The No. 22 kit of Indiana Fever superstar Caitlin Clark weighed in as last fall's second best-selling basketball jersey in the US according to sports outfitter Fanatics, with the 2024 WNBA Rookie of the Year trailing only NBA superstar Steph Curry on the top sales list.
Clark's merch dominance is nothing new, however. Her Indiana jersey sold out less than an hour after the Fever drafted her as the overall No. 1 pick in April 2024, making Clark the top seller of any draft night pick in the company's history.
Even more, Clark's merchandise led last season's record-shattering WNBA sales, with Fanatics reporting that 2024 sales of player-specific gear earned a jaw-dropping 1,000% year-over-year increase by last summer's All-Star break — in large part thanks to the 2024 WNBA rookie class.
Fellow 2024 WNBA debutants Chicago Sky standout Angel Reese and then-Las Vegas Aces guard Kate Martin — Clark's NCAA teammate at Iowa — trailed the Fever star with the league's second- and fourth-most merchandise sales, respectively.
This year, a new WNBA rookie could give Clark a run for her money, as the No. 5 Dallas Wings jersey for 2025's No. 1 draft pick, Paige Bueckers, is already doing numbers at retailers across the country.
Already a brand mogul in her own right, Bueckers topped the 2024 NIL list as college basketball’s biggest earner via endorsement deals and merchandise sales prior to going pro.
Projected 2025 WNBA Draft overall No. 1 pick Paige Bueckers announced her first pro deal on Friday, signing with new league partner Ally Financial as the bank gears up to help launch the WNBA’s first-ever Rivalry Week.
"I think the biggest lesson I've learned is to give with what you've been given," Bueckers said during a Friday morning press conference. "A lot of my partnerships, we have values aligned of giving back."
As draft prospects weigh the factors behind the decision to turn pro, Bueckers's early endorsement splash challenges the idea that NIL opportunities end the moment college players exit the NCAA.
The brand-new NCAA champion has been out of the college game for less than one week, but by cashing in with a deal immediately, Bueckers is proving that her value isn’t slowing down anytime soon.
"I think at times there's too much made about salary, and too much made about what's going on in college," Dallas GM Curt Miller told reporters on Thursday. "The top players that we're talking to, their endorsements are going to travel with them."
Ally backs debut WNBA Rivalry Week
In line with the deal, the Ally-sponsored inaugural WNBA Rivalry Week will run from August 9th through the 17th, highlighting matchups with a significant amount of recent history.
Key games will include Midwest regional foes Indiana and Chicago battling it out on CBS, new expansion team Golden State hosting a California clash against the LA Sparks, and a pair of WNBA Finals rematches featuring the NY Liberty, Minnesota Lynx, and the Las Vegas Aces.
The NWSL Players Association released their most recent collective bargaining agreement (CBA) to the public on Tuesday, offering up all of the contractual details and league rules governing compensation, player trades, and other deciding factors through 2030.
Ratified in August 2024, the CBA includes several previously announced and already implemented bold strokes like establishing league-wide unrestricted free agency and a pathway towards revenue sharing, as well as the abolishment of the draft.
Tuesday's unedited document takes contract transparency a step further, outlining additional details such as protections for player data, including usage and privacy rights, and regulations and compensation surrounding name, image, and likeness usage.
In a boost to athletes' paydays, the NWSL's minimum salary will grow from $48,500 to $82,500 (plus bonuses) by 2030 under the new CBA, though an additional clause dictates that a revenue surge could see those terms renegotiated before the contract’s end.
The agreement also codifies financial benefits for family-building and increases support for players with children, plus connects housing stipends to the actual costs of living in each NWSL market.
Notably, the new CBA also bolstered the league's mental health leave, a resource that's already assisting NWSL stars like Angel City's Sydney Leroux and Racing Louisville's Bethany Balcer.
UConn guard Azzi Fudd is again delaying her WNBA aspirations to return to the Huskies for the 2025/26 NCAA basketball season, the 22-year-old announced in a social media post on Tuesday — just one day after the No. 2-seed squad booked their Sweet 16 spot in this year's March Madness tournament.
In an interview with ESPN, Fudd explained that her decision to declare for the 2026 WNBA Draft and exhaust her NCAA eligibility will allow her to "work on everything I need to work on" before turning pro.
Fudd also noted that her choice became clear after UConn head coach Geno Auriemma told her that while he supports whatever decision she makes, she has yet to max out at the collegiate level.
"He [told me], 'I would say 10 games, maybe, you've played to your full potential of who Azzi Fudd really is,'" Fudd recounts. "'You wouldn't do yourself justice leaving. You would leave here not doing what you could in a UConn uniform.' I was like, 'Yeah, he has a point.'"
Already a standout, Fudd chases greatness
Entering the NCAA as the No. 1 recruit in the Class of 2021, Fudd has been a highly-touted professional prospect for years, with the Husky originally expected to be chosen in the first round of next month's 2025 WNBA Draft.
However, Fudd's college career has been dampened by injury, with the talented shooter playing in just 72 games across her four years at UConn.
Making her competitive return in November after suffering an ACL and meniscus tear one year prior, Fudd hit her stride, earning a career-high 30 appearances for the Huskies this season — 26 of them as a starter.
A season-high 28-point performance in UConn's 87-58 February beatdown of defending national champs South Carolina further boosted Fudd's momentum, with the guard putting up a March Madness career-high 27 points in UConn's first-round victory over No. 15-seed Arkansas State on Saturday.
After adding another 17 points in the Huskies' second-round win over No. 10-seed South Dakota State on Monday, Fudd's 16.4 postseason points per game trails only iconic teammate Paige Bueckers' scoring rate on the UConn stat sheet.
It's those top-tier performances that Fudd will be chasing next season, hoping to add some lengthy consistency and confidence to her basketball resume.
"Having someone of Azzi's ability and the way she can just control a game, she just hasn't had an opportunity, at this point, to fully show who she is, what she can do, what impact she can have on our program and on college basketball," Auriemma told ESPN. "Can we get a full year out of that? I'm as excited as anybody, our fans, anybody to see what can happen."
Delaying WNBA debuts could result in higher rookie salaries
Though Fudd is adamant that her decision to play one more year in college is purely based in on-court considerations, there are also other major financial implications at play.
With the WNBPA currently negotiating a new CBA set to begin in the 2026 WNBA season, rookies who enter under those new terms will likely begin their professional careers at a higher salary than the $78,831 that this April's No. 1 draft pick will earn.
Even Auriemma acknowledged the potential financial benefits Fudd would reap by staying in Storrs.
"If [Fudd] stays one more year, she'll make more money next year when she goes into the draft because they have a new collective bargaining agreement coming up that should pay them more money than if she goes at the end of this year," Auriemma told reporters earlier this month.
Even more, an extra year at the NCAA level will allow Fudd to grow her already flush NIL portfolio, which includes deals with brands like Bose, Chipotle, Buick, and DoorDash.
With the business side of basketball booming, top college players are recognizing the long-term impacts of kicking off their pro careers with stacked athletic and brand-building resumes — and Fudd just bought herself another year to raise her WNBA and financial stock.
Unrivaled basketball returns to action on Friday night, with the 3×3 league's weekend games bolstered by Thursday's huge off-court business breakthrough with the WNBA Players Association (WNBPA).
The offseason league officially secured a licensing deal with the WNBPA, allowing Unrivaled to sell merchandise showcasing player names, images, and likenesses both in-person and online.
Without a brokered licensing deal, Unrivaled faced limitations in its attempts to capitalize on its near-instant popularity, as the league could previously only use non-player-specific team branding.
The WNBPA’s willingness to help Unrivaled push the envelope — despite the lengthy negotiation — sets an important precedence for increased monetization opportunities across women’s sports.
"This is a sign of the Players Association’s responsibility to its players, to its members to monetize the rights fully," WNBPA executive director Terri Jackson told Front Office Sports on Thursday. "Their group rights don’t need to be limited to WNBA-only associated products."
While the player-specific merchandise isn't available just yet, fans can expect customized jerseys, T-shirts, and even game-used memorabilia to hit shelves soon — especially as the league’s March 10th regular-season finale nears.
Postseason line looms as Unrivaled hits Friday's court
As the 3×3 basketball stars return to work this weekend, Unrivaled co-founder Breanna Stewart’s Mist and her NY Liberty teammate Sabrina Ionescu’s Phantom BC will both be hunting a bit of magic to boost them above the postseason cutoff line.
Trailing the pack with twin 3-7 records, the squads square off against each other on Friday, each aiming to step up into playoff contention with a win.
With all Unrivaled teams taking the weekend's court hoping to create separation from the bottom of the standings, Vinyl BC has arguably the most to lose. Currently sitting in fourth place on the league table, Arike Ogunbowale's squad faces an uphill climb against the third-place Laces on Friday and the league-leading Lunar Owls on Saturday to maintain their precarious postseason positioning.
How to watch Unrivaled 3×3 Basketball games this weekend
The Vinyl will kick off Unrivaled's weekend action against the Laces on Friday at 7:15 PM ET, with the Mist taking on the Phantom one hour later. Both games will air live on TNT.
Saturday's games will air on truTV beginning at 6 PM ET, when the Lunar Owls battle Vinyl BC before the Mist tip off against Angel Reese's Rose BC.
Caitlin Clark is reportedly close to cementing a hefty endorsement deal with Nike.
The Athletic was the first to break the news Wednesday evening, commenting that the deal would be worth "eight figures" and include her own signature shoe. On Thursday afternoon, the publication tweeted that the deal would top $20 million, according to lead NBA Insider Shams Charania. Both Under Armour and Adidas are said to have also made sizable offers to the college phenom and expected future WNBA star.
The new agreement comes after Clark's previous Nike partnership ended with the conclusion of the college basketball season. She was one of five NCAA athletes to sign an NIL deal with the brand back in October, 2022.
Considering Clark's overwhelming popularity and Nike's deep pockets, the signing's purported value doesn't exactly come as a shock. New York Liberty guard Sabrina Ionescu’s deal with the brand is reportedly worth $24 million, while NBA rookie and No. 1 overall pick Victor Wembanyama’s deal is rumored to weigh in at $100 million. And in 2003, LeBron James famously earned $90 million off his own Nike deal.
Clark’s star power continues to skyrocket, with the NCAA championship averaging 18.9 million viewers and the 2024 WNBA Draft more than doubling its previous viewership record.
Following the draft, Fanatics stated that Clark's Indiana Fever jersey — which sold out within an hour — was the top seller for any draft night pick in the company’s history. More Caitlin Clark jerseys will be available at the start of the WNBA season, according to Nike.
In Wednesday's Indiana Fever introductory press conference, the unfailingly cool, calm, and collected Clark said that turning pro hasn’t made a huge impact on how she’s conducting her deals.
"If I’m being completely honest, I feel like it doesn’t change a ton from how I lived my life over the course of the last year," she said. "Sponsorships stay the same. The people around me, agents and whatnot, have been able to help me and guide me through the course of the last year. I don’t know if I would be in this moment if it wasn’t for a lot of them."
Paige Bueckers is officially a Nike athlete.
The UConn basketball guard has signed a deal with the shoe and apparel company, she revealed Wednesday. According to ESPN, the deal is a multiyear commitment and could extend into her pro career.
In a statement, Bueckers said she is “blessed and honored” to announce the partnership.
“Joining the Nike family is a childhood dream come true,” she said. “I can’t wait to see what we accomplish together on and off the court.”
Ahead of the season, Nike has tabbed Bueckers as one of the faces of its new GT Hustle sneaker. The Hustle 2, part of the “Greater Than” series, features molded insoles and a full-length foam underfoot for comfort when running.
Bueckers is set to make her return this season at UConn after missing last season with an ACL tear. Through 46 career games with the Huskies, she’s averaged 18.0 points and 5.1 assists. While she was cleared to resume playing last month, she did not compete in the Huskies’ overseas exhibition tour in August.
UConn head coach Geno Auriemma said last month that Bueckers is the “best she’s ever been” since her return.
“This is the best she’s ever been, the strongest she’s ever been, the fittest she’s ever been,” he told reporters. “This is the most time she has spent working on her body, her mind, [and] just taking care of herself. … [The injury layoff] showed her, if you want a long career, this is how you’re gonna have to go about it from here on in injuries, no injuries, it doesn’t matter. This is what you’re gonna have to do. And she’s embraced it.”
Angel Reese became a household name this year when she led LSU to the national championship, and she has capitalized on that fame with partnerships with Amazon and Merecedes Benz, among others.
Reese has a name, image and likeness (NIL) valuation of $1.6 million, according to On3, the sixth-highest among all amateur athletes and second to just LSU gymnast Livvy Dunne ($3.2 million) among women.
The rising senior at LSU plans to bring those deals with her when she eventually joins the WNBA.
“WNBA players don’t make as much money as they should,” she said in an interview with Teen Vogue. “Being able to grow this now, while I’m in college, and doing this now can help me when I get to the WNBA.”
“I've always been CONFIDENT. I am UNAPOLOGETIC. I stay firm on what I BELIEVE in, and, being a BLACK WOMAN, I can do whatever I put my MIND to”🖤Thank you @harpersbazaarus for making me apart of such an iconic moment! pic.twitter.com/XhZ4N3aVbE
— Angel Reese (@Reese10Angel) August 16, 2023
The maximum annual salary for a WNBA player is $234,936. Arike Ogunbowale, Diana Taurasi and Jewell Lloyd are all earning that much in base salary this season. Golden State Warriors star Stephen Curry, meanwhile, is set to make a base salary of $51.9 million for the 2023-24 season.
Professional women’s basketball players have long played overseas during WNBA offseasons to supplement their earnings. The New York Times reported in 2015 that Taurasi was earning about $1.5 million per season for Russian team UMMC Ekaterinburg.
Reese has 5.1 million followers across her social platforms, but she is deliberate about the companies she works with because she says she believes in the power of authenticity.
“Everything I post on my Instagram or TikTok is stuff that I actually like or stuff I like to eat or stuff I like to do or wear,” she said. “All money isn’t good money. I had to realize that early on.”