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Welcome to 2023: Our New Year’s resolutions for women’s sports

Mallory Pugh and the USWNT are awaiting their 2023 moment. (Brad Smith/ISI Photos/Getty Images)

The end of 2022 closed the book on a landmark year in women’s sports, one full of triumph and turmoil.

We’ll always remember the title runs for the Las Vegas Aces, Portland Thorns and South Carolina basketball, among other champions, just as we’ll never forget the reverberations from the NWSL abuse reports and Brittney Griner’s detention in Russia.

As 2023 dawns, though, Just Women’s Sports looks forward, as our writers and editors provide New Year’s resolutions for women’s sports.

Healing and progress

Women’s sports gave us much to celebrate in 2022, but hanging over all the little victories was a resounding heaviness.

The NWSL reckoned with years of systemic abuse and cover-ups, as multiple investigations revealed the power imbalances that allowed coaches to sexually and emotionally harass players. The WNBA, meanwhile, kept Brittney Griner front and center throughout the 2022 season as was wrongfully detained on drug charges in Russia. Both situations reached a resolution in recent months, with the release of two detailed reports on NWSL abuse and Griner’s return home via a prisoner swap. The NWSL has plans in place to support its players and fix the systems that enabled abuse, while Griner said she intends to play for the Mercury in 2023.

The leagues are trending in a positive direction as we head into the new year, but that doesn’t mean the next steps will be easy. Players will cope with their traumas, the leagues will be held accountable to their decisions, and may we all continue to respect their humanity as much as their performances on the field and court. Hannah Withiam

Expansion

From both a product and business perspective, women’s sports took a giant step forward last year. The player talent pool and the games themselves are better than ever, and the results are showing in record-setting attendance and viewership numbers. NWSL expansion clubs Angel City FC and San Diego Wave FC were living proof of what good investments in women’s sports can look like on the field and off. The NWSL plans to add two more teams by 2024. We’re ready for more.

WNBA commissioner Cathy Engelbert recently walked back that league’s timeline for expansion, with the expectation that one team will join the league in 2025 as opposed to up to two in 2024. Expansion has never felt more urgent in the WNBA, as a strict salary cap continues to limit roster spots and preseason becomes synonymous with a revolving door of both waived draft picks and seasoned veterans. As Engelbert referenced, and as we saw with Angel City and San Diego this year, due diligence is required for expansion to be done right. Here’s to hoping the WNBA figures it out before more quality talent is wasted. HW

More upsets — and the chance to watch them

The 2022 NCAA basketball tournament proved upset central, headlined by No. 10 Creighton’s Lauren Jensen hitting a 3-pointer to send her team past No. 2 Iowa in the second round. In 2023, let’s keep our fingers crossed for even more craziness, both during March Madness and in the regular season. Unranked Michigan State ended 2022 by toppling previously unbeaten No. 4 Indiana, which could be a good omen of chaos to come in 2023.

Yet while women’s college basketball has more parity than ever, lack of TV time could prevent us from enjoying it. Several top-25 matchups have been aired on local channels, apps or shoddy online streams, rather than the prime-time spots they deserve. In 2023, I want women’s college basketball to get all the attention it deserves, on national television. Eden Laase

Women’s sports on TV

The broadcast issue for women’s sports extends beyond college basketball.

The sports landscape is at an interesting moment in its relationship to television. Some broadcasters have picked up league rights to bolster streaming catalogues, while others are committed to spreading properties to all platforms, from flagship channels to exclusive social media streams. With the ground constantly shifting, it’s important that women’s sports not be lost in the shuffle.

The NWSL’s current deal with CBS expires in 2023, so it will have the opportunity to negotiate a new contract that reflects both the rising viewership numbers and the potential of women’s sports for the next decade. Whether the league renews for a mixture of games on CBS platforms or finds a better partner through a bidding war, a strong TV deal would provide an influx of investment. The next step is bigger and better production standards, to make it easier for fans to enjoy games and showcase the obvious talent on the field. Claire Watkins

The 2023 Moment

When discussing women’s soccer in the U.S., we frequently refer to “the 2019 moment,” as the USWNT’s World Cup win in France ushered in a new era of popularity for the sport back in the States. Attendances across the NWSL rose, as new soccer fans became hooked on watching their favorite players every week, and the momentum carried through the following four years.

The 2023 World Cup in Australia and New Zealand might not have quite the same impact, with time zones limiting accessibility for casual viewers in the Western Hemisphere. Still, every tournament year is a fresh opportunity to grow the game.

The tournament features an expanded field of 32 teams, so the 2023 moment could — and should — reach much further than the U.S. Debut nations, more parity at the top, and rising support for women’s soccer across the world should create the most competitive World Cup we’ve ever seen, with new opportunities to create dedicated women’s soccer fans. The next step, then, would be pivoting that energy to the domestic club game, to continue to build the new bedrock of the global game. CW

Why ‘Greatest Wrapper’ Flau’jae Johnson Is the Heart of LSU Basketball — On and Off the Court

LSU star Flau'jae Johnson poses holding a basketball for a DICK'S Sporting Goods promotion.
LSU senior guard Flau'jae Johnson is the glue keeping the NCAA program together. (DICK'S Sporting Goods)

Star LSU guard Flau'jae Johnson knows exactly what she'd get head coach Kim Mulkey for Christmas.

"Blue crabs," she told Just Women's Sports in November, days before DICK'S Sporting Goods declared her Greatest Wrapper in the Game, a promotion touting the college senior's own wrapping paper line and online video series. "Me and her, we like to eat blue crab."

Ranked No. 5 in the AP Top 25 Women's College Basketball Poll, LSU is never far from the Final Four conversation. But Johnson — who's increasingly brought a personal touch to her leadership role on the Tigers — has ambitions that extend far beyond finishing out her collegiate career on top.

Already an NCAA champion with eyes on next year's WNBA draft, the 22-year-old dynamic guard  has cemented her legacy as a multi-talent. She's a decorated musician and rapper, an interdisciplinary studies major with a minor in sports administration, and a menace on the court with a motor that never quits. 

"I gotta be me first," she said — and that's the secret to her success.

Flau'Jae Johnson #4 of the LSU Tigers in action against the Southeastern Louisiana Lions at the Pete Maravich Assembly Center on November 6, 2025 in Baton Rouge, Louisiana.
Flau'jae Johnson leads LSU in points, assists, and three-point percentage per game this season. (Kristen Young/University Images via Getty Images}

As LSU's leading scorer, Flau'jae Johnson is off to the races

Johnson knows that the Tigers' nonconference schedule rarely features marquee matchups. 

"We don't play nobody in our nonconference schedule," she said. "From December on out, that's when it gets really [exciting]." 

Mulkey often schedules a slow start for the team, gradually building towards peak form once LSU enters SEC play in January.

That hasn't stopped the Tigers from showing the country what they're capable of this season. They've scored more than 100 points through all eight matchups so far, setting a new NCAA record for consecutive 100+ point games. 

Johnson's progress has featured heavily in every blowout win. She leads the team in points, assists, and three-point percentage per game. But she sees her greatest growth in the intangibles.

LSU Tigers head coach Kim Mulkey reacts after a play by LSU Tigers guard Flau'Jae Johnson (4) during the first half against the Tulane Green Wave at Avron B. Fogelman Arena in Devlin Fieldhouse.
Veteran Tiger Flau'jae Johnson has become a liaison between coach Kim Mulkey and her teammates. (Matthew Hinton/Imagn Images)

Flau'jae Johnson steps up as LSU coach Kim Mulkey's right hand

A self-described loner, Johnson strived to connect with new teammates throughout her four years in Baton Rouge. It's an especially important task as part of an LSU team that thrives through the transfer portal. 

The Tigers won the NCAA championship in 2023 — Johnson's freshman year — led by transfer forward Angel Reese, who was then joined the following year by high-profile transfers Hailey Van Lith and Aneesah Morrow. This season, former South Carolina Gamecock MiLaysia Fulwiley has entered the mix, with Johnson quickly creating chemistry. 

"Ballers just want to ball, like hoopers just want to hoop," she said. "You find different ways to bond and gel with teammates." 

When the accomplished hip hop artist's not in the groove working on music, she's trying to extend a hand to the team's freshest faces. "It's been a new job for me as a leader on the team," she said. "It's been easy though, because we just want to hoop."

Year-in, year-out, the Tigers' success relies on picking up instructions and learning schemes quickly, with Johnson — a player very comfortable with Mulkey's system — stepping up to take on the role of team liaison. 

"You've just got to read everybody, their emotions, how they're feeling, and you've just got to be there for everybody," she explained. "But that's not hard for me, because I'm an older sister."

LSU star Flau'jae Johnson poses for a DICK'S Sporting Goods holiday photo shoot surrounded by holiday gifts and basketball gear.
LSU star Flau'jae Johnson's partnership with DICK'S Sporting Goods runs through the holiday season. (DICK'S Sporting Goods)

Holiday trips and Secret Santas: Flau'jae Johnson's familial drive

Family is everything to Johnson. Being a college basketball star can make the holiday season tough, as the season runs straight through time she'd love to spend back home in Georgia. And with conference play on the horizon, she knows she has to stay focused on the court now more than ever.

"I kind of put that out of my mind, that I won't be with my family until I go pro, because it used to be hard on me seeing my little brothers go trick-or-treating and stuff without me," she reflected, noting how excited she was to use her own DICK'S wrapping paper to shower her family with gifts this year. 

Her favorite college holiday memory also involves her family, when her entire family traveled to the team's Thanksgiving tournament in the Bahamas. 

"My momma snuck food on the plane — literally the whole Thanksgiving, she cooked it and froze it and put it under the plane," she said, beaming. "And we had a smash Thanksgiving meal in freaking the Bahamas."

This year, Johnson's already looking forward to her team's annual Secret Santa exchange, while also planning to spend her limited time off this winter on a surprise family cabin trip to Colorado The world of NIL has opened up a whole new realm of possibilities for Johnson to spread her growing wealth, and she's taken to those opportunities with easy charm.

LSU star Flau'jae Johnson looks on during the 2024 WNBA All Star Game at Footprint Center on July 20, 2024 in Phoenix, Arizona.
Flau'jae Johnson supported her former teammates courtside at the 2025 WNBA All-Star Game. (Dylan Goodman/NBAE via Getty Images)

Setting sights on No. 1, from Baton Rouge to the WNBA

Far from settling for a decorated college run and lucrative personal brand, Johnson is also locked in on making a smooth transition to the WNBA. The calendar year for rising pros is a physical gauntlet, with the draft taking place just weeks after what LSU hopes will be a deep NCAA tournament campaign.

"I'm so ready to go pro," she said. "I really want to establish myself, to show I could be the number one pick in the draft. I feel like my talent level is there, but I've got to execute." 

"The W is fascinating," she added. "It's forever growing, and it's powerful women doing these things. So I'm just excited to be in that group."

Johnson has recently been focusing on her fitness, anticipating increased physicality at the pro level — while also aiming for balance. "They're not going to be swinging me around like I'm a little rag doll," she laughed. "[But] I feel like my mind is the most important part. I want to grow, I want to get better."

Of course, other than committing to winning at all levels, Johnson doesn't know exactly what her future holds. For now, she'll continue to make music, sharpen her game, and stay true to herself. As a player with so many gifts to give, the rest will come naturally.

Former UCLA Softball Star Maya Brady Selected No. 1 Overall in AUSL Expansion Draft

Talons utility player Maya Brady waits on a pitch during a 2025 AUSL game.
Utility player Maya Brady won the inaugural AUSL Championship with the Talons in 2025. (AUSL Softball)

Athletes Unlimited Softball League (AUSL) stocked up by adding 43 former NCAA and Olympic stars to its ranks on Monday night, with Talons utility player Maya Brady — niece of retired NFL legend Tom Brady — leading the charge as the No. 1 overall pick by the incoming Oklahoma City Spark in the league's expansion draft.

Starting the inaugural 2025 AUSL campaign on injured reserve, the former UCLA standout went on to feature in six games for the championship-winning Talons, registering one double, one home run, and five RBIs on the season.

The now-six -team league absorbed the previously independent Spark as part of an initial expansion plan, acquiring the Oklahoma City-based squad with the intention of finding permanent homes for all AUSL teams in the near future.

Also joining the AUSL next year is new franchise Cascade, which snagged Volts pitcher and former University of Oklahoma ace Sam Landry as the No. 2 overall pick on Monday.

Though the four original teams protected five players each, the Spark and Cascade raided their rosters in the expansion draft, claiming stars like infielders Sydney Romero (Talons) and Jessi Warren (Volts) as well as pitchers Alana Vawter (Blaze) and Payton Gottshall (Volts) for their debut lineups.

Immediately following the expansion draft, all six teams took part in an allocation draft, selecting athletes from either the 2025 AUSL Reserve Pool or those previously competing outside the league.

Former Oklahoma and Oklahoma State pitcher Kelly Maxwell earned the top pick in the allocation draft, with the new Cascade player joined by other recent NCAA softball legends like former Sooners Kinzie Hansen, Jayda Coleman, and Jocelyn Alo, Florida State's Kat Sandercock and Sydney Sherrill, Washington's Sis Bates, and Clemson's Valerie Cagle.

US Soccer Launches Research-Focused Kang Women’s Institute

Washington Spirit owner Michele Kang looks on before the 2025 NWSL Championship.
Multi-team owner Michele Kang pledged $30 million to US Soccer in 2024. (Elsa/NWSL via Getty Images)

US Soccer officially launched the Kang Women's Institute on Tuesday, creating a new platform dedicated to "advancing health, performance, and development for women and girls across the sport" funded by $55 million from multi-team owner Michele Kang.

"For far too long, women and girls have trained under systems and standards built for men, and the Kang Women's Institute is an essential first step in changing that," US Soccer president Cindy Parlow Cone said in a federation statement. "By grounding our work in real research and evidence, we can finally give female players the support, care, and understanding they deserve.

"This is the beginning of a much larger effort, and Michele has helped us take a huge leap forward in reshaping the future of the women's game for generations to come."

After adding a $25 million investment last April to her original $30 million pledge to US Soccer in 2024, Kang is going all in on addressing the stark lack of sports medicine and exercise science research into women athletes — and female physiology at-large.

"This Institute will put female athletes at the center of US Soccer's scientific research and build the evidence, systems, and standards that will allow women and girls to reach their full potential," promised Kang.

The Institute also outlined its early initiatives in Tuesday's press release, with injury prevention and workload management, developmental best practices, and physical and mental player well-being headlining the projects.

"This is not just about closing a research gap," said Kang. "It's about creating a future where every player has the knowledge, care, and opportunity to thrive."

PWHL Aims for Aggressive Pro Hockey League Expansion in 2026

An overhead view of the puck drop at center ice for the 2025 inaugural PWHL game of the Seattle Torrent.
The PWHL added expansion teams in Seattle and Vancouver this year. (Steph Chambers/Getty Images)

The PWHL is rapidly looking to ramp up expansion, with EVP of business operations Amy Scheer saying this week that the third-year pro hockey league could welcome "two to four" new teams as soon as next year.

"If I was a betting woman, I'd say it'd be four teams. And then I think we'll hold at 12 for a bit," she told CNBC Sport, noting the league's immediate success with 2025/26 expansion sides the Vancouver Goldeneyes and the Seattle Torrent — the latter of which shattered the US women's hockey attendance record in their Friday home opener.

Accordingly, the PWHL will continue testing possible new markets using the league's historically packed Takeover Tour, with this season's 11-city route expanding to feature seven new host venues.

"What does the support of women's sports look like there?" Scheer said, outlining the league's criteria for assessing potential markets. "If there's an NHL team, what does that look like? Or from the building, is there government support there? How does it impact travel? So there's a lot of factors."

As for the league's notably speedy expansion pace, Scheer told Front Office Sports that the PWHL has "proven that time is overrated."

"The more our numbers grow, the more value we have as a league, the more value we have against our partnerships we sell, the more merchandise we sell," Scheer explained. "Those two things — growth and profitability — are not separate."