USWNT and Chelsea FC forward Mia Fishel is officially heading back to the States, with the Seattle Reign announcing that the 24-year-old signed with the NWSL club on Thursday.
The multi-year deal will see Fishel join Seattle through the 2029 season on a contract reportedly worth nearly $2.5 million — the largest cumulative deal in NWSL history.
"We're absolutely thrilled to bring Mia into our squad," said Seattle head coach Laura Harvey in a club statement. "Mia's ability to disrupt defenses, finish in different ways makes her a dangerous addition to our group."
"Mia is a player with tremendous upside — a goal-scorer with presence, creativity, and a drive to keep growing," added Reign GM Lesle Gallimore.
Notably, though the Orlando Pride originally drafted the San Diego product and UCLA alum in 2022, this week's move will see Fishel make her domestic debut, with the young talent opting to start her pro career in Mexico.
In her single season with powerhouse Tigres UANL, Fishel notched 17 goals in 17 games to become the first foreign athlete to win the Liga MX Golden Boot, all while leading the team to a league championship.
Following her Liga MX success, Fishel signed with Chelsea, spending two seasons with the WSL champions — though a February 2024 ACL tear limited the young attacker's impact on both club and country over the last 16 months.
Nicknamed "Big Fish," the NWSL debutant has big plans for her upcoming lengthy tenure with Seattle.
"I knew coming to the States, I'm gonna be on a team for the long run," Fishel told reporters. "I wasn't expecting to just hop from team to team. Like, no, I want to put stakes in the ground. I want to eventually lead this team."
Liverpool FC attacker Olivia Smith is on track to become the new highest-value player in women's soccer, as the 20-year-old Canadian reportedly nears a record-breaking deal to transfer to reigning Champions League winners Arsenal.
Smith will be making the Arsenal move for a reported transfer fee of £1 million ($1.4 million), breaking the $1.1 million record set by USWNT center back Naomi Girma's transfer to Chelsea earlier this year.
The young forward first landed in Liverpool in July 2024, joining the WSL following a breakout first pro season with Portugal's Sporting CP, where she led the team with 13 goals and earned the league's 2023/24 Player of the Year title.
With seven goals in 20 appearances in her 2024/25 debut WSL campaign, Smith's scoring accounted for almost one-third of Liverpool's 22 total goals on the season.
Arsenal's willingness to ante up to roster Smith is indicative of the women's game's rising transfer fees.
Prior to Girma's big move, the NWSL's Bay FC owned the transfer fee record, having shelled out a reported $860,000 to sign Zambia forward Rachael Kundananji from Spain's Madrid CFF in February 2024.
Smith's transfer indicates a new willingness to spend at the highest levels of women's soccer — as well as Arsenal's ambition to remain at the top of the sport.
USWNT and Chelsea FC star Catarina Macario inked a 10-year, $10 million contract with Nike on Tuesday, securing one of the most lucrative sponsorship deals in the women's game.
Macario started her pro career as an Adidas athlete, but swapped brands after battling back from a long-term knee injury to win a domestic treble with WSL side Chelsea this year.
The Brazilian-born US national is also starring in Nike's "Scary Good" ad campaign, a series of short films that "pay homage to the horror and satire of late-night television with a cast of the game's most dominant attackers."
Other soccer stars joining Macario in the sportswear giant's short film series are Spain's two-time Ballon d'Or winner Alexia Putellas and winger Salma Paralluelo, Brazil's Kerolin, and Germany's Giulia Gwinn, as well as Macario's Chelsea teammate, Australian national Sam Kerr.
"Nike has always been a part of my journey — from Surf to Stanford, to the USWNT and now Chelsea FC," Macario said in Tuesday's press release.
"Now, to be officially with the brand feels incredible. Not only because I get to join a team of football legends that have influenced my style of play since the beginning, but because I believe Nike represents the fearless spirit I try to bring with me every time I step on the pitch."
Women's soccer is blowing up on the sponsorship front, with payouts jumping from Norwegian superstar Ada Hegerberg's $1.1 Nike deal in 2020 to this week's blockbuster Macario signing.
How to watch Macario in her "Scary Good" Nike film
Catarina Macario's "Scary Good" film — dubbed "The Cold-Blooded Clinic" — will drop on July 16th on Nike Football's YouTube channel.
Though the NWSL hit the pause button this week, players worldwide are still on the move, as both European and US soccer teams use the midseason break to sharpen their lineups with international signings.
The NWSL has already seen one major departure, with the San Diego Wave announcing Monday that forward María Sánchez will return to her former Liga MX club UANL Tigres after nearly five years in the NWSL, with the Wave set to receive an undisclosed transfer fee in return.
"When the opportunity came to return to Tigres, I had to do a lot of inner searching, and I ultimately decided that returning to Liga MX Femenil and Tigres specifically was the best course of action for my career," the 29-year-old dual citizen and Mexico international player said in the Wave's release.
NWSL clubs are also setting their sights on European free agents, with the Washington Spirit bringing in Juventus forward Sofia Cantore last week — the first Italian signing in league history.
Also hopping aboard the player transaction carousel is new WSL side London City, with the top-flight debutantes inking OL Lyonnes midfielder and Dutch international Daniëlle van de Donk on Friday.
Meanwhile, van de Donk's wife and club teammate Ellie Carpenter is also potentially WSL-bound, with the defender reportedly nearing a deal that would see the Australian join Chelsea FC in return for the Blues sending Canadian international Ashley Lawrence to OL Lyonnes.
For their part, OL Lyonnes picked up defender Ingrid Engen from Barcelona as a free agent last week, adding the Norwegian international after snagging French forward and PSG's all-time leading scorer Marie-Antoinette Katoto earlier this month.
With the most recent NWSL CBA abolishing traditional trade windows, expect even more international signings and roster reshufflings before the league resumes play on August 1st.
Women's teams are big business, with global sports business conference SPOBIS International reporting this week that average WNBA franchise valuations rose to $90 million in 2024, while NWSL clubs weighed in at $104 million — doubling their 2023 mark.
In May, the reigning WNBA champion New York Liberty sold shares at a $450 million valuation, qualifying them as the world's most valuable women's sports team.
SPOBIS's top five includes the WSL's Chelsea FC ($326 million) alongside NWSL side Angel City FC ($250 million), the WNBA's Dallas Wings ($208 million), the Kansas City Current ($182 million), and the Las Vegas Aces ($140 million).
US women's sports teams hold a key advantage in the race to the top of the valuations table, with WNBA and NWSL squads able operate independently from men's systems.
Having separated from their men's side last year, Chelsea FC was the only non-US team to make the list, bolstered by Reddit co-founder Alexis Ohanian's $26.6 million purchase of a 10% stake in the 2024/25 WSL champs last month.
Other European teams in line for similar value boosts include OL Lyonnes and the London City Lionesses, both independently owned and operated by Washington Spirit owner Michele Kang.
With many factors contributing to a team's overall value — namely capital, media deals, viewership, ownership structures, and popularity — it's tough to predict the next big thing in women's sports, but these numbers point to a red-hot market across major pro leagues.
Incoming Matildas boss Joe Montemurro revealed a new setback in the return of Australia captain Sam Kerr from injury on Monday, disclosing that the Chelsea striker has recently undergone an additional surgery unrelated to her January 2024 ACL tear.
"I think there were some complications," Montemurro told Australia's Channel 10 about the 31-year-old attacker's status this week. "There was a subsequent intervention, but I do believe she is now back running."
"It was something completely different [to the ACL injury]. I think the knee is fine," Montemurro continued.
Montemurro, who took the reins of the Matildas this week following a year-long stint leading European club titan OL Lyonnes, did not detail a specific timeline for Kerr's return.
However, the Australia captain is likely to miss the world No. 16 team's upcoming three summer friendlies against No. 38 Slovenia and No. 57 Panama.
That said, though Montemurro has yet to directly connect with Kerr, the Australia boss did state that "there's nothing to worry about, she's on track."
"By all reports, she's focused on getting back and she's focused on being back at her best, knowing that there's an exciting tournament coming up," the new Matildas manager said, referencing the 2026 Asian Cup.
"So with that attitude, I expect to see a fantastic Sam Kerr."
Longtime England goalkeeper Mary Earps announced her retirement from international play on Tuesday, immediately ending her run just five weeks before the Lionesses begin their 2022 Euro title defense.
"My journey has never been the simplest, so in true Mary fashion, this isn't a simple goodbye — right before a major tournament," Earps said in a retirement post on Instagram. "Nonetheless, I know this is the right decision."
Despite the seemingly snap choice, Earps later clarified that she "spent a long time making this decision and it's not one I've made lightly. For me, ultimately this is the right time for me to step aside and give the younger generation an opportunity to thrive."
Earps led England to their first-ever European Championship plus the 2023 World Cup final in her 53 international caps.
However, Lioness manager Sarina Wiegman told media earlier this year that the 32-year-old Earps would likely take a backseat to Chelsea keeper Hannah Hampton at July's 2025 Euro.
"I had hoped that Mary would play an important role within the squad this summer, so of course I am disappointed," Wiegman said after Earps's retirement news broke.
Hampton to lead new-look England goalkeeping core
Hampton, who shared the 2024/25 WSL Golden Glove with Manchester United's Phallon Tullis-Joyce — a top USWNT keeper prospect — will now take over as England's No. 1 net-minder, though the 24-year-old still lacks experience in a major tournament.
Playing behind Hampton will be 20-year-old Manchester City goalie Khiara Keating and 30-year-old Orlando Pride keeper Anna Moorhouse — who owns the NWSL's single-season shutouts record. Both have been club standouts, though neither has logged a cap for England.
As for Earps, her football journey will continue at the club level with PSG, with the now-former Lioness promising that "There's so much to still look forward to, and I have so much energy to continue to strive for greatness, to continue to learn and push myself to maximise every last ounce of potential I have."
According to a Thursday report from The Athletic, shares of the New York Liberty were recently sold at a $450 million valuation, making the reigning WNBA champions the most valuable franchise in women's sports.
Valued at $130 million just last year, the Liberty's new record-breaking worth is over 30 times what majority owners Joe and Clara Wu Tsai paid for the team in January 2019.
The shares in the multi-investor purchase account for an ownership percentage in the "mid-teens," with the capital intended to help fund an $80 million state-of-the-art training facility near the team's Barclays Center home in Brooklyn.
Growing investment in women's sports fuel high valuations
New York's valuation more than doubles the last-known WNBA capital raise, when the Dallas Wings sold 1% of their franchise at a $208 million valuation last August.
The NWSL's Angel City FC previously held the top mark in women's sports, valued at $250 million in last summer's sale to USC dean Willow Bay and her Disney CEO husband, Bob Iger.
Earlier this month, however, WSL champs Chelsea FC surpassed the LA club behind a $26.6 million investment from Reddit co-founder and tennis icon Serena Williams's husband, Alexis Ohanian.
With varied sources placing Ohanian's stake between 8% and 10%, the Blues valuation in that transaction lands in the $265 million to $331 million range — still trailing the Liberty by a hefty margin.
According to Wu Tsai, this is just the beginning, with the business leader boldly predicting blockbuster growth for her Brooklyn team — and the WNBA at-large — at a May 2024 event.
"I believe that in 10 years — or less — I'll be able to come back here to tell you how we turned the New York Liberty into the world's first billion-dollar women's sports franchise," she said.
Adding to their already historic season, 2024/25 WSL champions and 2025 League Cup winners Chelsea FC handed Manchester United a 3-0 defeat in Sunday's 2025 FA Cup final, completing the club's second-ever domestic treble.
Though the Blues first claimed an elusive treble in the 2020/21 season, this year's roster did so without dropping a single match in any of the three domestic competitions.
"I could not have expected this," said first-year Chelsea manager Sonia Bompastor about her debut success leading the Blues. "It is almost ideal in terms of domestic dominance."
To clinch that dominance, Chelsea upended the defending FA Cup champs Manchester United at London's iconic Wembley Stadium behind a brace from French fullback Sandy Baltimore and a header from USWNT attacker Catarina Macario.
Baltimore gave Chelsea the lead by slipping a late first-half penalty past 2024/25 WSL Golden Glove winner and USWNT goalkeeper prospect Phallon Tullis-Joyce, and the Blues never relented, with second-half sub Macario doubling their scoreline in the 84th minute before Baltimore tacked on a final goal in stoppage time.
"It's a very emotional day," an emotional Macario told the broadcast after finishing her first season following a long ACL recovery. "It's a trophy we always wanted to win."
"All the credit to my players," said Bompastor. "We showed our mentality and our values in this game so we ended the season in an almost perfect scenario – we won, we were playing at Wembley, the stadium was nearly sold out, and we had a strong performance and result against a strong opponent."
"It is an almost ideal way to finish the season."
FA Cup crowds prove sustained demand for women's soccer
Chelsea FC's undefeated treble-winning season wasn't the only notable victory on Sunday, as the FA Cup final drew a crowd of over 74,000 fans for the third straight year.
Sunday's 74,412 attendance mark was just shy of both last year's crowd of 76,082 and the 77,390 fans who watched Chelsea defeat the Red Devils in 2023 — all well beyond the tournament final's previous record of 49,094 attendees achieved in 2022.
Fueled by the football fervor following England's 2022 Euro victory — the country's first international trophy, men's or women's, since the 1966 men's World Cup — the 2023 FA Cup final still stands as the largest crowd at a domestic women's soccer match across all nations.
With Sunday's match joining the over-74,000 attendance club, it's clear the post-Euros enthusiasm wasn't a blip, but a boost to the continued growth and sustained success of the women's game.
Reddit co-founder Alexis Ohanian is Chelsea FC's newest owner, with the husband of tennis icon Serena Williams reportedly dropping £20 million ($26.6 million) on a 10% stake in the WSL champions earlier this week.
Ohanian is no stranger to investing in women's sports, from launching Angel City as the 2022 NWSL expansion club's majority owner to last year's founding of Athlos NYC, an annual women's track and field event with a $663,000 purse.
"I've bet big on women's sports before — and I'm doing it again," Ohanian posted on social media on Wednesday. "I'm proud to announce that I'm joining @ChelseaFCW as an investor and board member. I'm honored for the chance to help this iconic club become America's favorite @BarclaysWSL team and much, much more."
"These players are rewriting the game. Undefeated season. Eyes on the treble," said Ohanian about Chelsea FC's historic 2024/25 success. "But this isn't just about winning titles. It's about finally matching their talent with the resources, visibility, and respect they deserve."
Ohanian's investment comes amid soaring valuations for women's pro teams — with Chelsea's $257 million price tag ranking as the highest in all of women's soccer.
Calling Ohanian's buy-in "game-changing," Blues manager Sonia Bompastor told reporters on Thursday that "It's really important for the women's game but also for England to have someone to invest in a team like Chelsea."
"We want to be the leaders," she continued. "We want to be the team who shows to every other team how you need to perform and how you need to invest in the women's game."
Women's clubs still successful after splitting with men's teams
Ohanian's investment also indicates Chelsea's commitment to further distancing their women's team operations from their men's side, following last June's ownership move to place the women's squad under an independent subsidiary.
Though most European women's teams remain closely affiliated with their men's counterparts, severing ties is on the rise, with US billionaire Michele Kang assuming majority ownership over women's clubs Olympique Lyonnais and the newly promoted London City Lionesses in recent years.
With skyrocketing revenue — plus Kang's fleet proving that independence benefits women's teams — expect to see even more US investors eyeing women's sports opportunities abroad.