Thanks to her impact on and off the court, Indiana Fever superstar Caitlin Clark was named Time Magazine's Athlete of the Year on Tuesday. Clark is the first WNBA player to receive the award and just the second individual woman athlete, joining 2021 honoree Simone Biles.
The 22-year-old's 2024 resume is extraordinary. Clark wrapped up her NCAA career as Division I's all-time leading scorer, helping Iowa reach a second-straight national championship game.
Since becoming the No. 1 overall pick in the 2024 WNBA Draft, Clark's pro debut included claiming the league's single-season assist record and fueling the Fever to their first playoff berth since 2016. Along the way, she picked up both All-Star honors and the WNBA's Rookie of the Year award.
All eyes on Clark
Clark's on-court skills built a massive following, drawing record viewership and attendance at both the college and professional level. Her ascent into the league helped the WNBA record its most-watched regular season in 24 years.
That surge in fandom has directly contributed to the sport's growth, something venerated South Carolina head coach Dawn Staley acknowledged on the 2024 NCAA Championship podium, saying, "I want to personally thank Caitlin Clark for lifting up our sport."
More eyes, however, have made the fan-favorite a lightning rod for online discourse, with even minor on-court moments sparking intense national debates.
"I tell people I feel like the most controversial person," Clark says in Time magazine's detailed interview. "But I am not. It's just because of all the storylines that surround me."
While Clark's talent certainly warrants attention, she also acknowledges the role her race plays in commanding the national spotlight.
"I want to say I’ve earned every single thing, but as a white person, there is privilege," she explains. "A lot of those players in the league that have been really good have been Black players. This league has kind of been built on them. The more we can appreciate that, highlight that, talk about that, and then continue to have brands and companies invest in those players that have made this league incredible, I think it’s very important.
"I have to continue to try to change that. The more we can elevate Black women, that’s going to be a beautiful thing."
Ultimately, Clark's 2024 will be remembered as a watershed moment for women's basketball — and women's sports at large. But, as she tells Time, it will also hopefully mark the start of a long and accomplished career.
Fever rookie Caitlin Clark rocketed to the upper tiers of Sportico's annual highest-paid women's sports athletes report on Wednesday, landing in 10th place with an estimated $11 million in yearly earnings.
With tournaments like the US Open guaranteeing equal purses across men's and women's events, tennis players dominated the findings, accounting for nine of the 15 entries. This includes first-place Coco Gauff, who, with $9.4 million in prizes plus $21 million in endorsements, tops the list for the second year in a row.
Skier Eileen Gu came in second, complementing her individual earnings with the list's highest-estimated endorsement profits at $22 million. Gymnast Simone Biles came in at No. 9 with an estimated $11.1 million in total income.
Golfers Nelly Korda and Lydia Ko also made the cut, mirroring the LPGA Tour's expanded purses.
Report highlights endorsements in women's sports
The report underlines the continued importance of endorsements in the women's game — particularly within team sports, where many athletes rely on supplemental income to boost relatively small pro salaries.
However, 2024's estimated $221 million in total earnings is up 27% over last year, with 11 athletes making at least $10 million compared to six in 2023.
Sportico's 15 highest-paid women's sports athletes
1. Coco Gauff: $30.4 million
Prize money: $9.4 million | Endorsements: $21 million
2. Eileen Gu: $22.1 million
Prize money: $62,000 | Endorsements: $22 million
3. Iga Świątek: $21.4 million
Prize money: $8.4 million | Endorsements: $13 million
4. Zheng Qinwen: $20.6 million
Prize money: $5.6 million | Endorsements: $15 million
5. Aryna Sabalenka: $17.7 million
Prize money: $9.7 million | Endorsements: $8 million
6. Naomi Osaka: $15.9 million
Prize money: $870,000 | Endorsements: $15 million
7. Emma Raducanu: $14.7 million
Prize money: $671,000 | Endorsements: $14 million
8. Nelly Korda: $14.4 million
Prize money: $4.4 million | Endorsements: $10 million
9. Simone Biles: $11.1 million
Prize money: $135,000 | Endorsements: $11 million
10. Caitlin Clark: $11.1 million
Salary/bonus: $100,000 | Endorsements: $11 million
11. Jasmine Paolini: $10 million
Prize money: $6.5 million | Endorsements: $3.5 million
12. Jeeno Thitikul: $9.1 million
Prize money: $7.1 million | Endorsements: $2 million
13. Jessica Pegula: $8.2 million
Prize money: $4.2 million | Endorsements: $4 million
14. Elena Rybakina: $7.9 million
Prize money: $3.9 million | Endorsements: $4 million
15. Lydia Ko: $6.7 million
Prize money: $3.2 million | Endorsements: $3.5 million
The WNBA dropped its 2025 schedule on Monday, with the league's 29th season set to tip off on May 16th and run through September 11th.
With the Golden State Valkyries debuting as the league’s first expansion franchise since 2008, all 13 teams will now play 44 games (22 home, 22 away), up from 40 in 2024. Despite the additional games, the season's calendar has not increased, as 2025 will not require an extended international break like last summer's Paris Olympics necessitated.
The fifth-annual Commissioner's Cup competition will begin in June, when the six Eastern Conference teams and seven Western Conference squads will play five and six round-robin games, respectively, to determine the two conference leaders who will contend for the in-season tournament's title — and the $500,000 purse — on July 1st.
Also on the 2025 WNBA schedule is the 21st annual All-Star Game, which will take over the Indiana Fever's Gainbridge Fieldhouse on July 19th.
"We look forward to... continuing to build on the success of last season, when the WNBA delivered its most-watched Draft and All-Star Game, and set records for viewership, attendance, digital consumption, and merchandise sales," commissioner Cathy Engelbert said in Monday's release.
2025 WNBA season to tip off with all teams
All 13 teams will play on opening weekend, with the Valkyries logging their first minutes when they host an in-state battle against the LA Sparks on Friday, May 16th.
Other season-opener highlights include the Friday bout between 2024 runners-up Minnesota and Dallas, who are expected to debut UConn star Paige Bueckers as their 2025 No. 1 Draft pick, and Saturday's battle between the last two league champions — 2023 title-winners Las Vegas and reigning champs New York.
Indiana will also kick off their campaign against Chicago on May 17th, with both teams adding new head coaches to their rosters last month. Home to the the last two Rookies of the Year, Aliyah Boston and Caitlin Clark, the Fever will face a Sky side made stronger by Angel Reese's return from injury in the first of five 2025 regular-season meetings.
Fans eager for a 2024 Finals rematch between the reigning champions Liberty and the Lynx will have their patience tested by the 2025 schedule. Unless they meet again in the July 1st Commissioner's Cup championship, the pair won't face off until the first of their four regular-season battles on July 30th.
The WNBA's next steps
The road to the first-ever seven-game WNBA Finals series next fall begins on May 16th, but the league has a significant to-do list to tackle before stepping to the 2025 season's starting line. The WNBA must handle February's free agency signing period, April's draft, and the ongoing process of filling the league's multiple coaching vacancies — all while concurrently negotiating a new CBA with the WNBPA.
While the 2025 game calendar is set, the league's broadcast scheduled is still being hammered out and will be announced at a later date.
The WNBA's first step, however, is Friday’s expansion draft, when Golden State will begin to fill their inaugural roster by selecting players from the league's other 12 rosters live on ESPN at 6:30 PM ET.
Prior to Saturday's 2024 NWSL Championship game, commissioner Jessica Berman updated the media on the league's 2026 expansion plan.
With Boston already set to field the league's 15th team when the 2026 season kick off, the NWSL spent much of 2024 whittling applicant cities down to three finalists, with either Denver, Cleveland, or Cincinnati to be awarded the league's 16th franchise.
Clark joins Cincinnati expansion group
One of the final trio of markets added a big name to their roster last week, with Cincinnati confirming that 2024 WNBA Rookie of the Year Caitlin Clark has bought into the ownership group vying to bring the NWSL to southwest Ohio.
"Her passion for the sport, commitment to elevating women’s sports in and around the Greater Cincinnati region, and influence as an athlete and role model for women and girls around the world make her a vital part of our compelling bid to become the 16th team in the NWSL," the group said of its latest investor.
Ohio cities lead 2026 NWSL expansion bids
Besides their new superstar investor, Cincinnati has a leg up on the competition due to the city's existing soccer infrastructure. With MLS team FC Cincinnati's ownership leading the bid for an NWSL team, the market has both soccer ownership experience and a stadium built for the sport, all ready to welcome a women's club.
Meanwhile, the ownership groups in Cleveland and Denver both aim to construct soccer stadiums while their team would initially compete in temporary venues.
Of the two, Cleveland likely has the best shot at challenging fellow Ohio city Cincinnati. The state's northeast stronghold has already procured prime downtown land with the intention of breaking ground on an NWSL stadium.
Whichever market ultimately snags the league's 16th team must prepare to ante up top dollar, as the next expansion fee could near $100 million. Boston, along with 2024 expansion club Bay FC, both cut $53 million checks to enter the league, and the NWSL has continued to see soaring valuations since the pair's 2023 invitations.
Picking up right where they left off, 2024 NCAA champions South Carolina claimed the No. 1 spot on yesterday's AP Top 25 women’s college basketball poll. This marks the fourth time in five years the Gamecocks have topped the preseason rankings.
"We knew we'’'d have a target on our backs this season as the reigning champions and this preseason ranking just confirms that," South Carolina head coach Dawn Staley, who swept the 2024 Coach of the Year awards, told the AP.
"We appreciate the recognition, but I know our coaching staff and our team are more focused on what we see in the gym every day," she continued. "And that's every player working extremely hard to get better individually and as a team."
The 2024/25 Gamecock roster is nearly identical to last season's undefeated squad. With all but one starter — Chicago Sky rookie Kamilla Cardoso — returning, fans can expect to see stars like MiLaysia Fulwiley, Ashlyn Watkins, and Te-Hina Paopao continuing to set the standard in Columbia.
The Gamecocks, who blasted Memphis 106-63 in an exhibition game Tuesday night, will officially tip off their hunt for a third national championship in four seasons when they take on Michigan on November 4th. Over the previous three seasons, South Carolina has lost only three games.
Bueckers, Watkins boost NCAA teams' preseason stock
The impact of big-name players is palpable on the AP's preseason Top 25 list.
Dynasty UConn is on South Carolina's heels at No. 2, thanks in large part to projected No. 1 pick in the 2025 WNBA Draft, Paige Bueckers. Though like many Huskies, Bueckers battled injuries over the last few seasons, hampering UConn's impact.
Her return last year fueled the Huskies all the way to the Final Four. This season — both Bueckers's final collegiate season and legendary head coach Geno Auriemma's 40th year at the helm — she'll take aim at bringing UConn's first NCAA trophy since 2016 back to Storrs.
On the other coast, USC clocks into the AP poll at No. 3 behind headliner JuJu Watkins, who put up arguably the most impactful freshman campaign in NCAA history last year.
Watkins aside, the Pac-12 implosion and resulting conference realignment has other aspects of USC looking decidedly different this season. Now representing the Big Ten alongside fellow former Pac-12 squad No. 5 UCLA, USC picked up top transfers Kiki Iriafen (Stanford) and Talia von Oelhoffen (Oregon State) in the offseason to build a title-contending 2024/25 roster.
Last season's Big 12 champion No. 4 Texas will now play in the SEC. With standout Rori Harmon back from ACL injury to duet with Madison Booker — who stepped up in a huge way last season in Harmon's stead — the Longhorns look a tough addition to the conference.
Former college basketball powerhouses omitted
With the departure of top players, a couple of last season's powerhouse teams failed to make the preseason Top-25 cut.
Without 2024 WNBA Rookie of the Year Caitlin Clark, plus the retirement of longtime head coach Lisa Bluder, 2024 NCAA runners-up Iowa fell from the rankings.
The biggest snub, however, belongs to new ACC addition Stanford, who went unranked for the first time since 1999. The Cardinal lost LA Sparks rookie Cameron Brink alongside transfer Kiki Iriafen after Tara VanDerveer — the winningest coach in NCAA basketball history — retired last April.
The preseason AP Top 25 women's college basketball poll
1. South Carolina (SEC)
2. UConn (Big East)
3. USC (Big Ten)
4. Texas (SEC)
5. UCLA (Big Ten)
6. Notre Dame (ACC)
7. LSU (SEC)
8. Iowa State (Big 12)
9. NC State (ACC)
10. Oklahoma (SEC)
11. Duke (ACC)
12. Baylor (Big 12)
13. Kansas State (Big 12)
14. Ohio State (Big Ten)
15. UNC (ACC)
16. West Virginia (Big 12)
17. Louisville (ACC)
18. Maryland (Big Ten)
19. Florida State (ACC)
20. Ole Miss (SEC)
21. Creighton (Big East)
22. Kentucky (SEC)
23. Nebraska (Big Ten)
24. Alabama (SEC)
25. Indiana (Big Ten)
The WNBA announced Thursday that Indiana guard Caitlin Clark is the 2024 Rookie of the Year, giving the Fever back-to-back ROTYs after Aliyah Boston's 2023 win.
Nearly mirroring Boston's unanimous election, Clark garnered 66 of the 67 votes. Chicago Sky forward Angel Reese, whose season was cut short due to a wrist injury, received the remaining first-place vote.
"I am incredibly honored to be named Rookie of the Year, but more than that, I am grateful to everyone that supported me throughout this past season – my family and friends, my teammates, the Fever organization and everyone that cheered us on all season," Clark said in the Fever's statement. "I am so proud of what we accomplished and so excited for what the future holds."
Clark's rookie season is one for the record books
This year has been all gas, no brakes for the 2024 WNBA Draft's overall No. 1 pick. During the regular season, Clark led all rookies in scoring at 19.2 points per game and topped the league with 8.4 assists per game and with 122 total three-pointers.
In July, the 2024 All-Star became the first rookie in WNBA history to ever put up a triple-double. Not satisfied with that, Clark recorded a second one in early September.
She ultimately inked her name into the league's history books with multiple records, including single-season and single-game assists, and single-season rookie scoring.
In the Fever's first .500 season in eight years, Clark helped Indiana to a 20-20 record after a sputtering 1-8 season start. As a result, the Fever made their first postseason run since 2016.
The franchise also smashed viewership and attendance records thanks in large part to Clark's popularity. Indiana home games ultimately drew over 90,000 more fans than the league's previous home attendance season record, set at 250,565 by the Liberty in 2001.
First-year stars join Clark on WNBA All-Rookie Team
The 2024 All-Rookie Team also dropped on Thursday, with Clark, Reese, Kamilla Cardoso, Rickea Jackson, and Leonie Fiebich all getting the nod.
Reese, Clark's biggest ROTY competition before her season-ending injury, claimed records of her own in her abbreviated first campaign. The 2024 All-Star now holds the league's record for consecutive double-doubles, the single-season rebound mark, and boasts the WNBA's highest rebound average in history.
Reese's Chicago teammate, center Cardoso, also put up stunning rookie season numbers, ultimately leading all first-year players with an impressive 52.1% field goal percentage. Meanwhile, forward Jackson made an immediate impact on the Sparks's stat sheet as the team's second leading scorer.
The Liberty's Fiebich is a WNBA rookie, but the 24-year-old German's overseas career already earned her MVP honors in Spain's pro league. Her All-Rookie Team honor is based on Fiebich's regular-season play, but she's still making key contributions in New York's ongoing WNBA postseason run.
The higher seeds handled business on Tuesday, as twin first-round sweeps saw the Liberty and Aces emerge 2-0 from the best-of-three series to advance to the semifinals of the 2024 WNBA playoffs.
Fueled by Sabrina Ionescu's 36 points, which tied New York's single-game playoff scoring record, the Liberty came from behind to defeat the Atlanta Dream 91-82 before the Aces held off the Storm 83-76.
The wins set up an electric second-round matchup between 2023 championship foes New York and Las Vegas.
Last year, the back-to-back defending champion Aces needed just four Finals games to beat New York for the title. To take aim at the elusive three-peat, No. 4-seed Las Vegas will have to advance past the top-seeded Liberty in the 2024 semifinals, which will tip off on Sunday, September 29th.
Despite four Finals appearances, the Liberty is the only remaining original WNBA franchise without a championship.
Could tonight's WNBA playoff game be Diana Taurasi's last?
Wednesday night's WNBA playoffs could see the end of legend Diana Taurasi's professional career, as her No. 7-seed Phoenix Mercury attempts to avoid elimination against No. 2-seed Minnesota.
Now in her 20th season, 42-year-old Taurasi — an 11-time All-Star, three-time WNBA champion, former league and Finals MVP, and the WNBA's all-time leading scorer — has hinted that this year might be her last.
Caitlin Clark and the No. 6-seed Fever will also be playing for survival tonight after Sunday's blowout loss to No. 3-seed Connecticut. An Indiana win would send the best-of-three series to Indianapolis, known for their rocking crowds.
How to watch round one of the WNBA playoffs tonight
The Fever will tip off against the Sun at 7:30 PM ET tonight. Immediately following, the Mercury will take on the Lynx at 9:30 PM ET. Both games will air live on ESPN.
This year's WNBA MVP favorite A'ja Wilson reached yet another milestone on Sunday, becoming the first player to ever record 1000+ points in a single season.
The superstar's latest feat — achieved in her 29-point performance in the Aces' 84-71 win over Connecticut — comes just days after she shattered the league's single-season scoring record.
All-but-guaranteed to finish 2024 as the WNBA's single-season points leader, Wilson has put together one of the most impressive statistical campaigns in league history. As of today, she's only three rebounds away from breaking Angel Reese's new single-season rebounds record, set before the Chicago rookie's season-ending injury.
Rookie Caitlin Clark captures two more WNBA records
Indiana Fever guard Caitlin Clark added two more records to her historic rookie season this weekend, breaking the league's single-season assist record on Friday night before setting the single-season rookie scoring record on Sunday.
The Rookie of the Year frontrunner surpassed Alyssa Thomas's 2023 record of 316 assists in Friday's 78-74 loss to the Aces. Clark extended her hold on the league's new record on Sunday, now boasting 329 dimes on the season with one game left.
Also in Sunday's 110-109 Fever victory over the Wings, Clark put up a career-high 35 points, including one that officially broke Seimone Augustus's single-season rookie scoring record of 744 set in 2006. Clark now has 761 points across Indiana's 39 completed games.
Notably, the WNBA's expanded 40-game schedule means that four-time WNBA champion Augustus still holds the rookie record for points per game, as her fallen record was in a 34-game season.
Three-way team tie adds to WNBA playoff race drama
With the Sky's two weekend losses plus the Mystics and Dream splitting their two weekend contests with one win apiece, Chicago, Washington, and Atlanta all sit with 13-25 season records. All three are still in postseason contention with the final WNBA Playoff spot up for grabs.
League tiebreakers give Washington, who currently sits in the coveted eighth-place position, the postseason edge. The Mystics will try to maintain their tenuous hold on that spot when they face the league-leading Liberty tomorrow before closing out their season against a tough Indiana team on Thursday.
The ninth-place Sky and 10th-place Dream face equal uphill battles to usurp the Mystics this week. After playing each other on Tuesday, Chicago will close out their 2024 regular season against the third-place Sun while Atlanta does the same against the Liberty on Thursday.
The WNBA has a new single-season scoring champ in A'ja Wilson, who surpassed Jewell Loyd's 2023 record of 939 points by dropping 27 against Indiana on Wednesday, boosting her season total to 956.
With four games left in Las Vegas's season, Wilson could easily become the first WNBA player to ever record 1,000+ points in one season.
"She's not just the best player in the world, she might be the most loved and adored by her teammates. I mean, this woman is special," commented Aces head coach Becky Hammon after the game.
2024 has been the year of the broken WNBA record
Thanks to achievements at both the individual and team level, the 2024 WNBA season has already left a lasting impression on the record books. In addition to Wilson's points tally, Chicago Sky rookie Angel Reese set a new single-season rebound record before a wrist injury cut her season short.
Just five assists away from setting a new single-season assists record, Indiana rookie Caitlin Clark is on the brink of joining the bar-raising party.
While adding games likely plays a role in these feats, 2024 — the league's second 40-game run — has seen all three major stats fall in record time. Reese broke Sylvia Fowles's rebound record in 32 games this season, Wilson surpassed Loyd's scoring record in 35, and Clark is looking to break Alyssa Thomas's assist record in 38.
Final WNBA playoff spot on the line in last regular-season weekend
Tonight, Wilson and Clark will face off in their last regular-season matchup, as Indiana tries to earn their first win against the reigning champs this year.
Meanwhile, the race for the final playoff spot has never been tighter. Wednesday's huge win over Chicago putting the 10th-place Mystics just one game outside of postseason contention. With two games against ninth-place Atlanta this weekend, Washington could officially rise into that last playoff spot by Sunday night.
As for current eight-spot Chicago, the Sky will try to maintain their position by bouncing back against second-place Minnesota tonight before the top four teams in the standings battle for survival on Sunday.
Earlier this week, the WNBA Players Union (WNBPA) spoke up against controversial comments made by league commissioner Cathy Engelbert on CNBC's Power Lunch on Monday.
When asked to address concerning social media exchanges regarding superstar rookies Caitlin Clark and Angel Reese "where race... where sexuality is sometimes introduced into the conversation," Engelbert dodged the question, choosing instead to frame what she described as a "rivalry" in a positive light.
"The one thing I know about sports, you need rivalry," said the commissioner, comparing Reese and Clark to Magic Johnson and Larry Bird. "That's what makes people watch. They want to watch games of consequence between rivals. They don't want everybody being nice to one another."
WNBPA calls out subjects WNBA comm'r Engelbert dodged
After players began calling Engelbert out online, the WNBPA issued a statement denouncing racism, homophobia, and misogyny.
"Here is the answer that the Commissioner should have provided to the very clear question regarding the racism, misogyny, and harassment experienced by the Players," the statement read.
There is absolutely no place in sport — or in life — for the vile hate, racist language, homophobic comments, and the misogynistic attacks our players are facing on social media.... Fandom should lift up the game, not tear down the very people who bring it to life."
WNBA stars address Engelbert's CNBC comments
Some of the league's top players took to the press to reinforce the WNBPA's words, including Aces forward Alysha Clark.
"It's taken a darker turn in terms of the types of comments and the vitriol that's coming through to the players, and it's not okay," Clark told ESPN. "I wish [Engelbert] would have just said that — 'It's not okay.'"
Liberty star Breanna Stewart echoed Clark's sentiments, saying "The way that the fans have surged, and especially behind Caitlin and Angel coming to this league, but also bringing a race aspect to a different level — you know, there's no place for that in our sport."
Engelbert later responded to the Players Union's statement in a post on X, writing "there is absolutely no place for hate or racism of any kind in the WNBA or anywhere else."