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NWSL sets viewership milestones during banner year for women’s sports

Portland Thorns players celebrate their championship win at Audi Field. (Amber Searls/USA TODAY Sports)

On Saturday, 915,000 people pointed remotes at TVs and sat down to watch the NWSL Championship. It stands as the most-watched match in league history, with a viewership increase of 71% from last year’s final.

Nearly one million people watched as Sophia Smith Michael Jordan-shrugged her way to an MVP trophy, and as the Portland Thorns collected their third championship in franchise history.

But numbers like this aren’t confined to one game or one league. The increased viewership in the NWSL shows a larger trend: If more people can watch women’s sports, more people will watch women’s sports.

Saturday’s contest marked the first time in the league’s 10-year history that an NWSL Championship was played in prime time. The match aired on CBS and streamed on Paramount+.

Before 2022, NWSL finals were held during the day and aired on various cable channels, making access more difficult for prospective viewers.

For NWSL players, especially veterans, Saturday’s prime-time final proved a much-anticipated step forward.

“I was fortunate to play in the first championship game and I think outside of the people in Portland, no one knew that the game was happening,” Christine Sinclair told reporters before the game. “So I’d say it’s what this league, it’s what us as players deserve.

“This, women’s sports in general, all they need is a chance. People will watch, people will come if given the opportunity to do so. For this game to be on prime time — on a major network — it’s just going to continue to grow the game to continue to inspire those youngsters watching.”

The match capped a season in which the NWSL saw record attendance: More than 1 million fans attended games in 2022, the first time the league has reached that milestone.

The demand for women’s soccer extends outside of the United States. Tickets for 2023 World Cup games in Australia and New Zealand rapidly sold out their allotments during the second phase of single game sales, held by FIFA in the early morning hours of Australian Eastern Daylight time on Tuesday.

A FIFA spokesperson told ABC Australia the organization wasn’t prepared for the high demand, calling it “unprecedented,” and said more World Cup passes have been sold in the first month of availability for the 2023 tournament than in the first four months for the 2019 World Cup in France.

Should FIFA have been surprised? Given the current trends in women’s sports, the answer is a resounding “No.”

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Fans cheer during the NWSL championship game between the Kansas City Current and Portland Thorns at Audi Field. (Amber Searls/USA TODAY Sports)

The 2019 World Cup had 1.12 billion viewers, more than a 50% increase from the previous record. That doesn’t come down to a championship one-off. For the 52 World Cup games, an average of 1.27 million viewers tuned in, an increase of 106% from the 2015 World Cup.

And other women’s sports are showing similar growth. Both the WNBA and women’s college basketball saw similar increases during their most recent seasons.

During a WNBA season that marked the final campaign for veterans Sylvia Fowles and Sue Bird, the league reached its most regular-season viewers in 14 years. Games shown on ABC, CBS and ESPN networks were up 16% from the previous season. League pass subscriptions also increased by 10%.

College basketball also smashed its previous viewership numbers. The title game between No. seeded South Carolina and No. 2 UConn pulled in 4.85 million people, making it the most-viewed college basketball game on ESPN for men or women since 2008.

In total, the season saw an 18% increase in viewership from 2021 to 2022. And this year’s national championship game will be shown on ABC after being broadcast on ESPN in previous seasons, setting it up for even more viewership thanks to better accessibility.

“Women’s NCAA championships continue to generate strong audiences across the ABC/ESPN networks and this move represents yet another unique opportunity to showcase this marquee event and the student-athletes who are competing for a national championship,” Burke Magnus, ESPN’s president of programming and original content, said in a statement following the announcement.

More people are watching women’s sports because more people can watch women’s sports. It’s as simple as that. More accessible TV networks and better time slots lead to more viewers.

People want to watch women’s sports. It’s up to TV providers and the leagues to make sure they can. And if that continues to happen, viewership will continue to skyrocket.

Report: WSL Champs Chelsea Target Angel City Star Alyssa Thompson

Angel City forward Alyssa Thompson eyes play across the pitch during a 2025 NWSL match.
WSL titan Chelsea FC is reportedly interested in signing USWNT and Angel City winger Alyssa Thompson as soon as possible. (Aaron M. Sprecher/Getty Images)

Chelsea FC is once again looking across the pond to bolster their roster, with the six-time reigning WSL champions reportedly aiming to make a deal with NWSL side Angel City to acquire ACFC and USWNT forward Alyssa Thompson, per The Guardian this week.

Though the two clubs have yet to reach terms, Chelsea would need to have the deal signed before the WSL transfer window closes next Thursday.

Any agreement for Chelsea to snag Thompson from Angel City will likely feature yet another historic transfer fee, with cost projections topping former Tigres UANL star Lizbeth Ovalle's record $1.5 million transfer to the Orlando Pride earlier this month.

The 20-year-old phenom is currently under contract with ACFC through the 2028 season after inking a three-year extension this past January.

With six goals and two assists in her 16 regular-season appearances in 2025 so far, the 2023 NWSL Draft No. 1 pick is trailing only rookie Riley Tiernan's seven goals on this year's Angel City scoresheet.

Should the transfer go through, Thompson would be the third ACFC player in a week to be moving to the UK, with the NWSL club transferring defender Alanna Kennedy and midfielder Katie Zelem to the newly WSL-promoted London City Lionesses on Wednesday.

As for Chelsea, the Blues have been a major player in recruiting US players over the last few seasons, with Thompson potentially joining her USWNT teammates Catarina Macario and Naomi Girma in suiting up for the WSL side's upcoming 2025/26 season.

Four-Time Grand Slam Champ Naomi Osaka Extends US Open Comeback Run

Tennis star Naomi Osaka reacts to her second-round victory at the 2025 US Open.
World No. 24 Naomi Osaka is through to the third round of the US Open for the first time since 2021. (Robert Prange/Getty Images)

Two-time US Open champion Naomi Osaka is looking like her old self this week, as the world No. 24 advanced to the 2025 New York Grand Slam's third round for the first time since 2021 with a straight-set win over the US's No. 47 Hailey Baptiste on Thursday.

"I don't make it my business to know anymore, I kind of just leave it up in the air," said the fan favorite following questions about a possible fifth Grand Slam title run. "I've trained really hard. I practiced really hard. If it happens, it happens."

After taking her lumps on the WTA Tour since returning from pregnancy in 2024, the 2025 US Open marks Osaka's first seeded entry into a major tournament since 2022 — and she appears to be embracing her competitive boost in style, complete with eye-catching outfits and a matching Labubu.

The 27-year-old Japanese national next faces No. 18 Daria Kasatkina in the pair's third career meeting, with Osaka getting the best of the Australian in both previous matchups — most recently at the 2024 Italian Open.

Should Osaka advance to Sunday's Round of 16, she could be on a collision course toward a date with No. 3 Coco Gauff, after the US star advanced past her own emotionally challenging second-round battle on Thursday.

How to watch Naomi Osaka at the 2025 US Open

With times still to be announced, Osaka will next battle Kasatkina during the second day of 2025 US Open third-round play on Saturday.

Live coverage of the New York Grand Slam airs across ESPN platforms.

Kansas City Current Rides 10-Match Unbeaten Streak Toward Team-First NWSL Shield

Kansas City Current players embrace forward Temwa Chawinga after her goal during a 2025 NWSL match.
The No. 1 Kansas City Current enter the weekend on a 10-match unbeaten streak. (Amanda Loman/NWSL via Getty Images)

The No. 1 Kansas City Current have been unstoppable this season, riding a 10-match unbeaten streak into Saturday's game against the No. 9 North Carolina Courage and inching closer to claiming a franchise-first NWSL Shield.

The Current's dominant 12-point advantage over the No. 2 Washington Spirit marks the league's largest top-table margin since the Courage finished 15 points ahead in 2018.

Even more, Kansas City tops the NWSL in goals scored (34) while also registering the fewest goals allowed (10), entering the league's 18th weekend of play with a record-tying five consecutive shutouts.

After coming in fourth in 2024, the Current's defense has continued to improve under manager Vlatko Andonovski, while another MVP-level year from star forward Temwa Chawinga has bolstered Kansas City's offense.

Chawinga currently leads the 2025 NWSL Golden Boot race with 11 goals through 17 games, while sitting in the league's Top 3 for both shots and shots on goal.

"I think because we have such a powerful offense, the defensive things, maybe people don't notice as much," Kansas City forward Michelle Cooper said earlier this week. "I think something absolutely important to us is our entire back line and the commitment to get little touches in, to take [advantage] of angles, and block shots."

How to watch the Kansas City Current this weekend

No. 1 Kansas City will host No. 9 North Carolina — one of just two teams to defeat the Current all season — at 7:30 PM ET on Saturday, with live coverage airing on ION.

Injury-laden New York Liberty Strive to Maintain WNBA Standings Foothold

New York Liberty forward Isabelle Harrison celebrates a play with her teammates during a 2025 WNBA game.
The New York Liberty will continue their hunt to secure a 2025 WNBA Playoffs spot against the Phoenix Mercury on Saturday. (Catalina Fragoso/NBAE via Getty Images)

The No. 5 New York Liberty are creeping back up the ladder, as the defending WNBA champions continued reversing their recent skid with Thursday's 89-63 win over the No. 10 Washington Mystics — all while the race to the 2025 WNBA Playoffs reaches its boiling point.

While Washington rookie Sonia Citron's 18 points led the game, New York pulled together a true team effort to secure Thursday's victory, with five Liberty players scoring double-digits — including a season-high 16 points off the bench from forward Isabelle Harrison in her return from concussion protocol.

"We're not looking at the other teams at this point," Liberty forward Emma Meesseman said after the game. "We're just looking at ourselves, to maybe send a message to ourselves."

Despite that focus, New York is still contending with injury woes that have overshadowed much of the Liberty's season, taking Thursday's court without starters Sabrina Ionescu (toe), Jonquel Jones (illness), and Natasha Cloud (nose), while leaning on recently returned forward Breanna Stewart.

"We need to win the rest of our games," acknowledged Stewart, with the team gearing up for visits to the No. 4 Phoenix Mercury, No. 8 Golden State Valkyries, and No. 7 Seattle Storm over the next week. "We need to go and be road warriors."

The Liberty will have their hands full against the Mercury this weekend, with Phoenix coming in hot off a three-game winning streak with postseason-clinching top-of-mind.

"It's like a playoff matchup," Stewart added. "It's a big game, big implications, and [we're] not shying away from that."

How to watch the New York Liberty this weekend

No. 4 Phoenix will host No. 5 New York at 10 PM ET on Saturday, with live coverage airing on NBA TV.

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