Last week's blockbuster Top-10 matchup between No. 2 UConn and No. 8 Notre Dame scored ESPN their highest ratings of the young NCAA women's basketball season, averaging 847,000 viewers while peaking at 915,000 during the Thursday evening broadcast.

Notre Dame's big 79-68 win also marked the largest viewing audience for a pre-January NCAA women's basketball game on ESPN since 2011.

Notre Dame's Hannah Hidalgo celebrates a shot during a game.
The UConn vs Notre Dame game had 78% more viewers than last season's average ratings. (Michael Miller/ISI Photos/Getty Images)

College basketball's record-breaking growth continues

Breaking viewership records is nothing new on the college basketball court. Later rounds of the NCAA tournament draw millions, with last year's national championship game scoring 18.9 million viewers to become ESPN's most-watched college basketball game ever, men's or women's.

That said, recent years have seen significant growth in regular-season play, too. The 2022-23 campaign averaged audiences of almost 200,000 across ESPN's platforms, an increase of 11% year-over-year. Last season upped the ante, averaging 272,000 viewers in regular-season play for a 37% increase over 2022-23. That bump made the 2023-24 season ESPN's most-watched in 15 years.

Even more, 2023-24 regular-season play on ESPN and ABC garnered 476,000 viewers per game, with 13 games drawing over 500,000 — the most to ever surpass that mark in a single season.

With Thursday's tilt between the Irish and the Huskies drawing 78% more viewers than last season's ESPN and ABC average, college basketball isn't slowing down — it's ramping up.

USC's JuJu Watkins is introduced before an NCAA basketball game.
Stars like USC"s JuJu Watkins are helping grow NCAA basketball. (Meg Oliphant/Getty Images)

Top stars fuel NCAA basketball viewership records

The NCAA's Caitlin Clark era is over, but stars like Notre Dame's Hannah Hidalgo and UConn's Paige Bueckers are fueling the demand for college basketball. These individual players' talent and skills, combined with massive recognition birthed by the NIL era across college sports, have allowed top athletes to build brands and fan followings that rival the pros.

Considering Bueckers and other college stars like USC's JuJu Watkins feature in national ad campaigns for huge companies like Nike and State Farm nearly as often as they top the NCAA's stat sheet, it's no wonder they've become household names that hundreds of thousands want to watch in action.