ACC)
12. Ole Miss (SEC)
13. Michigan (Big Ten)
14. Iowa State (Big 12)
15. Notre Dame (ACC)
16. Baylor (Big 12)
17. TCU (Big 12)
18. USC (Big Ten)
19. Vanderbilt (SEC)
20. Louisville (ACC)
21. Iowa (Big Ten)
22. Oklahoma State (Big 12)
23. Michigan State (Big Ten)
T24. Kentucky (SEC)
T24. Richmond (Atlantic 10)
UConn basketball star and reigning NCAA champion Azzi Fudd added another stop to her whirlwind offseason this week, landing in Chongqing, China, to team up with NBA icon Steph Curry on his Curry Brand World Tour.
Fudd said just last week that she considered Curry her favorite NBA player, with the 22-year-old UConn grad student going on to beat the 16-year league veteran in a three-point contest while in China.
Kicking off its ninth US edition in San Francisco earlier this month, this year's Curry World Tour brings Curry Camp — a high school basketball clinic where the Golden State Warriors star provides "one-on-one coaching, advice, and exposure to his habits, routines, and mindset" — overseas for the first time.
Fudd's history with Curry runs deeper than her assist at this week's Curry Camp, with the 2025 NCAA Final Four Most Outstanding Player attending one of the two-time NBA MVP's first elite girls basketball camps as a rising high school sophomore in 2018.
She then became the first-ever college player to sign an NIL deal with Under Armour's Curry Brand back in 2021 — just 17 days after Fudd made her collegiate basketball debut.
"Steph has been such an amazing resource," Fudd said back in March. "It kind of just goes to show the kind of person he is."
UConn guard Azzi Fudd wears many hats.
She’s a sharp-shooter on the court and a rising superstar off the court. She's an NCAA national champion and a top WNBA prospect. She's a graduate student at one of college basketball’s preeminent programs. And she's already one of the most famous athletes in the women’s game.
But this week she adds a new title to her growing resume: co-host of Instagram’s latest episode of Close Friends Only along with Dallas Wings rookie Paige Bueckers.
The podcast features Fudd chopping it up with Bueckers. The former UConn teammates chat about their immediate connection on and off the court, swapped style influences (Fudd is apparently a chronic clothes-stealer and listens to all of Bueckers’s Spotify playlists), who’s got the prettiest jump shot, and their favorite WNBA player. (“Probably Paige Bueckers,” Fudd answers readily.)
The two also discuss Meta Quest’s newest WNBA collaboration, a technology which gives fans a courtside view without having to leave the house.
“I was honestly shocked by how real it felt,” Fudd told Just Women’s Sports earlier this week. “Sometimes getting to a game is just unrealistic, so being able to have that as an option is incredible, and can open the game up to so many more people and fans.”
Azzi Fudd steps into the social media spotlight
Emerging from a college career previously defined by injury, Fudd and her UConn teammates finally reached their peak last April, winning the program’s 12th national championship — and its first since 2016. And while the victory checked a longtime bucket list item for the guard, she’s most grateful for her health.
“This has been my first offseason in a little while where I've been completely healthy,” she continued. “So that's been a fun change, getting to be healthy, work on some stuff, travel, relax with family — it's been great.”
Through it all, she’s certainly kept busy. If you’ve been following women’s basketball at all this summer, Fudd has been hard to miss. After the NCAA season ended, she made a high profile appearance accompanying No. 1 pick Bueckers to the 2025 WNBA Draft, going on to become a sidelines mainstay at Dallas games. She also made a splash at All-Star Weekend, and even started her own podcast, Fudd Around and Find Out.
The life of a burgeoning celebrity can be isolating, but Fudd represents a new generation of players ready to utilize social media to their advantage, both professionally and personally. There’s a light, lived-in touch to Fudd and her peers’ ability to connect with friends and family via social media channels while also maneuvering the booming cult of personality forming around the WNBA.
Fudd and Bueckers compare social media habits on 'Close Friends Only'
On Close Friends Only, Fudd and Bueckers banter about the benefits (and necessary etiquette) of labeling an Instagram story “close friends,” as well as their own social media habits.
“You post 10 times in the time it takes me to get one post up,” Fudd tells Bueckers, with her co-host copping to being the heavier Instagram user of the pair.
But beyond sharing with close friends, today’s women’s sports athletes are navigating an industry where follower counts can open sponsorship doors. And that’s clear whether players are promoting multi-million dollar brand deals or partying on a 72-hour All-Star Weekend livestream.
“I’m not the best poster,” Fudd admitted. “I do want to make my Instagram a little more casual. [There are] some great pictures in my camera roll that aren’t professional photographer-taken, done up like some Instagrams look.”
“I want it to be very much who Azzi Fudd is, and not just the great side,” she said of her online presence, describing herself as a lowkey person who wants to intuitively let people in on the real highs and lows of life.
But for someone who also calls herself a bad texter, Fudd’s grounded approach to social media does help her keep up with connections despite her packed calendar.
“I love talking on the phone, but who does that these days?” she laughed. “Being able to keep in touch, whether it's a teammate you played with a year ago or from middle school, just getting to get those updates through Instagram is amazing.”
From hard-launching Pazzi to special shared moments
Social media can be a powerful career builder, but young stars also have to figure out how to protect their peace amidst a firestorm of commentary, access, and speculation.
Fudd is no stranger to the dynamics of keeping private moments private while still finding ways to live their public lives authentically. She and Bueckers have threaded that needle with precision, with Bueckers only recently calling Fudd her girlfriend during July’s WNBA All-Star Weekend after months of soft-launch hints.
“I'm definitely someone who tends to keep more private,” Fudd said, noting that the impulse to document everything on social media can take away from staying present. “I don't mind sharing, but just naturally I'm more of a ‘share less’ person.”
Despite her inclinations, the duo has remained a remarkably open book. Fudd and Bueckers are easygoing about the fandom they’ve inspired, from laughing about watching their own fan edits on TikTok to sharing selfies containing clues about their relationship. As Fudd told JWS, she doesn’t think so much about the public’s response — she just enjoys capturing the little things.
“There’s so many special moments, whether you're sharing for other people or just for yourself,” she explained. “Your favorite meal, or your favorite sunset — things that make me happy and I get excited about.”
Azzi locks in ahead of final UConn season
Fudd is approaching her final college season, preparing to step up as UConn pushes for a repeat title. But if the 22-year-old is feeling pressure to stretch herself too thin these days, she isn’t letting it show.
She’s been in the gym, staying healthy and gearing up to take on an even larger role at UConn now that former on-court centerpiece Bueckers has flown the college coop.
She’s focusing on a routine social media followers don’t often get to see: rehab and recovery, eating and sleeping right, getting shots up, and hitting the weight room.
“I'm keeping the main thing basketball,” she said. “Without basketball, without putting in the time in the gym, making sure I’m getting my stuff done, I wouldn’t have all these opportunities.”
“I’m always taking care of [basketball] first,” she continued. “And then getting to enjoy all those things that come with it.”
And she won’t be alone when she heads back to Storrs this fall. The Huskies are returning a number of key national title run contributors, this time taking the court with Fudd leading the way from day one.
“Embracing that vocal leadership role is something I'm working on,” she said “Doing anything and everything I can to make sure that I'm helping my team, putting them in the best position to win and have a great season.”
As for social media, fans can be sure that wherever the season takes Fudd, they’ll be along for the ride.
The greatest dynasty in NCAA women's basketball is back in the spotlight, with Apple TV+ announcing a new three-part docuseries focused on the UConn Huskies on Wednesday.
According to the streamer, the series "reveals the epic narrative of UConn's roller coaster path to becoming the greatest dynasty in women's sports history, with each episode featuring a blend of unique archival footage, incisive interviews, and intimate access with UConn's 2024/25 championship squad."
The sports documentary industry has boomed in recent years, with the Huskies now finding their place at the table alongside critically acclaimed productions like HBO's ACFC-focused Angel City and Netflix's USWNT series, Under Pressure.
To tell the story of the 12-time NCAA championship basketball program, Apple TV+ tapped two top directors, handing the UConn narrative's reins to Emmy Award nominee Erica Sashin as well as Emmy Award-winning sports documentarian Matthew Hamachek, whose credits include The Dynasty: New England Patriots and Tiger.
"This series offers fans an exclusive view into 40 seasons of UConn women's basketball, and I'm really excited for audiences to be able to see all the hard work that has built this program," said coach Geno Auriemma, who's led the Huskies since 1985.
While the series is currently in production, Apple TV+ will announce the official premiere at a future date.
Georgia outdoor track and field won their first-ever NCAA championship in style this weekend, finishing the four-day meet with a dominant 73 points to claim the team title by a massive margin of 26 points on Saturday.
Snagging podium finishes with 47 and 43 points, respectively, were silver medalists USC and bronze winners Texas A&M.
The Bulldogs proved impossible to beat, boasting individual champions in the 400-meter dash (junior Aaliyah Butler), the high jump (senior Elena Kulichenko), the hammer throw (grad student Stephanie Ratcliffe) and the 4×400-meter relay — more individual titles than any other school at the meet.
The winning relay team of freshman Michelle Smith, sophomore Sydney Harris, and juniors Butler and Dejanea Oakley particularly impressed, with three of the four taking individual podium spots as well.
Butler — a 2024 US Olympic gold medalist in the 4×400-meter relay — led the aforementioned 400-meter dash, with teammate Oakley securing second-place just behind her.
Meanwhile, Smith bagged bronze in the 400-meter hurdles.
Georgia head coach Caryl Smith Gilbert, who previously led three-time champion USC to the Trojans' 2018 and 2021 NCAA titles, is now the only woman to coach two different schools to an outdoor track and field national championship.
"I love these kids. They teach me more about me than I teach them about anything," said an emotional Smith Gilbert during the trophy ceremony. "They worked so hard, and they believed in themselves, and we did it."
Trio of NCAA records crumble at championship meet
While first-time champion Georgia was making team program history, a trio of NCAA women were busy shattering national track and field records this weekend.
First, Washington sophomore Hana Moll became the national pole vault champion with a new NCAA record leap of 4.79 meters on Thursday.
Notably, this was the third time this season that the collegiate pole vault mark was cleared by a Huskie, with Moll's twin sister Amanda breaking the record twice last month.
Then on Saturday, two records fell, with Alabama sophomore Doris Lemngole earning her second straight 3,000-meter steeplechase title in 8:58.15 — the fastest time in NCAA history.
Michigan senior Savannah Sutherland, a 2024 Olympian for Team Canada, closed out the 2025 NCAA record-breaking by dethroning a legend, smashing the 400-meter hurdles mark previously held by now-two-time Olympic individual champion Sydney McLaughlin-Levrone.
Sutherland's 52.46-second race was 0.29 seconds below McLaughlin-Levrone's collegiate record — and a full 0.8 seconds below Sutherland's own personal best.