ESPN’s women's college basketball coverage has exploded across the broadcast giant's platforms, with regular-season viewership 3% up from last year’s record-breaking run and 41% up from 2022/23.
ESPN reports that 2024/25’s overall ratings were their highest since the 2008/09 season, with 2.9 billion minutes of live women's college basketball games consumed.
While this year’s regular-season peaks outdrew last year’s top matchups, ESPN also saw significant growth in steady viewership.
Across the 87 games the broadcaster aired, each game averaged 280,000 viewers, with a record-breaking 15 games drawing over 500,000 viewers.
Due to network partnership deals, ESPN is still missing the rights to Big Ten coverage, while the SEC continues to pull in the heaviest numbers.
Flagship channels see top women's college basketball viewership
The company's flagship networks also saw significant individual ratings growth in their NCAA women's basketball coverage. Games on ESPN drew an average of 511,000 fans, for an increase of 13% over last season's coverage on the network.
Even more, the three games the broadcaster upgraded to ABC gave the channel an average of 1.3 million viewers, for an overall increase of 120% over 2023/24 games.
ABC also the regular season's two biggest audiences.
Just one week after ESPN broke the 1 million viewer mark with then-No. 4 Texas' upset win over No. 2 South Carolina, ABC's February 16th UConn vs. South Carolina plus Texas vs. LSU shattered double-header that stat.
Then-No. 5 UConn’s 87-58 blowout of the reigning national champion Gamecocks attracted the season’s biggest audience, garnering an average of 1.8 million viewers with a peak of 2.2 million.
Texas’s 65-58 victory over the then-No. 7 Tigers snagged the 2024/25 season's second-biggest audience, peaking at 2.3 million viewers while drawing an average of 1.7 million fans.
Besides leading this season's ratings, those two blockbuster matchups registered as the third and fourth highest regular-season women's college basketball viewership in ESPN's history.
ESPN scored a pair of blockbuster wins last weekend, as Sunday’s NCAA basketball doubleheader featuring No. 5 UConn vs. No. 6 South Carolina plus No. 2 Texas vs. No. 7 LSU earned the network record viewership.
First, UConn’s 87-58 blowout of the reigning national champion Gamecocks garnered an average of 1.8 million viewers with a peak of 2.2 million. Later, Texas’s 65-58 victory over the Tigers peaked at 2.3 million viewers while drawing an average of 1.7 million fans.
The back-to-back lineup became the most-watched women's basketball games across ESPN platforms this season. Even more, the matchups registered the third and fourth highest regular-season viewership in the NCAA sport in the broadcast giant's history.
Sunday’s pregame show also put up impressive numbers, becoming the most-watched regular-season Women’s College Gameday since 2010.
Notably, Sunday's doubleheader aired on the broadcast conglomerate's flagship network, ABC — placing some of the country's tops college stars into a prime national spotlight.
Fans tune in as NCAA season sprints toward March Madness
With March's postseason play fast approaching, interest in top NCAA basketball programs — and the elite stars on their rosters — continues to explode throughout the 2024/25 regular season.
ESPN’s ratings have risen accordingly, with UConn’s December upset loss to Notre Dame averaging 847,000 viewers, while South Carolina’s win over SEC rivals LSU averaged 1.56 million fans last month.
Ultimately, when major networks elevate regular-season women's college basketball games, fans consistently respond with massive viewership numbers. For ESPN, there’s nowhere to go but up, as the NCAA tournament rights-holder keeps successfully pushing college coverage.
How to watch Top 25 NCAA basketball on Thursday
With almost 260 college basketball games earning airtime across ESPN's platforms this week, 16 of the country's Top 25 teams will be featured on the broadcaster's networks before next Wednesday.
Top Thursday matchups include an SEC clash between No. 18 Alabama and hosts No. 15 Tennessee, which tips off at 6:30 PM ET and will stream live on ESPN subsidiary SECN+.
Earning a prime broadcast spot on ESPN2 is No. 11 Duke, who will host unranked Louisville at 7 PM ET.