South Carolina basketball is stocking up, as top-ranked high school senior Jerzy Robinson announced her commitment to join the head coach Dawn Staley and the No. 3 Gamecocks last Tuesday.
"I chose South Carolina because I had a sense of peace when it came down to the decision for me," Robinson told ESPN. "When I visited South Carolina, I was already home. I was already valued there.... I felt like this was where I needed to be for the next four years."
A 6-foot-2 guard who averaged 27 points and 10.2 rebounds in her junior season at Los Angeles's Sierra Canyon High School, Robinson is now the highest-ranked Class of 2026 recruit heading to South Carolina — as well as the final Top 5 player to make a college decision after also visiting No. 1 UConn and No. 5 LSU.
Robinson first made a name for herself at the youth level, winning three gold medals and the 2025 U-19 FIBA World Cup with Team USA.
The young talent also inked one of the first-ever shoe sponsorships for a high school player, signing an NIL deal with Nike in November 2024.
"Basketball has always been my love and my passion," she said. "To see it pay off and the hard work and the hours pay off, in the sense of I get to play for one of the best universities in the country, I just have so much gratitude."
Star LSU guard Flau'jae Johnson knows exactly what she'd get head coach Kim Mulkey for Christmas.
"Blue crabs," she told Just Women's Sports in November, days before DICK'S Sporting Goods declared her Greatest Wrapper in the Game, a holiday campaign touting the college senior's own limited-edition run of wrapping paper and official holiday campaign video. "Me and her, we like to eat blue crab."
Ranked No. 5 in the AP Top 25 Women's College Basketball Poll, LSU is never far from the Final Four conversation. But Johnson — who's increasingly brought a personal touch to her leadership role on the Tigers — has ambitions that extend far beyond finishing out her collegiate career on top.
Already an NCAA champion with eyes on next year's WNBA draft, the 22-year-old dynamic guard has cemented her legacy as a multi-talent. She's a decorated musician and rapper, an interdisciplinary studies major with a minor in sports administration, and a menace on the court with a motor that never quits.
"I gotta be me first," she said — and that's the secret to her success.
As LSU's leading scorer, Flau'jae Johnson is off to the races
Johnson knows that the Tigers' nonconference schedule rarely features marquee matchups.
"We don't play nobody in our nonconference schedule," she said. "From December on out, that's when it gets really [exciting]."
Mulkey often schedules a slow start for the team, gradually building towards peak form once LSU enters SEC play in January.
That hasn't stopped the Tigers from showing the country what they're capable of this season. They've scored more than 100 points through all eight matchups so far, setting a new NCAA record for consecutive 100+ point games.
Johnson's progress has featured heavily in every blowout win. She leads the team in points, assists, and three-point percentage per game. But she sees her greatest growth in the intangibles.
Flau'jae Johnson steps up as LSU coach Kim Mulkey's right hand
A self-described loner, Johnson strived to connect with new teammates throughout her four years in Baton Rouge. It's an especially important task as part of an LSU team that thrives through the transfer portal.
The Tigers won the NCAA championship in 2023 — Johnson's freshman year — led by transfer forward Angel Reese, who was then joined the following year by high-profile transfers Hailey Van Lith and Aneesah Morrow. This season, former South Carolina Gamecock MiLaysia Fulwiley has entered the mix, with Johnson quickly creating chemistry.
"Ballers just want to ball, like hoopers just want to hoop," she said. "You find different ways to bond and gel with teammates."
When the accomplished hip hop artist's not in the groove working on music, she's trying to extend a hand to the team's freshest faces. "It's been a new job for me as a leader on the team," she said. "It's been easy though, because we just want to hoop."
Year-in, year-out, the Tigers' success relies on picking up instructions and learning schemes quickly, with Johnson — a player very comfortable with Mulkey's system — stepping up to take on the role of team liaison.
"You've just got to read everybody, their emotions, how they're feeling, and you've just got to be there for everybody," she explained. "But that's not hard for me, because I'm an older sister."
Holiday trips and Secret Santas: Flau'jae Johnson's familial drive
Family is everything to Johnson. Being a college basketball star can make the holiday season tough, as the season runs straight through time she'd love to spend back home in Georgia. And with conference play on the horizon, she knows she has to stay focused on the court now more than ever.
"I kind of put that out of my mind, that I won't be with my family until I go pro, because it used to be hard on me seeing my little brothers go trick-or-treating and stuff without me," she reflected, noting how excited she was to use her own DICK'S wrapping paper to shower her family with gifts this year.
Her favorite college holiday memory also involves her family, when her entire family traveled to the team's Thanksgiving tournament in the Bahamas.
"My momma snuck food on the plane — literally the whole Thanksgiving, she cooked it and froze it and put it under the plane," she said, beaming. "And we had a smash Thanksgiving meal in freaking the Bahamas."
This year, Johnson's already looking forward to her team's annual Secret Santa exchange, while also planning to spend her limited time off this winter on a surprise family cabin trip to Colorado The world of NIL has opened up a whole new realm of possibilities for Johnson to spread her growing wealth, and she's taken to those opportunities with easy charm.
Setting sights on No. 1, from Baton Rouge to the WNBA
Far from settling for a decorated college run and lucrative personal brand, Johnson is also locked in on making a smooth transition to the WNBA. The calendar year for rising pros is a physical gauntlet, with the draft taking place just weeks after what LSU hopes will be a deep NCAA tournament campaign.
"I'm so ready to go pro," she said. "I really want to establish myself, to show I could be the number one pick in the draft. I feel like my talent level is there, but I've got to execute."
"The W is fascinating," she added. "It's forever growing, and it's powerful women doing these things. So I'm just excited to be in that group."
Johnson has recently been focusing on her fitness, anticipating increased physicality at the pro level — while also aiming for balance. "They're not going to be swinging me around like I'm a little rag doll," she laughed. "[But] I feel like my mind is the most important part. I want to grow, I want to get better."
Of course, other than committing to winning at all levels, Johnson doesn't know exactly what her future holds. For now, she'll continue to make music, sharpen her game, and stay true to herself. As a player with so many gifts to give, the rest will come naturally.
Women's sports stars stepped into the business spotlight this week, as standout athletes like 2025 French Open champ Coco Gauff, current WNBA Rookie of the Year Paige Bueckers, and USWNT star Trinity Rodman landed on the 2026 edition of the Forbes 30 Under 30 List.
Texas Tech pitcher NiJaree Canady, Indiana Fever center Aliyah Boston, and Olympic rock climber Brooke Raboutou also made the cut for the US, with Minnesota Lynx forward Napheesa Collier named as one of the list's All-Star Alumni.
"Even though I love winning, it took me a while to realize that your life is still going to be your life regardless if you win or lose, and at that point you play freer," Gauff told the publication.
Designed to honor rising talents leading transformative change across business, culture, and entrepreneurship, the featured athletes on the 2026 Forbes 30 Under 30 list are making waves both on and off the field of play.
At 21 years old, Gauff is climbing the WTA's career prize money rankings while also topping Sportico's highest-paid women's sports athletes list, with fellow 30 Under 30s like 23-year-old Boston are investing in NWSL expansion teams.
Elsewhere, 22-year-old Canady signed two consecutive million-dollar NIL deals with Texas Tech, 24-year-old Bueckers has a stake in offseason venture Unrivaled, and 23-year-old Rodman teamed up with Adidas while also negotiating a new playing contract as a free agent.
Jordan Brand Basketball has signed another top collegiate women's basketball talent, with the Nike sportswear subsidiary announcing UConn sophomore star Sarah Strong as part of their NIL Class of 2025 on Monday.
"Being part of Jordan Brand is honestly a huge honor," Strong said in a statement. "Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal."
Strong entered her second season with the Huskies earlier this month after a stellar rookie NCAA campaign that saw the forward earn the 2024/25 season's National Freshman of the Year award as well as second-team All-America honors.
The 19-year-old reigning national champion adds to the company's already stacked NIL roster, with Strong joining Jordan Brand Basketball's previous year class partners like UCLA senior guard Kiki Rice — the brand's first-ever NIL signee — as well as Penn State sophomore guard Kiyomi McMiller, LSU junior guard Mikaylah Williams and freshman teammate Bella Hines, and USC's 2026/27 recruit Saniyah Hall.
The partnership further punctuates Strong's rising stardom and Jordan Brand's continued commitment to the women's game.
The iconic brand's professional roster currently features more than 10 WNBA players, including Minnesota Lynx star Napheesa Collier and Atlanta Dream guard Rhyne Howard.
Despite missing the 2025/26 NCAA basketball season due to injury, USC superstar JuJu Watkins is staying busy, with the junior guard buying into 2026 NWSL expansion side Boston Legacy FC's investment group this week.
Besides padding her portfolio, the move also sees Watkins make history as the first-ever NCAA athlete to actively invest in a professional women's sports franchise.
"Boston Legacy FC is creating a space for women to achieve, lead, and inspire others at the highest level," Watkins said in a Thursday club press release. "I'm proud to be part of the movement pushing women's sports forward."
The 20-year-old reigning Naismith Player of the Year now joins a Boston Legacy investment core that includes the likes of Indiana Fever center Aliyah Boston and Chicago Bears quarterback Caleb Williams as well as three-time Olympic gold medal-winning gymnast Aly Raisman and actor Elizabeth Banks.
"JuJu's investment marks a groundbreaking moment for women's sports and the power of NIL," said Legacy owner Jennifer Epstein. "She's showing that today's student-athletes aren't just building their own brands — they're shaping the future of the game."
How to become a part of Boston Legacy FC history
Fans looking to take part in NWSL history can snag seats to the first-ever Boston Legacy match at 12:30 PM ET on Saturday, March 14, 2026.
Tickets to the expansion club's debut are currently on sale at BostonLegacyFC.com.
Unrivaled 3×3 Basketball is loading up on fresh talent, officially signing the Top 3 WNBA rookies as first-year Washington Mystics stars Sonia Citron and Kiki Iriafen join Dallas Wings superstar Paige Bueckers on the offseason league's expanded 2026 roster.
As the only rookie WNBA All-Stars in 2025, Bueckers, Citron, and Iriafen led their class in points per game, field goals made, and field goal percentage while breaking multiple rookie records along the way.
Connecticut Sun first-year Saniya Rivers will also be making her Unrivaled debut this winter, joining the league's second season after ranking sixth in WNBA rookie shooting while leading her class in blocks per game.
Unrivaled has already proven to be a springboard for young players, with 2024 newcomers Rickea Jackson (LA Sparks) and Aaliyah Edwards (Connecticut Sun) stepping into the 3×3 spotlight this past January.
Both Jackson and Edwards will return to the Miami-based competition in 2026, with fellow 2024 WNBA rookie Kate Martin of the Golden State Valkyries also entering the Unrivaled fray.
Unrivaled has also tapped future WNBA rookies in off-court deals, racking up more than a dozen big-name NIL signings ahead of its 2026 tip-off.
Unrivaled roster announcements will continue through October 1st, with the league set to tip off in January.
The 2025 WNBA season is over for Chicago Sky forward Angel Reese, but the 23-year-old star is still making headlines, with Reebok set to drop her signature Angel Reese 1 sneakers on Thursday.
The Angel Reese 1 is a cornerstone of Reebok's re-entry into the basketball market, with the sportswear giant engineering the signature shoe for on-court performance by including features like responsive cushioning and added upper support.
Inspired by the brand's classic Mobius line, the shoes will hit the shelves in three colorways — an iridescent white "Diamond Dust," a bold pink "Mebounds," and a black and white "Receipts Ready" — with Reese's personal logo incorporated into the design.
Reese first signed with Reebok as an NIL athlete at LSU in 2023, a little over six months after winning the NCAA championship with the Tigers.
This week's rollout follows the July sneak peek of the signature sneakers worn by Reese on the cover of NBA 2K26's WNBA Edition.
"This isn't just a shoe, it's my style, my story, and my stamp on the game," Reese said in Reebok's press release. "I wanted to design a basketball shoe that elevates performance, innovation, style, and creative expression, all at once."
"Reebok and I built something that's true to who I am, and I hope it pushes others to stand in their power too."
How to buy the Angel Reese 1 Reebok sneakers
All three colorways of the Angel Reese 1 sneakers will be available for a retail price of $120 beginning at 10 AM ET on Thursday at Reebok.com as well as in select stores.
Unrivaled 3×3 Basketball is doubling down on NIL, spotlighting the offseason league's deep roster of NCAA talent in its "Future Is Unrivaled" (FIU) collection drop on Tuesday.
The new merch line features FIU-branded sports apparel and accessories alongside one-offs like pleated skirts, button-ups, and jackets, all backed by a social media campaign starring college stars Lauren Betts (UCLA), Sienna Betts (UCLA), Madison Booker (Texas), Audi Crooks (Iowa State), Azzi Fudd (UConn), MiLaysia Fulwiley (LSU), Hannah Hidalgo (Notre Dame), Flau'Jae Johnson (LSU), Ta'Niya Latson (South Carolina), Olivia Miles (TCU), Kiki Rice (UCLA), Sarah Strong (UConn), Syla Swords (Michigan), and JuJu Watkins (USC).
After first signing NCAA stars Paige Bueckers and Flau'Jae Johnson in late 2024, Unrivaled added more than a dozen of college basketball's biggest names to its "Future is Unrivaled" Class of 2025 earlier this summer.
While they cannot play in the upstart league prior to turning pro, the NIL signees did participate in July's Unrivaled Summit, a multi-day event in Miami that focused on skill development, content creation, brand building, social media strategy, and community service.
Unrivaled basketball's investment in the next generation of superstars underlines the 3×3 venture's growing influence in the sport, as it becomes a wedge issue in the WNBA's ongoing CBA negotiations while prepping to tip off a second season in January.
How to purchase from the "Future Is Unrivaled" collection
The full merch collection is available now online at Unrivaled.
UConn basketball star Azzi Fudd, Olympic gymnast Suni Lee, and more college talents struck a pose this week, teaming up with Kansas City Chiefs tight end — and newly minted fiancé — Travis Kelce to launch his new "Tru Kolors" American Eagle collection on Wednesday.
The Tru Kolors campaign highlights rising, current, and former NCAA athletes, with Fudd and Lee joined by UNC tennis commit Anna Frey as well as a trio of standouts in men's basketball and football.
"I'm inspired by where I come from and the people around me. That's why we chose six incredible athletes — Anna, Azzi, Drew, Kiyan, Suni, and Jeremiah — who stay true to themselves while changing the game," Kelce said in Wednesday's press release.
"Each athlete shares Travis's beliefs of staying true and living life beyond boundaries," the statement continues, describing reigning national champion Fudd as one of "college basketball's most resilient and dynamic players."
Lee is the only former collegiate icon featured in the campaign, with the Auburn alum departing NCAA competition to add three more medals to her six Olympic hardware total at the 2024 Paris Games.
College phenoms like Fudd and Lee have been able to funnel their athletic success into increasingly high-profile NIL deals.
Fudd has had a particularly lucrative year off the court, with this latest venture closely following a collab with Meta earlier this month.
How to buy the Travis Kelce American Eagle collection
Items from the initial Tru Kolors run hit shelves on Wednesday, with the rest of the 90-piece collection dropping on September 24th.
All pieces will be available to buy online at American Eagle.
UConn basketball star and reigning NCAA champion Azzi Fudd added another stop to her whirlwind offseason this week, landing in Chongqing, China, to team up with NBA icon Steph Curry on his Curry Brand World Tour.
Fudd said just last week that she considered Curry her favorite NBA player, with the 22-year-old UConn grad student going on to beat the 16-year league veteran in a three-point contest while in China.
Kicking off its ninth US edition in San Francisco earlier this month, this year's Curry World Tour brings Curry Camp — a high school basketball clinic where the Golden State Warriors star provides "one-on-one coaching, advice, and exposure to his habits, routines, and mindset" — overseas for the first time.
Fudd's history with Curry runs deeper than her assist at this week's Curry Camp, with the 2025 NCAA Final Four Most Outstanding Player attending one of the two-time NBA MVP's first elite girls basketball camps as a rising high school sophomore in 2018.
She then became the first-ever college player to sign an NIL deal with Under Armour's Curry Brand back in 2021 — just 17 days after Fudd made her collegiate basketball debut.
"Steph has been such an amazing resource," Fudd said back in March. "It kind of just goes to show the kind of person he is."