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WNBA TV ratings continue to skyrocket in 2021


All eyes are on the WNBA — literally.

In the league’s 25th year, the WNBA recorded its most-watched regular season since 2008.

Viewership was up 51 percent across ESPN networks — ABC, ESPN and ESPN2 — and the CBS Television Network. The league also logged its most-watched regular-season game since 2012, averaging 755,000 viewers for a matchup between the Seattle Storm and Chicago Sky on Aug. 15.

Merchandise sales also saw record growth online, with a 50 percent increase over last year at

The WNBA also set engagement records across league social media platforms, including Instagram, Facebook, Twitter, YouTube and TikTok, with 135 million video views and 14.5 million actions.

The WNBA playoffs tipped off on Thursday with the Chicago Sky defeating the Dallas Wings and the Phoenix Mercury holding on against the New York Liberty in a game that went down to the wire.

The postseason continues Sunday at 3 p.m. ET on ABC with the second round of single-elimination games. The Mercury will take on the defending champion Seattle Storm, while the No. 3-seeded Minnesota Lynx will host the Sky.