Caitlin Clark is reportedly close to cementing a hefty endorsement deal with Nike.

The Athletic was the first to break the news Wednesday evening, commenting that the deal would be worth "eight figures" and include her own signature shoe. On Thursday afternoon, the publication tweeted that the deal would top $20 million, according to lead NBA Insider Shams Charania. Both Under Armour and Adidas are said to have also made sizable offers to the college phenom and expected future WNBA star.

The new agreement comes after Clark's previous Nike partnership ended with the conclusion of the college basketball season. She was one of five NCAA athletes to sign an NIL deal with the brand back in October, 2022. 

Considering Clark's overwhelming popularity and Nike's deep pockets, the signing's purported value doesn't exactly come as a shock. New York Liberty guard Sabrina Ionescu’s deal with the brand is reportedly worth $24 million, while NBA rookie and No. 1 overall pick Victor Wembanyama’s deal is rumored to weigh in at $100 million. And in 2003, LeBron James famously earned $90 million off his own Nike deal. 

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Clark’s star power continues to skyrocket, with the NCAA championship averaging 18.9 million viewers and the 2024 WNBA Draft more than doubling its previous viewership record.

Following the draft, Fanatics stated that Clark's Indiana Fever jersey — which sold out within an hour — was the top seller for any draft night pick in the company’s history. More Caitlin Clark jerseys will be available at the start of the WNBA season, according to Nike.

In Wednesday's Indiana Fever introductory press conference, the unfailingly cool, calm, and collected Clark said that turning pro hasn’t made a huge impact on how she’s conducting her deals.

"If I’m being completely honest, I feel like it doesn’t change a ton from how I lived my life over the course of the last year," she said. "Sponsorships stay the same. The people around me, agents and whatnot, have been able to help me and guide me through the course of the last year. I don’t know if I would be in this moment if it wasn’t for a lot of them."

Paige Bueckers is officially a Nike athlete.

The UConn basketball guard has signed a deal with the shoe and apparel company, she revealed Wednesday. According to ESPN, the deal is a multiyear commitment and could extend into her pro career.

In a statement, Bueckers said she is “blessed and honored” to announce the partnership.

“Joining the Nike family is a childhood dream come true,” she said. “I can’t wait to see what we accomplish together on and off the court.”

Ahead of the season, Nike has tabbed Bueckers as one of the faces of its new GT Hustle sneaker. The Hustle 2, part of the “Greater Than” series, features molded insoles and a full-length foam underfoot for comfort when running.

Bueckers is set to make her return this season at UConn after missing last season with an ACL tear. Through 46 career games with the Huskies, she’s averaged 18.0 points and 5.1 assists. While she was cleared to resume playing last month, she did not compete in the Huskies’ overseas exhibition tour in August.

UConn head coach Geno Auriemma said last month that Bueckers is the “best she’s ever been” since her return.

“This is the best she’s ever been, the strongest she’s ever been, the fittest she’s ever been,” he told reporters. “This is the most time she has spent working on her body, her mind, [and] just taking care of herself. … [The injury layoff] showed her, if you want a long career, this is how you’re gonna have to go about it from here on in injuries, no injuries, it doesn’t matter. This is what you’re gonna have to do. And she’s embraced it.”

Angel Reese became a household name this year when she led LSU to the national championship, and she has capitalized on that fame with partnerships with Amazon and Merecedes Benz, among others.

Reese has a name, image and likeness (NIL) valuation of $1.6 million, according to On3, the sixth-highest among all amateur athletes and second to just LSU gymnast Livvy Dunne ($3.2 million) among women.

The rising senior at LSU plans to bring those deals with her when she eventually joins the WNBA.

“WNBA players don’t make as much money as they should,” she said in an interview with Teen Vogue. “Being able to grow this now, while I’m in college, and doing this now can help me when I get to the WNBA.”

The maximum annual salary for a WNBA player is $234,936. Arike Ogunbowale, Diana Taurasi and Jewell Lloyd are all earning that much in base salary this season. Golden State Warriors star Stephen Curry, meanwhile, is set to make a base salary of $51.9 million for the 2023-24 season.

Professional women’s basketball players have long played overseas during WNBA offseasons to supplement their earnings. The New York Times reported in 2015 that Taurasi was earning about $1.5 million per season for Russian team UMMC Ekaterinburg.

Reese has 5.1 million followers across her social platforms, but she is deliberate about the companies she works with because she says she believes in the power of authenticity.

“Everything I post on my Instagram or TikTok is stuff that I actually like or stuff I like to eat or stuff I like to do or wear,” she said. “All money isn’t good money. I had to realize that early on.”