The 2025 NWSL Championship claimed a major viewership milestone on Saturday, as Gotham FC's 1-0 title win over the Washington Spirit became the first-ever league match to record an average of more than one million viewers.
The CBS evening broadcast averaged an impressive 1.184 million fans and peaked at 1.55 million viewers, making it the most-watched NWSL match of all time.
The 2025 final marked a 22% viewership increase over the 967,900 fans who watched 2024's Orlando Pride victory — the previous NWSL viewership record-holder — and a 45% ratings gain over Gotham's 2023 championship win, which averaged 816,800 viewers.
Saturday's gains both matched the 22% viewership increase the NWSL regular season saw this year and also far exceeded the 2025 postseason's pre-final year-over-year increase of 5%.
Calling the one-million viewer mark "an extraordinary achievement" in Tuesday's league statement, NWSL commissioner Jessica Berman also noted that the "record-setting audience demonstrates the deepening connection fans have with our players, our clubs, and the world-class competition on the field, and it underscores the growing demand for women's soccer on the biggest stages."
"We're incredibly proud of what this moment represents for the NWSL and for everyone who continues to invest in and believe in the future of our game," Berman added.
Despite a slight dip in attendance, the NWSL has continued to see steady gains from its TV audience this year, posting a league-wide 22% viewership growth during the 2025 regular season.
Prior to last Saturday's title game, the NWSL reported that postseason viewership had risen 5% from the 2024 Playoffs, when the Orlando Pride completed a league-double Shield and championship win.
Even more, ABC and ESPN platforms saw their largest percentage hike for NWSL regular-season matches in history, with the audience growing an impressive 61% year-over-year — though CBS still touts the league's highest viewership average at 479,000 fans tuning in per 2025 match.
Three of ABC/ESPN's top matchups featured the Washington Spirit, with the Portland Thorns also making two appearances in the Top-5 most-watched games of the 2025 season on the platform.
Additionally, CBS's 2025 semifinal between Washington and Portland drew 548,000 viewers while the other NWSL semifinal between Orlando and reigning champs Gotham FC averaged 328,000 viewers on ABC.
Broadcast partner ION, which carries the most linear games each NWSL season, also claimed a 5% increase in overall viewership from 2024.
Ultimately, the NWSL remains competitive with other North American soccer leagues in finding an audience on TV, with the league now aiming to retain its star power in order to encourage even more growth.
No. 8 Gotham FC lifted the NWSL trophy on Saturday, as the NJ/NY club completed their 2025 postseason upset run with a 1-0 victory over the No. 2 Washington Spirit to win their second championship in three years — once again stealing the league title as the lowest playoff seed.
Clinching the championship was Gotham midfielder Rose Lavelle, who broke through the back-and-forth battle with a looping 80th-minute strike to secure victory for the Bats — and earn the 2025 NWSL Final MVP title in the process.
"I always say you learn the most about yourself in the toughest moments," Lavelle said postgame. "The adversity we faced throughout the season really helped set us up to be prepared for this playoff push."
The Gotham defense also held court throughout Saturday's match, limiting Washington to zero shots on target while setting up their attack to seize a golden opportunity.
Spirit midfielder Hal Hershfelt suffered an ankle knock in the second half, leaving Washington down a player as she sought sideline treatment — only for Lavelle to seal the deal moments after the visibly uncomfortable Hershfelt retook the pitch.
"Obviously now we can say that maybe [substituting Hershfelt] was late, but she was trying to push," said Spirit manager Adrián González, who pulled Hershfelt moments after Lavelle's goal.
Proving their dismissal of their underdog status throughout the 2025 NWSL Playoffs, the Bats successfully survived a veritable postseason gauntlet en route to their second title, ousting both the top-seeded Kansas City Current — the winningest team in league history — and 2024 champions Orlando before facing the No. 2-seed Spirit.
"We have so much talent on this team, and we underperformed [in the regular season]," explained Gotham defender Emily Sonnett. "Being able to have that reset going into the postseason was huge for us."
Gotham FC's Emily Sonnett would like everyone to know that her longtime teammate and close friend Rose Lavelle is a very good defender.
"Cannot forget that," she told Just Women's Sports at Thursday's NWSL Championship Media Day. "Gotta write about that."
A World Cup champion and Olympic gold medalist with the US women's national team, the respect that Lavelle almost instantly garners from the opposition creates significant space for her Gotham teammates. And since joining the team in 2024, she's taken well to the club's high-pressing, quick-transition style.
"She takes up a lot of attention," said Sonnett. "The way that she leads silently on the field, like a ghost — you don't know when she's going to get [the ball] and do something brave, and then, bam, she's there."
Gotham teammates spotlight Lavelle’s two-way brilliance
Lavelle has been a constant during Gotham’s unlikely championship run, both a locker room leader and a Fellow Gotham and USWNT star Midge Purce would also like everyone to know about Lavelle's prowess on both sides of the ball.
"It's hard to describe when you play with someone who's that good, it's just special," she said. "She can do special things on and off the ball — something she doesn't get a ton of credit for."
She's such a force, in fact, that Purce wasn't aware of the one achievement that's eluded Lavelle throughout her illustrious career — winning an NWSL title.
"Rosie, I didn't realize!" Purce exclaimed upon learning she's never won a league championship — despite being on the Gotham squad that took down Lavelle's Seattle (née OL) Reign in the 2023 NWSL Final. "She deserves the world."
From Breakers to Gotham: Rose Lavelle's winding NWSL journey
Lavelle needs little introduction to a soccer audience. A perennial winner on the international stage and a midfield maestro with the ball at her feet, the 30-year-old is a fixture of the global women's game. But her NWSL career has been a bit more nuanced.
A Wisconsin standout with serious USWNT interest right out of college, Lavelle signed her first professional contract with the now-defunct Boston Breakers in 2018, entering a league almost unrecognizable to today's thriving NWSL ecosystem.
Boston folded the following year, sending Lavelle to Washington during a dark competitive period for the Spirit. She was later somewhat unceremoniously traded to Seattle in 2021, while playing overseas with the WSL's Manchester City. That Reign team went on to fall to none other than Gotham FC in the 2023 NWSL Championship — with Lavelle scoring Seattle's only goal.
In 2024, Lavelle got to make her own choices. She jumped ship, signing with the NY/NJ club that so silenced Seattle the previous season as part of a flashy free agency class.
How Lavelle battled injury and reclaimed her NWSL influence
Regardless of tonight's outcome, Lavelle's greatest triumph this season might simply be taking the pitch for a full 90 minutes. The 30-year-old has struggled with injuries throughout her professional career, but bouncing back from offseason ankle surgery was especially taxing. Her prolonged recovery impacted her ability to make a difference on the field, as she watched Gotham's form waver early in 2025.
"It was a pretty big surgery," Lavelle said, acknowledging that she's had to adjust her role within the team to maintain a presence off the pitch.
So she found ways to stay involved. She shared opinions in team meetings, staying connected with teammates in order to forge a seamless transition once she could handle more significant playing time.
"She supported me for the first half of the season, when she wasn't even on the field," said rookie midfielder Sarah Schupansky. "And she didn't only support me, she supported the whole team."
Lavelle admitted that even now she doesn't feel 100%. But she also has a veteran's perspective on the bigger picture. "I still have to give myself the grace of acknowledging that it's going to be an up and down journey," she said.
"Being able to play with Rose, obviously, with the national team, has been incredible," Sonnett remarked. "But seeing the way that she's been able to train in NWSL, seeing that grit — I know she's battled through injury. [But] being able to see her train, I learn a lot from her."
Chasing the one women's soccer trophy that’s eluded her
Having won all there is to win at the international level, Lavelle's legacy doesn't ride on a single title. But her teammates would love to help check off that particular box on behalf of their locker room leader.
"I adore playing with her, and I adore her off the field," said Purce. "I definitely want to see her lift that trophy — she's going to be just fantastic."
As for Lavelle herself, the game is the fun part. And raising a trophy at the end of 90 minutes is just a benefit of the greater goal.
"This is what you play for," said Lavelle.
"This season is so long and hard. But then you get to these moments and this is the fun part, win or go home. We're all just fighting for each other, amped up, playing every single day."
Star England defender Esme Morgan made an impression on her new Washington Spirit teammates even before she set foot on US soil — just by the sound of her voice.
"Looking at Es on social media before she came, I just thought her voice was so angelic," Spirit goalkeeper Aubrey Kingsbury told Just Women's Sports at NWSL Championship Media Day in San Jose. "Even the first weeks, I couldn't even focus on what she was saying — I'm like, 'I am in the presence of the Queen.'"
If the former Manchester City defender wasn't already the NWSL team's quintessential English international, she cemented her prowess after winning a European Championship with the Lionesses earlier this summer. Since joining the Spirit in 2024, the center back has become a player to watch on both sides of the Atlantic, after making a bet on herself by transferring to the notoriously fast-paced NWSL in search of greater responsibility on the pitch.
A die-hard NFL fan with a bubbly personality and loyal TikTok following, Morgan immediately took to life in the US. Her proper British accent belies a fierce competitor on the field. She's a force in the locker room, fusing social connections that greatly contributed to the Spirit reaching a second straight NWSL final. And she's also good for more than a little bit of banter.
"Es is just super entertaining, she's really good at getting under my skin," added Kingsbury with a laugh. "She brings… a lot of sunshine to the locker room, and obviously is just a fun person to play with."
But it's not all puppies and rainbows. Ceding last year's championship to the Orlando Pride still stings for Morgan. And she's turned that pain into intensity — one that's fueled her and her teammates all the way back to the precipice of NWSL glory.
How Esme Morgan energized Washington Spirit’s team culture
Washington's camaraderie is palpable, something midfielder Hal Hershfelt credits in part to Morgan's readiness to spend time with her teammates off the pitch, no matter the occasion.
"Honestly, she came to the team and we did a lot more team events and stuff like that," she said. "She's so extroverted, willing to get people together, get people grooving."
Morgan recalls a time early in the 2025 preseason, after Spirit captain Andi Sullivan announced she was pregnant with her first child ("the whole team had gone crazy," she remembered). A group of players had ridden their bikes to get ice cream, including recent signing Narumi Miura, who had only been in market for a few days.
"We were all just chatting about [Sullivan], and Rumi goes, 'I love this team!'" Morgan said. "She'd been here four days. We were like, 'Oh my gosh, Rumi, we love you too!' I think that speaks to the environment that we have."
The team's comfort with one another is also evident on the pitch, whether it's Morgan and midfielder Croix Bethune hitting Cam Ward's football celly in front of Audi Field's sold-out home crowd, or the trust permeating the defense as they confront ongoing injuries.
"We definitely hold each other to high standards," said Kingsbury. "We all really want to win, and we all really want to do well for each other."
Esme Morgan bets on the NWSL to elevate her England career
Morgan arrived in the US on a mission.
She was named to England's World Cup squad in 2023, but spent the tournament on the bench, watching on as an unused substitute as the Lionesses finished second to Spain.
So when she got the opportunity to transfer to the NWSL the following year, proving her national team worth was front of mind.
"She wanted to take a step forward, knowing that this league would challenge her," said Washington manager Adrián González. "I think she's done an amazing job, especially adapting herself to the type of games we have here."
The defender favors the NWSL's summer schedule, as it allows her to stay in shape for major international tournaments. And as she told JWS earlier this year, the US league's speedy, possession-oriented style has made her a better overall player. Morgan had always been good with the ball at her feet, but her time in Washington has significantly improved her off-ball positioning and ability to go toe-to-toe with the world's best attackers.
Her desire to improve only grew stronger after the Spirit fell short of last year's NWSL title. "That was something that at the time provided a huge fire inside me," she said. "I worked super hard in the off-season, doing things on the pitch that I knew would complement the areas of the game that I wanted to improve."
From Euros glory to NWSL grind: Esme Morgan returns to form
The work is paying off. She played a key role as a reserve center back in the Lionesses's successful UEFA Women's Euro defense this summer, replacing Gotham defender — and 2025 NWSL Championship opponent — Jess Carter in England's hard-fought semifinal victory over Italy. She went on to lift the trophy with her national team teammates, after avenging their World Cup loss against Spain in the European Championship final.
Winning a major international title accomplished a childhood dream, but Morgan had to quickly re-orient herself after rejoining the Spirit in DC.
"Immediately after the Euros was when I felt the most tired. It was just like a come-down after that high," she reflected. "But I've since rallied and [felt] fresh and ready coming into the last couple of games."
How team love fuels the Washington Spirit's NWSL Championship quest
Heading into tonight's NWSL Championship, Morgan's focus on winning hasn't changed. But the source of her desire has shifted some, a full year after last year's disappointing exit. Washington faced adversity due to injury this season, in many ways mirroring their 2024 arc. But they've also continued to prioritize joy — on and off the pitch.
"We've overcome lots of challenges as a group, but stuck together throughout," Morgan said. "Now my passion and desire to win this weekend comes not from me losing out last year. It comes from the love I have for this group and the desire to win with these girls."
Another thing driving her? A victory tonight would put Morgan in rare company, completing her 2025 trophy case with both an international and league.
"I had the best time in the summer, achieved a lifelong goal. And ever since I've come to the Spirit, I've wanted to win the championship," she said. "It would be the perfect year, really."
The No. 2 Washington Spirit are heading back to the NWSL Championship, booking a second straight trip to the title match after silencing the No. 3 Portland Thorns in front of another sellout home crowd on Saturday.
The Spirit began the match on the front foot, with forward Gift Monday notching her second postseason goal in the 27th minute before midfielder Croix Bethune's 83rd-minute empty-net strike secured Washington the 2-0 semifinal result.
"I feel like we've been in this steady spot," Bethune said following Saturday's match. "These past two games honestly have been the best soccer that we've played."
Dealing with availability issues as of late, the semifinal saw center back Tara McKeown return to Washington's lineup after an ankle knock forced the center back to exit the Spirit's quarterfinal match, with second-half sub Trinity Rodman also making her return while defender Gabby Carle remained sidelined.
"I was playing, and that's that," McKeown told reporters after putting in a 90-minute performance in the shutout.
"I think Spirit is definitely the better team — I think that can kind of go without being said," Portland captain Sam Coffey reflected. "They outplayed us for sure, and I think they definitely have all the pieces to go and win the whole thing."
How to watch the Washington Spirit in the 2025 NWSL Championship
Saturday's result sends the No. 2 Washington Spirit to the 2025 NWSL Championship in San Jose, where they'll face No. 8 Gotham FC on Saturday.
The match kicks off at 8 PM ET, with live coverage airing on CBS.
No. 8 Gotham FC secured their second playoff upset on Sunday, as a last-minute strike from forward Jaedyn Shaw earned the Bats a dramatic 1-0 semifinal win over the defending champion No. 4 Orlando Pride — and a ticket to next weekend's 2025 NWSL Championship.
The Pride had more chances throughout the closely contested match, but Shaw's masterful direct kick in second-half stoppage time ended Orlando's repeat bid.
"I'm grateful that everybody trusts me to step up in those moments," the 20-year-old midseason signee said postgame. "It starts on the training field, I feel the staff has really helped me improve my free kicks and all set pieces."
Also boosting Gotham's front line on Sunday was 2025 MVP finalist Esther, who returned to the starting lineup after missing the Bats' quarterfinal due to injury.
While Gotham saw the return of their season's top scorer, Orlando entered the match without Pride star striker Barbra Banda, ultimately failing to overcome her ongoing absence due to a midseason SEI.
"I think we were so resilient this season," Pride captain Marta said after the match. "Many people believed that we couldn't go so far, especially after we lost Barbra."
"[Gotham] have a good team, but we needed to be just a little bit more aggressive overall," she added. "We needed to put the ball in."
How to watch Gotham FC in the 2025 NWSL Championship
Sunday's result sends No. 8 Gotham FC to the 2025 NWSL Championship in San Jose, where they'll face the No. 2 Washington Spirit on Saturday.
The match kicks off at 8 PM ET, with live coverage airing on CBS.
The No. 2 Washington Spirit are gearing up to face the No. 3 Portland Thorns on Saturday, hoping for a healthy roster as they take the pitch in front of another sold-out "Rowdy Audi" crowd in the 2025 NWSL semifinals.
The Spirit are still waiting for the return of star forward Trinity Rodman, with the 23-year-old serving as an unused sub in Saturday's quarterfinal while continuing to rehab a recent MCL injury.
Washington also saw defenders Gabby Carle and Tara McKeown exit last weekend's win with apparent injuries, though Rodman and McKeown were both spotted training with the team on Friday morning.
Despite their availability issues, the Spirit aren't ready to tap out of the 2025 NWSL Playoffs, as Washington prepares to take on a Portland side firing on all cylinders after overcoming their own losses earlier this season.
"We are not just 11 players," Spirit head coach Adrián González assured reporters. "We have a deep roster and that's something that's giving us a lot."
"The bounce-back ability of this team has been absolutely outstanding all season long," said Portland manager Rob Gale. "We ain't done yet."
How to watch Washington vs. Portland in the 2025 NWSL semifinals
The No. 2 Spirit will face the No. 3 Thorns in the 2025 NWSL semifinals at 12 PM ET on Saturday, airing live on CBS.
The last two NWSL champions will square off on Sunday, as 2023 winners No. 8 Gotham visit No. 4 Orlando on a mission to end the Pride's repeat title bid in the 2025 semifinals this weekend.
"We're an incredible team, and we're just going to capitalize on all the opportunities we can get," said Gotham forward Jaedyn Shaw after last Sunday's upset win over the No. 1 Kansas City Current.
"It seems like most people outside don't believe in the Pride, but the Pride are still the champions," Orlando captain Marta said following the Pride's quarterfinal victory. "There needs to be a little bit more respect for that."
The clubs split their 2025 regular-season series 1-1, with the away side taking all three points each time — though neither team is without an edge.
"I'm really happy to be part of this team, and it's only the beginning. This is the first game of three, so we're going to keep pushing," said Shaw, as the recent record-breaking signee continues fueling Gotham's firepower.
"I love when people count us out," said Pride midfielder Haley McCutcheon. "I feel like the only people who matter are the people in that locker room and the people who are with us every single day, working to achieve the goals we set out to achieve."
How to watch Orlando vs. Gotham in the 2025 NWSL semifinals
With a ticket to the 2025 NWSL Championship on the line, the No. 4 Orlando Pride will host No. 8 Gotham FC at 3 PM ET on Sunday, with live coverage airing on ABC.
A feeling of quiet exuberance pervaded Gotham FC's postgame press conference on Sunday. It came on the heels of the No. 8 Bats bouncing No. 1 Kansas City, the winningest team in NWSL history, from the first round of the 2025 playoffs.
Despite competing for a top-four finish up until the regular season finale, the New York/New Jersey side slid into the postseason as the lowest-seeded contender — but that was before they pulled off the ultimate upset against the league's best.
"Underdog, my ass — we are not an underdog," Gotham forward Jaedyn Shaw said with a wry smile, taking the mic to discuss the team's belief in one another.
She answered the postgame questions with the same level of confidence as she played, registering both the opening goal and an assist on Katie Stengel's extra-time game-winner. She impacted the match on levels, showing unfettered commitment to the club that made a million-dollar gamble on her midseason.
But Shaw hasn't always been as self-assured as Sunday's performance would bely. Her current tenacity on the pitch is a result of a non-linear journey back to playing with joy. And that's a factor she's always considered her superpower.
Shaw enters her New York era as Gotham picks up speed
Shaw is taking to city life like a natural, she told Just Women's Sports in the lull between the regular season and the playoffs. She found herself adjusting to the change of scenery in September, following a league-record transfer from the North Carolina Courage. It was a move she pursued after seeing her on-field progress stall in her first year in Cary.
"I definitely am a bit more of a city girl," the Dallas-area native said. "It's fun for this part of my life — I'm turning 21 this month. I just feel like my early 20s is going to be a fun era."
After months of uncertainty, Shaw's latest era appears to be in a complete upswing. After landing in North Carolina by way of the San Diego Wave, her playing time and attacking efficiency dwindled. But the 20-year-old has looked like a brand new player since making the jump to New Jersey. She scored in her first match against the Wave, and in October she returned to the ranks of the senior USWNT for the first time since April.
Of course, her progress hasn't been lost on Gotham. The club recently signed Shaw to a contract extension through 2029.
"Everyone has been so welcoming to me and has made this place feel like home, and it's been a really easy transition for me," she said, days before her standout playoff performance.
Shaw's rising star takes flight in San Diego
One of the pioneers of the NWSL's U-18 entry mechanism, Shaw has always been comfortable following where the game takes her. But growth isn't always linear, and Shaw faced setbacks that all young footballers battle early in their careers. She burst onto the scene in 2022 at the age of 17, looking like the Wave's next cornerstone creator and immediately gelling with USWNT superstar Alex Morgan.
But things changed ahead of the 2025 season. San Diego made a swift coaching change, and Morgan rode off into the retirement sunset. That's when Shaw requested a move to the Courage. She wanted to play a higher-possession style that seemed to favor her instincts as a deep attacker or creative midfielder.
However, Shaw's style and the Courage's philosophy fairly quickly proved not to be a good fit. She struggled to marry her desire for fearless attacking with the club's more methodical approach, seeing less and less playing time. After winning Olympic gold with the USWNT in 2024, Shaw fell out of senior team consideration during the summer. She didn't wait long to request another change.
Gotham took a gamble on Shaw — and it's paying off
Gotham set a new intra-league transfer record bringing Shaw in midseason, betting big on her ability to change the tempo.
"The staff knew a little bit the way the first part of the season had gone for me as an individual," she said. "They really focused on the delivery of things towards me, making me feel really confident and comfortable in this environment."
The Gotham locker room presented very few question marks, packed with Shaw's USWNT teammates like Midge Purce, Rose Lavelle, and Emily Sonnett, as well as youth level compatriots like Lilly Reale, Sofia Cook, and Sarah Schupansky. But not only did she find connection off the field, she also took to the faster pace and heightened creativity on the pitch.
"I have freedom once I get to a certain part of the field, playing with risk-takers like Rose and Midge and Esthér," said Shaw. She was impressed by her teammates' bravery in one-on-one situations, not losing confidence even if combinations don't work right away. And the coaching staff supports them all the way.
"Trying [something] again without hesitation and not getting screamed at or pulled off the field, feeling like someone's ready to come in and replace you after you make a mistake, is something that I really feel in this environment," Shaw explained.
And the feeling is mutual. "Jaedyn, for me, is definitely one of the best players in the world," Gotham manager Juan Carlos Amoros said on Sunday. He credited her rejection of the team's underdog status as a feeling that permeated his entire squad.
"It's been so fun being a part of this club," Shaw told reporters. "We all knew that we were going to come into this game and give everything that we had."
Building a foundation as Shaw's USWNT ambitions rise
Shaw might have found immediate success, but she also stressed that her comfort at Gotham needs to be a foundation rather than a short burst of quality.
"I think this year has been a lot of mental growth," she said. "How do I weather storms? Recover from mistakes? Recover from losses? How do I recover from bad performances? That's the biggest thing for me, to continue growing as a player and a professional."
She wants to keep excelling with the USWNT, whether at the U23 or senior level, and Gotham has her back there. "I feel like [Gotham's] goals align with mine," she said. "They know how important the national team is to me."
Gotham also knows that much of the club's success hinges their young star's willingness to maintain the mental edge that propelled her initial rise.
"My style of play is very based on how I feel and how comfortable I am, how much I believe in myself, and confidence in the environment," she added.
Whether or not Shaw's resurgence can take Gotham all the way to their second NWSL championship is yet to be seen. But regardless, the dividends are already paying off for everyone involved.
"[Gotham's] brought me back to how I was when I was younger, the way that I trained and what got me to this place," Shaw said. "I feel like I'm playing with that joy, and that's really important to me."