The NWSL is expanding its footprint across ESPN, with the broadcaster signing on to carry 16 additional regular-season games in both the 2026 and 2027 seasons, upping the platform's total to 33 matches per year.
ESPN will also introduce a season-long "Match of the Week" centerpiece series, as well as live coverage of NWSL Decision Day, when eight concurrent matches will close out the season on the same day.
"The NWSL showcases some of the best athletes in the world," ESPN EVP of programming and acquisitions Rosalyn Durant said in a press release. "We are proud to increase our commitment on ABC and ESPN, and to further elevate women's sports and the athlete stories."
This media rights extension builds on the league's ongoing blockbuster four-year, $240 million TV deal with ESPN, adding inventory for the final two seasons of the November 2023 agreement.
The deal expansion comes in light of the league's significant growth this season, with the NWSL seeing gains across both attendance and viewership, including a 72% year-over-year ratings rise on ESPN.
"This supplemental agreement underscores the growing demand for women's soccer and ensures our players and clubs receive the visibility they deserve on some of the most prominent sports platforms," said NWSL commissioner Jessica Berman in a statement.
The WSL hit some opening day snags over the weekend, with a last-minute media deal causing broadcasts Stateside to generate confusion and widespread technical difficulties as the UK league's big-name US talent pool took the pitch.
First, in Friday's 2025/26 season kick-off match, ESPN+ served fans an error screen during the first 15 minutes of six-time defending WSL champion Chelsea's 2-1 win over Manchester City.
Then on Saturday morning, skips and lags continuously interrupted Arsenal's 4-1 victory over the recently promoted London City Lionesses.
Notably, the WSL media rights extension deal with ESPN+ — the 2024/25 US carrier of the top-flight UK league —came together at the very last minute.
As such, the WSL left fans in the dark by omitting US coverage details from all promotions in the lead-up to the 2025/26 season's opening weekend — possibly missing out on a big Stateside moment as USWNT stars like Naomi Girma, Catarina Macario, Emily Fox, and Alyssa Thompson kick off their club campaigns in the UK.
"The delays weren't about lack of interest so much as the sheer number of changes the league has been managing," former head of broadcast at WSL Football Andrea Ekblad told The Athletic this week.
"Of course, nobody wants a broadcast deal announced only hours before kickoff. That's not ideal," she continued. "But continuing the [ESPN] partnership makes great sense."
As the regular season winds down, the WNBA announced this year's postseason schedule on Wednesday, with the 2025 Playoffs officially tipping off on September 14th.
The latest possible finish for the 2025 WNBA Finals is October 17th, with three rounds of play standing between the eight-team postseason field and this year's championship trophy.
Notably, the WNBA is instituting two main changes to its previous Playoffs format in the 2025 schedule.
The postseason's first round — a best-of-three series — will shift from the WNBA's home-home-away format, in which the higher seeds could sweep at home, to a one-one-one structure.
With this change, the league is guaranteeing that every playoff team will host at least one home game.
Additionally, while the best-of-five semifinals will remain the same with its two-two-one hosting structure, the 2025 WNBA Finals will be the first to expand to a best-of-seven series, feeding fans' growing appetite for additional postseason clashes and offering upwards of four title-deciding matchups.
This new Finals format will see the higher seed host Games 1, 2, 5, and 7, giving each team a possible two opportunities to clinch the 2025 championship in front of a home crowd.
All games in the 2025 WNBA Playoffs will air on ESPN platforms, with matchups across ESPN2, ESPN, and ABC.
Currently, the No. 1 Minnesota Lynx are the only team to clinch their 2025 postseason berth.
On the other hand, the No. 11 Dallas Wings, No. 12 Chicago Sky, and No. 13 Connecticut Sun were all recently eliminated from playoff contention.
The Athletes Unlimited Softball League (AUSL) crowned its inaugural champion on Sunday, with the No. 1-seed Talons lifting the first-ever AUSL trophy after sweeping the No. 2-seed Bandits in the weekend's 2025 Championship Series.
Battling inclement weather all weekend, the Talons finished out Saturday's rain-delayed Game 1 to a 3-1 win early Sunday morning, before avoiding a winner-take-all Game 3 by claiming the AUSL title in a narrow 1-0 second victory on Sunday afternoon.
AUSL Pitcher of the Year Georgina Corrick and former Alabama ace Montana Fouts held the powerful Bandits offense at bay throughout the two wins, while infielder Sydney Romero — a former two-time NCAA champion at Oklahoma — secured the Talons' title with a Game 2 sixth-inning home run.
"I wouldn't have wanted to do this anywhere else, with anybody else," Fouts said after the championship win. "I feel like we really are family. That's what makes this so special. Obviously, winning is awesome, but I just feel like whenever you step on the field with people like this, you've already won."
In addition to the Talons' 2025 championship trophy, AUSL at-large garnered plenty of success throughout its debut season, selling out 14 of the first 29 games while averaging 117,000 viewers per game on ESPN2 — a 65% increase over the 2024 Athletes Unlimited format.
That boost saw the broadcaster upgrade the final series from ESPN2 to ESPN.
"It's really been, in some ways, eye-opening," AUSL commissioner Kim Ng told Sports Business Journal earlier this month. "I don't think that any of us thought that we would get this type of reception. But everyone here is so incredibly excited."
The success of the 2025 WNBA All-Star festivities extended beyond the court, as ESPN announced strong viewership across both nights of the midseason weekend's programming on Tuesday.
First on Friday, the 2025 All-Star 3-Point Contest and Skills Challenge claimed a viewership average of 1.3 million fans — an 89% increase over the 2024 edition.
Even more, Friday's viewership made it the most-watched All-Star contests in the events' history.
The competitions also ranked first in primetime viewership across several key demographics, winning the day for women aged 18 to 34, all adults aged 18 to 34, as well as all viewers under 35 years old.
Then on Saturday, the 2025 WNBA All-Star Game claimed an average of 2.2 million viewers, a slight dip from last year's 3.44 million with superstar and team captain Caitlin Clark stuck on the sidelines with a groin injury.
Trailing only that 2024 matchup, Saturday's matchup did become the second-most watched WNBA All-Star Game on record.
Additionally, it earned a significant 158% audience bump over the 2023 edition — the season prior to Clark's rookie campaign.
The 2025 WNBA All-Star competitions are reflective of the league's overall rise in viewership, coming less than one week after the first-ever pro clash between Indiana Fever sophomore Clark and Dallas Wings rookie Paige Bueckers became a Top-4 all-time most-watched matchup.
On the heels of impressive viewership during the league's first-ever fully broadcast preseason, the 2025 campaign has put up steady increases over last year, with ESPN reporting last week that WNBA numbers across all the broadcast giant's platforms are up 7% over 2024.
With the 2025 WNBA season around the corner, sportsbooks have already been setting the field for this year's MVP race, with odds heavily slanted toward three early frontrunners.
Last season's Rookie of the Year Caitlin Clark leads the 2025 race, with FanDuel currently placing the Indiana Fever guard at +200, followed closely by Las Vegas's three-time league MVP A'ja Wilson (+230), and Minnesota's 2024 WNBA Defensive Player of the Year Napheesa Collier (+300).
DraftKings rates Clark similarly at +220, putting Wilson at +225 and Collier at +400.
After a blockbuster rookie season, opinions on Clark's sophomore ceiling vary, with ESPN ranking the 23-year-old as the WNBA's overall fourth-best player entering the 2025 season, trailing just Wilson, Collier, and New York's 2023 MVP and 2024 champion Breanna Stewart.
However, the media giant's own ESPN BET has Clark leading the MVP odds at +200, a likely response to bettor interest rather than analyst predictions.
Dallas's 2025 No. 1 draft pick Paige Bueckers is the clear favorite for this season's Rookie of the Year award, carrying -255 odds on ESPN BET despite not making the overall preseason Top 25.
There's no such thing as a sure bet, but the market is clearly mirroring fan interest, hyping up these young players before a single team takes the 2025 season's court.
WNBA star Caitlin Clark and the Fever will hit the airwaves sooner than expected this year, with multiple sources reporting that ESPN will televise a preseason game between Indiana and the Brazil national team on May 4th.
The broadcast boost will reportedly make the Fever vs. Brazil matchup the WNBA's first-ever nationally televised exhibition game, a move that comes after a 2024 preseason battle between the Minnesota Lynx and Chicago Sky earned more than two million streams — from a fan's cellphone.
WNBA teams follow in the Indiana Fever's preseason footsteps
The May matchup will mark the 2024 WNBA Rookie of the Year's return to Iowa’s Carver-Hawkeye Arena, with the Fever set to play in front of a sold-out crowd at Clark's alma mater.
Indiana isn't the only team taking a trip down memory lane this preseason, with several teams bringing exhibition games to university arenas before the 2025 WNBA season tips off on May 16th.
Two days before facing the Fever, Brazil will clash with the Sky at Chicago star Angel Reese's collegiate home of LSU — an arena also familiar to new Sky recruit Hailey Van Lith.
Also on May 2nd, Notre Dame will host legendary alums Arike Ogunbowale, Jewell Loyd, and Jackie Young when the Las Vegas Aces play the Dallas Wings at South Bend's Purcell Pavilion.
Monday’s 2025 WNBA Draft scored the second-highest viewership in the event's history, with an average of 1.25 million viewers tuning into ESPN to witness the league’s newest young stars turn pro.
The broadcast peaked at 1.46 million viewers, becoming just the second-ever WNBA Draft to surpass the million-fan mark.
That rise represents a 119% increase over the 2023 edition, with Monday's live event weighing in as the night’s most popular programming among key demographics across both broadcast and cable TV.
NCAA superstars fuel enthusiasm for WNBA Draft
Interest in the WNBA Draft hit a steep peak in 2024, as an average of 2.45 million viewers watched Iowa superstar Caitlin Clark start her WNBA journey with the Indiana Fever.
This year’s iteration also offered a wealth of star power, featuring No. 1 overall pick Paige Bueckers as well as other 2025 Final Four standouts.
"We're just continuing to try to grow the game, expand the game, bring the viewership from the college game to the WNBA," Bueckers told reporters gathered at The Shed in Manhattan.
"I think the new wave and generation of basketball players are bringing so much to the game, but obviously off the foundation that the players before us have built," she added.
With more NCAA basketball fans following their favorites to the pros, it's now up to the WNBA to sustain that interest through the regular season — and beyond.
ESPN’s women's college basketball coverage has exploded across the broadcast giant's platforms, with regular-season viewership 3% up from last year’s record-breaking run and 41% up from 2022/23.
ESPN reports that 2024/25’s overall ratings were their highest since the 2008/09 season, with 2.9 billion minutes of live women's college basketball games consumed.
While this year’s regular-season peaks outdrew last year’s top matchups, ESPN also saw significant growth in steady viewership.
Across the 87 games the broadcaster aired, each game averaged 280,000 viewers, with a record-breaking 15 games drawing over 500,000 viewers.
Due to network partnership deals, ESPN is still missing the rights to Big Ten coverage, while the SEC continues to pull in the heaviest numbers.
Flagship channels see top women's college basketball viewership
The company's flagship networks also saw significant individual ratings growth in their NCAA women's basketball coverage. Games on ESPN drew an average of 511,000 fans, for an increase of 13% over last season's coverage on the network.
Even more, the three games the broadcaster upgraded to ABC gave the channel an average of 1.3 million viewers, for an overall increase of 120% over 2023/24 games.
ABC also the regular season's two biggest audiences.
Just one week after ESPN broke the 1 million viewer mark with then-No. 4 Texas' upset win over No. 2 South Carolina, ABC's February 16th UConn vs. South Carolina plus Texas vs. LSU shattered double-header that stat.
Then-No. 5 UConn’s 87-58 blowout of the reigning national champion Gamecocks attracted the season’s biggest audience, garnering an average of 1.8 million viewers with a peak of 2.2 million.
Texas’s 65-58 victory over the then-No. 7 Tigers snagged the 2024/25 season's second-biggest audience, peaking at 2.3 million viewers while drawing an average of 1.7 million fans.
Besides leading this season's ratings, those two blockbuster matchups registered as the third and fourth highest regular-season women's college basketball viewership in ESPN's history.
ESPN scored a pair of blockbuster wins last weekend, as Sunday’s NCAA basketball doubleheader featuring No. 5 UConn vs. No. 6 South Carolina plus No. 2 Texas vs. No. 7 LSU earned the network record viewership.
First, UConn’s 87-58 blowout of the reigning national champion Gamecocks garnered an average of 1.8 million viewers with a peak of 2.2 million. Later, Texas’s 65-58 victory over the Tigers peaked at 2.3 million viewers while drawing an average of 1.7 million fans.
The back-to-back lineup became the most-watched women's basketball games across ESPN platforms this season. Even more, the matchups registered the third and fourth highest regular-season viewership in the NCAA sport in the broadcast giant's history.
Sunday’s pregame show also put up impressive numbers, becoming the most-watched regular-season Women’s College Gameday since 2010.
Notably, Sunday's doubleheader aired on the broadcast conglomerate's flagship network, ABC — placing some of the country's tops college stars into a prime national spotlight.
Fans tune in as NCAA season sprints toward March Madness
With March's postseason play fast approaching, interest in top NCAA basketball programs — and the elite stars on their rosters — continues to explode throughout the 2024/25 regular season.
ESPN’s ratings have risen accordingly, with UConn’s December upset loss to Notre Dame averaging 847,000 viewers, while South Carolina’s win over SEC rivals LSU averaged 1.56 million fans last month.
Ultimately, when major networks elevate regular-season women's college basketball games, fans consistently respond with massive viewership numbers. For ESPN, there’s nowhere to go but up, as the NCAA tournament rights-holder keeps successfully pushing college coverage.
How to watch Top 25 NCAA basketball on Thursday
With almost 260 college basketball games earning airtime across ESPN's platforms this week, 16 of the country's Top 25 teams will be featured on the broadcaster's networks before next Wednesday.
Top Thursday matchups include an SEC clash between No. 18 Alabama and hosts No. 15 Tennessee, which tips off at 6:30 PM ET and will stream live on ESPN subsidiary SECN+.
Earning a prime broadcast spot on ESPN2 is No. 11 Duke, who will host unranked Louisville at 7 PM ET.