The end of 2022 closed the book on a landmark year in women’s sports, one full of triumph and turmoil.

We’ll always remember the title runs for the Las Vegas Aces, Portland Thorns and South Carolina basketball, among other champions, just as we’ll never forget the reverberations from the NWSL abuse reports and Brittney Griner’s detention in Russia.

As 2023 dawns, though, Just Women’s Sports looks forward, as our writers and editors provide New Year’s resolutions for women’s sports.

Healing and progress

Women’s sports gave us much to celebrate in 2022, but hanging over all the little victories was a resounding heaviness.

The NWSL reckoned with years of systemic abuse and cover-ups, as multiple investigations revealed the power imbalances that allowed coaches to sexually and emotionally harass players. The WNBA, meanwhile, kept Brittney Griner front and center throughout the 2022 season as was wrongfully detained on drug charges in Russia. Both situations reached a resolution in recent months, with the release of two detailed reports on NWSL abuse and Griner’s return home via a prisoner swap. The NWSL has plans in place to support its players and fix the systems that enabled abuse, while Griner said she intends to play for the Mercury in 2023.

The leagues are trending in a positive direction as we head into the new year, but that doesn’t mean the next steps will be easy. Players will cope with their traumas, the leagues will be held accountable to their decisions, and may we all continue to respect their humanity as much as their performances on the field and court. — Hannah Withiam

Expansion

From both a product and business perspective, women’s sports took a giant step forward last year. The player talent pool and the games themselves are better than ever, and the results are showing in record-setting attendance and viewership numbers. NWSL expansion clubs Angel City FC and San Diego Wave FC were living proof of what good investments in women’s sports can look like on the field and off. The NWSL plans to add two more teams by 2024. We’re ready for more.

WNBA commissioner Cathy Engelbert recently walked back that league’s timeline for expansion, with the expectation that one team will join the league in 2025 as opposed to up to two in 2024. Expansion has never felt more urgent in the WNBA, as a strict salary cap continues to limit roster spots and preseason becomes synonymous with a revolving door of both waived draft picks and seasoned veterans. As Engelbert referenced, and as we saw with Angel City and San Diego this year, due diligence is required for expansion to be done right. Here’s to hoping the WNBA figures it out before more quality talent is wasted. — HW

Happy New Year 🎉 pic.twitter.com/qg4JED8cmk

— National Women’s Soccer League (@NWSL) January 1, 2023

More upsets — and the chance to watch them

The 2022 NCAA basketball tournament proved upset central, headlined by No. 10 Creighton’s Lauren Jensen hitting a 3-pointer to send her team past No. 2 Iowa in the second round. In 2023, let’s keep our fingers crossed for even more craziness, both during March Madness and in the regular season. Unranked Michigan State ended 2022 by toppling previously unbeaten No. 4 Indiana, which could be a good omen of chaos to come in 2023.

Yet while women’s college basketball has more parity than ever, lack of TV time could prevent us from enjoying it. Several top-25 matchups have been aired on local channels, apps or shoddy online streams, rather than the prime-time spots they deserve. In 2023, I want women’s college basketball to get all the attention it deserves, on national television. — Eden Laase

Women’s sports on TV

The broadcast issue for women’s sports extends beyond college basketball.

The sports landscape is at an interesting moment in its relationship to television. Some broadcasters have picked up league rights to bolster streaming catalogues, while others are committed to spreading properties to all platforms, from flagship channels to exclusive social media streams. With the ground constantly shifting, it’s important that women’s sports not be lost in the shuffle.

The NWSL’s current deal with CBS expires in 2023, so it will have the opportunity to negotiate a new contract that reflects both the rising viewership numbers and the potential of women’s sports for the next decade. Whether the league renews for a mixture of games on CBS platforms or finds a better partner through a bidding war, a strong TV deal would provide an influx of investment. The next step is bigger and better production standards, to make it easier for fans to enjoy games and showcase the obvious talent on the field. — Claire Watkins

The 2023 Moment

When discussing women’s soccer in the U.S., we frequently refer to “the 2019 moment,” as the USWNT’s World Cup win in France ushered in a new era of popularity for the sport back in the States. Attendances across the NWSL rose, as new soccer fans became hooked on watching their favorite players every week, and the momentum carried through the following four years.

The 2023 World Cup in Australia and New Zealand might not have quite the same impact, with time zones limiting accessibility for casual viewers in the Western Hemisphere. Still, every tournament year is a fresh opportunity to grow the game.

The tournament features an expanded field of 32 teams, so the 2023 moment could — and should — reach much further than the U.S. Debut nations, more parity at the top, and rising support for women’s soccer across the world should create the most competitive World Cup we’ve ever seen, with new opportunities to create dedicated women’s soccer fans. The next step, then, would be pivoting that energy to the domestic club game, to continue to build the new bedrock of the global game. — CW

TFW when the clock strikes midnight to ring in a @FIFAWWC year! pic.twitter.com/yrdH0VIeTX

— U.S. Women's National Soccer Team (@USWNT) January 1, 2023

For the first time in the NWSL's 12-year history, fans can now buy their own goalkeeper jerseys. And while replica goalkeeper jerseys representing all 14 NWSL teams hit the market on Wednesday, some didn't stick around for long. 

Fans across women's soccer have long vocalized their discontent over the position's lack of availability on social media, often comparing the shortcoming to the widespread availability of men’s goalkeeper jerseys. And as the NWSL has grown, so has demand — and not just from those in the stands. 

"To have goalkeeper kits available for fans in the women’s game as they have been for so long in the men’s game is not only a long-awaited move in the right direction, it’s just good business," said Washington Spirit goalie Aubrey Kingsbury in an team press release. "I can’t wait to see fans representing me, Barnie [Barnhart], and Lyza in the stands at Audi!"

just went looking at #nwsl goalkeeper kit stock out of curiosity — Alyssa Naeher's $145 kit already sold out S-XL (league announced GK jerseys on sale 3 hours ago)https://t.co/8bYA7tlwcx

— Meg Linehan (@itsmeglinehan) April 17, 2024

Business does, in fact, appear to be booming. Alyssa Naeher’s Chicago Red Stars kit sold out less than three hours after the league's announcement. Jerseys for other keepers like DiDi Haračić, Abby Smith, Michelle Betos, Katelyn Rowland, and Bella Bixby aren’t currently available via the Official NWSL Shop, though blank goalkeeper jerseys can be customized through some individual team sites. Jerseys start at $110 each.

"This should be the benchmark," said Spirit Chief Operations Officer Theresa McDonnell. "The expectation is that all players’ jerseys are available to fans. Keepers are inspiring leaders and mentors with their own unique fan base who want to represent them... I can’t wait to see them all over the city."

Decorated gymnast Simone Biles took to the popular Call Her Daddy podcast this week to open up about her experience at the 2020 Tokyo Olympics, revealing she thought she was going to be "banned from America" for her performance.

After Biles botched her vault routine due to a bout of the "twisties," she withdrew from the team final as well as the all-around final in order to focus on her mental health. She later reentered the competition to win bronze in the individual balance beam final.

In her interview with podcast host Alex Cooper, Biles admitted to feeling like she let the entire country down by failing her vault attempt.

"As soon as I landed I was like 'Oh, America hates me. The world is going to hate me. I can only see what they’re saying on Twitter right now,'" she recalled thinking. "I was like, ‘Holy s---, what are they gonna say about me?'"

"I thought I was going to be banned from America," she continued. "That’s what they tell you: Don’t come back if not gold. Gold or bust. Don’t come back."

Widely regarded as the greatest gymnast of all time, Biles has hinted at a desire to join her third Olympic team in Paris, though her participation won't be confirmed until after the gymnastics trials in late June. She holds over 30 medals from the Olympic Games and World Artistic Gymnastics Championships combined, and if qualified, would be a sure favorite heading into this summer’s games.

Caitlin Clark is reportedly close to cementing a hefty endorsement deal with Nike.

The Athletic was the first to break the news Wednesday evening, commenting that the deal would be worth "eight figures" and include her own signature shoe. On Thursday afternoon, the publication tweeted that the deal would top $20 million, according to lead NBA Insider Shams Charania. Both Under Armour and Adidas are said to have also made sizable offers to the college phenom and expected future WNBA star.

The new agreement comes after Clark's previous Nike partnership ended with the conclusion of the college basketball season. She was one of five NCAA athletes to sign an NIL deal with the brand back in October, 2022. 

Considering Clark's overwhelming popularity and Nike's deep pockets, the signing's purported value doesn't exactly come as a shock. New York Liberty guard Sabrina Ionescu’s deal with the brand is reportedly worth $24 million, while NBA rookie and No. 1 overall pick Victor Wembanyama’s deal is rumored to weigh in at $100 million. And in 2003, LeBron James famously earned $90 million off his own Nike deal. 

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Clark’s star power continues to skyrocket, with the NCAA championship averaging 18.9 million viewers and the 2024 WNBA Draft more than doubling its previous viewership record. Following the draft, Fanatics stated that Clark's Indiana Fever jersey — which sold out within an hour — was the top seller for any draft night pick in the company’s history, with droves of unlucky fans now being forced to wait until August to get their hands on some official No. 22 gear.

In Wednesday's Indiana Fever introductory press conference, the unfailingly cool, calm, and collected Clark said that turning pro hasn’t made a huge impact on how she’s conducting her deals.

"If I’m being completely honest, I feel like it doesn’t change a ton from how I lived my life over the course of the last year," she said. "Sponsorships stay the same. The people around me, agents and whatnot, have been able to help me and guide me through the course of the last year. I don’t know if I would be in this moment if it wasn’t for a lot of them."

Former Oklahoma slugger Jocelyn Alo has signed on with Athletes Unlimited and will compete in the AU Pro Softball AUX this June.

The NCAA record holder in career home runs (122), total bases (761), and slugging percentage (.987), Alo was originally drafted by the league in 2022 but opted instead to join the newly debuted Women’s Professional Fastpitch. 

Alo currently plays for independent pro softball team Oklahoma City Spark, with team owner Tina Floyd reportedly on board with her recent AUX signing. AUX games are scheduled for June 10-25, while the Spark's season will kick off June 19th. Alo will play for both. 

Among those joining Alo on the AUX roster are former James Madison ace pitcher Odicci Alexander and former Wichita State standout middle infielder Sydney McKinney.

According to Alo, the decision to play in the Athletes Unlimited league was fueled by her desire to propel women's sports forward as well as provide more exposure to a sport that's given her "so many opportunities."

"Not only to challenge myself more, but just for the growth of the game," Alo said, explaining her reasoning to The Oklahoman. "I genuinely believe that professional softball can be a career for girls."

Joining AUX is also one more step in her plan toward representing Team USA at the 2028 Los Angeles Olympics.

"I’m constantly thinking about how can I do these little things right in these four years to prepare me for the biggest stage of softball," she told The Oklahoman. "I definitely want to play in the Olympics, for sure."

Alo further expressed enthusiasm in the hope that the rise of other women’s sports, like women’s basketball and the NWSL, will push softball’s professional viability even higher.

"We’re seeing the NWSL (National Women’s Soccer League) get their stuff going, I see the WNBA starting to get hot," she continued. "I feel like the softball community is like, 'All right, it’s our turn and it’s our turn to just demand more.'"