The WTA scored a major victory this week, entering into a multi-year partnership with luxury automaker Mercedes-Benz that has the potential to become the largest deal in women's sports history.
Mercedes-Benz signed on as the pro tennis association's premier partner on Wednesday, committing $50 million per year to the WTA for up to 10 years — a possible lifetime value of half a billion dollars.
What's more, the deal's intention is to help the WTA Tour reach its goal of achieving equal prize money across all men's and women's tournaments and standalone tennis competitions by 2031.
While the four Grand Slams already achieved equal purses nearly two decades ago, this week's partnership allowing the WTA to recommit to adopting that prize money parity across all its events.
The move also reflects the growing global investment in women's sports, building on the WTA's expiring four-year, $20 million-per-year contract with Hologic.
"From the day we founded the WTA, our mission was to ensure that every girl, every woman, could have a place to compete... and make a living playing the sport she loves," legend Billie Jean King said in a press release. "Seeing a global brand like Mercedes-Benz stand with us sends a message that echoes far beyond tennis. It says women's sport matters."
US tennis star Coco Gauff continues to win off the court, with the 2025 French Open champion topping Sportico's list of the 15 Highest-Paid Female Athletes for the third consecutive year.
Fueled by $23 million in off-court endorsements, the $31 million earned by the 21-year-old world No. 3 WTA player edged out the $30 million total income that fellow tennis star and world No. 1 Aryna Sabalenka garnered in 2025.
Unsurprisingly, a full 10 athletes on the Sportico Top 15 list are tennis stars, a direct result of the fact that all four Grand Slams and the Masters 1000 tournaments boast equal prize money between the men's and women's competitions — a shift that began with the 1973 US Open.
That established expectation of gender equity in prize money has tennis far outpacing salaries in most other women's sports.
Also making the Top 15 are two LPGA golfers — world No. 1 Jeeno Thitikul (No. 15 on the Highest-Paid Female Athletes list) and US star No. 2 Nelly Korda (No. 7) — as well as popular Olympic skiier Eileen Gu (No. 4), WNBA superstar Caitlin Clark (No. 6), and USA gymnastics legend Simone Biles (No. 11).
Notably, Gu, Clark, and Biles as well as Venus Williams (No. 14) all proved the power of endorsements on this year's list, with nearly all of the quartet's earnings coming from sponsorship deals.
Women's sports stars stepped into the business spotlight this week, as standout athletes like 2025 French Open champ Coco Gauff, current WNBA Rookie of the Year Paige Bueckers, and USWNT star Trinity Rodman landed on the 2026 edition of the Forbes 30 Under 30 List.
Texas Tech pitcher NiJaree Canady, Indiana Fever center Aliyah Boston, and Olympic rock climber Brooke Raboutou also made the cut for the US, with Minnesota Lynx forward Napheesa Collier named as one of the list's All-Star Alumni.
"Even though I love winning, it took me a while to realize that your life is still going to be your life regardless if you win or lose, and at that point you play freer," Gauff told the publication.
Designed to honor rising talents leading transformative change across business, culture, and entrepreneurship, the featured athletes on the 2026 Forbes 30 Under 30 list are making waves both on and off the field of play.
At 21 years old, Gauff is climbing the WTA's career prize money rankings while also topping Sportico's highest-paid women's sports athletes list, with fellow 30 Under 30s like 23-year-old Boston are investing in NWSL expansion teams.
Elsewhere, 22-year-old Canady signed two consecutive million-dollar NIL deals with Texas Tech, 24-year-old Bueckers has a stake in offseason venture Unrivaled, and 23-year-old Rodman teamed up with Adidas while also negotiating a new playing contract as a free agent.
World No. 5 Elena Rybakina lifted her first-ever WTA Finals trophy on Saturday, when the 2022 Wimbledon champ upset No. 1 Aryna Sabalenka in straight sets 6-3, 7-6(0) to close out the 2025 tennis calendar in Riyadh, Saudi Arabia.
The 26-year-old Kazakhstan star — who notably was the final player in the eight-athlete field to secure her tournament spot — capped her run on a winning tear, taking down No. 2 Iga Świątek, No. 4 Amanda Anisimova, and No. 6 Jessica Pegula en route to the 2025 title.
"It's been an incredible week. I honestly didn't expect any result, and to go so far is just incredible," Rybakina said following her championship-winning match.
Handing Sabalenka just her second-ever defeat in the final match of the WTA Finals — and doing so with just the third dropped tie-break in Sabalenka's 2025 season — Rybakina emerged from the end-of-year round-robin tournament without a single loss — earning her a women's tennis-record $5.23 million winner's check.
"She played incredible," Sabalenka said of her opponent, after Rybakina scored an impressive eight aces against the world No. 1 in the clash. "I feel like I did my best today. It didn't work, but I think so many things I have to be proud of. And yeah, I'm leaving this tournament without any disappointment."
World No. 1 tennis star Aryna Sabalenka is back in the headlines, agreeing to feature in a "Battle of the Sexes" exhibition match against No. 652-ranked ATP player Nick Kyrgios next month.
Taking advantage of a quiet period in the tennis calendar, the pair's showdown will take place at the 17,000-seat Coca-Cola Arena in Dubai on Sunday, December 28th.
"I genuinely think that I'm going to win," said Sabalenka, a two-time Australian Open champion and the reigning two-time US Open winner. "I'll definitely go out there and I'll try my best to kick his ass."
The upcoming "Battle of the Sexes" match is organized by Evolve, the agency co-founded by fellow tennis phenom Naomi Osaka, which counts both Sabalenka and Kyrgios as clients.
"This is about respect, rivalry, and re-imaging what equality in sport can look like," Evolve co-founder Stuart Duguid told BBC Sport on Tuesday.
The exhibition's concept mirrors the 1973 world-famous "Battle of the Sexes" match between tennis legend Billie Jean King and Bobby Riggs — with King emphatically winning the bout in straight sets.
As for December's iteration, the match will be a best-of-three affair with a 10-point tiebreak, with 2022 Wimbledon runner-up Kyrgios serving toward a slightly smaller court and both participants restricted to one serve each.
"I have so much respect for Billie Jean King and what she has done for the women's game," Sabalenka continued. "I'm proud to represent women's tennis and to be part of this modern take of the iconic Battle of the Sexes."
Upsets are stealing the show at the 2025 WTA Finals, with world No. 5 Jessica Pegula taking down reigning champion No. 3 Coco Gauff 6-3, 6-7(4), 6-2 on Sunday before No. 6 Elena Rybakina topped No. 2 Iga Świątek 3-6, 6-1, 6-0 to open Monday's action at the eight-player, season-ending tennis tournament.
Gauff's well-documented serve struggles plagued Sunday's showdown, with the 2025 French Open winner hitting 17 double faults — including three consecutive misses — en route to the second-set tiebreak.
"Coco is a great champion, great competitor, good friend, so it's always tough playing her," Pegula said afterwards. "I don't think there's any secrets with this group of girls here."
Rybakina then continued the streak of WTA Finals upsets by storming past Świątek on Monday morning, winning 12 out of the last 13 games to humble the 2025 Wimbledon champ after Świątek cruised past No. 7 Madison Keys 6-1, 6-2 in Saturday's round-robin group stage opener.
Other top seeds rolled in their first tests, with each four-player group's top two finishers advancing to Friday's semifinals.
No. 1 Aryna Sabalenka dominated No. 8 Jasmine Paolini 6-3, 6-1 on Sunday, with the 2025 US Open winner later saying, "I take this tournament as a regular tournament that I have to win five matches if I want to win the title. So I'm just trying to bring my best tennis and fight for every point."
How to watch the 2025 WTA Finals
Round-robin play continues through Thursday, before the semifinalists battle on Friday for a spot in Saturday's championship match.
All 2025 WTA Finals matches air live on the Tennis Channel.
Tennis governing body finalized its elite 2025 WTA Finals field on Friday, with the sport's eight top-ranked players gearing up to kick off the tournament in Saudi Arabia this weekend, each aiming to claim the the final major trophy of the 2025 season.
World No. 6 Elena Rybakina became the last player to qualify for the Finals, with the 26-year-old Kazakhstani star clinching her spot by reaching the Japan Open semifinals last week — beating out No. 9 Mirra Andreeva in the race to reach Riyadh.
Rybakina joins the previously qualified finalists No. 8 Jasmine Paolini, No. 7 Madison Keys, No. 5 Jessica Pegula, No. 4 Amanda Anisimova, No. 3 Coco Gauff, No. 2 Iga Świątek, and No. 1 Aryna Sabalenka.
Capping a banner year for the States, US stars populate a full half of the end-of-season tournament, with Keys, Pegula, Gauff, and WTA Finals debutant Anisimova comprising the largest US contingent at the competition in more than 20 years.
Gauff enters the round-robin tournament as its reigning champion, with 2023 winner Świątek as the only other title-holder in contention this year.
Where to watch the 2025 WTA Finals
The 2025 WTA Finals start this Saturday and run through November 8th.
Live coverage of the tournament will air on the Tennis Channel.
Forbes tapped the most powerful women in sports this week, ranking the Top 25 players, executives, and others pushing the needle in the ever-growing sports — and women's sports — sector.
Indiana Fever guard Caitlin Clark is the highest-ranked athlete at No. 4, joined by Unrivaled co-founders Napheesa Collier and Breanna Stewart at No. 9, as well as tennis stars Serena Williams (No. 11) and Coco Gauff (No. 13), reigning WNBA MVP A'ja Wilson at No. 15, gymnastics titan Simone Biles at No. 18, and world No. 2 golfer Nelly Korda at No. 21.
Also making the 2025 Forbes Most Powerful Women in Sports roster are tennis legend Billie Jean King (No. 23), NCAA basketball coaching icon Dawn Staley (No. 20), and Las Vegas Aces sideline leader Becky Hammon (No. 22).
Women's sports multi-team owner Michele Kang came in at No. 5, with NWSL commissioner Jessica Berman (No. 7), New York Liberty owner Clara Wu Tsai (No. 10), US Soccer president Cindy Parlow Cone (No. 14), and more representing the off-field lineup.
According to the publication, the new annual list honors leaders "who are transforming one of the world's most influential industries, shaping strategy, driving innovation, and expanding the role of women across the sports economy."
Investments, influence, and growth drivers were all taken into consideration, with Forbes also dividing selectees into five categories: owners/investors, business executives, front office leaders, athletes, and amplifiers.
World No. 3 Coco Gauff won her 11th career WTA title over the weekend, taking down fellow US star No. 5 Jessica Pegula 6-4, 7-5 to become the 2025 Wuhan Open champion on Sunday.
With the victory, Gauff also is the first US player to lift the Wuhan Open trophy since Venus Williams in 2015.
Gauff now holds a perfect 9-0 record in hardcourt tournament finals, lifting her first WTA 1000 trophy of 2025 and claiming her second title of the year alongside her French Open victory in June — all without needing a single third set throughout her five-match run in Wuhan.
"Winning every match in straight sets, I don't know if I've done that before on a title run," the 21-year-old said afterwards. "I just felt like I was really proud of what I accomplished this week, regardless of the result today."
Despite the Sunday stumble, Pegula also saw significant success at the tournament, handing world No. 1 Aryna Sabalenka — who won the last three editions of the competition — her first-ever loss in Wuhan on Saturday.
Even more, Pegula clinched the three-set semifinal by snapping Sabalenka's dominant streak of winning 19 straight tiebreaks.
Overall, the weekend furthered a dominant 2025 WTA campaign for US tennis stars, with a US-based athlete featuring in every Grand Slam final this year.
US women also top the current WTA rankings, with Gauff and Pegula joined by No. 4 Amanda Anisimova and No. 7 Madison Keys in the sport's Top 10.
Additionally, those four contenders have all booked spots in the 2025 WTA Finals, guaranteeing that half of the eight-player field will hail from the States when the tennis season's finale kicks off next month.
World No. 1 Aryna Sabalenka is back like she never left, following up her brief post-US Open championship recovery break and booking a spot in the 2025 Wuhan Open semifinals by blowing past the tournament's competition with a straight-set victory over No. 9 Elena Rybakina on Friday morning.
With the last three Wuhan Open titles under her belt — 2018, 2019, and 2024 — Sabalenka extended her career tournament record to 20-0 on Friday, as she gears up to take on US star No. 6 Jessica Pegula in the semifinals early Saturday morning.
"Honestly, that's just crazy," Sabalenka said of her success at the WTA 1000 event. "I feel a really great connection with the Chinese fans, I guess. I feel like at home playing in this stadium."
Sabalenka and Pegula aren't the only big names advancing this week, as No. 3 Coco Gauff cruised past unseeded Laura Siegemund 6-3, 6-0 to book her own semifinal appearance on Friday.
While the US star had little trouble dispelling her quarterfinals opponent, Polish phenom No. 2 Iga Świątek wasn't so lucky, falling to Italy's No. 8 Jasmine Paolini 6-1, 6-2 to set up a tight Saturday semifinals clash between Gauff and Paolini.
Sabalenka and Pegula's semi could also go the distance — Pegula is coming off six straight three-set matches dating back to the 2025 China Open, emerging victorious from five of them.
How to watch the 2025 Wuhan Open semifinals
Gauff and Paolini will kick off the 2025 Wuhan Open semifinals at 5 AM ET on Saturday, with Sabalenka taking on Pegula shortly after the first match.
The semifinal winners will then battle for the championship trophy on Sunday.
Live coverage of the semifinals and final will air on the Tennis Channel.