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NWSL can use growing audience as ‘ammo’ for new TV deal

Kansas City Current goalkeeper Adrianna Franch greets a young fan after a game. (EM Dash/USA TODAY Sports)

The NWSL will bring plenty of “ammo” to the bargaining table for its next TV deal, Angel City FC lead investor Alexis Ohanian said.

The league’s current broadcast rights deals expire at the end of the 2023 season. Those deals — with CBS, worth $4.5 million, and with Twitch, worth more than $1 million — appear to be undervalued compared to other sports broadcast deals.

While streaming figures are confidential and a majority of the league’s games streamed on Paramount+ and Twitch, its games on CBS drew audiences ranging from 349,000 to 461,000. That’s right on pace with MLS, which drew an average of 343,000 viewers on ABC and ESPN.

“When we were given CBS as the stage, we either competed with, matched or even outperformed the MLS,” Ohanian told Reuters. “Facts over feelings. When we’re put on that stage, the fans show up. So I think we’re going to have a lot of good ammo to go into that negotiation.”

MLS recently signed a deal with Apple TV earlier this year worth $250 million per season. Its current deal with Fox and ESPN, which expires at the end of its 2022 season, pays a combined $75 million per year.

“They essentially set a mark now where, yes, our league is not as big, we’re a fraction of the size in terms of teams and age, but we’re already putting up some great numbers,” Ohanian said.

This comes as FIFA has rejected bids for the 2023 Women’s World Cup broadcast rights because they were too low. Both attendance and viewership in women’s soccer has skyrocketed since the 2019 World Cup, which drew 1.12 billion viewers combined.

“Audience figures show that the Women’s World Cup 2019 in France was a catalyst for change in terms of TV audience,” Romy Gai, FIFA’s chief partnerships and media officer, told Bloomberg. “We know the opportunity for women’s football is there. Now, together, we need to capture it.”

NWSL team valuations appear to be on the rise as well.

Even amid the fallout from the U.S. Soccer report on NWSL abuse, the Portland Thorns could garner a record sale price.

Meanwhile, the Washington Spirit sold for $35 million in February, while Gotham FC was valued at $40 million in August. And per Sportico, Ohanian’s own Angel City FC is valued at more than $100 million.

Panini Debuts 1st-Ever Unrivaled 3×3 Basketball Trading Cards

Two of the Unrivaled x Panini trading cards feature Paige Bueckers and Chelsea Gray.
Panini America will release the first-ever licensed trading cards for Unrivaled on Friday. (Panini)

Unrivaled Basketball and trading card manufacturer Panini America are teaming up, bringing the 3×3 league's first officially licensed trading cards to market on Friday.

As part of a multi-year agreement between the two parties, Panini will debut the Instant Cards just hours before the first full weekend of play in the 2026 Unrivaled season tips off on Friday.

Panini also plans to launch a Rewind set of trading cards celebrating the 2025 inaugural Unrivaled season, among other future drops.

"Our partnership with Unrivaled is a great way to reinforce and showcase our support of the women's game and female athletes," said Panini America SVP of marketing Jason Howarth in the pair's Thursday announcement. "Unrivaled's 3-on-3 format makes for exciting and compelling game play and continuing to work with the best players in the world in this format made this partnership make perfect sense."

Following Monday's Season 2 tip-off, Unrivaled is continuing to form strategic partnerships as the offseason pro league grows in popularity.

"We want to meet fans where they are, and Panini's history in this space makes them an ideal partner to highlight the biggest moments for women's basketball's biggest stars," said Unrivaled president Alex Bazzell.

How to purchase Unrivaled Instant Cards

The full Unrivaled Instant Card set will release online at 3:08 PM ET on Friday at PaniniAmerica.net.

Record-Breaking Routines Light Up 2026 US Figure Skating Championships

Amber Glenn competes in the 2026 US Figure Skating Championships.
Figure skater Amber Glenn currently leads US Nationals after her record-breaking short program on Wednesday. (Matthew Stockman/Getty Images)

US women are lighting up the ice, performing record-breaking short programs at the US Figure Skating Championships on Wednesday as the nation's top skaters compete to represent Team USA at the 2026 Winter Olympics in February.

Currently atop the field is 26-year-old Amber Glenn, with the reigning back-to-back national champion posting the highest short program score in event history on Wednesday.

Glenn's 83.05-point performance surpassed the 81.11-point previous record set just minutes before by her 20-year-old teammate, reigning world champion Alysa Liu.

"I think that was one of my most enjoyable experiences competing ever," Glenn said afterwards.

With Liu and Glenn leading the charge, the US is aiming to end a 20-year Olympic medal drought in women's singles figure skating in Milan, Italy, this winter — and Team USA has even more depth on their side.

A full six of the world's Top-17 skaters hail from the US, with 18-year-old Isabeau Levito — who claimed third in Wednesday's short program competition — joining Glenn and Liu in the Top 5.

Team USA can send only three singles skaters to next month's Winter Games, with the national selection committee assessing each athlete's full season — not just their performances at this week's championships — before announcing the Olympic-bound trio on Sunday.

How to watch the 2026 US Figure Skating Championships

The women's singles competition will conclude with Friday's free skate, which kicks off at 3 PM ET before the top skaters in the standings take the ice at 8 PM ET on NBC and Peacock.

The 2026 US Olympic Figure Skating Team will then be announced at 2 PM ET on Sunday, live on NBC.

Report: USWNT Standout Sam Coffey to Sign with Manchester City

USWNT midfielder Sam Coffey celebrates a goal during a 2025 friendly.
USWNT star Sam Coffey will not report to this month's national team camp. (Brad Smith/ISI Photos/USSF/Getty Images)

This month's USWNT roster featured one notable gap, as the absence of Portland Thorns midfielder Sam Coffey stirred up rumors that the 27-year-old is finalizing a move to the WSL to join the top-tier UK league's frontrunners, Manchester City.

First reported by The Guardian, ESPN added on Thursday that Manchester City will ante up a base transfer fee around $800,000 to add Coffey to the Citizens' roster — though the number could rise as negotiations continue and parties finalize a deal.

The national team stalwart will reportedly travel to Manchester in the near future to ink a potential contract, but Coffey currently remains under contract with Portland until 2027, having signed an extension with the Thorns in 2024.

Coffey has been a mainstay for her NWSL club since Portland drafted the Penn State alum in 2021, but the UK league's pull could persuade her to join her USWNT teammates Alyssa Thompson (Chelsea), Emily Fox (Arsenal), Phallon Tullis-Joyce (Manchester United), and Naomi Girma (Chelsea) in making the leap to the WSL.

Currently sitting six points clear of six-time reigning champion Chelsea atop the 2025/26 WSL table, Manchester City has reportedly been searching for "the right defensive midfield option" as they pursue their first league title since 2016.

SEC Heavy-Hitters Headline Weekend NCAA Basketball Action

Longhorns cheerleaders carry letter flags spelling out "Texas" before a 2025/26 NCAA basketball game.
No. 2 Texas remains undefeated in both SEC play and the overall 2025/26 NCAA basketball season so far. (Scott Wachter/Getty Images)

This weekend's SEC slate brings the heat, as the stacked NCAA basketball conference gears up for more than one high-profile ranked matchup on Sunday.

Undefeated No. 2 Texas will visit Baton Rouge to take on No. 12 LSU, with the Tigers looking to add to their 80-59 Thursday win over unranked Georgia as they continue battling back from a dismal 0-2 start in 2025/26 conference play.

"We think we're just going to go in there and out-jump, out-leap somebody," said LSU boss Kim Mulkey following last Sunday's loss to No. 7 Vanderbilt. "You're not going to do that in this league."

"This year, the [SEC] is every bit as good as last year — when you really think about it, it's probably way better," Longhorns head coach Vic Schaefer told the Austin American-Statesman on Thursday. "The big thing right now is we've got to get better."

Texas's clash with LSU opens a tough stretch for the Longhorns, as they face AP Poll headliners No. 3 South Carolina, No. 5 Oklahoma, No. 6 Kentucky, and No. 7 Vanderbilt in the coming weeks.

Sunday's other SEC blockbuster between the Sooners and the Wildcats is all about redemption, as Oklahoma aims to bounce back from their 74-69 upset loss to No. 18 Ole Miss on Thursday while Kentucky looks to put their 64-51 Thursday loss to unranked Alabama in the rearview mirror.

How to watch ranked SEC basketball on Sunday

No. 2 Texas will tip off Sunday's ranked SEC slate against No. 12 LSU at 3 PM ET, airing live on ESPN.

Then at 4 PM ET, No. 5 Oklahoma will visit No. 6 Kentucky, with live coverage on the SEC Network.