The PWHL unveiled all-new uniforms for its six founding teams on Thursday, after a long process that saw players competing under generic names and logos for the duration of the league's inaugural season.
Bauer — the PWHL's exclusive game and replica home jersey provider — is the sportswear company behind the uniforms. The league also worked closely with creative agency Flower Shop to refine each team's jersey design and branding.
Bauer Hockey takes the lead in PWHL jersey production
"We're proud to be the official game and replica jersey partner for the PWHL, as a next step in our long-standing commitment to girls and women’s hockey," said Mary-Kay Messier, Bauer Hockey's VP of global marketing, in Thursday's PWHL press release. "We are honored to celebrate the players, outfitting them with authentic on-ice jerseys. We are equally excited to celebrate the fans, providing premium-crafted replica jerseys so they can show their passion and support for their favorite PWHL team."
Each team's jersey incorporates elements unique to the club's regional and brand identity. Accordingly, the Minnesota Frost's uniform "embraces the chill" with a deep purple and white motif, "capturing the sharpness of the frozen landscape." Meanwhile, the Boston Fleet's jersey draws on alternating colored stripes, resulting in a "wave-like pattern that evokes a strong connection to the sea."
"Working alongside the team at Bauer, we put thought behind every color, every stitch, every fabric choice — every element— to ensure these uniforms are of the highest quality," added Jayna Hefford, PWHL SVP of hockey operations. "From the design process to final production, we aimed to create uniforms that not only reflect the spirit of each team but also deliver top-tier performance and comfort for our athletes."
PWHL brings home replica jerseys to fans
"Players and fans alike have been waiting for this moment and we couldn't be happier with the six unique looks each team will don moving forward," said PWHL SVP of business operations Amy Scheer. "These jerseys mark the latest evolution in our league's history, and we can't wait to see them showcased both on the ice and in the stands."
Fans can now purchase home replica jerseys online at the Official PWHL Shop, with key retailers following on November 14th. Replica jerseys will also be available at all home games when the season kicks off on November 30th.
The Professional Women's Hockey League (PWHL) released its expanded 90-game 2024/25 schedule on Tuesday, with the puck dropping on the league's second season on November 30th.
The PWHL's six teams — all featuring fresh branding including new names and logos — will play 30 games each, up from 24 last hockey season.
"Our teams and players are so eager to bring their new identities to life, and the schedule announcement elevates that sense of anticipation," stated Senior VP of Hockey Operations Jayna Hefford in an official league release.
"We have more games, new uniforms, a talented rookie class, and so much more for the PWHL community to look forward to. For our players and our fans, the season ahead will be intense, competitive, and fun."
PWHL teams to face each other six times
PWHL teams will play each other six times across the season, with three home and three road matchups on the schedule.
Opening day will see the Boston Fleet visit the Toronto Sceptres at 2 PM ET, with the Montréal Victoire hosting the Ottawa Charge at 5 PM ET. Last year's champions, the Minnesota Frost, will open their 2024/25 title defense at home against the New York Sirens at 6 PM ET on December 1st.
Speaking of the defending Walter Cup Champions, the Frost's second game will be a rematch of last season's deciding Game 5, as Minnesota visits 2023/24 runners-up Boston on December 4th.
PWHL regular season play will run through May 3rd, 2025, with three international breaks on the docket. They start with one-week gaps in December and February for the Women's Euro Hockey Tour and the Canada-USA Rivalry Series, followed by a 22-day pause in April for the 2025 IIHF Women’s World Championship.
Record-breaking inaugural season shifts some PWHL venues
With the first-year league seemingly breaking attendance records every few days last season, some PWHL teams moved into larger venues during the offseason to accommodate demand.
The Sceptres home ice is now Toronto's Coca-Cola Coliseum, which seats 8,140 fans — more than double the 3,850 capacity of their previous home, the Mattamy Athletic Centre. Toronto already sold out their new arena during last season's playoffs, packing 8,500 into the Coliseum.
Similarly, Quebec's Place Bell will now permanently house the Victoire, increasing Montreal's fan capacity from Verdun Auditorium's 3,795-seats to more than 10,000.
After two successful games at New Jersey's Prudential Center last season, the New York Sirens will call the NHL venue home throughout their 2024/25 campaign.
The newly released schedule also includes 14 games without a listed venue, as the PWHL solidifies plans to stage those tilts at either neutral sites or larger arenas in home markets.
It's a tactic that paid off last season, which saw Toronto and Montreal draw the sport's largest crowd on record when 21,105 packed Montreal's Bell Centre. The league also saw success in drawing hockey fans from non-PWHL cities, including Detroit and Pittsburgh.
Camps and contract negotiations impact PWHL rosters
While all six teams released their training camps rosters on October 11th, final lists aren't due to the league until November 27th, after training camps and scrimmages.
Each franchise can roster a maximum of 23 players, plus an additional three reserves.
Contract negotiations can continue through the training camp period, with fans most anxiously awaiting news of Princeton University alum Sarah Fillier. The PWHL's 2024 overall No. 1 draft pick remains the league's only first-round selectee still without a signed contract.
While she features on the Sirens's training-camp list, Fillier is reportedly seeking a shorter two-year deal in order to enter negotiations in 2026 — one season earlier than the three-year contract on the table.
2024/25 PWHL season ticket packages now on sale
While the league is still finalizing broadcast details for the upcoming season, fans will be able to buy season ticket packages starting as early as Thursday, October 17th, depending on their local team's roll-out schedule.
Canadian teams are set to release single-game tickets on October 30th, with US franchises dropping theirs on November 1st.
The 2024 PWHL Draft took place on Tuesday, with Princeton and Canadian national team forward Sarah Fillier going first overall to PWHL New York.
New York also added two defenders and a goaltender, as well as three forwards to make seven solid additions to next season's roster.
The first round of the 2024 PWHL Draft is complete!
— PWHL (@thepwhlofficial) June 10, 2024
The future is now. ⭐️ pic.twitter.com/RXFj6pzKZL
But it was first-ever PWHL champions Minnesota that created the most buzz, with the draft happening just three days after they announced the abrupt departure of general manager Natalie Darwitz following a league review.
With the 9th overall pick, PWHL Minnesota took Team USA forward Britta Curl. Fans immediately took to the internet to voice their concerns, citing Curl's social media activity. In the past, Curl had "liked" posts on X that targeted the LGBTQIA+ community, particularly transgender individuals. Her activity also showed support for Kyle Rittenhouse, the 17-year-old Wisconsin man who shot three unarmed people, two fatally, during a 2020 Black Lives Matter protest.
When asked about the pick — and whether or not he had consulted with any members of the LGBTQIA+ community prior to making the pick — PWHL Minnesota coach Ken Klee opted to defend Curl.
"Did I speak to anyone from the community? I talk with players, with coaches. That’s tough to answer for me," Klee said. "I spoke with a lot of different people. I mean, at the end of the day, I was told she’s a great teammate, a great person. She’s obviously a great player."
After Minnesota drafted Britta Curl, I asked Ken Klee if he spoke to anyone from the LGBTQ community before selecting her. Here’s his full answer transcribed.
— Karissa Donkin (@kdonk) June 12, 2024
(A few minutes earlier, he told @zoeclaire_ that he spoke to former coaches and USA players, who endorsed her.) pic.twitter.com/x4XfcqaUOD
The team also had PWHL Minnesota assistant coach Mira Jalosuo, who is married to a woman, announce the pick.
"We have people in that community and obviously Mira making that selection for us, I think that speaks volumes for us," Klee added. "We were just trying to pick the best players available. I wouldn’t want anything to take away from any of those players' experience. It’s unfortunate a little bit at the beginning, but again, it’s okay. People are entitled to their opinion."
Women's hockey history was made on Wednesday, with PWHL Minnesota taking home the inaugural league championship Walter Cup.
After Boston forced a Game 5 in double-overtime on Sunday, Minnesota went on to notch a decisive victory with a final score of 3-0. Liz Schepers, Michela Cava, and Kendall Coyne Schofield all found the back of the net for Minnesota, with Schofield’s coming on an empty-netter to end the game.
The win came after a disappointing Game 4 loss at home that saw a game-winning — and possibly championship-winning — Minnesota goal waived off. But back in Boston, Minnesota was determined not to leave without that Cup.
"I just think to have something so good taken away, like last game, I just think we knew we had to have it," Taylor Heise, who was named Playoffs MVP after posting a league-leading eight postseason points, told the Athletic. "Like that feeling [of winning] — you had it and you want it back."
The captain and oldest member of the roster, Coyne Schofield had the honors of taking the first lap on the ice with the Walter Cup in hand.
"It makes me want to tear up thinking about it. She's done so much for this sport," Heise said about the captain. "She's definitely one of the people that's helped this sport grow and one of the reasons why this arena is sold out here tonight."
Minnesota goalie Nicole Hensley relayed that Coyne Schofield, who helped to found the PWHL, was more than worthy of the win.
"There’s so much about this day that she deserves," said goalie Nicole Hensley. “She has obviously done so much for this sport and for this professional league. It’s completely fitting that she’s the first one to touch the Walter Cup.”
Perhaps fittingly, Minnesota began the season with a win over Boston and ended it the same way. And yet as they entered the playoffs, the odds were stacked against them,
Minnesota started postseason play as the lowest seed after ending a regular season that saw record-breaking attendance numbers on a five-game losing streak. Then, on the brink of elimination against top-seeded Toronto — who started the first round on a 2-0 series lead — Minnesota won three straight to advance to the Finals.
"It’s honestly hard to put into words," said Coyne Schofield. "As soon as we got in, we never looked back. There were times we were down, but we weren’t out. Some people may have counted us out, but we believed in us, the entire way."
Toronto’s Professional Women's Hockey League team skated to victory Wednesday night, kicking off the league's first playoff match with a 4-0 win over visiting Minnesota.
Natalie Spooner — the league's leading regular season goalscorer with 20 goals in 24 games — opened things up with the first playoff goal in PWSHL history at 9:47 of the first period, later notching an assist in front of Coca-Cola Coliseum's 8,473 fans. Captain Blayre Turnbull followed up Spooner's efforts with two goals of her own, securing the game's final point with just 38 seconds remaining in the third quarter.
In the defensive end, goalie Kristen Campbell put a stop to all 26 shots fired her way. With game one behind them, Toronto has pulled ahead of Minnesota 1-0 in the best-of-five series.
Good soup. 🍲
— PWHL (@thepwhlofficial) May 9, 2024
Kristen Campbell locks in the first-ever PWHL Playoff shutout! pic.twitter.com/J0Ve9MjHpw
"It's what I believe I expect and I think what the group expects as well," head coach Troy Ryan said in postgame remarks. "Being everything we thought it would be, I think the atmosphere was incredible. I think our performance was pretty good and I think it's a great stepping-stone for us to continue to build on for this series and hopefully moving forward.
For Turnbull, the win came as a result of weeks of regular season preparation, adding that the team was "proud" of its execution throughout their first playoff game.
"The whole season we’ve been building and building waiting to get into playoffs and trying to find our game every week and get better so that when players arrived, we are ready to go," Turnbull said. "I think there’s still a few areas that we can keep improving on, but overall, we’re pretty happy with where we’re at, so we’re excited to get back on the ice for game two."
The postseason outing continues a record-breaking regular season for the young league. In total, the PWHL set six attendance records for women’s hockey this year, with nearly 400,000 fans showing up to watch the inaugural teams take the ice over the 72-game season.
Toronto will face Minnesota at home once more in Game 2 of the series on Friday, before the teams move to Minnesota for Monday's Game 3.
The PWHL is set to break the women’s hockey attendance record after selling out the Bell Centre in Montreal.
The game has been billed as the Duel at the Top, taking place between Montreal and Toronto.
“Quebecers and Montrealers have shown an outpouring of support for our team this season, regardless of where we have played our games,” said Danièle Sauvageau, GM of the Montreal team, when the game was announced.
“Our fans have been asking us for this and we are happy to be able to give them what they want. It’s exciting to know that we will be playing in the largest hockey venue in North America, and I am certain that our supporters will be louder than ever.”
Tickets sold out in less than 20 minutes for the largest hockey arena in North America at a capacity of 21,105. Re-sale tickets are up to almost $450.
The previous attendance record had been set in Toronto’s Scotiabank Arena, with 19,285 turning out earlier this season. Earlier this month, Detroit set a new American record for professional women’s hockey, with 13,736 fans in attendance to watch PWHL Boston face PWHL Ottawa.
“To have the opportunity to play at the Bell Centre would be historical, I think, is the best word to say,” Monreal’s Erin Ambrose said last month. “We’ve talked about how great our fans have been, the way they’ve showed up in Laval, the way they’ve showed up at Verdun, the way they showed up on the road, too, in Toronto.
“We would love that opportunity and hopefully it can happen. I know that I’m crossing my fingers that we can be here. I mean, it would be pretty unbelievable to walk out there and kind of hear the crowd erupt. It would be something pretty monumental.”
PWHL Minnesota made history on Saturday, as a record-breaking crowd of 13,361 fans turned out to watch their team beat Montreal 3-0 at Xcel Energy Center. The crowd shattered the attendance record of 8,318 that had previously been set by Ottawa in their debut a mere three days earlier.
Grace Zumwinkle led Minnesota with the league’s first hat trick.
Listen to that crowd!
— Xcel Energy Center (@XcelEnergyCtr) January 6, 2024
Couldn’t ask for a better home opener with @PWHL_Minnesota pic.twitter.com/Uwllir1EzC
“It was obviously super exciting. I think what was more exciting was just the atmosphere at the Xcel,” Zumwinkle told MPR News. “And I think breaking the attendance record of having roughly 14,000 fans was just as special as the hat trick in and of itself. It’s just huge that the league is getting to this point. And obviously super exciting for our team, especially with a lot of players from Minnesota.”
“Living in the State of Hockey, I knew our fans would show up for us, but today they have taken it to a whole new level,” said Natalie Darwitz, PWHL Minnesota General Manager. “I feel tremendously proud and inspired by our fan support.”
The only team in the league to play on NHL ice, they proved that they belonged on Saturday both with fan attendance and performance on the ice.
It helped that Team Minnesota houses a number of hometown players, from Lee Stecklein and Kelly Pannek, to No. 1 overall pick Taylor Heise. And then there’s Zumwinkle, an Excelsior native who scored the game’s only goals.
Zumwinkle told MPR News that playing at home in front of a Minnesota crowd was “surreal.”
“I think, especially playing for the Gophers, I got a taste of it, but nothing quite like having maybe 10,000 more fans than I was used to,” she said. “But I think it’s just the first word that comes to my mind is ‘pride.’ And I think that was evident in the fans that showed up.”
New York won the first-ever PWHL game on Monday, dominating Toronto in a 4-0 win.
It was a historic moment for women’s hockey, with Ella Shelton getting the first goal in PWHL history.
The celly ➡️ the shot pic.twitter.com/0FGtYyzVDJ
— PWHL New York (@PWHL_NewYork) January 1, 2024
It was a monumental day for the new women’s hockey league, with lines for the sellout crowd out the doors and wrapped around the block to get in to watch New York win the first game in PWHL history.
New York followed up with three third-period goals from Alex Carpenter, Jill Saulnier and Kayla Vespa. New York goaltender Corinne Schroeder made 29 saves to get the league’s first shutout.
Billie Jean King, who helped to found the league, was present to witness history and give Toronto their starting lineup.
“Today was one for the history books, as the Professional Women’s Hockey League (@thepwhlofficial) played their 1st game in Toronto,” she wrote on social media. “@PWHL_Toronto took on @PWHL_NewYork, the game was action-packed, & the arena was full of terrific fans.”
Today was one for the history books, as the Professional Women's Hockey League (@thepwhlofficial) played their 1st game in Toronto. @PWHL_Toronto took on @PWHL_NewYork, the game was action-packed, & the arena was full of terrific fans.
— Billie Jean King (@BillieJeanKing) January 2, 2024
Join me in supporting these athletes! https://t.co/QxCeQlPgNf
Minnesota’s PWHL team will enter the inaugural season with a new head coach after Charlie Burggraf stepped down from the post. With less than a week before the puck drops on the new professional league, former NHL defensemen and U.S. women’s national team coach Ken Klee has taken over the role.
General manager Natalie Darwitz said that Burggraf told her on Tuesday that he would be stepping away from the job. He cited the decision as the right move for himself and his family.
“We thank Charlie Burggraf for all he did for our franchise, and we wish him only the best in the future,” Darwitz said. “Ken Klee brings a proven record of success to our coaching staff, and we are extremely pleased — for our players, our fans and our organization — that he has joined us.”
Klee was hired “within hours,” according to the Star Tribune. He previously coached PWHL Minnesota players Kendall Coyne, Lee Stecklein, Nicole Hensley and Kelly Pannek with the USWNT.
The former NHLer had been a finalist for the job in the initial search, but at the time Darwitz opted to hire her former Gophers assistant coach. But the familiarity with Klee helped to make the decision easy on Tuesday to offer him the job.
“I went through the interview process, but at the time it wasn’t meant to be,” Klee said. “Now it’s a little later and the time is right. I’m excited. I think super highly of these players.”
The PWHL begins its first season next week with six inaugural franchises. Minnesota will open its season on Jan. 3 in Boston.
The first puck drop for the PWHL is set for Jan. 1 — just five months after the league was announced. But a lot of moving parts need to be secured before play can begin.
On June 29, Los Angeles Dodgers and Chelsea FC owner Mark Walters bought out the previous pro women’s league, the Premier Hockey Federation. And since then, Walters, tennis legend Billie Jean King and multi-sport executive Stan Kasten — investors in the rival Professional Women’s Hockey Players Association — have transformed the previous leagues into a single six-team entity.
And just last week, the league hosted nine preseason contests so coaches could finalize their rosters and get a last look at the competition heading into the inaugural season.
To add to the whirlwind, the league also plans to make rule changes that differ from rules in the NHL. For example, the PWHL is debating allowing two-minute penalties to continue after the opposing team scores on the power play. Many of the rule changes seem to be targeted at increasing scoring opportunities and action.
“We’re going to have to look at the data and see if it actually created more scoring chances or more goals, which of course I think is the goal,” Jayna Hefford, the PWHL’s senior vice president of hockey operations, told CBC and Radio-Canada.
“We’ll debrief the event and really understand the pros and cons, and see if it makes sense to implement any of them.”
The PWHL is also still assembling its player discipline committee and its collection of referees, both of which must be finalized before the first puck drop. The league plans to use a pool of officials from other organizations, which include the American Hockey League, Hockey Canada and USA Hockey.
As is typical in women’s hockey, body checking isn’t allowed in the PWHL, but the players still want to play a physical game. So expect no shortage of action along the boards or penalties called.
The first regular PWHL season will consist of 24 games, with international breaks included in the schedule so that players can maintain their national team commitments. The four best teams will make the playoffs and will play best-of-five series through the end of the tournament to determine a champion.
Regular-season tickets went on sale this week and, according to Hefford, sales are already out-performing projections. Toronto already has sold out all 12 home games at 2,600-seat Mattamy Athletic Centre.
“We go into this understanding that we’re building a league, we’re launching a league,” Hefford said. “We’re not going to fill every building every night, so we have pretty conservative projections, I would say. But in initial days into ticket sales we’ve exceeded our projections, which is really great news for us.”
The PWHL plans to launch merchandise soon, including replica jerseys, that should be available in arenas and in online stores.
Even before it hosts its first game, Kasten is shocked at how well the league has come together in such a short time.
“To see it really coming together, I can’t describe it,” Kasten said. “This will be the league with the highest level of skill for women hockey players ever in the history of the world.”
📢ALL HOME GAMES ARE SOLD OUT.
— PWHL_Toronto (@PWHL_Toronto) December 14, 2023
Toronto... you ARE the centre of the hockey world.⭐️
Additional seats may be released closer to individual game days.
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