UConn’s big NCAA championship win over South Carolina on Sunday weighed in as ESPN’s third most-watched title match in women’s March Madness history, with an average viewership of 8.6 million fans and a peak of 9.9 million.
Also making a viewership mark last weekend were Friday's Final Four tilts. Both the 4.2 million fans who tuned into UConn's win over UCLA and the 3.7 million who saw South Carolina take down Texas helped those games claim spots in the sport's Top 10 most watched across ESPN platforms.
The 2025 grand finale fell short of the Caitlin Clark-fueled 2023 and 2024 championship games. However, Sunday’s matchup towered over the 2022 edition with an impressive 75% viewership increase.
The 2025 championship more than doubled the 2021's 4.1 million viewers. This demonstrates a sharp continued uptick in the sport's widespread popularity.
With the 2024/25 NCAA women's basketball tournament scoring massive viewership numbers from tip-off through trophy-lifting, it's not entirely surprising that this season's edition registered as the second most-watched women's March Madness on record, boasting an impressive 8.5 billion minutes of content consumed.
Auriemma, Staley push for new March Madness media deal
Both 2025 NCAA championship-contending head coaches subsequently voiced support for securing a new media rights deal. They seek one that separates women's basketball from its current package alongside 39 other collegiate championships.
"For years and years and years we’ve been packaged with all the other Olympic sports, so to speak, in one big chunk. Can we completely separate ourselves and say, 'What are we worth to you?,'" UConn manager Geno Auriemma said on Sunday.
Although a separate deal is a tough ask given that the current contract runs through 2032, South Carolina boss Dawn Staley echoed Auriemma's sentiment. She advocated for a standalone deal similar to the one that's brought lucrative success to the men's tournament.
"I don't know if [new WBCA president Jose Fernandez] can get that, [but opening] up negotiations for a new television deal would be nice," said Staley.
"We need our own television deal so we can understand what our worth is."
The No. 2-seed UConn Huskies are atop college basketball once again, winning a record-extending 12th NCAA championship in a 82-59 blowout victory over No. 1-seed South Carolina on Sunday.
The title ends a nine-year drought for the dynasty program — the longest stretch without hoisting the trophy since the Huskies' first-ever national championship in 1995.
Trio of Huskies fuel UConn's championship grab
After dominating overall No. 1-seed UCLA 85-51 on Final Four Friday, UConn earned a season finale face-off against the defending champion Gamecocks, who punched their spot in Sunday's championship showdown by taking down No. 1-seed Texas 74-57 — South Carolina's third win over their SEC rival this season.
The big day, however, belonged to the Huskies, as UConn’s "Big Three" of star senior Paige Bueckers, standout guard Azzi Fudd, and freshman phenom Sarah Strong posted a combined 65 points to outscore South Carolina.
Fudd and Strong led the game's stat sheet by scoring 24 points each, helping Fudd snag the tournament's Most Outstanding Player honor — and earning Strong a new NCAA record.
After finishing March Madness with 114 total points across UConn's six-game run, the newly crowned 2024/25 Freshman of the Year broke the NCAA tournament's freshman scoring record, as Strong surpassed 2011 WNBA MVP Tamika Catchings, who posted 111 points in Tennessee's 1998 championship run.
As for graduating superstar Bueckers, her 17 points made her the Huskies' all-time NCAA tournament scoring leader, while Sunday's title cements her legacy, capping her college career by adding her name to the litany of UConn greats in the Storrs rafters.
"It's been a story of resilience, of gratitude, of overcoming adversity and just responding to life's challenges," said Bueckers after her last game as a Husky.
"This is one of the most emotional Final Fours and emotional national championships I've been a part of since that very first one," echoed head coach Geno Auriemma.
All in all, UConn overcame years of close calls, injury woes, and buzzer-beating heartbreak to restore their March Madness dynasty. With Fudd returning next season alongside Strong, the Huskies' future looks brighter than ever.
Final Four teams eye 2026 return
On the other side of the championship coin, the Gamecocks never quite hit their stride on Sunday, falling one game short of a back-to-back title after snagging a spot in their third championship game in four years.
"We lost to a very, very good basketball team," South Carolina head coach Dawn Staley said after the defeat. "They beat our ass, but they didn't make us like it. There's a difference."
Though Sunday’s loss stings, South Carolina's youthful core means the Gamecocks — like the young squads from Final Four teams UCLA and Texas — will be back, packing both March Madness experience and a hefty dose of vengeance next year.
"I hope they're crying," Staley said of her returning players. "I hope they're boo-hoo-ing because from crying they have emotion about losing, makes you work hard in the offseason."
It's a sentiment echoed by the 2024/25 Naismith Defensive Player of the Year, UCLA star Lauren Betts.
"We have the same team coming next year," Betts said of the Bruins' underclass core after Friday's Final Four loss. "I hope this fuels us, and I hope that we come out angry after this."
After faltering in their own Final Four matchup on Friday, Texas head coach Vic Schaefer offered a similar silver lining.
"It won't be easier tonight or tomorrow, but it will be easier knowing them three are around," Schaefer said of Longhorn underclassmen Madison Booker, Bree Hall, and Jordan Lee. "They are competitors. And again, they’re kids that invest in their craft."
The Final Four squads unable to seal the deal this season will rue an opportunity lost, but with another year of development, expect the same names to dominate the news cycle next March.
As South Carolina women's basketball returns to the Final Four, the 2024 NCAA champions’ March Madness journey hasn’t exactly mirrored last year’s dominance. But their resilience has kept them very much in contention.
The Gamecocks bounced back from third-quarter deficits in their last two tournament games, relying on tight defense and smart positional rotations to wear opponents down.
“It is that type of year, that for us, there’s not any blowouts,” head coach Dawn Staley said after her team’s Elite Eight win over Duke. “We have to grind for every single win that we can get.”
South Carolina taps into depth after WNBA departures
After losing center Kamilla Cardoso to the 2024 WNBA Draft, the Gamecocks harnessed their depth, relying on strict minute restrictions to disrupt game flow and launch second-half runs.
Sophomore standout MiLaysia Fulwiley has popped off the bench, complementing leading scorer Joyce Edwards and inside show-runner Chloe Kitts.
One of the team’s key veteran leaders, senior Te-Hina PaoPao has been a grounding force as the only player averaging 25+ minutes per game.
Defense is key to Gamecocks victory
For the Gamecocks to become back-to-back champs, they’ll have to lean hard on their time-honored calling card: defense.
"Look, I mean, at this point it's not going to look pretty. Okay? It's not," Staley said after South Carolina narrowly escaped Sweet 16 opponent Duke. "There are stretches in each game that is not going to look pretty… Some of it's not going to look as smoothly as us coaches and players envision or how you practice, but you certainly have to get down and play the kind of game that's presented in front of you, and we'll do that."
“If we’re not scoring a whole lot of points, then we gotta up our defense,” she continued. “If we’re scoring a lot of points, we gotta up our defense.”
No. 1 seeds UCLA and South Carolina prevailed on Sunday, punching their tickets to the Final Four and putting a bow on a wild NCAA tournament weekend that nonetheless ended in chalk.
After surviving a surging No. 4 seed Maryland offense 71-67 on Friday, the Gamecocks took down No. 2 seed Duke 54-50 in Sunday’s Elite Eight, building a watertight defense to silence the Blue Devils.
Coming off Friday’s strong 76-62 win over No. 5 seed Ole Miss, the Bruins went on to blank No. 3 seed LSU 72-65, holding off the Tigers despite All-American center Lauren Betts’s early foul trouble.
“The game was lost in the second quarter,” said LSU coach Kim Mulkey. “That’s where the game was lost. We didn’t capitalize on Betts being off the floor.”
South Carolina, UCLA bring different strengths to Final Four
With both teams having topped this season’s AP Poll rankings, UCLA and South Carolina pose different physical threats fueled by similar mental resilience.
The Gamecocks will make their fifth straight Final Four appearance. As such, the reigning champs are managing to keep the repeat dream alive despite some shaky starts.
“We know that every night is going to be a battle, and we know that they’re going to come for us,” said senior Te-Hina PaoPao.
On the flip side, next weekend will mark UCLA’s first-ever NCAA Final Four.
“All season we’ve talked about how our talent is our floor and our character is our ceiling,” guard Kiki Rice said. “And to just be the tougher team every single day out there on the court is really the difference.”
Subsequently, maintaining poise down the stretch could be the key to winning this year’s NCAA title.
How to watch Women's March Madness Final Four games
UCLA tips off the Final Four at 7 PM ET on Friday, April 4th, before South Carolina takes the court at 9:30 PM ET. Both games will air live across ESPN platforms.
The Madness returns today, as the NCAA tournament’s Sweet 16 putsthe season’s most prolific performers to the test in a series of top-seeded showdowns.
This year’s third round is all Top 5 seeds, with blockbuster matchups expected to bring the heat well before the Final Four.
NCAA tournament history sets teams up for success
With the Cinderellas now silenced, many teams still in contention enter the Sweet 16 armed with a history of NCAA tournament success.
No. 1 seed South Carolina tips off against No. 4 seed Maryland today, as the Gamecocks vie for their fifth straight Elite Eight after winning two national titles in the last four years.
Up-and-down No. 3 seed LSU makes a play for their third straight Elite Eight berth tonight — not to mention an attempted repeat of their 2023 championship win.
No. 1 seed Texas looks to advance to their fourth Elite Eight in the five years tomorrow, hunting a return to the Final Four for the first time since 2003.
Later, No. 2 seed UConn aims for their fourth Final Four bid in the last five seasons, coming as close as 2022’s title game before reaching the semis last year.
Both rookies and vets feel the Sweet 16 heat
Experience can go a long way when the spotlight gets a little brighter, but pressure also mounts as blue-chip programs face the chopping board.
One notable first-time Sweet 16 matchup is this afternoon’s clash between in-state rivals No. 2 seed Duke and No. 3 seed North Carolina, with a trip to the Elite Eight on the line.
Tomorrow, No. 3 seed Notre Dame meets No. 2 seed TCU, as the Irish fight to regain their regular-season dominance while the Horned Frogs try to extend their underdog campaign with their first-ever Sweet 16 appearance.
And with razor-thin margins across the board, confidence will play a key role in making it to the competition’s coveted fourth round. “We're a bunch of fighters, and we respond when we’re challenged,” Notre Dame senior Sonia Citron said after last Sunday’s 76-55 win over Michigan.
Sizing up Elite Eight contenders
While not exactly upset territory, Sunday’s Elite Eight will likely feature tense battles between teams looking to hang onto late-season consistency and those running on turnaround momentum.
After losing to eventual conference champion Duke in the ACC semifinal, a refreshed No. 3 seed Notre Dame heads into tomorrow’s Sweet 16 hot off of winning their first two NCAA tournament games by an average of 36.5 points.
After injuries derailed their SEC tournament dreams, No. 3 seed LSU has similarly picked up the pace, putting together two consecutive 100+ point games in the NCAA tournament’s first two rounds.
No. 5 seed Kansas State wouldn’t normally be an issue for No. 1 seed USC, but after losing superstar JuJu Watkins to an ACL tear on Monday, the Trojans might have to rally to get the job done.
And while “underdog” is a stretch, the greatest momentum shift might belong to No. 2 seed UConn, with Bueckers and co. firing on all cylinders despite dropping several ranked matchups this season.
Where to watch NCAA Sweet 16 and Elite Eight games this weekend
The Sweet 16 tips off today at 2:30 PM ET, with all games airing across ESPN platforms.
After Saturday’s Sweet 16 finale determines the field, the Elite Eight tips off on Sunday at 1 PM ET, with live coverage across ESPN platforms.
Viewership stats from March Madness are in, with the first two rounds of the 2024/25 NCAA women’s basketball tournament ranking as ESPN’s second most-watched on record across all platforms.
Trailing only 2024’s Caitlin Clark-fueled historic postseason, 2025’s slate of 32 first-round games averaged a 43% increase over 2023's edition, with ABC enjoying its second-highest first-round viewership ever.
ABC's first-round average of 1 million fans came in part because 1.1 million tuned into No. 2-seed UConn's 103-34 thrashing of No. 15-seed Arkansas State last Saturday, securing the network it's third-highest single-game first-round viewership on record.
In a non-championship round that saw the highest average margin of victory in March Madness history — a differential well over 26 points — last weekend's first round also gave ESPN its second-best viewership stats since 2008.
March Madness second round scores even higher
As the competition's temperature rose in last weekend's second round, so too did viewership, with ESPN's platforms snagging a 60% overall boost over the same round in 2023, earning an average of nearly 1 million viewers across the 16 games.
Yet again, the Huskies led the charge, with UConn's 91-57 blowout win over No. 10-seed South Dakota State drawing an average of 1.7 million fans to ESPN on Monday night — an audience large enough to rank as the fifth most-viewed second-round game in history.
Joining UConn's victory in the NCAA tournament's Top 10 most-watched second-round games are No. 1-seed South Carolina's 64-53 Sunday win over No. 9-seed Indiana and No. 1-seed USC's 96-59 defeat of No. 9-seed Mississippi State on Monday.
The defending national champion Gamecocks' second March Madness matchup jumped into that elite echelon by averaging 1.4 million viewers on ABC, with the Trojans's heartbreaking yet heroic win garnering 1.3 million average fans on ESPN.
All in all, while last year’s historic peaks won’t be easy to replicate, this year’s numbers indicate consistent year-after-year growth across a wider variety of teams — signaling that this season’s strength lies in its breadth of star power, as both superstars and unique storylines compete in every bracket quadrant.
With the March Madness No. 1 seeds evenly split between the Big Ten and SEC, April’s Final Four becoming a conference tournament championship rematch doubleheader is very much on the table.
The quadrants led by SEC tournament finalists South Carolina and Texas share one side of the bracket, meaning the Gamecocks and Longhorns could meet before the 2024/25 NCAA championship game in an all-conference semifinal.
Similarly, crosstown rivals UCLA and USC top the other two quadrants, putting the LA teams on course for all-Big Ten semifinal.
Both conference pairs have already faced off three times this season, with South Carolina holding a 2-1 2024/25 record over Texas and USC riding into the Big Dance with the same record over UCLA.
Other top teams hunt rematches with NCAA No. 1 seeds
Before the No. 1 seeds lock in on any all-conference semis, however, they must advance past other elite contenders — some of whom have recent beef with the quadrant queens.
No. 3 seed Notre Dame — the only team to fail to snag a No. 1 March Madness spot after reaching the AP Poll's top ranking this season — awaits a possible 2024/25 rematch with Texas in the Elite Eight round, with the Irish eyeing a second season victory over the Longhorns after toppling Texas 80-70 in December.
As for No. 1-seed USC, the Trojans sit on a collision course with No. 2 UConn, setting up what could be a second-straight Elite Eight battle between the pair. The Huskies won last year's encounter 80-73 behind 28 points from superstar Paige Bueckers, before falling to eventual tournament runners-up Iowa in the 2023/24 Final Four.
That said, USC already defeated UConn once this season, with sophomore phenom JuJu Watkins putting up 25 points in the the Trojans' narrow 72-70 December win.
For these potential non-conference games, the rematches are somewhat by design, as top programs try to stack their schedules with the NCAA's best teams each season, both to challenge their rosters and to build their NCAA tournament resumes.
"If you play a good enough schedule, you're always going to run into somebody you've already seen," explained legendary UConn head coach Geno Auriemma earlier this week.
While bracket busters could impede an all No. 1-seed Final Four, no team seeded lower than No. 3 has ever won an NCAA championship, meaning at least a few of these top-tier rematches are likely in the coming weeks.
How to watch the Women's March Madness tournament first round
No. 6-seed Michigan and First Four winner No. 11-seed Iowa State open the tournament, tipping off March Madness at 11:30 AM ET on Friday, with live coverage on ESPN2.
The first top seed to take the court in Friday's 16-game slate is South Carolina, who will face No. 16-seed Tennessee Tech at 4 PM ET before UCLA closes out the night against First Four winner No. 16-seed Southern at 10 PM ET.
Both No. 1-seed games will air live on ESPN.
The 2024/25 NCAA basketball tournament bracket is officially locked in, as Selection Sunday saw March Madness favorites, underdogs, and a few surprises claim their tickets to the Big Dance.
After winning the Big Ten tournament one week prior, UCLA not only earned the NCAA competition's overall top spot, but the Bruins claimed their first-ever No. 1 seed in program history.
Sitting atop the three other quadrants are SEC tournament title-winners and NCAA defending champions South Carolina as well as conference runners-up Texas and USC, giving both the SEC and Big Ten two of the tournament's top contenders.
Chasing the four top teams as No. 2 seeds are Big 12 tournament champs TCU, ACC tournament winners Duke, ACC runners-up NC State, and Big East champions UConn, whose late-season momentum wasn't quite enough to life the Huskies above a second-spot bid.
In a season that saw a record-tying four teams reach No. 1 in the AP Poll, three (UCLA, South Carolina, and Texas) claimed NCAA No. 1 seeds, with once-No. 1 ranked Notre Dame falling out of top-seed contention after losing three of their last five games.
The Irish will now tip off their March Madness campaign as a No. 3 seed alongside 2022/23 NCAA champs LSU, North Carolina, and Oklahoma.
Snagging the tournament's last hosting spots are the No. 4 seeds, meaning Ohio State, Kentucky, Baylor, and Maryland will all have home-court advantage through the competition’s first two rounds.
Coaches question NCAA committee's seeding decisions
While some teams were thrilled with their placements, a tinge of disappointment overshadowed other top contenders’ watch parties.
"I never thought I'd be a No. 1 seed and feel disrespected," said USC head coach Lindsay Gottlieb after learning the NCAA committee awarded the Trojans the last top seed, ranking them fourth overall.
"It's not an arrogance of any kind, I think that there's a lot of really good teams...but I would love to ask [this committee] some questions."
Head coach Dawn Staley had a similar reaction to South Carolina's positioning, saying "I'm a little bit surprised."
"I'd like to get some feedback on how they came to that conclusion," said Staley. "We put together, manufactured, a schedule that — if done right — should produce the overall No. 1 seed."
The NCAA committee broke down their determination of the Gamecocks on ESPN, explaining that South Carolina’s head-to-head November loss to UCLA plus last month's 29-point nonconference defeat at the hands of UConn played major roles in the decision.
Despite the disappointment, Gottlieb says her team is ready to take care of business.
"You've gotta play the first game in front of you and earn your way from there, and that's what we'll do."
Big Ten makes NCAA March Madness bracket history
With 12 teams booking spots in the Big Dance, the Big Ten not only earned the season’s most NCAA tournament bids, it also smashed the Division I record for the most programs in a single conference to make a March Madness bracket.
With a conference-record 10 teams, the SEC closely followed the Big Ten, while eight ACC squads and seven Big 12 programs round out the Power Four's 37 total berths.
Also experiencing a record-setting Selection Sunday was the Ivy League, which saw three teams sneak into the competition for the first time in the eight-program conference's history.
After upsetting their way through last weekend's conference competition, Ivy League tournament champions Harvard secured a No. 10 seed on Sunday, while both Columbia and Princeton have a shot at snagging a No. 11 seed as contenders in the NCAA's First Four games.
Dancing for the first time are six teams, with Arkansas State, Fairleigh Dickinson, George Mason, Grand Canyon, UC San Diego, and William & Mary all set to make their NCAA tournament debuts later this week.
To be the best, teams must beat the best, and the talent concentrated at the top of the NCAA bracket — regardless of seeding — is guaranteed to make for some tough competition.
How to watch the First Four March Madness games
While the the official first round of the 2024/25 NCAA basketball tournament doesn't begin until Friday, the March Madness action will tip off with the First Four round on Wednesday, when eight teams will battle for the final four spots in the 64-team bracket.
Stepping into Wednesday's spotlight are Princeton and Iowa State, who will take the court at 7 PM ET before UC San Diego takes on Southern at 9 PM ET.
Then on Thursday, Washington will face Columbia at 7 PM ET, with William & Mary's match against High Point wrapping up the First Four round at 9 PM ET.
The Huskies' Thursday clash with the Lions will air live on ESPN2, with the other three First Four games earning live coverage on ESPNU.
Print complete NCAA Women's March Madness bracket
The NCAA is turning up the heat on the next two seasons of non-conference basketball competition, with powerhouse programs from the University of South Carolina and the University of Southern California set to determine which team is "The Real SC" via a special two-game series.
The acronymic rivals will first meet at Crypto Arena in Los Angeles on Saturday, November 15th, 2025, before heading to Bon Secours Wellness Arena in Greenville, South Carolina, on the same date the following year.
In anticipation of high ticket demand, series host Complete Sports Management shifted both games to the aforementioned higher-capacity venues, rather than utilizing the teams’ usual on-campus arenas.
"I will always choose elevating women's basketball, and that's especially true in scheduling," South Carolina coach Dawn Staley said in a team statement. "I know Complete Sports Management has the same mission, and I like their creativity in bringing not just two great programs together, but engaging their fan bases on both coasts in a debate they love to have."
Series to showcase the best of NCAA basketball
The newly created series won't just decide "The Real SC," it also pits two of the sport's historic programs against each other in an SEC vs. Big Ten and East Coast vs. West Coast battle for bragging rights.
The defending champion Gamecocks are currently ranked No. 2 in the nation as they gear up for the 2025 March Madness tournament, in which they'll seek a fifth straight Final Four berth and an overall fourth NCAA title.
Meanwhile, the Trojans are chasing South Carolina up the AP Poll in the No. 4 spot, with a goal to equalize with Gamecocks by claiming a third national championship this season. If they're successful, it will be USC's first NCAA trophy since 1984.
Regardless of the 2024/25 NCAA tournament's outcome, both teams will likely still roster multiple future WNBA stars for the foreseeable future, with fans banking on seeing current sophomore stars like South Carolina's MiLaysia Fulwiley and USC's JuJu Watkins featuring in both games of "The Real SC" series.
How to buy tickets to USC vs. South Carolina in "The Real SC"
Tipping off in LA on November 15th, 2025, tickets for the first meeting between the Gamecocks and Trojans in "The Real SC" series will be available for purchase online this Friday at 1 PM ET.
ESPN’s women's college basketball coverage has exploded across the broadcast giant's platforms, with regular-season viewership 3% up from last year’s record-breaking run and 41% up from 2022/23.
ESPN reports that 2024/25’s overall ratings were their highest since the 2008/09 season, with 2.9 billion minutes of live women's college basketball games consumed.
While this year’s regular-season peaks outdrew last year’s top matchups, ESPN also saw significant growth in steady viewership.
Across the 87 games the broadcaster aired, each game averaged 280,000 viewers, with a record-breaking 15 games drawing over 500,000 viewers.
Due to network partnership deals, ESPN is still missing the rights to Big Ten coverage, while the SEC continues to pull in the heaviest numbers.
Flagship channels see top women's college basketball viewership
The company's flagship networks also saw significant individual ratings growth in their NCAA women's basketball coverage. Games on ESPN drew an average of 511,000 fans, for an increase of 13% over last season's coverage on the network.
Even more, the three games the broadcaster upgraded to ABC gave the channel an average of 1.3 million viewers, for an overall increase of 120% over 2023/24 games.
ABC also the regular season's two biggest audiences.
Just one week after ESPN broke the 1 million viewer mark with then-No. 4 Texas' upset win over No. 2 South Carolina, ABC's February 16th UConn vs. South Carolina plus Texas vs. LSU shattered double-header that stat.
Then-No. 5 UConn’s 87-58 blowout of the reigning national champion Gamecocks attracted the season’s biggest audience, garnering an average of 1.8 million viewers with a peak of 2.2 million.
Texas’s 65-58 victory over the then-No. 7 Tigers snagged the 2024/25 season's second-biggest audience, peaking at 2.3 million viewers while drawing an average of 1.7 million fans.
Besides leading this season's ratings, those two blockbuster matchups registered as the third and fourth highest regular-season women's college basketball viewership in ESPN's history.