Mattel is riding the women's rugby wave, with the toymaker celebrating October 11th's International Day of the Girl by transforming "a coalition of four powerful role models and professional rugby players from across the globe" into Team Barbie.
Earning the Barbie doll treatment are Team USA Olympic bronze medalist Ilona Maher, England's newly crowned Rugby World Cup champion Ellie Kildunne, 2021 Olympic silver medalist for France, Nassira Konde, and New Zealand legend Portia Woodman-Wickliffe — a two-time Olympic gold medalist and two-time World Cup champion.
Notably, the four new dolls will feature "an all-new body sculpt" to celebrate the strength of each player "with a straighter, more athletic torso, visibly defined arms, shoulders, and legs, plus sculpted core and back muscles."
"If sharing my story can inspire other young girls to believe in themselves the way I have, then I'll have truly made an impact," said Maher in Monday's press release. "Being part of Team Barbie is about showing girls that confidence isn't something to shy away from, but something to own."
"We believe that girls can be, and do, anything," added Mattel's SVP of Barbie Krista Berger. "By showcasing the stories of incredible role models whose confidence has fueled groundbreaking success, we're showing girls that the future of sports – or wherever their passion takes them – is theirs to claim, with Team Barbie cheering them on."
Women's rugby is having a moment, with Mattel getting in on the action following England's successful 2025 Rugby World Cup run, which drew record crowds and spiked global interest this summer.
How to purchase the Team Barbie collection of rugby stars
Mattel's Team Barbie collection of rugby stars will hit the shelves in 2026.
Toy titan Mattel is celebrating March 8th's International Women’s Day by launching a new Barbie Role Model line that features two famous athlete duos.
Highlighting the importance of female friendships, the brand has focused this year's campaign on 2024 Olympic gold medal-winning gymnasts Jordan Chiles and Jade Carey as well as Australian tennis icons Evonne Goolagong Cawley and Ash Barty.
Chiles and Carey also repped Team USA at the 2021 Tokyo Games, where Chiles helped the US take silver in the team competition, while Carey earned individual gold in the floor exercise.
"I’ve always been passionate about empowering the next generation of female athletes and I couldn’t be more grateful to be recognized as a Barbie as a Role Model this International Women’s Day with Jordan," said Carey.
"Together, we are so excited to showcase the limitless power of friendship to girls everywhere. I wouldn’t be here today without support and encouragement from great friends like Jordan."
Barbie honors First Nations Australian tennis stars
Former world No. 1 tennis stars and First Nations Australians Evonne Goolagong Cawley and Ash Barty also feature in the Barbie collection.
Barty retired in 2022 with wins in three of the four Grand Slams. Aboriginal sports legend Goolagong Cawley exited the sport in 1985 with 86 WTA Tour singles titles, including seven Grand Slam trophies.
"Never in my wildest dreams did I ever think that I would be a Barbie myself," Barty told reporters. "I think it's just such an incredible experience to be a part of."
Another women's sports crossover for Barbie
This isn’t Barbie’s first foray into women’s sports. Past collections gave athletes like WNBA legend Sue Bird, Canadian soccer superstar Christine Sinclair, and tennis trailblazer Venus Williams the iconic doll's treatment.
Barbie also released lines in connection with the 2011 Women's World Cup. Additionally, the toy brand spotlighted women's sports with its 2023 Career of the Year collection. And late last year, Barbie partnered with the PWHL to release branded accessories representing the pro hockey league's teams.
"There’s no power or peace quite like knowing you have a support system of women behind you," remarked Chiles. "I hope that partnering with Barbie to celebrate the power of female friendship reminds the next generation of champions that we are stronger together."