FIFA is setting a new goal for the Women's World Cup, with organization president Gianni Infantino stating this week that the governing body is aiming to generate $1 billion in revenue from the international championship tournament.

"Women's football and women in football are crucially important," Infantino said at the 2025 Saudi Arabia/US Investment Forum in Riyadh on Tuesday.

"It's growing as well, and exponentially, and we are targeting [growth] as well to have $1 billion revenue just with the Women's World Cup to reinvest in the women's game."

The public push to hit the billion-dollar mark comes after the 2023 World Cup in Australia and New Zealand became the first edition of the tournament to break even, generating a revenue total over $570 million.

The 2027 World Cup will take place in Brazil, becoming the first iteration ever held in South America, while the US — as the only bid on the table — has a near-guaranteed lock on hosting the 2031 edition.

As FIFA takes aim at its $1 billion target for the 2027 tournament, the 2031 World Cup could have a leg up in the revenue game, with FIFA expanding the competition's field from 32 to 48 teams just last week.

Consequently, that 16-team increase boosts the total matches from 64 in 2027 to 104 in the 2031, instantly creating 62.5% more inventory — a move that could help meet or potentially exceed FIFA's bold new revenue goal.