Despite a slight dip in attendance, the NWSL has continued to see steady gains from its TV audience this year, posting a league-wide 22% viewership growth during the 2025 regular season.
Prior to last Saturday's title game, the NWSL reported that postseason viewership had risen 5% from the 2024 Playoffs, when the Orlando Pride completed a league-double Shield and championship win.
Even more, ABC and ESPN platforms saw their largest percentage hike for NWSL regular-season matches in history, with the audience growing an impressive 61% year-over-year — though CBS still touts the league's highest viewership average at 479,000 fans tuning in per 2025 match.
Three of ABC/ESPN's top matchups featured the Washington Spirit, with the Portland Thorns also making two appearances in the Top-5 most-watched games of the 2025 season on the platform.
Additionally, CBS's 2025 semifinal between Washington and Portland drew 548,000 viewers while the other NWSL semifinal between Orlando and reigning champs Gotham FC averaged 328,000 viewers on ABC.
Broadcast partner ION, which carries the most linear games each NWSL season, also claimed a 5% increase in overall viewership from 2024.
Ultimately, the NWSL remains competitive with other North American soccer leagues in finding an audience on TV, with the league now aiming to retain its star power in order to encourage even more growth.
The New York Liberty reportedly landed a boss, with multiple sources linking longtime Golden State Warriors assistant coach Chris DeMarco to the 2024 WNBA champions' head coaching vacancy late last week.
After first joining the Warriors as an intern in 2012, the 40-year-old worked through the Golden State ranks to serve in both an assistant and player development capacity for the NBA side.
Exiting as as front-of-bench assistant, DeMarco aided the team to an impressive four NBA championships (2015, 2017, 2018, 2022) during his tenure.
DeMarco also has experience on the international sideline, leading the Bahama men's national team from June 2019 until August 2025.
Recent WNBA hiring trends have favored NBA vets, with Cleveland Cavaliers assistant Alex Sarama recently named head coach of 2026 expansion side Portland while Seattle tapped former Memphis Grizzlies assistant Sonia Raman as the Storm's new sideline leader.
According to ESPN, additional top candidates for the New York Liberty opening vacated by now-Toronto Tempo head coach Sandy Brondello included Toronto Raptors assistant Jama Mahlalela, ex-Brooklyn Nets and current Charlotte Hornets assistant Will Weaver, and former assistant to the NBA's Washington Wizards and Dallas Mavericks Kristi Toliver, the current associate head coach for the Phoenix Mercury.
As all but two Liberty players enter free agency, New York is aiming to keep stars like Breanna Stewart, Jonquel Jones, and Sabrina Ionescu on its roster — with the hiring of DeMarco potentially playing game-changer in some of those contract negotiations.
ESPN reported that Bay Area product Ionescu apparently reached out to Golden State Warriors icon Steph Curry to ask about DeMarco as part of the hiring process.
The broadcast reach of Athletes Unlimited got even stronger this week, as the pro women's sports organization scored a blockbuster media rights extension with ESPN on Wednesday, ensuring three more years of basketball, volleyball, and softball coverage.
"The growth we've seen across Athletes Unlimited's leagues speaks to the power and appeal of women's sports," said ESPN EVP of programming and acquisitions Rosalyn Durant. "We're excited to deepen our partnership and bring even more of these moments and athletes to fans everywhere."
As part of the extended partnership, ESPN will exclusively air 50 Athletes Unlimited Softball League (AUSL) games annually, including 47 regular-season matchups and the AUSL Championship Series, with the company's titan channel ABC also committed to airing the first-ever pro softball game on network television.
The broadcast giant already has a vested interest in softball's future, with the most recent Women's College World Series Finals delivering a record-high 2.2 million viewers across ESPN networks last June.
AU's basketball and volleyball footprints are also growing, with all 24 games from each competition's season now set to air live each year.
"This renewed and expanded partnership affirms the strength of our properties and reflects the growing enthusiasm for women's professional sports," said AU chief broadcast officer Cheri Kempf.
UConn basketball continues to pile on the preseason accolades, with ESPN's annual Top 25 women's NCAA player rankings listing star Sarah Strong at No. 1 ahead of her sophomore season with the Huskies.
Even more, UConn emerged as the only program with two Top 10 players, as ESPN put Strong's teammate Azzi Fudd at No. 8 entering her final NCAA season.
New UConn transfer Serah Williams also made the cut at No. 18, as the preseason AP No. 1 Huskies attempt to repeat their 2024/25 title despite losing superstar Paige Bueckers to the WNBA.
Last season's Final Four participants No. 2 Lauren Betts (UCLA), No. 4 Madison Booker (Texas), No. 11 Joyce Edwards (South Carolina), and No. 17 Kiki Rice (UCLA) round things out, accompanied by more individual standouts like No. 3 Hannah Hidalgo (Notre Dame) and No. 5 Flau'Jae Johnson (LSU).
The lineup also featured big-name offseason transfers, including highly touted newcomers No. 6 Olivia Miles (TCU), No. 7 Ta'Niya Latson (South Carolina), No. 14 Gianna Kneepkins (UCLA), and No. 19 MiLaysia Fulwiley (LSU).
Freshmen were not eligible for ESPN's preseason rankings, though NCAA debutants can make the updated list as it shifts throughout the year.
How to watch the ESPN Top 25 players in action
The NCAA basketball elite will tip off the 2025/26 season on Monday, with a full slate of games beginning at 11 AM ET.
The ESPN 2025/26 NCAA basketball preseason Top 25 players
1. Sarah Strong (UConn)
2. Lauren Betts (UCLA)
3. Hannah Hidalgo (Notre Dame)
4. Madison Booker (Texas)
5. Flau'Jae Johnson (LSU)
6. Olivia Miles (TCU)
7. Ta'Niyah Latson (South Carolina)
8. Azzi Fudd (UConn)
9. Mikayla Blakes (Vanderbilt)
10. Audi Crooks (Iowa State)
11. Joyce Edwards (South Carolina)
12. Mikaylah Williams (LSU)
13. Raegan Beers (Oklahoma)
14. Gianna Kneepkens (UCLA)
15. Kymora Johnson (Virginia)
16. Zoe Brooks (NC State)
17. Kiki Rice (UCLA)
18. Serah Williams (UConn)
19. MiLaysia Fulwiley (LSU)
20. Yarden Garzon (Maryland)
21. Talaysia Cooper (Tennessee)
22. Khamil Pierre (NC State)
23. Cotie McMahon (Ole Miss)
24. Toby Fournier (Duke)
25. Maggie Doogan (Richmond)
The WNBA and WNBPA might have 30 more days to negotiate, with sources telling ESPN late Tuesday that the league has formally offered an extension on the pair's October 31st CBA deadline.
With no agreement currently in sight and mounting rumors of a possible work stoppage, the proposed extension would allow bargaining to continue without interruption.
The action comes with precedent, as both parties agreed to a 60-day extension during the last CBA negotiation in 2019, with the deal later finalized in January 2020.
In response to the offer, ESPN reported that "players might be willing to consider an extension 'under the right circumstances' but they feel 'those circumstances do not yet exist.'"
The WNBPA did see an extension offer coming, with union senior adviser and legal counsel Erin D. Drake telling The Athletic on Tuesday, "We have worked hard to be able to say on Friday, we did it. Unfortunately, that's not going to happen."
Increased public scrutiny has fueled tensions around key issues on the negotiating table like revenue sharing and salary structure, with the league claiming that the WNBPA hasn't yet offered a viable counterproposal while the union accuses the WNBA of undervaluing players and delaying meaningful engagement.
"We urge the Players Association to spend less time disseminating public misinformation and more time joining us in constructive engagement across the table," a WNBA spokesperson told ESPN.
With Friday's CBA deadline fast approaching, the WNBPA could feel pressure to accept the extension offer from the WNBA — though kicking the can down the road doesn't always guarantee progress.
With the October 31st WNBA CBA deadline looming, ESPN recently conducted an anonymous survey of team owners, executives, players, and other insiders about the simmering tensions between athletes and league leadership in the wake of Minnesota Lynx star Napheesa Collier's viral exit interview last month.
"Once you have that kind of fighting with your best players, it's a death spiral," a team executive told ESPN after fans booed commissioner Cathy Engelbert at this year's WNBA Finals.
"Change is a must," another exec said in the anonymous WNBA survey. "Either Cathy has to change how she relates to the players, or there has to be a change in that role."
That said, not everyone agreed, with one owner saying, "If you fire her now, it's admitting weakness. It's a terrible look for the league. I can't stand what [Collier] did. That was a private conversation. It makes me not want to fire [Engelbert] — even though I think she should be."
CBA negotiations have also remained frosty this month, with Las Vegas Aces star guard Chelsea Gray telling ESPN that the talks are "not where we thought and wanted to be at this point in time. It's market share, it's salaries, it's player safety, it's everything."
With the parties still reportedly far from a deal, the threat of a work stoppage next season hangs over the stalled proceedings.
"I don't think it's going to be done by Halloween," a league source told ESPN. "[But] in the end, a work stoppage doesn't benefit anybody."
The WNBA blew past viewership records throughout its 2025 campaign, ESPN reported this week, with the league delivering the network's most-watched season in history.
ESPN averaged 1.3 million viewers through 25 regular-season games, accounting for a 6% year-over-year increase, with the full season's 49 broadcasts averaging 1.2 million viewers per game — up 5% over last year's lineup.
Postseason coverage was especially popular, with the Las Vegas Aces' championship-winning series sweep averaging 1.5 million viewers per game to become the second-most watched WNBA Finals behind the 2024 edition.
The gains also hit the ESPN studio, with the network's WNBA Countdown averaging 437,000 viewers through the 2025 Playoffs — up 30% over last season — while Hoop Streams and The Wrap-Up saw a 60% year-over-year viewership growth across eight postseason episodes.
Overall, the numbers punctuate the stability of the WNBA, with viewership continuing to rise despite superstars like Indiana Fever guard Caitlin Clark, Minnesota Lynx forward Napheesa Collier, and Chicago Sky forward Angel Reese all missing screen time due to injury this year.
The dividends, as well, are already paying off, as the WNBA embarks on a new $2.2 billion media deal promising at least $200 million per year in returns through the 11-year contract.
With the league currently wading through contentious CBA negotiations, this year's soaring ratings seemingly back the WNBA Players Association's arguments for increased investment and revenue sharing.
The 2025 WNBA Finals tipped off with a bang last week, with Friday's Game 1 averaging 1.9 million viewers on ESPN to become the most-watched championship opener since 1997.
The Friday matchup between the No. 2 seed Las Vegas Aces and the No. 4 Phoenix Mercury peaked at 2.5 million viewers, a 62% increase over the 2024 Finals opener between the Minnesota Lynx and eventual champion New York Liberty.
That Game 1 viewership ranked second only to the inaugural WNBA season championship 28 years ago — a single-elimination title game in which 2.8 million fans watched the Houston Comets take down the New York Liberty on NBC.
Game 2 continued the record breaking, with Sunday's broadcast averaging 1.2 million viewers on ABC.
With an average of 1.5 million fans tuning in, the first two 2025 WNBA Finals games boast the best viewership numbers in 25 years, nearly matching the 1.54 million average claimed by the opening two clashes between the New York Liberty and Houston Comets on NBC and Lifetime in 2000.
The record-breaking ratings underscore significant viewership growth across the WNBA postseason, with Game 1 Finals ratings increasing by nearly 700% since 2019 while this year's average postseason viewership is already up 16% over 2024.
The NWSL is expanding its footprint across ESPN, with the broadcaster signing on to carry 16 additional regular-season games in both the 2026 and 2027 seasons, upping the platform's total to 33 matches per year.
ESPN will also introduce a season-long "Match of the Week" centerpiece series, as well as live coverage of NWSL Decision Day, when eight concurrent matches will close out the season on the same day.
"The NWSL showcases some of the best athletes in the world," ESPN EVP of programming and acquisitions Rosalyn Durant said in a press release. "We are proud to increase our commitment on ABC and ESPN, and to further elevate women's sports and the athlete stories."
This media rights extension builds on the league's ongoing blockbuster four-year, $240 million TV deal with ESPN, adding inventory for the final two seasons of the November 2023 agreement.
The deal expansion comes in light of the league's significant growth this season, with the NWSL seeing gains across both attendance and viewership, including a 72% year-over-year ratings rise on ESPN.
"This supplemental agreement underscores the growing demand for women's soccer and ensures our players and clubs receive the visibility they deserve on some of the most prominent sports platforms," said NWSL commissioner Jessica Berman in a statement.
The WSL hit some opening day snags over the weekend, with a last-minute media deal causing broadcasts Stateside to generate confusion and widespread technical difficulties as the UK league's big-name US talent pool took the pitch.
First, in Friday's 2025/26 season kick-off match, ESPN+ served fans an error screen during the first 15 minutes of six-time defending WSL champion Chelsea's 2-1 win over Manchester City.
Then on Saturday morning, skips and lags continuously interrupted Arsenal's 4-1 victory over the recently promoted London City Lionesses.
Notably, the WSL media rights extension deal with ESPN+ — the 2024/25 US carrier of the top-flight UK league —came together at the very last minute.
As such, the WSL left fans in the dark by omitting US coverage details from all promotions in the lead-up to the 2025/26 season's opening weekend — possibly missing out on a big Stateside moment as USWNT stars like Naomi Girma, Catarina Macario, Emily Fox, and Alyssa Thompson kick off their club campaigns in the UK.
"The delays weren't about lack of interest so much as the sheer number of changes the league has been managing," former head of broadcast at WSL Football Andrea Ekblad told The Athletic this week.
"Of course, nobody wants a broadcast deal announced only hours before kickoff. That's not ideal," she continued. "But continuing the [ESPN] partnership makes great sense."