NWSL teams continue to attract big-name investors, with a few new ownership shake-ups making headlines in recent weeks.
Former USWNT World Cup champion and two-time Olympic gold medalist Lauren Holiday and her husband, two-time NBA champ Jrue Holiday, bought into the North Carolina Courage this week, becoming NWSL investors via the couple's Holiday Family Trust.
Retiring from pro soccer in 2015, Holiday will be an active owner with the Courage, serving as an advisor, ambassador, and consultant on the operations side.
"I'm an investor in North Carolina, but I think I have invaluable insight being as I was part of the league when it was in its inaugural season," the two-time NWSL champion and 2013 league MVP told ESPN.
NWSL draws more investors as league grows
As club valuations skyrocket, money has flowed into the NWSL through high-profile investments — and even outright sales.
Earlier this month, former Utah Jazz owners the Miller family purchased the Utah Royals, as well as MLS club Real Salt Lake, from short-term owner David Blitzer in a deal weighing in at a reported $600 million.
Last September, Angel City sold for a record $250 million, while the expansion fee for Denver's incoming NWSL team reportedly tops $110 million.
With further expansion looming and NWSL commissioner Jessica Berman recently saying she sees the league growing to as many as 32 teams, expect transactions to keep building as more investors look to buy into the game.