Insurance giant Aflac is renewing their 2024 partnership with the WNBPA, raising the stakes at the 2025 WNBA All-Star Weekend by boosting prize payouts for individual competitions.
When WNBA standouts will take the Indianapolis court for the July 18th competitions, $60,000 will be on the line for this year's 3-Point Contest winner and $55,000 for the 2025 Skills Challenge champion.
Those figures reflect Aflac's overall purse increase from $110,000 to $115,000 — a move that aligns the two events' payouts with their NBA All-Star equivalents.
"Aflac's investment in us isn't a one-off. It's year two," said WNBPA president and nine-time All-Star Nneka Ogwumike. "We're excited about what's ahead as we grow this together. It's not just about the rewards; it's about building a future where our value is undeniable."
Gray, Clark are early favorites for All-Star contest payday
While the increase achieves gender pay equity with their NBA counterparts, Aflac's initial 2024 WNBA All-Star investment already dwarfed the mere $2,575 allocated to each contest's victor in the league's current CBA.
Cashing in on that significant pay increase was Atlanta Dream forward Allisha Gray, who cleaned up at the 2024 All-Star Game by winning both solo events.
As the first-ever player to dominate both contests in a single night, Gray collected roughly 62% of her annual $185,000 WNBA salary with the dual wins.
This year, however, the champ will have some new competition to her title defense, as 2024 WNBA Rookie of the Year and notable sharpshooter Caitlin Clark plans to make her WNBA All-Star 3-Point Contest debut this summer.
How to attend the 2025 WNBA All-Star Weekend
Hosted at the Indiana Fever's home of Gainbridge Fieldhouse, the 2025 WNBA All-Star Game will tip off on July 19th, one day after both the 3-Point Contest and Skills Challenge.
Tickets for all three events will go on sale online at 2 PM ET on April 29th.
WNBA star Caitlin Clark and the Fever will hit the airwaves sooner than expected this year, with multiple sources reporting that ESPN will televise a preseason game between Indiana and the Brazil national team on May 4th.
The broadcast boost will reportedly make the Fever vs. Brazil matchup the WNBA's first-ever nationally televised exhibition game, a move that comes after a 2024 preseason battle between the Minnesota Lynx and Chicago Sky earned more than two million streams — from a fan's cellphone.
WNBA teams follow in the Indiana Fever's preseason footsteps
The May matchup will mark the 2024 WNBA Rookie of the Year's return to Iowa’s Carver-Hawkeye Arena, with the Fever set to play in front of a sold-out crowd at Clark's alma mater.
Indiana isn't the only team taking a trip down memory lane this preseason, with several teams bringing exhibition games to university arenas before the 2025 WNBA season tips off on May 16th.
Two days before facing the Fever, Brazil will clash with the Sky at Chicago star Angel Reese's collegiate home of LSU — an arena also familiar to new Sky recruit Hailey Van Lith.
Also on May 2nd, Notre Dame will host legendary alums Arike Ogunbowale, Jewell Loyd, and Jackie Young when the Las Vegas Aces play the Dallas Wings at South Bend's Purcell Pavilion.
Monday’s 2025 WNBA Draft scored the second-highest viewership in the event's history, with an average of 1.25 million viewers tuning into ESPN to witness the league’s newest young stars turn pro.
The broadcast peaked at 1.46 million viewers, becoming just the second-ever WNBA Draft to surpass the million-fan mark.
That rise represents a 119% increase over the 2023 edition, with Monday's live event weighing in as the night’s most popular programming among key demographics across both broadcast and cable TV.
NCAA superstars fuel enthusiasm for WNBA Draft
Interest in the WNBA Draft hit a steep peak in 2024, as an average of 2.45 million viewers watched Iowa superstar Caitlin Clark start her WNBA journey with the Indiana Fever.
This year’s iteration also offered a wealth of star power, featuring No. 1 overall pick Paige Bueckers as well as other 2025 Final Four standouts.
"We're just continuing to try to grow the game, expand the game, bring the viewership from the college game to the WNBA," Bueckers told reporters gathered at The Shed in Manhattan.
"I think the new wave and generation of basketball players are bringing so much to the game, but obviously off the foundation that the players before us have built," she added.
With more NCAA basketball fans following their favorites to the pros, it's now up to the WNBA to sustain that interest through the regular season — and beyond.
UConn’s big NCAA championship win over South Carolina on Sunday weighed in as ESPN’s third most-watched title match in women’s March Madness history, with an average viewership of 8.6 million fans and a peak of 9.9 million.
Also making a viewership mark last weekend were Friday's Final Four tilts. Both the 4.2 million fans who tuned into UConn's win over UCLA and the 3.7 million who saw South Carolina take down Texas helped those games claim spots in the sport's Top 10 most watched across ESPN platforms.
The 2025 grand finale fell short of the Caitlin Clark-fueled 2023 and 2024 championship games. However, Sunday’s matchup towered over the 2022 edition with an impressive 75% viewership increase.
The 2025 championship more than doubled the 2021's 4.1 million viewers. This demonstrates a sharp continued uptick in the sport's widespread popularity.
With the 2024/25 NCAA women's basketball tournament scoring massive viewership numbers from tip-off through trophy-lifting, it's not entirely surprising that this season's edition registered as the second most-watched women's March Madness on record, boasting an impressive 8.5 billion minutes of content consumed.
Auriemma, Staley push for new March Madness media deal
Both 2025 NCAA championship-contending head coaches subsequently voiced support for securing a new media rights deal. They seek one that separates women's basketball from its current package alongside 39 other collegiate championships.
"For years and years and years we’ve been packaged with all the other Olympic sports, so to speak, in one big chunk. Can we completely separate ourselves and say, 'What are we worth to you?,'" UConn manager Geno Auriemma said on Sunday.
Although a separate deal is a tough ask given that the current contract runs through 2032, South Carolina boss Dawn Staley echoed Auriemma's sentiment. She advocated for a standalone deal similar to the one that's brought lucrative success to the men's tournament.
"I don't know if [new WBCA president Jose Fernandez] can get that, [but opening] up negotiations for a new television deal would be nice," said Staley.
"We need our own television deal so we can understand what our worth is."
Viewership stats from March Madness are in, with the first two rounds of the 2024/25 NCAA women’s basketball tournament ranking as ESPN’s second most-watched on record across all platforms.
Trailing only 2024’s Caitlin Clark-fueled historic postseason, 2025’s slate of 32 first-round games averaged a 43% increase over 2023's edition, with ABC enjoying its second-highest first-round viewership ever.
ABC's first-round average of 1 million fans came in part because 1.1 million tuned into No. 2-seed UConn's 103-34 thrashing of No. 15-seed Arkansas State last Saturday, securing the network it's third-highest single-game first-round viewership on record.
In a non-championship round that saw the highest average margin of victory in March Madness history — a differential well over 26 points — last weekend's first round also gave ESPN its second-best viewership stats since 2008.
March Madness second round scores even higher
As the competition's temperature rose in last weekend's second round, so too did viewership, with ESPN's platforms snagging a 60% overall boost over the same round in 2023, earning an average of nearly 1 million viewers across the 16 games.
Yet again, the Huskies led the charge, with UConn's 91-57 blowout win over No. 10-seed South Dakota State drawing an average of 1.7 million fans to ESPN on Monday night — an audience large enough to rank as the fifth most-viewed second-round game in history.
Joining UConn's victory in the NCAA tournament's Top 10 most-watched second-round games are No. 1-seed South Carolina's 64-53 Sunday win over No. 9-seed Indiana and No. 1-seed USC's 96-59 defeat of No. 9-seed Mississippi State on Monday.
The defending national champion Gamecocks' second March Madness matchup jumped into that elite echelon by averaging 1.4 million viewers on ABC, with the Trojans's heartbreaking yet heroic win garnering 1.3 million average fans on ESPN.
All in all, while last year’s historic peaks won’t be easy to replicate, this year’s numbers indicate consistent year-after-year growth across a wider variety of teams — signaling that this season’s strength lies in its breadth of star power, as both superstars and unique storylines compete in every bracket quadrant.
The Naismith Awards sliced their already elite 10-athlete National Player of the Year (POY) list down to four finalists on Tuesday, narrowing the race for the 2024/25 NCAA basketball season's top individual honor.
Earning spots in the final tally are two sophomore phenoms, USC's JuJu Watkins and Notre Dame's Hannah Hidalgo, as well as UCLA junior Lauren Betts and UConn senior Paige Bueckers.
"The brilliance of these athletes and their unrelenting passion for college basketball are evident in their outstanding accomplishments," noted Atlanta Tipoff Club president Eric Oberman, whose organization bestows the annual award.
Three of the finalists have already claimed some POY hardware for their 2024/25 performances, with Hidalgo, Bueckers, and Watkins all earning the honor for their respective conferences. Hidalgo and Betts also bagged Defensive Player of the Year (DPOY) awards from the ACC and Big Ten, respectively.
Double-dipping on the national stage are Betts, Hidalgo, and Watkins, whose POY finalist status comes just four days after the Naismith Awards named the trio to its four-athlete DPOY final list.
Buoyed by their individual contributions, all four players have helped their programs become veritable contenders to claim the 2024/25 national championship trophy.
Betts's Bruins entered March Madness as the overall No. 1 seed, with Watkins's Trojans also claiming a top spot in the 2025 NCAA bracket. Behind team-leading contributions from Bueckers and Hidalgo, UConn and Notre Dame snagged No. 2 and No. 3 seeds, respectively.
"Their efforts have been instrumental in their teams’ successes this season. Recognizing any of these extraordinary student-athletes with the Jersey Mike’s Naismith Trophy would be a fitting tribute to their excellence."
POY race reflects parity-filled NCAA season
Unlike past seasons with arguably clear-cut frontrunners, the 2024/25 NCAA season is stacked with both parity and standout performers, giving each member of the exclusive POY finalist quartet a strong case to snag the prestigious award.
With her third time as a POY finalist, Bueckers — a playmaking guard who shoots over 54% from the field — could add a second Naismith trophy to her shelf, bookending her UConn career after becoming the only freshman winner in the award's now 42-year history in 2021.
That said, she'll have stiff competition from fellow 2023/24 finalist Watkins, whose prolific scoring surpassed the two-season tally notched by the all-time Division I points leader, back-to-back POY winner-turned-WNBA Rookie of the Year Caitlin Clark.
Star center Betts has anchored the Bruins in the paint all season, setting a UCLA record for blocks while shooting over 64% from the floor and averaging a near double-double with 9.7 rebounds per game.
As for Hidalgo, who currently sits third in the league with over 24 points per game, the Irish guard has yet to register a single collegiate appearances with less than 10 points.
The four finalists will have one final weekend of March Madness competition to impress voters before the POY winner is announced on April 2nd — two days before the NCAA tournament's Final Four tips off.
Unfortunately, after suffering a season-ending ACL tear on Monday, Watkins's POY bid rests on her already complete 2024/25 campaign.
How to vote for the 2024/25 National Player of the Year
While the majority of the Naismith Awards' final counts rest with coaches, conference commissioners, journalists, and former winners, fans account for 5% of the total vote.
With POY candidates, DPOY finalists, and Coach of the Year nominees on the ballot, fans can vote once per day online for the NCAA's top basketball personnel. Voting closes at 12 PM ET on April 1st.
If change has been the driving force behind the 2024/25 women’s college basketball season, the Iowa Hawkeyes never took their foot off the gas pedal.
After four seasons spent watching 2024 graduate Caitlin Clark become one of the most impactful players of all time, Iowa has leaned hard into reinvention this year. It's a plan the No. 6 seed will hope pays off as they continue their NCAA tournament run on Monday after a dominant first-round 92-57 victory over Murray State.
Iowa’s rise to college basketball greatness is known. Clark, a home state hero, decides to build something unique with the Hawkeyes rather than heading to a blue-chip school. She then rewrites the very concept of a successful college career, breaking every scoring record that crosses her path while leading her team to two straight Final Four appearances.
With Clark, the team built a reputation for tough defense, logo threes, raucous crowds, and an elite competitive edge that electrified fans around the country. Clark may have been the headline, but Iowa created the platform.
“I think that for our team in particular, people do fall in love with the personalities of the women, and they want to support them, and they want to get behind them,” recently retired Hawkeyes head coach Lisa Bluder told Just Women’s Sports last month.
According to Bluder, Iowa’s winning roots run deep. Before Clark, the Hawkeyes rallied around another homegrown talent: 2019 National Player of the Year Megan Gustafson.
“We don't have any pro sports, so the Hawks are a big deal here. Our players are treated like professional players.” Bluder attested. “We've had women's basketball in the state for over 100 years. And not everybody can say that.”
Iowa basketball roots run deep
Basketball heritage is woven into Iowa’s culture as it carries through much of the Midwest. But what the Hawkeyes felt entering 2024/25 wasn’t a just tide shift. It was the kind of shakeup that could cause even the most beloved program to buckle under the pressure.
Last summer, Clark transitioned from Iowa superstar to the WNBA’s Rookie of the Year. And her teammate Kate Martin surprised the world by deploying her college strengths at the professional level.
And it wasn’t just the players that left — the Hawkeyes also lost their longtime leader.
Bluder now sits on the sidelines, after amassing more Iowa wins than any other head coach in university history. She guided the Hawkeyes to 18 NCAA tournament appearances, only tallying one losing season over her 24 years. Beyond the X’s and O’s, Bluder was known for investing deeply in her players, exemplified by recruiting Clark and guiding her through her transformative college career.
Bluder shifts focus to the sidelines
The legendary coach has taken a step back from the day-to-day elements of women’s basketball, but she remains engaged with the sport. She currently serves as an advocate for technologically informed advances in basketball scouting and performance with companies like GameChanger. And she's always available to speak to reporters and communities alike on the subject of college basketball.
Even with distance, Bluder’s take on this season’s squad are as sharp as they ever were. “This is a team that lost four starters and the world's best players,” she said. “Let's not forget that when we're trying to compare.”
Bouncing back from the loss of a luminary head coach is never easy. And the Hawkeyes subsequently hit some bumps in the road this season, their first under longtime assistant and now head coach Jan Jansen. The reconstructed group began the season 8-0 before a skid that saw them lose seven of their next 11 games. Suddenly, a team not accustomed to losing had to find their patience.
“People can be a little bit unforgiving, and they're naive,” added Bluder. “Because this is a young team.”
Finding their way in the post-Clark era
It shouldn’t come as a surprise that the Hawkeyes finally finding their spark coincided with a visit from their most celebrated alum. It was early February when Iowa retired Caitlin Clark’s jersey, at an event planned around the unranked side’s high-profile matchup with JuJu Watkins and the top-ranked USC Trojans.
Rather than looking like also-rans up against the new wave of basketball wunderkinds, Iowa came to play. The Hawkeyes downed USC 76-69, officially becoming a bracket buster in the making. At once, wading through all that mid-season turmoil began to feel like working towards something, not against it.
“I’m just trying to stay steady,” Jensen said after that February victory. “Obviously a top four win is huge. I’m incredibly proud of them and I intend to build on it.”
Bluder agreed.
“I told her after the game, ‘Jan, this is your first top five win,’” she said, surrounded by fellow spectators like David Letterman and other celebrity fans. They watched from the stands as Iowa chipped away at a new team identity, one centered on transfer senior Lucy Olsen’s explosive shooting and the stabilizing interior presence of former Clark and Martin compatriot Hannah Stuelke.
“It just clicked that game, like, ‘This is what we brought you here to do,’” Olsen told The Athletic late last week, reflecting back on her team’s game-changing win.
Iowa paves a path to March Madness
Going into this weekend’s NCAA tournament, Iowa’s results have been there. They’ve won 10 of their last 13 games, with all three of those losses decided by single-digit margins against ranked opponents. That includes a near-upset of No.1 overall seed UCLA in late February, with Olsen averaging over 21 points since the victory over USC. And while the Hawkeyes’ corner of the bracket might be tough, they’ve managed to make some noise.
And momentum appears to be on Iowa’s side as they gear up for this afternoon’s second-round clash with No. 3 seed Oklahoma. The team recorded a tournament program-record 28 assists against Murray State — no small feat considering the Clark era's free-flowing basketball. All 12 Iowa players to feature last game scored at least two points, with five players registering double-digits.
The Hawkeyes will be eager to keep the good vibes going. But perhaps more importantly, they’re having fun playing the patented style that made so many fans fall in love with Iowa basketball.
"It's fun to score obviously, but being able to make the extra pass... that just shows how special this team is,” said Iowa freshman Taylor Stremlow after Saturday’s win. “How much we love to share the ball, and support each other."
Now aligned, the future is bright for Iowa
Resisting the temptation to let their season tank in favor of a lengthy rebuild, Iowa is achieving something far more difficult and by many degrees more interesting. They’re holding their own in an increasingly difficult Big Ten, leveraging their talent and potentially rewriting their legacy should they make it to the Sweet 16 — or beyond.
Of course, Bluder is keeping her eye on Iowa’s future. She’s already excited about next year’s recruiting class, saying she’s looking forward to five-star prospect Addy Deal joining the team. And the Hawkeyes announced they’ll be holding onto senior floor general Kylie Feuerbach for one more season.
“If recruits feel how great the atmosphere is in Iowa, in Carver [Hawkeye Arena], they're going to want to come back,” Bluder noted. True to her word, fan engagement hasn’t waned in the post-Clark era. The team averaging at-capacity attendance throughout the 2024/25 season.
A Cinderella March Madness run hangs in the balance
Iowa women’s basketball has been nothing short of a dream for a state so deeply entrenched in the sport. But things change, and the Hawkeyes are shifting their focus to a new dream: creating a level of success that extends far beyond a single figure.
Regardless of whether they’re able to extend their Cinderella run or if their March Madness campaign comes to an end this afternoon, Iowa’s 2024/25 season was a hard-fought step in the right direction.
“Everybody asks me if I knew this was going to happen,” Bluder said of the legacy that lives on in this new team. “Of course, I didn't know it was going to happen. I hoped it was going to happen, but you never know for sure. We just had a belief.”
The second round of March Madness will wrap on Monday, after an eight-game slate featuring some of the 2024/25 NCAA tournament’s breakout stars, with title contenders colliding with a few of the weekend’s feel-good storylines.
Hoping to turn an upset into a Cinderella run is the competition's last-standing double-digit seed, No. 10 South Dakota State.
Following their 74-68 defeat of No. 7-seed Oklahoma State in Saturday's first round, the Jackrabbits must contend with UConn's legendary program, facing the surging No. 2-seed Huskies on Monday night.
Also hunting a Cinderella story is tournament’s second-lowest remaining seed, No. 9 Mississippi State. After edging out No. 8 seed Cal on Saturday, the Bulldogs will lean on both defense and their leading scorer, guard Jerkaila Jordan, to push them past sophomore phenom JuJu Watkins' No. 1-seed USC on Monday.
Underdog team stars to push for Sweet Sixteen berths
While all eyes have been on superstars like Watkins and UConn standout Paige Bueckers, Monday’s slate will give fans a chance to check out some of the season’s most exciting surprise performers — possibly for the last time this year.
Hoping for a little Madness magic is No. 6-seed Florida State, who will rely heavily on star junior Ta’Niyah Latson — Division I's leading scorer — to fuel them past the offensive firepower of 2023 NCAA champion No. 3-seed LSU.
Chasing a third straight trip to the Final Four — this time without back-to-back National Player of the Year Caitlin Clark — No. 6-seed Iowa must upend No. 3-seed Oklahoma to advance past the second round.
Both teams are buoyed by star transfers. The Hawkeyes will look to ex-Villanova guard Lucy Olsen to boost them over the line into the Sweet Sixteen, but the Sooners won’t go easy, as former Oregon State standout center Raegan Beers will be eager to lead her new squad on a deep tournament run.
How to watch Monday's March Madness second round
Monday's action will cap the 2024/25 NCAA tournament's first two rounds — and invariably put a stamp on some of the season's heartwarming storylines.
No. 7-seed Michigan State and No. 2-seed NC State tipped off Monday's slate at 12 PM ET on ESPN, with the final seven second-round games to air throughout the day across ESPN and ESPN2.
Less than two months before the season tips off on May 16th, the WNBA dropped its full 2025 national broadcast slate on Thursday, rewarding last year’s most in-demand teams with a significant uptick in screen time.
Fueled by the fan fervor around 2024 Rookie of the Year Caitlin Clark, the Indiana Fever will see a league-record 41 of their 44 regular-season games aired nationally this season.
That tally includes all five Fever matchups against regional rival Chicago, after the pair's June 23rd game averaged 2.3 million viewers — becoming the most-watched game of the 2024 regular season.
Just behind Indiana in earning significant national broadcast coverage are two-time WNBA champs Las Vegas, who will see 33 of their games aired across the country. As for the reigning champions New York Liberty, they trail the Aces by just one game, with 32 of their 2025 season games garnering national attention.
Record WNBA ratings spur big broadcast moves
Thanks to 2024’s monster ratings, big-name networks are increasingly recognizing the WNBA as a profitable summer product, with broadcasters expanding their coverage as the league prepares for its 11-year, $2.2 billion media rights contract to kick in next year.
With the 2025 WNBA season expanding from 40 to 44 games per team, ION is leading all broadcasters with 50 regular-season games, with ABC/ESPN, CBS Sports, NBA TV, and Amazon Prime all taking a piece of the pro women's basketball league's pie.
Broadcasters are also moving games off of their sports-specific networks and onto flagship cable channels, with a record 13 matchups — a full half of Disney Networks' 26 regular-season games — set to air on ABC, including the 2025 WNBA All-Star Game.
The league will also see its first-ever regular-season games earn primetime broadcast TV slots, with CBS Sports elevating two of its 20 games — the June 7th and August 9th battles between the Chicago Sky and the Indiana Fever — to its flagship network, CBS.
As the WNBA shoots for an even more impactful 2025 season, broadcasters are helping to boost the charge, offering increased access to the league’s brightest stars and biggest games.
Full Court Press is back by popular demand, with ESPN announcing Monday that the women’s college basketball docuseries is officially returning for season two, which will focus on a new crop of young stars as they weather the 2024/25 NCAA season.
"The growing momentum behind women’s basketball is driven by its stars, and Full Court Press features three unforgettable, larger-than-life personalities," said Lindsay Rovegno, VP of production for ESPN Originals.
Debuting this May, the all-new four-episode season follows USC standout Kiki Iriafen, LSU champion Flau’jae Johnson, and Notre Dame sharpshooter Hannah Hidalgo along the path to this year’s NCAA tournament.
The first season of Full Court Press dropped in May 2024, documenting a watershed season for women's basketball by spotlighting then-seniors Caitlin Clark and Kamilla Cardoso of Iowa and South Carolina, respectively, as well as UCLA’s now-junior Kiki Rice.
Series offers direct access to NCAA stars
The production takes viewers into each player's life via one-on-one interviews, looks into their family relationships, and exclusive behind-the-scenes access to the athletes' teams.
"There is no better time to be a fan of women’s college basketball than right now," said NFL legend Peyton Manning, whose entertainment company Omaha Productions backs the series. "We’re thrilled to share the stories of these three talented women as they continue to push the game to new heights."
Iriafen, Johnson, and Hidalgo will also be stealing the spotlight in the NCAA tournament this weekend, as all three compete for top-seeded teams with legitimate shots at taking the 2024/25 title.
"Hannah, Flau’jae, and Kiki are more than great players — they’re great characters," said Rovegno. "Season two captures the drive and resilience that make them special."
How to watch Full Court Press on ESPN
The first two episodes of Full Court Press: Season 2 will premiere on ESPN on May 2nd, with the final two episodes airing on ESPN2 on May 11th.