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NWSL anticipates record crowds for 2023 opening weekend

NWSL season ticket sales are up 20% for the 2023 season. (Jayne Kamin-Oncea/USA TODAY Sports)

The 2023 NWSL regular season kicks off this weekend, and commissioner Jessica Berman is expecting it to be one of the most successful opening weekends in league history.

“We’ve already surpassed the number of sales for opening weekend [over 2022], and we still have five days to go,” she told reporters Monday. “We know that that will just continue over the next five to six days, so we’re excited to break some records.”

Season ticket sales already are up 20% across the league compared to the entirety of the 2022 season, even with days to go before the 2023 season begins.

“We’re comparing a full season of sales to what is a prospective sale for the upcoming season,” Berman said. “So if you are really comparing apples to apples, which we will do, you would see what the number and the percent increases at the conclusion of 2023 … we will be excited to share that number and certainly expect it to be significantly more than a 20% increase.”

Berman described ticket revenue as “rocket fuel” for the league in its 11th year, building on the strong increases the league had already seen from 2021 to 2022. More than 1 million fans attended games in 2022, the first time the league has reached that milestone.

The NWSL also experienced a jump in viewership from 2021 to 2022, including a 71% jump for the NWSL Championship, which brought 915,000 fans to CBS in prime time.

The rising numbers have fortuitous timing as the NWSL actively negotiates its new broadcast contract. The league is in talks with a number of prospective partners, as the exclusive negotiating period with CBS expired in 2022 (though CBS still has its hat in the ring).

The NWSL’s previous contract, extended an extra year after the suspension of the regular season in 2020 due to the COVID-19 pandemic, was reportedly worth $3.5 million. Yet as expansion fees skyrocket, Berman is optimistic the NWSL can negotiate a rights deal that reflects where the league is going.

“The conversations we’ve had have been robust,” she said. “There are many interested parties in the media landscape.

“We’re looking at it both from a domestic as well as international perspective. And we think that there are some really interesting opportunities here and overseas to consider as we think about growing our brand globally and really claiming our spaces the best league in the world.”

Berman highlighted other investments the league has made in itself this offseason, including doubling the NWSL’s staff size and officially opening an office space on Madison Ave. in New York City. The league is preparing for its first season after investing in VAR, which includes a greater investment in production quality.

The changes are player-driven, Berman said.

“[Players] really felt that it needed to be a priority for the league to invest in broadcast production, and for the game itself to be able to showcase in a way, for fans to be able to appreciate their athleticism and how great the NWSL is,” she said. “That was a consistent theme, and almost every team of players that I spoke with, I think we also know that we expect to really have more visibility with our next media deal.”

For a league coming out the other side of years of controversy after bombshell reporting exposed years of league-wide toxicity and in some cases abuse, Berman wants the focus in 2023 to have room for storylines on the field as well as off it.

Two NWSL teams put up for sale in the aftermath of the abuse reports, the Portland Thorns and the Chicago Red Stars, are in “advanced stages” of the ownership transfer process, with the league eager to close a painful chapter and to get the final decisions right.

“The most important thing is that we have the right ownership in place who are not just resourced appropriately, but willing to invest what’s necessary to provide the professional environment that we all know is necessary,” Berman said. “And so long as we feel that the process is moving forward in good faith, we’ll continue to make sure that that is the utmost priority.”

PWHL Announces Vancouver Expansion Franchise Ahead of 2025/26 Season

New York's Jade Downie-Landry and Ottawa's Shiann Darkangelo face-off during a 2025 PWHL game.
The seventh PWHL team will be in Vancouver. (Troy Parla/Getty Images)

The PWHL is officially expanding, with the second-year pro women's hockey league awarding Vancouver its seventh franchise on Wednesday.

The league's first-ever expansion squad faces a short run-up, joining the current six-team roster when the puck drops on the 2025/26 PWHL season.

"To be able to grow this fast is just a testament to the great sport, our great athletes, and how people feel about the work that we’re doing and what our players are putting out on the ice," said PWHL EVP of business operations Amy Scheer.

Vancouver fanbase bolstered city's PWHL bid

Commenting on the eight-month expansion evaluation process, Scheer called Vancouver's bid "unbelievably robust," and noted that the city's "engaged, vibrant, fun" fanbase and its "remarkable commitment to growing the game of hockey" helped earn the Canadian community a team.

That commitment was on display at the PWHL's recent 2025 Takeover Tour, which drew major crowds as the league tested expansion prospects in non-market cities across North America.

Vancouver stood out, notching the the fourth-largest crowd in PWHL history when 19,038 fans showed up on January 8th — and claiming the highest social media engagement across all nine Tour stops.

That fan enthusiasm helped push Vancouver across the PWHL's expansion line, with the new team already making league history.

Besides marking the league's first-ever footprint on the the West Coast, Vancouver will become the first PWHL team to serve as the primary tenant in its home venue at the Pacific Coliseum.

The 17,713-seat arena and its adjacent PNE Agrodome — PWHL Vancouver's main training facility — will undergo extensive upgrades for the incoming franchise.

"The expansion brings greater visibility to the West Coast, expands out geographic footprint, and, most importantly, grows the game," said PWHL EVP of hockey operations Jayna Hefford.

A young fan holds up a sign reading "Just finished my 1st hockey season, PWHL here I come!" at a PWHL 2025 Takeover Tour game in Detroit.
PWHL execs said expansion adds roster spots for current and future league stars. (Scott W. Grau/Icon Sportswire via Getty Images)

League eyes next steps for expansion team

While the PWHL still has over 20 proposals from markets requesting a team — and rumors swirling that Seattle could join Vancouver as a 2025/26 season expansion contingent — the league is currently making more concrete plans for its official seventh squad.

"With this team comes more opportunities for the best women's hockey players in the world to continue competing in one league," remarked Hefford. "The talent pool has never been deeper, and with a strong 2025 draft class ahead, we're pleased that even more women are going to be able to play at the professional level."

Details for an upcoming expansion draft to begin stocking Vancouver's roster will be announced shortly, and the team will also take part in the 2025 PWHL Draft on June 24th.

"The PWHL is setting a new standard for women's hockey. The game has never been faster, more physical, or more skilled," Hefford added. "We're so excited for this city to experience the parity and the competitiveness that our league has every single game."

Bay FC to Host Washington at SF Giants Ballpark, Eye NWSL Attendance Record

A wide view of San Francisco's Oracle Park set up for a 2022 soccer match.
Oracle Park’s 40,000-seat capacity could set a new NWSL attendance record. (Doug Zimmerman/ISI Photos/Getty Images)

The NWSL is heading back to the ballparkwith 2024 expansion side Bay FC announcing Tuesday that the club will take on the Washington Spirit inside Oracle Park, the home of MLB's San Francisco Giants.

Shifting the August 23rd match to the baseball diamond isn't just a spectacle — the move builds on Bay FC's continuous ambitions to claim the top NWSL attendance record by filling the Bay Area ballpark's 40,260 seats.

Though the 25-year-old Oracle Park has previously hosted men's contests, August's NWSL match will be the first professional women's soccer game in the venue's history.

Similarly, while this will be the first NWSL competition in San Francisco's baseball venue, it's not the first league match in an MLB stadium.

Last summer, the Chicago Stars hosted Bay FC at Wrigley Field, packing an NWSL-record 35,038 soccer fans into the MLB home of the Chicago Cubs.

That June 8th, 2024, attendance surpassed the previous league-record crowd of 34,130 that attended USWNT icon Megan Rapinoe's final Seattle home game in 2023.

How to attend Bay FC vs. Washington at Oracle Park

To be a part of the potentially record-breaking August 23rd crowd, tickets will be available for general purchase beginning at 12 PM ET on May 6th.

Fans interested in securing pre-sale tickets can add their names to the online list.

Portland Rookies Top Gotham in Midweek NWSL Action

Portland forward Deyna Castellanos celebrates scoring a goal with her teammates in a 2025 NWSL win over Gotham.
Three Portland Thorns rookies scored their first NWSL goals on Tuesday. (Soobum Im/NWSL via Getty Images)

In Tuesday night's NWSL action, Portland upset a rising Gotham side 4-1 behind three debut goals from the Thorns' promising rookie class.

The rare midweek match came courtesy of next month's Concacaf W Champions Cup. Both Gotham and Portland advanced to the international club event's semifinals last October, forcing them to pull double-duty and add this week's extra regular-season NWSL game to accommodate the tournament's schedule.

The tight turnaround certainly didn't rattle the Thorns.

Portland newcomers Marie-Yasmine "Mimi" Alidou, Caiya Hanks, and Jayden Perry all earned their first NWSL goals in the match, before offseason signee Deyna Castellanos reinforced the victory with an 80th-minute chip.

As for Gotham, 32-year-old star forward Esther provided a bright spot for the NJ/NY squad, notching her fifth goal of the young season to boost herself to the top of the league's early Golden Boot race.

Despite the loss, Friday's strong outing against Angel City has Gotham still holding steady at No. 4 in the standings. However, both No. 5 Portland and No. 6 ACFC are close on the Bats' heels, with all three teams currently tied at eight points apiece.

"What I told the team is that we lost the battle tonight, but this is a long war," said Gotham head coach Juan Carlos Amoros following the match. "We're there together on this."

How to watch Gotham, Portland this weekend

Gotham will take the pitch once again on Saturday, when they'll face East Coast rivals Washington at 1 PM ET. Live coverage will air on CBS.

Meanwhile, Portland will close out the NWSL's sixth matchday by hosting Racing Louisville at 4 PM ET on Sunday, streaming live on Paramount+.

TST Drops Expanded Women’s 7v7 Tournament Bracket

USWNT jerseys for Carli Lloyd and Ali Krieger hand in lockers before their 2019 World Cup quarterfinal.
Carli Lloyd and Ali Krieger will feature for the US Women’s 2025 TST 7v7 team. (Catherine Ivill - FIFA/FIFA via Getty Images)

The Soccer Tournament (TST) presented by RBC Wealth Management revealed its 2025 women's bracket on Tuesday, with 16 7v7 teams gearing up to compete for the $1 million winner-take-all grand prize this June.

The US Women's Team is back to defend their 2024 title, fueled by World Cup-winning USWNT vets Heather O'Reilly, Carli Lloyd, and Ali Krieger, plus retired Scotland national and Bay FC defender Jen Beattie.

Additional teams participating in the competition include 7v7 offshoots of NWSL clubs Angel City, KC Current, and 2024 runners-up NC Courage, as well as former USWNT goalkeeper Hope Solo's Solo FC.

Returning to Cary, North Carolina, for its third year, TST doubled the size of its women's bracket after a successful eight-team debut in 2024.

"Our inaugural women's championship game viewership performed exceptionally well, as we grew our audience 452% from the beginning of the game until the moment the game-winning goal was scored," TST founder and CEO Jon Mugar told The Athletic.

"TST soccer is electrifying," Mugar added. "Our goal is to become the preeminent soccer festival in the world. Judging by the number of returning fans and teams, we are well on our way."

How to attend, watch the 2025 TST 7v7 contest

TST's 7v7 women's competition kicks off on June 5th and runs through the $1 million championship game on June 9th.

Tickets to attend are currently available online.

All matches will air live on either YouTube or ESPN platforms.

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