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Imani Dorsey, Ifeoma Onumonu are changing the NWSL from the inside

Imani Dorsey and Ifeoma Onumonu have been teammates in New York since 2020. (Vincent Carchietta/USA TODAY Sports)

NEW YORK — Imani Dorsey and Ifeoma “Ify” Onumonu were in a reflective mindset after helping adidas announce the signing of 15 female student-athletes to landmark NIL deals at the brand’s New York headquarters late last month.

The Gotham FC duo were impeccably styled for the outing. As mentors to the group of collegiate athletes, Dorsey and Onumonu participated in breakout sessions with the signees earlier that day before hitting the stage at night.

While coaching the young adidas athletes on their sports journeys, Dorsey and Onumunu had begun to meditate on their own.

“I think being a mentor is nice because it helps you reflect on your own experiences and reminds you of the perspective that you’ve gained from so many different things that you’ve had,” Dorsey said. “Sometimes I sit in the present and I’m completely forgetting how I got here and all the different experiences.

“It’s a give and take … we give a lot, but we’re also gaining just as much from talking with them and reminding ourselves that we’re still learning and growing in this process, too.”

“You start to appreciate yourself a lot more,” Onumonu chimed in.

Dorsey, 26, and Onumonu, 28, have much to appreciate as groundbreakers in the NWSL.

Lucrative NIL deals, like the ones they helped present at the adidas event, were not possible when Onumonu and Dorsey were in college, and transitioning into a professional career was anything but promised. In many ways, the duo represent the first generation of the NWSL, those players who competed without getting much in return, building toward a future where their rights would finally be protected under a collective bargaining agreement.

When Onumonu entered the NWSL in 2017, the league was in its fifth season and experiencing some serious growing pains. In her conversations with the college athletes, she tried to explain the sacrifices she had to make to fulfill her dreams as a soccer player.

“I kind of spoke to my experience of myself transitioning into this league, and it had such instability that the idea of even coming into it was a risk in general. If you could get in, that is,” Onumonu said. “I definitely had a rocky experience up until, even I would say, this point where I have been with Gotham for three years.”

Drafted by the Boston Breakers in 2017, Onumonu played her rookie season there before the club folded in 2018. She went to Portland in the 2018 Dispersal Draft and played in eight games before getting waived, and her future looking more uncertain than ever.

OL Reign offered Onumonu a shot at redemption, signing her as a National Team Replacement player in 2019. Her breakout performance as a relief striker earned her a spot on the full roster in June 2019. Months later, she was on the move again, dealt to Sky Blue FC (now Gotham FC) ahead of the 2020 season.

The 2021 season served as Onumonu’s breakout year. The forward notched eight goals and four assists in 21 starts with the club and earned a spot on the NWSL’s Best XI Second Team.

“I’ve been bounced around teams, I’ve been waived. And if I had known all of this would happen when I was younger, I don’t know if I’d choose it for myself, but I am grateful at the same time,” Onumonu said. “I never thought I’d be at that place where I am now, where I can say, ‘Wow, have I grown as a person? Wow, did this make me grow? Wow, did this make me step up to who I am?’ Because it just showed me how strong I am.”

Dorsey’s transition into the NWSL was more straightforward. Joining Sky Blue as the fifth overall pick in 2018, she had success right away, winning NWSL Rookie of the Year after registering four goals and one assist in 14 games. Off the field, however, the club had come under intense scrutiny for poor working conditions and a lack of adequate player resources. New ownership took over in 2019, spurring a movement toward the Gotham FC of today, which is now the most valuable team in the NWSL.

“I’m a vice captain on the team, but I am in my fifth year, so I have so much to learn, and I’m constantly learning from the people around me. We have so many incredible leaders and women on the team who’ve been through a lot,” said Dorsey. “I think that’s something that’s really special, but also probably a little unique to our league, too, because there’s just so much going on constantly. You just kind of feel like you take on a bunch of different hats because you have to.”

Dorsey, Onumonu and their NWSL peers have had to navigate sub-par working conditions and instability while simultaneously pushing for progress through the league’s 10-year existence. Those responsibilities reached a crescendo in 2021 after a series of reports of abusive behavior resulted in the firing of multiple coaches and general managers. Former NWSL commissioner Lisa Baird stepped down amid the scandal. The watershed moment highlighted the league’s hazards, providing the NWSL Players Association an opportunity to ratify the league’s first-ever CBA and guarantee greater protections for the players.

These experiences informed Dorsey’s advice to her adidas mentees, with NC State forward Jameese Joseph revealing that the Gotham defender encouraged her to advocate for herself.

“The biggest insight I got from Imani was speaking up for yourself. As we transition from college to pro,” Joseph said. “If something doesn’t make you comfortable, then you should speak up for yourself.”

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Ifeoma Onumonu hosts a mentorship session ahead of the adidas 50th anniversary of Title IX celebration. (Courtesy of adidas)

With the NWSL still in its infancy, and with plenty of shortcomings to work through, players like Dorsey and Onumonu have stepped up to create a league in their own image. Busy spearheading projects and guiding the NWSL off the pitch, the duo have aimed to make the sport a sustainable and healthy place for all athletes to not only survive but thrive.

That was the impetus, in part, for the establishment of The Black Women’s Player Collective, a non-profit organization created by the Black players in the NWSL to advance opportunities for Black girls in sport and beyond. The BWPC found an enthusiastic partner in adidas after collaborating with the company on the Black Players for Change project, which brought soccer fields to communities across America in an effort to mitigate inequality in the sport.

“I think a brand as big as adidas recognizing Black women in a sport where we haven’t had that recognition yet also just makes so much sense,” said Dorsey.

Dorsey and Onumonu were adamant about maintaining the BWPC’s vision after other competing brands approached the non-profit with the “bare minimum.”

“Even though we’re adidas athletes, before we were apprehensive of being part of a sports brand because of fear that sometimes with these big brands, they want to co-opt the movement, kind of lead it in a direction you didn’t necessarily want to go,” said Onumonu. “Then once you’ve signed on to them and whatever the contract looks like, they can start doing the bare minimum, and I think that was always our fear.

“With adidas, they came in like full force real quick. They have been supporting us, but they have really been there for us with major things, being very, very hands-on.”

Through the non-profit, Dorsey and Onumonu are focused on altering the face of professional soccer from the inside. The juggling of responsibilities has also prepared them for what has been a turbulent season on the pitch with Gotham FC.

The team has made sweeping changes since last year, losing star players Carli Loyd to retirement and Allie Long to maternity leave. Scott Parkinson also took over as head coach after Freya Coombe left for Angel City FC, and midfielder Kristie Mewis, defender Ali Krieger and goalkeeper Ashlyn Harris joined the team in the offseason. All of that upheaval has taken a toll on the club.

At 4-7-0 with 11 games to play this season, Gotham has scored the fewest number of goals and conceded the second-most in the league for a goal differential of minus-11. Now 10th in the NWSL standings, Gotham is a far cry from the win-now, mini-super team many viewed the team to be ahead of the 2022 campaign. FiveThirtyEight forecasts Gotham’s playoff chances at just 11 percent, a figure the club will look to buck in the second half of the season.

“For me, I know it’s frustrating and infuriating because it’s like, yes, I’ve been here for a while, and I’ve seen this club grow and want to continue to see it grow, but I also have to recognize so much change has happened in a very short amount of time and sometimes it takes a little bit for change. The level you want to get to will still take some time,” said Dorsey. “I forget that Scott (Parkinson) is in his first year, like literally his first full season with us. We still have a very young, new coaching staff. They’re incredible, but it feels like everybody is learning together.”

Dorsey and Onumonu said the tumult, uncertainty and stress of last season’s reckoning also contributed to the overwhelming sensation of change.

“There’s ups and downs always in the season, and all we can do is just weather the storms and stick together and do the best we can and just trust in our coaching staff to lead us in the right direction,” Dorsey said. “That’s all we can do at the end of the day.”

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Imani Dorsey and Ifeoma Onumonu participate in a mentorship panel discussion with other athletes at the adidas Title IX celebration. (Noam Galai/Getty Images for adidas)

While neither Dorsey nor Onumonu sugarcoats the club’s recent challenges, both see the team’s potential. When the squad’s off-field chemistry does coalesce, Dorsey says, “everybody’s going to know it.”

Onumonu rejoined Gotham this month after making a run to the semifinals of the Women’s Africa Cup of Nations with her Nigerian national team and clinching a World Cup berth in the process. Nigeria’s campaign ended in a chaotic matchup against the hosts, in which two Super Falcons players were handed red cards, forcing Nigeria to play two down for 60 minutes.

Onumonu, though, has gotten used to being adaptable.

“I made a goals book for the beginning of the year, but I have learned now in my career that things don’t always go as planned, so it’s always having to readjust,” she said. “We’re at a turning point, so it’s like I have to decide now how much am I willing to give in order to get us to where we want to be.

“I can’t guarantee that the wins are going to come immediately, but that’s going to be my goal every game is that I have to give everything I have in order to get us to where we want to be.”

Looking ahead, Dorsey and Onumonu are empowered by their work off the field with BWPC, and humbled by their impact on the lives of the girls they’ve worked with.

On the pitch, in their unique position as young veterans, they have learned there are no sure things. Keeping their heads down, they’ll continue to stay the course.

“In this league, all I can really do is look at the next game,” Dorsey said.

Clare Brennan is an Associate Editor at Just Women’s Sports.

Missouri Basketball Taps Kellie Harper as New Head Coach

Kellie Harper points from the sideline while coaching Tennessee in the 2023/24 NCAA tournament.
New Missouri hire Kellie Harper last coached Tennessee in the 2023/24 NCAA season. (Peyton Williams/NCAA Photos via Getty Images)

Former Tennessee basketball coach Kellie Harper is on the move to Missouri, with the school naming Harper as the program's fifth-ever head coach on Tuesday.

"I am incredibly honored to be the next head coach at Mizzou," Harper said in the school's announcement. "Missouri is a special place, and I know firsthand the passion and pride that surrounds this program... The foundation is in place for success — and I can't wait to get started."

Harper replaces previous Tigers boss Robin Pingeton, who resigned last month after 15 seasons. She subsequently stepped away after the team finished last in the SEC for two consecutive seasons.

In her five seasons leading the Vols, Harper earned a 108-52 overall record. She parted ways with Tennessee after last year’s second-round NCAA tournament flameout.

Even so, Harper's 53-24 overall conference record at Tennessee trailed only four-time NCAA title-winning coach Kim Mulkey (LSU) and three-time national champion leader Dawn Staley (South Carolina) in SEC winning percentage.

"Kellie is a proven winner and dynamic leader who understands the 'Will to Win' necessary to succeed at the sport's highest level," said Missouri athletic director Laird Veatch.

Then-Tennessee head coach Kellie Harper talks to the media  during a press conference after a 2023 March Madness game.
Harper is one of just two coaches to take four programs to March Madness. (Joy Kimbrough/NCAA Photos via Getty Images)

Harper brings exceptional resume to Missouri

Harper earned three straight NCAA championships as a player under legendary Tennessee coach Pat Summitt. Then, she began building a playoff-heavy resume as a coach.

In her 20 years leading DI teams, Harper led them to 16 postseason berths, including nine trips to March Madness. She remains one of just two NCAA coaches to ever take four different programs to the tournament.

Before taking the Vols to back-to-back Sweet Sixteens in 2022 and 2023, Harper's first trip to thaat NCAA tournament round came with Missouri State in 2019. That's when she took a Cinderella team on a run to cap her six-year tenure with the Bears.

It's that title-hunting experience that Missouri is hoping to harness, as the Tigers haven't made the March Madness cut since 2019 — the year that the WNBA's Phoenix Mercury drafted Mizzou's all-time leading scorer Sophie Cunningham.

"I am thrilled," said the Missouri alum and new Indiana Fever guard. "I have so much respect for coach Harper, and I can't wait to support her and our Tigers however I can."

March Madness Tips Off with NCAA First Four

Baylor's Aaronette Vonleh defends Iowa State's Audi Crooks during a 2025 Big 12 tournament game.
Audi Crooks and Iowa State begin their 2024/25 NCAA tournament campaign in the First Four on Wednesday. (Scott Winters/Icon Sportswire via Getty Images)

March Madness opens its doors on Wednesday night, as the 2024/25 NCAA tournament’s First Four round takes the court with eight teams pursuing the final four tickets to the Big Dance.

Two of the play-in games will pit the last four teams to receive at-large bids against each other, sending Princeton, Iowa State, Washington, and Columbia into battle to snag one of the tournament's final two No. 11 bids.

The other two games are comprised of the lowest ranked conference tournament champions, meaning SWAC champ Southern, Big West winner UC San Diego, CAA victors William & Mary, and Big South title-holders High Point will all compete to enter this weekend's first round as No. 16 seeds.

UC San Diego's Sabrina Ma celebrates the 2025 Big West tournament win that sent her team to their first-ever March Madness.
UC San Diego will make their March Madness debut in Wednesday's First Four round. (Ian Maule/Getty Images)

First Four ups the ante with compelling NCAA storylines

Thanks to growing parity across the NCAA, this year’s First Four brings a new level of heat, with 2024 breakout stars, conference titans, and tournament newcomers raising the stakes right from the jump.

As two of 2025’s six March Madness debutants, both UC San Diego and William & Mary are hoping for a bit of beginner's luck as they take the NCAA tournament court for the very first time.

Meanwhile, the Ivy League will take aim at securing three spots in the 64-team bracket, with both Princeton and Columbia hoping to join conference tournament champion No. 10 seed Harvard in the first round's field.

Standing in Princeton's way is underdog Iowa State, who nearly scored what would have been one of the 2024 tournament's biggest upsets.

Fueled by now-sophomore sharpshooter Audi Crooks — who currently ranks 12th in the nation in field goal percentage — the Cyclones pushed then-No. 2 seed Stanford to the brink, forcing overtime before the Cardinal claimed the 87-81 second-round victory.

"It’s definitely possible," Crooks said this week, commenting on the likelihood of replicating Iowa State's 2024 run. "I think for me it just amplified me personally, and also us as a team. Any success that I have is the team’s success, not necessarily about individual things."

The Princeton bench celebrates a basket during the 2024 March Madness tournament.
Princeton and Iowa State will tip off March Madness's First Four round on Wednesday. (Keith Gillett/Icon Sportswire via Getty Images)

How to watch Women's March Madness First Four games

Stepping into Wednesday's spotlight are Princeton and Iowa State, who will take the court at 7 PM ET before UC San Diego takes on Southern at 9 PM ET.

Then on Thursday, Washington will face Columbia at 7 PM ET, with William & Mary's match against High Point wrapping up the First Four round at 9 PM ET.

Both Wednesday matchups will air on ESPNU, with ESPN2 carrying live coverage of the Thursday clashes.

2026 NWSL Expansion Team Denver Unveils Stadium Plans

A rendering looks in at Denver's new NWSL stadium.

The 16th NWSL team in Denver will kick off its 2028 season in a home of its own design, with the incoming expansion club announcing plans for a new 14,500-seat, purpose-built stadium on Tuesday.

"This will be the largest overall investment in a women’s professional sports team in history," said controlling owner Rob Cohen in a team release. "It will provide our club, our fans, our partners, and our community with a state-of-the-art stadium that will provide us a distinct home-field advantage and will serve as the most inclusive environment in all of Colorado." 

The team — set to debut in 2026 — will play its first two seasons in a temporary venue while the new stadium remains under construction.

Positioned inside Denver city limits at Santa Fe Yards, the stadium complex will include a 3.5-acre park and mixed-use development, all accessible via the Broadway Light Rail station.

The blueprints also incorporate the ability to expand beyond the stadium’s initial 14,500 seats, with the team interested in eventually extending the capacity closer to 20,000 fans.

"This announcement is a game-changer for the NWSL and a bold statement about where women’s sports are headed," said league commissioner Jessica Berman. "Santa Fe Yards will set a new standard for what professional athletes deserve.

"Denver is helping to shape the future of women’s soccer, and we can’t wait to see the impact this world-class venue will have on players, fans, and the community."

Denver joins other NWSL clubs pursuing custom stadiums

Denver’s stadium project follows in the footsteps of Kansas City’s first-ever purpose-built NWSL stadium, which opened its doors alongside the Current's 2024 NWSL season opener.

Meanwhile, fellow 2026 expansion side Boston is in a stadium race of their own, with the club currently in an ongoing struggle to redevelop White Stadium using both public and private funds.

Boston is currently defending the redevelopment in court, as both local political tensions and renovation costs continue to rise.

While Denver has yet to confirm its funding sources, Cohen told ESPN that "it is the ownership group’s intent that we will pay for and build the stadium."

Soccer-specific stadiums in the US come at a premium, but Denver’s immediate large-scale investment showcases just how far prospective teams are willing to go for a seat at the NWSL table.

March Madness Ad Sales Skyrocket as Brands Flood the Women’s Sports Market

Basketball sit on a March Madness branded stand before a 2023/24 NCAA tournament game.
Ad rates surrounding Women’s March Madness have ballooned over the last four seasons. (Eakin Howard/Getty Images)

Securing a Women’s March Madness ad spot has never been tougher, with Disney and ESPN reporting a 200% year-over-year rise in total ad sales, with an impressive 95% of the 2024/25 NCAA tournament's overall inventory already sold.

Ads for April 6th's championship game completely sold out over three months ago, as brand interest surges alongside women's college basketball's skyrocketing viewership.

With some of the championship spots topping $1 million, Disney Advertising now puts those seven-figure March Madness ad rates on par with the cost of advertising during the NBA Finals or College Football Playoff National Championship game.

LSU star Flau'jae Johnson spins a basketball in a 2025 March Madness Powerade ad.
Official NCAA drink sponsor Powerade is one of many brands buying into women's sports. (POWERADE)

Brands race to buy ad space in women's sports

Revenue and impact generated by women’s basketball advertising has been on the rise all season, fueling the race to buy into one of the year's biggest sports moments.

While 45 new brands hopped on the March Madness train this year, previous brands returned with even bigger budgets, increasing their 2025 spending by an average of 81%.

"We actually had to strategically fight to not sell out sooner," Disney Advertising VP of revenue and yield management Jacqueline Dobies told AdWeek. "We intentionally wanted to carve out space for as many of our brands as possible and be as inclusive as possible for this particular property."

"If we would have taken every single dollar and unit we had been offered, we would have sold out before the upfront was even over."

As advertisers continue to elbow their way into the space, expect the March Madness uptick to spill over into future events across women’s sports — especially as brands who are late to the party scramble to buy in.

"A lot of years ago, the question was: 'How do we convince brands to buy women’s sports?'" noted Dobies. "That’s not the conversation anymore. It’s: 'How do we make space for everybody?'"

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