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As women’s soccer rises in the UAE, multiple generations come together

Areej Alhammadi of the UAE women’s national team helps coach Alliance Football Club Dubai. (Courtesy of Areej Alhammadi)

DUBAI — Salma, a 15-year-old soccer player for the Alliance Girls Football Club Dubai, was early to training. The turf at Sunmarke School, Jumeirah Village Triangle in Dubai felt as if it were 100 degrees, even at 5 p.m. in November. Salma’s boots were laced up, her shin guards strapped on and her hair slicked back. In one natural movement, she rolled the ball onto her right foot and began juggling.

Salma has only been playing organized soccer for a few years, even though she spent her childhood kicking the ball around in her family’s backyard in Dubai and at school during recess. Having grown up in a country that has historically excluded girls and women from sports, Salma currently plays for Alliance Girls Football Club Dubai’s seven-a-side team and the boys’ 11-a-side team.

“The girls would be just sitting around doing nothing [during school recess], and I’d see the boys playing football and I’d join in,” Salma says. “Some of them were nice, but they weren’t going to choose me for the team, so I’d have to wait and just jump in.”

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Salma regularly plays with and against boys' teams in Dubai. (Courtesy of Alliance Girls Football Club Dubai)

In order to succeed at a sport dominated by men in her country, Salma has had to take risks. At 15 years old, she’s already been exposed to the top players in the United Arab Emirates (UAE). In Dubai, there aren’t enough prospective women’s players to form a competitive club team for her age group, so she has to play with boys and girls sometimes more than 10 years older than she is to keep improving.

“It’s a bit nerve-racking playing with the boys or older women because you have to live up to an expectation,” Salma says. “When I get the ball, I tell myself, ‘Don’t stress out. Just know what you’re going to do before you get the ball.’”

Even though Dubai is the most populous city in the UAE, known for its tourism, commercial and financial centers and home to the tallest building in the world, Burj Khalifa, the girls and women’s soccer scene remains small. It took the UAE hosting the FIFA Women’s Club World Cup in Abu Dhabi in 2009, when Barcelona won its first title in club history, for women’s soccer to enter the national conversation in earnest.

During the tournament, it was hard to be in the UAE and miss a game; televisions everywhere aired the matches, people talked about goals and results in the streets, and large groups gathered to watch the best women’s club teams in the world go head-to-head. Shortly after that, the UAE formed a women’s national team, and in 2010 the team competed in its first international competition, the West Asian Championship.

Salma’s fearlessness to compete resembles that of Areej Alhammadi, her role model and favorite player on the UAE women’s national team. Alhammadi joined the team in 2015 after being scouted in a seven-a-side tournament. She also holds the Guinness World Record for completing 86 “hotstepper” football tricks in one minute in August 2020.

“Growing up as a kid in the early ‘90s, there was no such thing as women’s football in the UAE,” Alhammadi says. “To some extent, it was considered somewhat of a taboo for adult Emirati women to participate in it. Nevertheless, I grew up playing with my brothers and cousins until I was too old to play with boys.”

Alhammadi practiced her ball skills alone most of the time because there weren’t any soccer academies or clubs for women. At one point, she tried to form a team at school, but none of the other young women were interested in joining her, a familiar experience for Salma over 10 years later. Eventually, Alhammadi joined a seven-a-side football team that was growing in popularity.

In the United States and other countries, seven-a-side is for players under 9 years old. As they get older, they move up to play nine-a-side and, eventually, the typical 11-a-side. In the UAE, “football 7s” is common among all age groups and, up until now, the only format women’s clubs and academies have used. The goal among the women’s soccer community in the UAE is to create 11-a-side opportunities for future generations.

Girls Football Dubai Director Shauna Duffy came to Dubai a few months ago from the United Kingdom to spearhead that movement. She knew seven-a-side, but only from her early days coaching 16-year-olds. The UAE’s tendency to play a 3-2-1 formation in seven-a-side was just one of several differences Duffy had to get used to after spending the last six years as a coach in Liverpool’s Football Academy.

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Shauna Duffy, who came to Dubai from Liverpool a few months ago, speaks with Salma before training. (Courtesy of Alliance Girls Football Club Dubai)

Duffy was setting up her evening session on the 85-degree day in November when she explained what led her here. Duffy has her UEFA B License and is currently completing her UEFA A License. When soccer stopped altogether in the UK in 2020 because of COVID-19, she jumped at the opportunity to get back out on the pitch, even if it meant moving to a brand-new country.

“It was a two-week window of being offered the job to being out there,” says Duffy, who was hired to run the Girls Football Dubai Academy, Salma’s club and a part of Alliance Football Club Dubai. “In the UK, we weren’t even coaching, so it was a no-brainer.”

Duffy, in her short time with the club, has created a technical program for all of the players, started a ladies team that competes in the top seven-a-side league and helped build out the junior girls teams, senior girls teams and other select groups that distinguish the top-performing players every week for league play.

“Over here, there isn’t a professional league, so on the women’s team you will have 14-, 15-, 16-, 24- and 27-year-olds,” Duffy says. “You wouldn’t get that anywhere else, but over here to field a team and compete in the league, the age doesn’t matter. If you’re good enough, you’ll play.”

The leagues don’t have any regulations stopping 14-year old girls from competing with and against women twice their age.

“We have two girls at the moment that train with the boys as well,” Duffy says, referring to Salma as one of the two. “Because they are at the top end of the girls’ group, we need to keep pushing them and showing them something new. We’ve exposed them to 11-a-side with the boys team. For them, it’s ‘wow,’ because they’ve only ever known seven-a-side, so to even step onto a full size pitch, it’s confusing.”

Salma remembers a tackle she made when she was playing with the boys’ team against the UAE women’s national team. Near the end of the game, she stuck in against an opposing player while playing outside back, and to this day, she can still feel the satisfaction of winning that ball.

“She was the only girl to be selected [in that game],” Duffy says.

The football pathway for young women in the UAE is still developing. Every day, Duffy crafts new playing opportunities for her players and familiarizes them with 11-a-side. She does this by exposing players like Salma to the boys’ training sessions and building strategic practices that evolve into game-like scenarios.

“It’d just be great to see more girls teams,” Salma says.

Fortunately for Salma and Duffy, they are not the only ones pursuing that mission. Last August, French-Portuguese UEFA-certified coach Justine Lafon launched G.O.A.L Academy, Dubai, the first football academy for girls led by an all-women staff.

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Justine Lafon (top right) and her G.O.A.L. Academy Dubai players. (Courtesy of Justine Lafon)

“There is so much that has to be done in women’s football that I decided to step up and open my own football academy for girls with 100 percent female coaches,” Lafon says. “Dubai seemed like the perfect place to do so, as it is a forward-thinking emirate and a land of opportunities where impossible is nothing.”

The UAE Football Association plans to develop women’s football in the country with a strategy called Vision 2038, designed to launch a FIFA-registered women’s 11-a-side league this season.

“Grassroots women’s football is at the heart of the project,” Lafon says. “I feel very fortunate that it happened the very first year I am in the region, and we already registered our team. We are very much looking forward to being part of the league and taking women’s football to the next level.”

Now that the women’s game is taking tangible steps toward growth in the country, Salma can finally start to realize her dreams of playing professional soccer. Alhammadi, who remembers when women’s soccer in the UAE was still a far-fetched prospect, has a more measured view of the situation. She, too, can feel the progress being made, but she hopes it’s just the beginning of the revolution.

“Culturally, we have also come a long way in terms of accepting Emirati women as athletes,” Alhammadi says. “But there’s a lot to be done for women’s football in the UAE to reach the potential it deserves.”

Celia Balf is a contributing writer at Just Women’s Sports. Follow her on Twitter @CeliaBalf.

Olympic Swimmer Kirsty Coventry Makes IOC History as First Woman President

New IOC president-elect Kirsty Coventry addresses the media after winning Thursday's election.
Kirsty Coventry is the first woman, first African, and youngest-ever IOC president-elect. (FABRICE COFFRINI/AFP via Getty Images)

Zimbabwean swimming legend Kirsty Coventry made history on Thursday, when she became both the first woman and first African ever elected president of the International Olympic Committee (IOC).

At 41-years-old, Coventry will also be the youngest president in the organization's 131-year history and the 10th individual to ever hold the office.

"As an nine-year-old girl, I never thought I would be standing up here one day getting to give back to this incredible movement of ours," the five-time Olympian said in her remarks.

An extensive Olympic resume, in and out of the pool

The Auburn University grad and seven-time Olympic medal-winner — including back-to-back golds in the 200-meter backstroke at the 2004 Athens and 2008 Beijing Games — retired from competition after the 2016 Rio Olympics.

At that time, Coventry was already three years into her IOC membership, after initially joining as part of the governing body's Athletes' Commission. She joined the Executive Committee in 2023.

"I will make all of you very, very proud and hopefully extremely confident in the decision you have taken," Coventry said to her fellow members in her acceptance speech. "Now we have got some work together."

That work that awaits Coventry in her eight-year mandate will include navigating the 2028 LA Games and selecting a host for the 2036 Summer Games.

Her first Olympic Games at the helm, however, will be the 2026 Winter Olympics in Italy, giving her less than a year to prepare before the Opening Ceremony kicks off.

IOC trailblazer Anita DeFrantz congratulates the organization's newly elected president Kirsty Coventry.
DeFrantz, the first-ever woman to run for IOC president, secured Coventry's election. (FABRICE COFFRINI/AFP via Getty Images)

Coventry to continue IOC efforts to promote gender equity

Coventry will have a few months to adjust before assuming her new office on June 23rd, when she will succeed her mentor, 71-year-old Thomas Bach.

Bach will have served the IOC's maximum 12-year tenure in the role when he steps down, having led the governing body to stage the first-ever Olympic Games with equal numbers of women and men competing — a mark captured at the 2024 Summer Games in Paris.

With gender equity as a driving force in his leadership, Bach also increased the number women serving as both IOC members and in the organization's leadership roles, with women comprising seven of the body's 15-person executive board.

Coventry is one of those seven women, and Bach specifically hand-picked her as his successor.

The legacy she inherits isn't lost on Coventry, both in the efforts of Bach and in the women who paved the way — perhaps none more directly than IOC member Anita DeFrantz, a 1976 Olympic bronze medal-winning rower for Team USA and the only other woman to ever run for IOC president.

Recognizing the election's historic significance, 72-year-old DeFrantz overcame significant health issues to travel to Greece in order to vote for Coventry — with her ballot securing the exact number of votes Coventry needed to win.

"I was really proud that I could make her proud," an emotional Coventry said.

Women’s March Madness Teams Receive First-Ever NCAA Tournament Payday

William & Mary celebrate their 2025 First Four March Madness win over High Point.
Women's March Madness teams will earn compensation for the first time in NCAA history this year. (Scott Wachter/NCAA Photos via Getty Images)

The NCAA is leveling the playing field, with Women’s March Madness teams in line to receive their first-ever prize payouts based on tournament performance — a mechanism the men’s tournament has enjoyed since 1991.

Sparked by 2021's landmark NCAA gender equity review, the NCAA will distribute a total of approximately $15 million to individual conferences based on how many games their teams play, with each March Madness performance "unit" worth about $113,000.

This year's inaugural $15 million purse represents 26% of the competition's $65 million media rights valuation — putting it proportionally on par with the percentage allocated to the men's fund.

That overall prize pool will jump to $20 million in 2026 and $25 million in 2027, before switching to a successive 2.9% increase per year.

"We are all playing in the same March Madness," said UNC Greensboro head coach Trina Patterson, whose No. 16-seed Spartans will face No. 1-seed USC in the first round on Saturday. "The treatment for the men and women should be equal. We get a unit!"

Forward Perri Page celebrates a play during Columbia's 2025 First Four March Madness win over Washington.
Players like Page flew charter to compete in March Madness. (Anthony Sorbellini/NCAA Photos via Getty Images)

March Madness teams get additional NCAA tournament perks

While the performance payouts are new this year, women's March Madness teams also receive perks like charter flights throughout the tournament, which can make all the difference for smaller programs eyeing an upset.

"Everyone is so excited about the experience. Going from the bus directly to the plane, everyone was so happy," March Madness debutante William & Mary head coach Erin Dickerson Davis told ESPN ahead of her No. 16-seed team’s First Four victory on Thursday.

Columbia junior Perri Page, whose No. 11-seed Lions defeated Washington in their own First Four matchup on Thursday, echoed Davis' sentiment, saying, "It was cool going to the charter, and we've been taking it all in."

"We've been enjoying the whole season," the forward added, noting "It's great we can make money for the school now."

"It should have always been that way. Women's basketball has been fighting for equality for a very long time," said Davis. "I've been in this business for many, many years. I played college basketball. It's a long time coming."

"You got to start somewhere, and I think we've been so far behind," added Columbia head coach Megan Griffith.

"This is more like the whipped cream. I think the cherry on top is going to keep coming — but it's really good so far."

WNBA Drops 2025 TV Broadcast Schedule, Increases National Coverage

Indiana Fever guard Caitlin Clark celebrates a play with teammate Kelsey Mitchell during a 2024 WNBA game.
The Fever will see 41 of their 44 games air nationally in 2025. (G Fiume/Getty Images)

Less than two months before the season tips off on May 16th, the WNBA dropped its full 2025 national broadcast slate on Thursday, rewarding last year’s most in-demand teams with a significant uptick in screen time.

Fueled by the fan fervor around 2024 Rookie of the Year Caitlin Clark, the Indiana Fever will see a league-record 41 of their 44 regular-season games aired nationally this season.

That tally includes all five Fever matchups against regional rival Chicago, after the pair's June 23rd game averaged 2.3 million viewers — becoming the most-watched game of the 2024 regular season.

Just behind Indiana in earning significant national broadcast coverage are two-time WNBA champs Las Vegas, who will see 33 of their games aired across the country. As for the reigning champions New York Liberty, they trail the Aces by just one game, with 32 of their 2025 season games garnering national attention.

Record WNBA ratings spur big broadcast moves

Thanks to 2024’s monster ratings, big-name networks are increasingly recognizing the WNBA as a profitable summer product, with broadcasters expanding their coverage as the league prepares for its 11-year, $2.2 billion media rights contract to kick in next year.

With the 2025 WNBA season expanding from 40 to 44 games per team, ION is leading all broadcasters with 50 regular-season games, with ABC/ESPN, CBS Sports, NBA TV, and Amazon Prime all taking a piece of the pro women's basketball league's pie.

Broadcasters are also moving games off of their sports-specific networks and onto flagship cable channels, with a record 13 matchups — a full half of Disney Networks' 26 regular-season games — set to air on ABC, including the 2025 WNBA All-Star Game.

The league will also see its first-ever regular-season games earn primetime broadcast TV slots, with CBS Sports elevating two of its 20 games — the June 7th and August 9th battles between the Chicago Sky and the Indiana Fever — to its flagship network, CBS.

As the WNBA shoots for an even more impactful 2025 season, broadcasters are helping to boost the charge, offering increased access to the league’s brightest stars and biggest games.

March Madness Underdogs Look to Bust Brackets as NCAA Tournament Tips Off

Iowa's Lucy Olsen and Kylie Feuerbach celebrate during a 2025 Big Ten tournament game.
No. 6-seed Iowa has an underdog’s shot at upsetting No. 3-seed Oklahoma in the second round. (Michael Hickey/Getty Image)

The NCAA tournament tips off in earnest with the bracket's 64-team first round on Friday, as eager March Madness fans look beyond the chalk to eye the competition's underdogs after a rollercoaster 2024/25 basketball season.

Early upsets aren’t exactly the norm in the women’s tournament. Only one lower seed won their first-round matchup in 2024, and no team below a No. 3 seed has ever gone the distance, but in a season of increased parity, a few lower-rated squads are rounding into underdog form.

Harvard star Harmoni Turner dribbles during a 2023 game.
Harvard star Harmoni Turner could lead the Crimson to a first-round upset win. (Erica Denhoff/Icon Sportswire via Getty Images)

Breaking down potential March Madness bracket-busters

For potential March Madness upset instigators, late-season momentum late season momentum is the name of the game — a dangerous factor in any single-elimination tournament.

Even without superstar grad Caitlin Clark, No. 6-seed Iowa capped their regular season on a high before narrowly losing to No. 4-seed Ohio State in the Big Ten tournament's quarterfinals. Should they advance past No. 11-seed Murray State in their first-round Saturday matchup, the Hawkeyes are poised to give No. 3-seed Oklahoma a run for their money in the second round on Monday.

Entering as a No. 10-seed, Ivy League tournament champs Harvard will have their hands full against No. 7-seed Michigan State on Saturday, but Crimson senior Harmoni Turner and her season-average 22.5 points per game could tilt the scales in Harvard's favor.

After edging out first-round opponent No. 11-seed Iowa State, No. 6-seed Michigan is playing like an upset contender. Now a potential second-round matchup against No. 3-seed Notre Dame — fresh off a recent losing skid — awaits the young squad. 

With the brackets locked and the teams loaded, the prospects of twists and turns make the first two rounds of the NCAA tournament especially exciting — even if this year’s frontrunners appear destined for Tampa.

Michigan basketball's Syla Swords listens in a team huddle.
No. 6 Michigan will battle fellow Madness underdog No. 11 Iowa State in the tournament's Friday opener. (Michael Hickey/Getty Images)

How to watch Women's March Madness games this weekend

The Big Dance officially begins at 11:30 AM ET on Friday, when No. 11 Iowa State tips off against No. 6 Michigan on ESPN2.

Saturday's slate will complete the 2024/25 NCAA tournament's first round, with No. 6 Iowa beginning their Madness run against No. 11 Murray State at 12 PM ET on ESPN.

No. 10 Harvard will start dancing a few hours later, with the Crimson facing No. 7 Michigan State at 4:30 PM ET on ESPNews.

All games in the 2025 March Madness tournament will have live coverage across ESPN networks.

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