The WTA scored a major victory this week, entering into a multi-year partnership with luxury automaker Mercedes-Benz that has the potential to become the largest deal in women's sports history.
Mercedes-Benz signed on as the pro tennis association's premier partner on Wednesday, committing $50 million per year to the WTA for up to 10 years — a possible lifetime value of half a billion dollars.
What's more, the deal's intention is to help the WTA Tour reach its goal of achieving equal prize money across all men's and women's tournaments and standalone tennis competitions by 2031.
While the four Grand Slams already achieved equal purses nearly two decades ago, this week's partnership allowing the WTA to recommit to adopting that prize money parity across all its events.
The move also reflects the growing global investment in women's sports, building on the WTA's expiring four-year, $20 million-per-year contract with Hologic.
"From the day we founded the WTA, our mission was to ensure that every girl, every woman, could have a place to compete... and make a living playing the sport she loves," legend Billie Jean King said in a press release. "Seeing a global brand like Mercedes-Benz stand with us sends a message that echoes far beyond tennis. It says women's sport matters."
US Soccer officially launched the Kang Women's Institute on Tuesday, creating a new platform dedicated to "advancing health, performance, and development for women and girls across the sport" funded by $55 million from multi-team owner Michele Kang.
"For far too long, women and girls have trained under systems and standards built for men, and the Kang Women's Institute is an essential first step in changing that," US Soccer president Cindy Parlow Cone said in a federation statement. "By grounding our work in real research and evidence, we can finally give female players the support, care, and understanding they deserve.
"This is the beginning of a much larger effort, and Michele has helped us take a huge leap forward in reshaping the future of the women's game for generations to come."
After adding a $25 million investment last April to her original $30 million pledge to US Soccer in 2024, Kang is going all in on addressing the stark lack of sports medicine and exercise science research into women athletes — and female physiology at-large.
"This Institute will put female athletes at the center of US Soccer's scientific research and build the evidence, systems, and standards that will allow women and girls to reach their full potential," promised Kang.
The Institute also outlined its early initiatives in Tuesday's press release, with injury prevention and workload management, developmental best practices, and physical and mental player well-being headlining the projects.
"This is not just about closing a research gap," said Kang. "It's about creating a future where every player has the knowledge, care, and opportunity to thrive."
Women's sports stars stepped into the business spotlight this week, as standout athletes like 2025 French Open champ Coco Gauff, current WNBA Rookie of the Year Paige Bueckers, and USWNT star Trinity Rodman landed on the 2026 edition of the Forbes 30 Under 30 List.
Texas Tech pitcher NiJaree Canady, Indiana Fever center Aliyah Boston, and Olympic rock climber Brooke Raboutou also made the cut for the US, with Minnesota Lynx forward Napheesa Collier named as one of the list's All-Star Alumni.
"Even though I love winning, it took me a while to realize that your life is still going to be your life regardless if you win or lose, and at that point you play freer," Gauff told the publication.
Designed to honor rising talents leading transformative change across business, culture, and entrepreneurship, the featured athletes on the 2026 Forbes 30 Under 30 list are making waves both on and off the field of play.
At 21 years old, Gauff is climbing the WTA's career prize money rankings while also topping Sportico's highest-paid women's sports athletes list, with fellow 30 Under 30s like 23-year-old Boston are investing in NWSL expansion teams.
Elsewhere, 22-year-old Canady signed two consecutive million-dollar NIL deals with Texas Tech, 24-year-old Bueckers has a stake in offseason venture Unrivaled, and 23-year-old Rodman teamed up with Adidas while also negotiating a new playing contract as a free agent.
Women's professional baseball has landed a home base, with Front Office Sports reporting on Monday that the newly formed WPBL will play the entirety of its 2026 debut season at Robin Roberts Stadium in Springfield, Illinois.
The incoming league prioritized a neutral venue without an existing baseball team to house its four inaugural clubs — New York, Boston, LA, and San Francisco — for its first campaign, with barnstorming games also planned for each team market.
"Our sport is for everybody," WPBL co-founder Keith Stein told FOS. "It's for middle America, everybody. We thought, 'Our teams are on these two coasts, it would be good to be in the middle of the country.'"
Founded in 2024 as the first professional women's baseball outfit in the US since 1954, the WPBL will hold its first-ever draft on Thursday, with the league's four teams drawing from a pool of 120 eligible players.
The WPBL recently fielded an oversubscribed Series A investment round, telling FOS that they're closing a $3 million raise with another round planned ahead of its August 2026 season-opener.
Each 30-player team will operate under a $95,000 salary cap for the first year, with the league also covering living costs throughout the seven-week season as well as giving players a percentage of sponsorship funds.
How to watch the first-ever WPBL Draft
The 2025 WPBL Draft kicks off at 8 PM ET on Thursday, with live coverage streaming across the league's Instagram, TikTok, and YouTube channels.
Despite missing the 2025/26 NCAA basketball season due to injury, USC superstar JuJu Watkins is staying busy, with the junior guard buying into 2026 NWSL expansion side Boston Legacy FC's investment group this week.
Besides padding her portfolio, the move also sees Watkins make history as the first-ever NCAA athlete to actively invest in a professional women's sports franchise.
"Boston Legacy FC is creating a space for women to achieve, lead, and inspire others at the highest level," Watkins said in a Thursday club press release. "I'm proud to be part of the movement pushing women's sports forward."
The 20-year-old reigning Naismith Player of the Year now joins a Boston Legacy investment core that includes the likes of Indiana Fever center Aliyah Boston and Chicago Bears quarterback Caleb Williams as well as three-time Olympic gold medal-winning gymnast Aly Raisman and actor Elizabeth Banks.
"JuJu's investment marks a groundbreaking moment for women's sports and the power of NIL," said Legacy owner Jennifer Epstein. "She's showing that today's student-athletes aren't just building their own brands — they're shaping the future of the game."
How to become a part of Boston Legacy FC history
Fans looking to take part in NWSL history can snag seats to the first-ever Boston Legacy match at 12:30 PM ET on Saturday, March 14, 2026.
Tickets to the expansion club's debut are currently on sale at BostonLegacyFC.com.
WNBPA president Nneka Ogwumike made waves on Wednesday, with the Seattle Storm star becoming the first player to join offseason league Project B — a new overseas pro women's basketball venture set to tip off in late 2026.
"There's so many different opportunities for players [outside of the WNBA] and that's always been the case," said Ogwumike. "This is just another one of those opportunities and I know that a lot of players are doing what they can to ensure that they can maximize on the short time that they have in their playing careers. This is my chance to be able to do that."
The Project B deal reportedly exceeds the 35-year-old forward's WNBA salary, with Ogwumike also receiving an equity stake in the fledgling league as part of her deal.
"It's not something that's usually offered to us, and by us, I mean women athletes," Ogwumike explained. "So for there to be an entry level of equity across the board was eye-catching. It's something that I stand for, obviously."
Headed by Skype cofounder Geoff Prentice and former Facebook executive Grady Burnett, Project B looks to field a total of 66 players across six teams.
The concept revolves around a Formula One-style event, with teams playing a traveling circuit of tournaments across multiple European and Asian cities before winners advance to compete for a world title.
Project B expects to run from November 2026 through April 2027, with all games streaming live.
"Basketball has never been just a game," said retired WNBA legend and early Project B investor Candace Parker. "It's culture, community, and connection. But for too long, players have carried the game without a real stake in its future. And women, especially, [are] asked to wait for change."
"Project B isn't waiting."
World No. 5 Germany is heading to the 2025 UEFA Women's Nations League Final, advancing with a narrow 3-2 aggregate advantage after surviving a semifinals comeback bid from No. 6 France in Tuesday's 2-2 draw.
The German women will next face reigning Nations League champions and world No. 1 Spain in this winter's two-legged finale, after the perennial titans quickly dispatched No. 3 Sweden by adding a 1-0 Tuesday victory to advance on a lopsided 5-0 aggregate score.
The two-match 2025 Nations League championship will kick off on November 28th in Germany, before Spain hosts the second leg on December 2nd.
While Germany's international prowess isn't new — with the program's resume boasting two World Cup wins (2003, 2007), an Olympic gold medal (2016), and eight of the 14 total Euros titles — the German Federation is doubling down on the national team's future by making a landmark €100 million investment into the country's top-flight domestic league: the Women's Bundesliga.
The German Football Association (DFB) announced the plan last week, with the DFB General Assembly readying to vote on the funds at next month's meeting.
Once approved, the move will mark the largest single investment in German women's football history.
"We want to ensure that the women's Bundesliga can stand on its own two feet: economically, structurally, and in terms of visibility," DFB president Bernd Neuendorf told German newspaper Frankfurter Rundschau. "It is an investment in the future — in equality, in opportunity, and in the growth of the women's game."
Six-time NBA All-Star Jimmy Butler is hitting the NWSL pitch, with the Golden State Warriors forward joining the San Diego Wave as a minority investor this week.
"Soccer has been a passion of mine for a long time, and being part of the game in a meaningful way has always been a dream," Butler said in the club's Monday press release. "San Diego has become a city close to my heart, and I'm proud to invest in a club that is pushing boundaries, building something lasting, and setting a new standard for what women's sports can be both on and off the pitch."
Butler joins retired San Diego Wave star Alex Morgan in an ownership group led by the Levine Leichtman family, after the majority owners purchased the California club at a then-record $113 million valuation in 2024.
"Jimmy is a competitor and visionary who shares our values and our ambition to grow this club," said San Diego controlling owner Lauren Leichtman. "He brings a global perspective, a deep respect for the athlete's journey, and a creative spirit that perfectly complements what we are building here at Wave FC."
Butler isn't the only high-profile men's sports athlete anteing up for the NWSL in recent months, with the NBA star following in the footsteps of NFL quarterback Caleb Williams — who invested in 2026 expansion side Boston Legacy FC — and LA Clippers forward Chris Paul, who joined Angel City's star-studded ownership group.
The WNBA blew past viewership records throughout its 2025 campaign, ESPN reported this week, with the league delivering the network's most-watched season in history.
ESPN averaged 1.3 million viewers through 25 regular-season games, accounting for a 6% year-over-year increase, with the full season's 49 broadcasts averaging 1.2 million viewers per game — up 5% over last year's lineup.
Postseason coverage was especially popular, with the Las Vegas Aces' championship-winning series sweep averaging 1.5 million viewers per game to become the second-most watched WNBA Finals behind the 2024 edition.
The gains also hit the ESPN studio, with the network's WNBA Countdown averaging 437,000 viewers through the 2025 Playoffs — up 30% over last season — while Hoop Streams and The Wrap-Up saw a 60% year-over-year viewership growth across eight postseason episodes.
Overall, the numbers punctuate the stability of the WNBA, with viewership continuing to rise despite superstars like Indiana Fever guard Caitlin Clark, Minnesota Lynx forward Napheesa Collier, and Chicago Sky forward Angel Reese all missing screen time due to injury this year.
The dividends, as well, are already paying off, as the WNBA embarks on a new $2.2 billion media deal promising at least $200 million per year in returns through the 11-year contract.
With the league currently wading through contentious CBA negotiations, this year's soaring ratings seemingly back the WNBA Players Association's arguments for increased investment and revenue sharing.
Professional women's volleyball is officially landing in Los Angeles, with LOVB announcing Wednesday that the league plans to launch an LA expansion team funded by Angel City investor — and Serena Williams's husband — Alexis Ohanian.
Ohanian's Seven Seven Six venture capital firm is behind the new club, adding to a portfolio that also includes track and field competition Athlos and NWSL-focused docuseries The Offseason, as well as the men's Los Angeles Golf Club.
"We're excited to make LOVB the third jewel in Seven Seven Six's LA sports family," Ohanian said in the league's expansion announcement. "Volleyball is such a natural addition for Southern California, which has already proven how warmly it embraces new pro sports teams."
LOVB wrapped its inaugural six-team season in April 2025, with the league's second season set to kick off in January 2026 before LOVB LA becomes the pro venture's seventh squad in 2027.
"We're thrilled to partner with Alexis and the Seven Seven Six team, true women's sports champions," said LOVB Pro president Rosie Spaulding, further acknowledging the impact of Ohanian's sports portfolio and investment acumen. "Their commitment strengthens the entire volleyball ecosystem, and marks an exciting new chapter for LOVB and the sport as a whole."
"We can't wait to work with them to bring professional women's volleyball to Southern California as we continue to grow the sport across the US."