Mercedes-Benz is getting into the women's game, with the luxury car giant becoming the official automotive partner of England's WSL and WSL2 this week.
The deal showcases Mercedes-Benz's growing commitment to women's sports, with the auto giant also signing on as the presenting sponsor of the WTA Tour last month — adding to a resume that includes serving as the official patron of the LPGA Tour's AIG Women's Open.
"The Mercedes-Benz story began 140 years ago with a bold idea," said Mercedes-Benz UK CEO and managing director Olivier Reppert in the WSL's Wednesday press release. "Now, that same spirit of innovation and ambition drives our partnership with WSL Football."
While financial terms of the partnership are not public, Mercedes-Benz is just the latest big-name sponsor to back WSL Football, with some reports saying that the two-league outfit has tripled its commercial revenue since splitting with the FA in 2024.
"Bringing a brand of this calibre…will help us elevate the game, deepen engagement with fans and players, and accelerate long-term growth across both leagues," said WSL Football CRO Zarah Al-Kudcy.
Mercedes-Benz will also present this spring's inaugural interleague playoff, in which the third-place WSL2 club will battle the last-place WSL team for a chance at promotion as a part of the top flight's planned 14-team expansion for 2026/27.
WSL side Liverpool opened their 2025/26 League Cup campaign with an emotional 5-0 win over WSL2 club Sunderland on Wednesday, dedicating the shutout victory to former manager Matt Beard after the 47-year-old's sudden passing last Saturday.
The match marked the Reds' return to the pitch following the postponement of their Sunday regular-season game against Aston Villa due to Beard's passing.
"It's a good win for Matt. We played with a lot of emotion," Liverpool defender Jenna Clark said afterwards, calling Wednesday "a really emotional night and an emotional few days for everyone involved with the club."
"We have pulled through together as a team the best we could and you saw that on the pitch tonight," Clark added.
Beard won back-to-back WSL titles with Liverpool in 2013 and 2014, departing the Reds in 2015 for a two-year stint with the NWSL's Boston Breakers.
He made his return to Liverpool in 2021, lifting the club back into the top-flight WSL by earning promotion his first season back at the helm.
"Matt will leave a huge void in the women's game," USWNT head coach and former Chelsea boss Emma Hayes said in a statement earlier this week. "He was one of a kind, and his loss will be felt by all. My heart goes out to his family, but I want to take the time to acknowledge what a special man he really was."
How to watch Liverpool this weekend
Liverpool will continue their 2025/26 WSL campaign against Manchester United this Sunday, kicking off live at 7 AM ET on ESPN+.
Aiming to make a significant splash in their debut season in the top-flight WSL, the newly promoted London City Lionesses are gearing up by trying to bolster their roster with big names — including the club's newest target, Arsenal forward Beth Mead.
According to reports, London City owner Michele Kang has reportedly made a formal offer to acquire the longtime Arsenal star, who has suited up for the Gunners for the last eight years.
In her 225 appearances for the club, Mead has scored 78 goals en route to snagging Arsenal the 2018/19 WSL championship as well as a trio of League Cups.
Most recently, the 30-year-old attacker helped the Gunners shockingly upend powerhouse Barcelona to claim the 2024/25 Champions League crown — the WSL's first UWCL title in 18 years.
The WSL's all-time assists leader added another international trophy to her case just last month, as the England national booked a second straight Euro title to go along with her Golden Boot-winning tournament in 2022.
Regardless of the outcome, London City's offer makes a serious statement as the Lionesses ascend the ranks of women's football behind Kang's growing multi-team empire.
London City has already picked up players like Swedish legend Kosovare Asllani, Dutch midfielder Daniëlle Van de Donk, and former Manchester United forward Nikita Parris, signaling the Lionesses' intentions to keep rising ahead of their inaugural 2025/26 WSL campaign.
The Women's Super League (WSL) is growing, with the UK league's top two flights deciding in a Monday expansion vote to enlarge its top tier from 12 to 14 teams ahead of the 2026/27 season.
The number of matches played each season will also balloon from 22 to 26 games to accommodate the incoming clubs, as will established cup competitions.
Monday also saw the WSL vote down a prior proposal to temporarily suspend the relegation and promotion process to accommodate this expansion, deciding instead to adopt a "two up, one down" model for the second-tier WSL2 next season.
As such, the top two finishers of the 2025/26 WSL2 season will automatically join the higher-tier WSL, while the WSL's last-place team will battle the WSL2's third-place club in "a high-profile, high stakes match" for the final spot in the top flight.
After reaching 14 teams, both leagues will return to relegating the last-place WSL finisher while promoting the WSL2's top team for the following season.
Along with the increased investment in club infrastructure, a 14-team WSL keeps pace with the global women's game — most notably, the NWSL, which will become a 16-team league in 2026.
"Our priority was to find a route that would benefit the whole women's game pyramid, and we believe this next evolution of women's professional football will raise minimum standards, create distinction, and incentivize investment across the board," said WSL Football CEO Nikki Doucet.
English soccer club London City earned both a trophy and promotion from the UK's second-tier Women's Championship league this weekend, lifting the Michele Kang-owned Lionesses into the top-flight Women's Super League (WSL) next season.
With a 2-2 draw against second-place Birmingham City in Sunday's 2024/25 season finale, London City sealed the single point they needed to claim the second-flight league title and secure their ticket to the 2025/26 WSL campaign.
Originally affiliated with second-tier Millwall FC, the Lionesses separated from the men's side in 2019, and will become the only independent club in the WSL when they join next season.
London City is 'only going up' thanks to Kang
London City's rise is major success story for owner Michele Kang and her multi-team organization Kynisca — which also owns the NWSL's Washington Spirit and French club Lyon — as the Lionesses reach the UK's top-flight just two seasons after Kang's 2023 purchase of the club.
Next fall, London City will take the WSL spot of last season's promoted team, Crystal Palace, who were relegated from the top-tier league last month and currently hold a dismal 2-15-4 record.
Crystal Palace's struggles to compete after leveling up are nothing new, with many promoted clubs often stumbling into relegation after a single season.
That's a pattern Kang aims to break, with the women's sports mogul planning to see the Lionesses rise up the WSL and, later, into Champions League play.
"We have been building a team to be at a minimum, on day one, mid-tier WSL," Kang told the BBC.
"When I first came here a lot of people were concerned for me," Kang explained. "How can an independent women's team survive if you don't have the male team that can provide the brand and resources? Here we are. We made it."
"This is proof, we are only going up."