Kelsey Plum has landed on the Adidas roster, as the apparel giant officially added the LA Sparks guard to its growing women’s basketball lineup this week.
Plum joins WNBA stars Satou Sabally and Aliyah Boston plus President of Women’s Basketball Candace Parker, with brand support expected both on and off the court.
“I’m so excited to be joining the adidas Basketball family,” Plum said in a statement. “There’s no better brand to partner with to authentically express myself on and off the court. Their commitment to basketball is unwavering and I’m looking forward to this new chapter.”
The signing confirmed prior speculations, after Plum started wearing Adidas at this year’s Unrivaled games in defiance of her Under Armour contract.
"Kelsey brings unique value to the adidas Basketball family,” said Parker. “She is a champion, and her interests beyond the court in fashion and culture make her the ideal partner for adidas. We are excited for the future of adidas Basketball with Kelsey on the team.”
With signature products still in the works, Plum will sport the adidas Crazy Energy for the rest of the 2026 WNBA season.
