Women’s soccer is expected to grow rapidly in Europe over the next decade, with UEFA projections saying its annual value could reach €686 million by 2033.

In an UEFA report published Tuesday titled “The Business Case for Women’s Football,” the governing body for the sport in Europe outlined the commercial potential of the women’s game, particularly at the club and league level. UEFA also provided recommendations for leagues and national associations to realize that potential.

“This report provides all of our stakeholders with a clear understanding of the benefits of investing in the women’s game, and provides them with clear rationale for increasing that investment,” said Girogio Marchetti, UEFA’s deputy general secretary.

Women’s soccer in Europe is coming off a record-breaking Euros tournament that brought in a record attendance of 574,000 and more than 300 million viewers worldwide.

Host country England’s response to the tournament provides a window into the possibilities for growth: The Lionesses’ 2-1 win over Germany in the sold-out final became the most-watched women’s game ever in the UK, and days after the victory, tickets to an October friendly between England and the USWNT at Wembley Stadium sold out in 24 hours.

A total of 162 clubs, 42 leagues and 11 commercial partners were involved in making the report, which offered key findings about where the women’s game stands now. Among the findings:

• There are already 144 million fans of women’s soccer across Europe, and that number is increasing. The UEFA estimates that total could more than double by 2033 to 328 million fans.
• Almost 1 in 3 fans of the women’s game are new to the sport.
• The annual value of women’s soccer sits at €116 million, including matchday revenue, sponsorship and media rights. That could grow to €686 million in the next 10 years, per UEFA projections.
• Matchday revenue sits at €12 million, but projections show potential for a twelvefold increase to €135 million. While 74 percent of clubs report giving away tickets for free, 95 percent of fans have said they would be willing to pay.

UEFA’s recommendations for growth fall into five key themes:

• Developing strategies and business plans.
• Raising standards and professionalism.
• Building a sustainable ecosystem.
• Increasing visibility and strengthening audience engagement.
• Building on the unique strengths of the women’s game.

As noted in these recommendations, limited visibility of women’s soccer remains a barrier to entry. Of those who do not follow women’s soccer, 37 percent cited lack of coverage as an obstacle. Additionally, 52 percent of clubs said visibility is a key factor in driving the game’s development.

“Visibility must be a priority for the game,” said Emma Barsan, women’s football development manager for the Romanian Football Federation. “We need more games on TV, more marketing by clubs to leverage their brands and more player visibility in the media generally.”

That reality is further driven home by this statistic: 66 percent of fans who do not watch women’s football said they would start watching if games were easier to find.

“Women’s football is on an incredibly exciting trajectory, with growth being seen across nearly every metric and across all of our stakeholders across Europe,” said Nadine Kessley, UEFA’s chief of women’s football. “The potential of the women’s game is limitless and we believe we are on course to take women’s football to heights that were unimaginable just a few years ago.

“As this report shows, now is the time to capitalize on the momentum we have created together, now is the time to get involved, now is the time to invest.”

Adding to their already historic season, 2024/25 WSL champions and 2025 League Cup winners Chelsea FC handed Manchester United a 3-0 defeat in Sunday's 2025 FA Cup final, completing the club's second-ever domestic treble.

Though the Blues first claimed an elusive treble in the 2020/21 season, this year's roster did so without dropping a single match in any of the three domestic competitions.

"I could not have expected this," said first-year Chelsea manager Sonia Bompastor about her debut success leading the Blues. "It is almost ideal in terms of domestic dominance."

To clinch that dominance, Chelsea upended the defending FA Cup champs Manchester United at London's iconic Wembley Stadium behind a brace from French fullback Sandy Baltimore and a header from USWNT attacker Catarina Macario.

Baltimore gave Chelsea the lead by slipping a late first-half penalty past 2024/25 WSL Golden Glove winner and USWNT goalkeeper prospect Phallon Tullis-Joyce, and the Blues never relented, with second-half sub Macario doubling their scoreline in the 84th minute before Baltimore tacked on a final goal in stoppage time.

"It's a very emotional day," an emotional Macario told the broadcast after finishing her first season following a long ACL recovery. "It's a trophy we always wanted to win."

"All the credit to my players," said Bompastor. "We showed our mentality and our values in this game so we ended the season in an almost perfect scenario – we won, we were playing at Wembley, the stadium was nearly sold out, and we had a strong performance and result against a strong opponent."

"It is an almost ideal way to finish the season."

FA Cup crowds prove sustained demand for women's soccer

Chelsea FC's undefeated treble-winning season wasn't the only notable victory on Sunday, as the FA Cup final drew a crowd of over 74,000 fans for the third straight year.

Sunday's 74,412 attendance mark was just shy of both last year's crowd of 76,082 and the 77,390 fans who watched Chelsea defeat the Red Devils in 2023 — all well beyond the tournament final's previous record of 49,094 attendees achieved in 2022.

Fueled by the football fervor following England's 2022 Euro victory — the country's first international trophy, men's or women's, since the 1966 men's World Cup — the 2023 FA Cup final still stands as the largest crowd at a domestic women's soccer match across all nations.

With Sunday's match joining the over-74,000 attendance club, it's clear the post-Euros enthusiasm wasn't a blip, but a boost to the continued growth and sustained success of the women's game.

While most WNBA stars hit the court running this weekend, a few saw their 2025 campaigns already shortened as teams released season-opening injury reports.

Phoenix forward Kahleah Copper will miss four to six weeks of play, the Mercury reported on Saturday, after the 2024 Olympic gold medalist underwent successful arthroscopic surgery on her left knee last week.

Another knee injury has LA's Rae Burrell sidelined for the next six to eight weeks, after the fourth-year guard took a knock to the right leg just 41 seconds into the Sparks' 2025 debut win over Golden State.

On Friday, the Mystics released updates on both second-year forward Aaliyah Edwards and rookie guard Georgia Amoore. While another assessment of the Unrivaled 1v1 runner-up's back injury will occur in two more weeks, Washington confirmed that the Australian standout will miss the entire 2025 WNBA season after undergoing a successful surgery to repair her right ACL.

Seattle's Katie Lou Samuelson is also out for the full 2025 campaign, with the 27-year-old Storm forward recovering from last week's successful surgery after tearing her right ACL in practice on May 1st.

Kitley makes long-awaited WNBA debut as Brink eyes return

In more uplifting news, LA's Cameron Brink is on track to return to the Sparks sometime next month, one year after her standout rookie season came to a halt in a left ACL tear.

Already celebrating, however, is 2024 second-round draftee Elizabeth Kitley, who battled back from injury to make her WNBA debut and score her first league points in Las Vegas's Saturday loss to New York.

The Aces took a draft chance on Kitley, despite the center suffering an ACL tear in her final NCAA postseason. In response, the former Virginia Tech star successfully translated her year-long delayed shot at a pro career by surviving Las Vegas's brutal 2025 roster cuts.

Notably, Kitley's close friend and collegiate on-court counterpart with the Hokies is the aforementioned Amoore, who will aim for a rookie-season redo of her own next year.

The No. 1 Kansas City Current strengthened their grip on the 2025 NWSL Shield race on Friday, taking down now-No. 3 Orlando 1-0 on the road to earn a four-point lead atop of the NWSL table.

Reigning league MVP Temwa Chawinga scored the top-table game's lone goal. With five goals in nine matches, Chawinga now sits in a four-way tie for second place in the 2025 Golden Boot race.

"If you don't come with heart, you have no chance," Current head coach Vlatko Andonovski said after the match. "And today I think we showed heart."

Kansas City now stands 7-2-0 on the season, putting the NWSL Shield firmly within their grasp.

Kansas City's rise aside, the weekend's biggest drama hovered near the playoff line.

Gotham FC fell to No. 2 San Diego 1-0 on Friday, sending the Bats skidding to No. 8 on a three-game winless streak while boxing No. 9 North Carolina out of playoff contention — despite the rising Courage securing their third win in four games with Saturday's 2-0 victory over last-place Chicago.

"Obviously, we were hot for a little bit, and teams have slumps all the time, so now it's just finding a way," Gotham midfielder Jaelin Howell said of the team's recent struggles.

While some rebuilds soar, last year's postseason contenders are still finding their way as the league moves into the second third of the 2025 season.

Indiana's 35-point blowout win over Chicago wasn't Saturday's only newsmaker, as a controversial foul on Sky forward Angel Reese by Fever guard Caitlin Clark sparked intense off-court conversations and a WNBA investigation into subsequent fan misconduct.

Clark's third-quarter foul against Reese incited a brief dust-up between the second-year stars, with Clark's offense upgraded to a Flagrant 1 while Reese and Fever center Aliyah Boston picked up a pair of offsetting technicals for their reactions.

"Basketball play. Refs got it right. Move on," Reese said after the game, while Clark told reporters, "It was just a good play on the basketball. I'm not sure what the ref saw to upgrade it, and that's up to their discretion."

Immediately following the flagrant ruling, however, Indiana fans allegedly directed racially charged remarks toward Reese, prompting the league to open an investigation on Sunday.

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Officials acknowledged allegations of racist abuse inside Gainbridge Fieldhouse, saying the WNBA "strongly condemns racism, hate, and discrimination in all forms," and that they're "looking into the matter."

"We stand firm in our commitment to providing a safe environment for all WNBA players," said Pacers Sports & Entertainment CEO Mel Raines, who oversees the Fever, in a statement.

"We will do everything in our power to protect Chicago Sky players, and we encourage the league to continue taking meaningful steps to create a safe environment for all WNBA players," echoed Sky CEO and president Adam Fox.

Unfortunately, this isn't the first time Fever-related fan misconduct has taken center stage, as last season's storylines start to spill over into the 2025 WNBA campaign.

In anticipation of the issue, the league launched "No Space for Hate" on Thursday, describing the campaign as "a multi-dimensional platform designed to combat hate and promote respect across all WNBA spaces — from online discourse to in-arena behavior."