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LSU gymnast Olivia Dunne signs NIL deal with Linktree

(Courtesy of LSU Athletics)

Linktree is expanding its NIL roster, announcing on Friday a partnership with LSU gymnast Olivia Dunne.

As part of the partnership, Dunne will create and share content that showcases who she is on and off the mat. Linktree will, in turn, help Dunne connect to her audience to her content, brand deals, causes, playlists, communities and other NIL ventures.

Linktree previously announced deals with UCLA gymnast Margzetta Frazier, golfer Grant Horvat, LSU basketball forward Shareef O’Neal, Kentucky track star Masai Russell and UVA volleyball player Alana Walker.

The company also has an educational content series that helps teach athletes how to capitalize on NIL safely and effectively.

“Linktree is consistently looking for ways to support creators, and college athletes today have the unique ability to use their considerable athletic prowess to create a personal brand,” Anthony Zaccaria, Linktree co-founder and Chief Commercial Officer, said in November. “Just as leagues, teams, and individual professional athletes have been using Linktree to centralize their brands, college athletes can now do the same while growing and monetizing their burgeoning public profiles, both on and off the field. We are thrilled to have created a platform that enables athletes to profit off of their own success and provide value to sports fans around the country through this new effort.”

Now a sophomore at LSU, Dunne was named a 2021 WCGA All-American on uneven bars during her freshman season. The Hillsdale, N.J. native holds a high score of 9.925 on bars, set last February at Auburn.

Dunne is currently the most-followed NCAA athlete on social media, with over five million followers across TikTok and Instagram. She became the first NIL athlete to sign with WME Sports in August and has added PlantFuel and Vuori to her list of partnerships.