Chicago Sky star Angel Reese announced her first signature shoe in style on Wednesday, debuting the Reebok sneaker design as the cover star of the WNBA edition of NBA 2K26.
The 23-year-old is now the sixth WNBA player to grace an NBA 2K cover, as well as the second Sky player, joining league legend Candace Parker.
"To be cemented in NBA 2K history is a special honor that reflects not only my journey, but also all the veteran WNBA players who have paved the way before me and the growing impact of the league as a whole," Reese said in a statement.
Following in the recent footsteps of 2K25 star and reigning WNBA MVP A'ja Wilson, Reese posed for the popular video game cover in her new "Angel Reese 1" sneakers, effectively announcing both her shoe design and her NBA 2K collaboration with the game's Wednesday cover drop.
"Being on the cover of NBA 2K26 and debuting my first-ever signature shoe with Reebok on that cover, the Angel Reese 1, is more than a milestone — it's a statement," Reese said in a release. "It's about representation and showing young girls they can be confident, bold, and take up space unapologetically."
The WNBA sophomore forward also donned the "Diamond Dust" colorway during Chicago's 87-76 win over the Dallas Wings on Wednesday, showing the iridescent white sneakers in action.
Reese first partnered with Reebok in 2023, just before her senior season at LSU, with this week's reveal coming just over a month after the pair released a player edition shoe.
When her sneakers officially drop, Reese will become just the second WNBA player to have a Reebok signature shoe, joining legend Rebecca Lobo who paved the way in 1997.
How to purchase NBA 2K26 and the Angel Reese 1s
Though an on-sale date is still in the works, Reebok does plan to drop the Angel Reese 1s in 2026.
While NBA 2K26 will be release across gaming platforms on September 5th, the WNBA version will again be a limited physical edition of the game.
Fans can buy the WNBA Edition, featuring Reese, exclusively at GameStop on September 5th — though the gaming retailer's presale is on now.
USWNT and Chelsea FC star Catarina Macario inked a 10-year, $10 million contract with Nike on Tuesday, securing one of the most lucrative sponsorship deals in the women's game.
Macario started her pro career as an Adidas athlete, but swapped brands after battling back from a long-term knee injury to win a domestic treble with WSL side Chelsea this year.
The Brazilian-born US national is also starring in Nike's "Scary Good" ad campaign, a series of short films that "pay homage to the horror and satire of late-night television with a cast of the game's most dominant attackers."
Other soccer stars joining Macario in the sportswear giant's short film series are Spain's two-time Ballon d'Or winner Alexia Putellas and winger Salma Paralluelo, Brazil's Kerolin, and Germany's Giulia Gwinn, as well as Macario's Chelsea teammate, Australian national Sam Kerr.
"Nike has always been a part of my journey — from Surf to Stanford, to the USWNT and now Chelsea FC," Macario said in Tuesday's press release.
"Now, to be officially with the brand feels incredible. Not only because I get to join a team of football legends that have influenced my style of play since the beginning, but because I believe Nike represents the fearless spirit I try to bring with me every time I step on the pitch."
Women's soccer is blowing up on the sponsorship front, with payouts jumping from Norwegian superstar Ada Hegerberg's $1.1 Nike deal in 2020 to this week's blockbuster Macario signing.
How to watch Macario in her "Scary Good" Nike film
Catarina Macario's "Scary Good" film — dubbed "The Cold-Blooded Clinic" — will drop on July 16th on Nike Football's YouTube channel.
The Golden State Valkyries made a splash on Tuesday, as the 2025 expansion side debuted on Sportico's annual WNBA valuation list at the very top, leading all 13 league teams at $500 million.
With facility ownership and arena management playing major roles, that current estimate of the Valkyries' worth is 10 times the amount that the Golden State ownership group paid in expansion fees back in 2023.
Even more, the figure arguably puts Golden State atop all other women's sport teams worldwide, surpassing even the record-breaking $450 valuation set by the New York Liberty just last month. On Sportico's current list, the Liberty clock in with a $420 million value just behind the Valkyries.
The Sportico report also places the overall average value of a WNBA team at $269 million, a 180% increase over last season's average — and a figure that dwarfs even the $140 million valuation held by 2024 list-leaders Las Vegas.
Of all teams, the Fever saw the biggest leap, rising from sixth to third on the list with a valuation of $355 million — more than 270% higher than Indiana's $90 million mark in 2024.
Valkyries poised to win the 2025 WNBA revenue race
The Fever also led the league in revenue last year with $33.8 million, though the Valkyries are projected to run away with this season's revenue title, as Sportico estimates that Golden State will bring in more than $70 million in 2025.
The Bay Area side already set a single-game WNBA record for revenue generated, making $3 million in their 2025 home opener.
Current calculations put WNBA valuations at an average of 12 times their revenue — the highest revenue multiple among all major pro sports leagues, including the NBA (11.9), MLS (9.4), NFL (9.3), NHL (7.7), NWSL (6.8), and MLB (6.6).
Plus, new media deals with broadcasters like ESPN, NBC, and Amazon Prime — among others — are on track to generate an average of $260 million in annual revenue for the league starting next season.
With Golden State proving that expansion can be immediately profitable, business — and valuations — continues to boom in the WNBA, as the league eyes even more value with the 2026 additions of Toronto and Portland.
A report released by analytics company Nielsen Sports and beverage corporation PepsiCo this week indicates that women's soccer is on track to amass upward of 800 million fans by 2030 — eventually making it the fifth largest sport in the world.
Nielsen estimates that women's soccer currently has the world's 10th biggest fanbase, but the study's prediction of a 38% increase in reach over the next five years would have the sport eventually rivaling top spectator draws like pro tennis and Formula One.
Already a powerhouse in the US, the rise of the European women's game has been particularly significant.
For example, the UK-hosted 2022 Euro saw fan interest in the women's game double in England, with that growth beginning well before the Lionesses' historic title win.
The report also notes that women's soccer still lags behind in terms of corporate sponsorship, highlighting increased opportunities for brands as the fanbase expands.
"We see women's football as more than just a sport," said PepsiCo EVP and chief marketing and growth officer Jane Wakely. "It's a cultural force with the power to connect, inspire and grow our brands."
"From media rights to sponsorship and fan engagement, this is no longer a case of future promise but present value," said Nielsen Sports head of international Samantha Lamberti.
Ultimately, the current trajectory of women's soccer is seeing the sport carve out a more powerful place in the global market — so long as investors also see the vision.
"We have long believed in the potential of women's football," added Lamberti. "Today, we're no longer just tracking progress, we're witnessing a breakthrough."
Chicago Sky star Angel Reese made headlines this week, with the second-year WNBA forward announcing that she has trademarked word "mebounds" — a slang term opposing fans use to describe Reese rebounding her own missed shots.
"Whoever came up with the 'mebounds' thing, y’all ate that up, because mebounds, rebounds, keybounds...anything that comes off that board, it's mine," Reese said in a TikTok video on Saturday.
"And a brand? That's six figures right there," she continued, referencing her trademark application. "The trolling — I love when y'all do it because the ideas be good!"
Currently averaging 11.9 boards per matchup, Reese is leading the WNBA in rebounds for the second straight season.
Her rookie campaign saw Reese average 13.1 boards per game, a rate that set a single-season league record. She also blasted through the WNBA's consecutive double-double record last season, claiming it with 10 straight before extending it to an impressive 15 games.
Along with the average rebounds record, Reese also broke the single-season total rebounds record previously held by retired Minnesota Lynx legend Sylvia Fowles — a mark that was later surpassed by 2024 MVP A'ja Wilson following Reese's season-ending wrist injury.
"Statistically, all the rebounds that I get aren't always just mine," Reese added in her Saturday social media post. "They're the defense's, too, or somebody else on my team."
Women's teams are big business, with global sports business conference SPOBIS International reporting this week that average WNBA franchise valuations rose to $90 million in 2024, while NWSL clubs weighed in at $104 million — doubling their 2023 mark.
In May, the reigning WNBA champion New York Liberty sold shares at a $450 million valuation, qualifying them as the world's most valuable women's sports team.
SPOBIS's top five includes the WSL's Chelsea FC ($326 million) alongside NWSL side Angel City FC ($250 million), the WNBA's Dallas Wings ($208 million), the Kansas City Current ($182 million), and the Las Vegas Aces ($140 million).
US women's sports teams hold a key advantage in the race to the top of the valuations table, with WNBA and NWSL squads able operate independently from men's systems.
Having separated from their men's side last year, Chelsea FC was the only non-US team to make the list, bolstered by Reddit co-founder Alexis Ohanian's $26.6 million purchase of a 10% stake in the 2024/25 WSL champs last month.
Other European teams in line for similar value boosts include OL Lyonnes and the London City Lionesses, both independently owned and operated by Washington Spirit owner Michele Kang.
With many factors contributing to a team's overall value — namely capital, media deals, viewership, ownership structures, and popularity — it's tough to predict the next big thing in women's sports, but these numbers point to a red-hot market across major pro leagues.
MLB is going all in on elevating the women's diamond, with the men's pro baseball league reportedly making an eight-figure investment for an equity stake of over 20% in the brand-new Athletes Unlimited Softball League (AUSL) — just in time for the venture's debut season.
Though MLB has a long history partnering with USA Softball and sponsoring initiatives in and around the game of softball, this week's AUSL announcement marks the baseball organization's first-ever investment in a professional softball league.
"We thought rather than starting on our own and competing, that finding a place where we could invest and grow a business was a better opportunity," MLB commissioner Rob Manfred told the Associated Press on Thursday.
Along with the financial backing that will bolster AUSL's operations and growth plans, MLB is partnering with the new league to boost its visibility through marketing, sales, and content distribution across MLB platforms — including the airing of select AUSL games on MLB Network and MLB.com.
"This is a watershed moment for women's sports and especially for softball," AUSL Commissioner Kim Ng — who notably broke barriers in her previous career as an SVP and, later, GM in MLB — said in a league statement.
"MLB's investment will supercharge our efforts to build the sustainable professional league this sport has long deserved, and sends a powerful message about the value of female athletes and the importance of creating professional opportunities for them."
Softball legends pitch in to build Athletes United success
Athletes Unlimited has been active in the softball space with their unique, individual athlete-centered competition system since 2020, with AUSL marking their first stab at a more traditional league format.
Beginning with the league's first pitch on June 7th, four teams — the Bandits, Blaze, Talons, and Volts — will play a traveling 24-game season across 10 cities prior to a best-of-three championship series between the top two AUSL teams in late July.
With an advisory board of former college and Team USA stars — including Jennie Finch, Natasha Watley, Jessica Mendoza, and Cat Osterman — plus a roster of US softball legends-turned-NCAA coaches like Lisa Fernandez (UCLA) and Stacey Nuveman-Deniz (San Diego State) leading the four teams, AUSL is tapping the sport's best to build a strong foundation for future league success.
With plans to establish city-based squads next year, AUSL is capitalizing on one of the country's most popular college sports — all while creating a sustainable pipeline for current and future NCAA softball stars to turn pro.
Securing a Women’s March Madness ad spot has never been tougher, with Disney and ESPN reporting a 200% year-over-year rise in total ad sales, with an impressive 95% of the 2024/25 NCAA tournament's overall inventory already sold.
Ads for April 6th's championship game completely sold out over three months ago, as brand interest surges alongside women's college basketball's skyrocketing viewership.
With some of the championship spots topping $1 million, Disney Advertising now puts those seven-figure March Madness ad rates on par with the cost of advertising during the NBA Finals or College Football Playoff National Championship game.
Brands race to buy ad space in women's sports
Revenue and impact generated by women’s basketball advertising has been on the rise all season, fueling the race to buy into one of the year's biggest sports moments.
While 45 new brands hopped on the March Madness train this year, previous brands returned with even bigger budgets, increasing their 2025 spending by an average of 81%.
"We actually had to strategically fight to not sell out sooner," Disney Advertising VP of revenue and yield management Jacqueline Dobies told AdWeek. "We intentionally wanted to carve out space for as many of our brands as possible and be as inclusive as possible for this particular property."
"If we would have taken every single dollar and unit we had been offered, we would have sold out before the upfront was even over."
As advertisers continue to elbow their way into the space, expect the March Madness uptick to spill over into future events across women’s sports — especially as brands who are late to the party scramble to buy in.
"A lot of years ago, the question was: 'How do we convince brands to buy women’s sports?'" noted Dobies. "That’s not the conversation anymore. It’s: 'How do we make space for everybody?'"
Blockbuster viewership isn’t the only booming women’s sports statistic, with women's sports ads making serious inroads as more brands buy into the growing market.
Per a study released by TV outcomes company EDO on Tuesday, women’s sports saw an overall 56% year-over-year increase in ad effectiveness in 2024, with 40% more ad impact than an average primetime ad.
Based on consumer behavior metrics like brand searches and site visits, some of the most effective advertisers last year were apparel brands like Athleta, Fabletics, and Skims.
Even more, efficacy measures skyrocketed when brands put sports and women athletes in their content. CarMax ads spotlighting women's basketball stars, for example, exceeded other WNBA advertisers' effectiveness by 185%.
"Women’s sports are officially a business imperative," said EDO SVP and head of client solutions Laura Grover. "It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact."
Basketball leads women's sports ad impact numbers
The spike in ad revenue coincides with the surging popularity of both college sports and women’s basketball, with ads during WNBA and NCAA games boosting viewer engagement and brand loyalty.
The 2024 WNBA Playoffs, for instance, saw an 11% increase in ad impact over the 2023 edition.
Meanwhile, both the 2024 WNBA Playoffs and 2024 NCAA women's basketball tournament ads proved 24% and 18% more effective, respectively, than the primetime average.
With March Madness taking over the airwaves in the coming weeks, expect even more brand involvement, as companies buy into both the NCAA sport and its stars.
One athlete leading that charge is USC sophomore phenom JuJu Watkins, whose numerous NIL endorsements have the 19-year-old starring in a commercials for NYX Professional Makeup, Degree, and State Farm.
Gymnastics, volleyball draw advertisers to NCAA women's sports
The NCAA also boasts significant brand boosts in rising women's sports like lacrosse and gymnastics, which saw respective ad impact growths of 26% and 15%.
That said, college volleyball boasts the sporting event with the biggest brand impact. With a 51% ad efficacy rate over the primetime average, Penn State's 2024 NCAA championship win over Louisville was last year's most effective women's sports TV program.
All in all, the market is seizing onto the fact that women’s sports are good business and, with a seemingly limitless ceiling, 2025 could see the highest rate of return yet.