Just two days after wrapping the 2024/25 Women's Super League (WSL) season on Saturday, the UK women's soccer pyramid scored a full rebrand, with new names and visual identities announced for England's first- and second-tier leagues on Monday.

While the WSL will retain its name, the second-flight Women's Championship will become the WSL2 beginning with the 2025/26 season, bringing both top leagues under the same naming umbrella.

The Women's Professional League Limited — the independent company that took over running the WSL and Women's Championship in August 2024 — is also undergoing a name change, becoming simply WSL Football.

Following a development process with creative agency Anomaly, new visual branding "born from the movement of female footballers" has also rolled out across the leagues, with the WSL adopting an orange colorway while the newly named WSL2 will use a magenta palette.

"As a long-time football fan, having the chance to create the future of women's football is the absolute brief of dreams and a career highlight," said Clara Mulligan, Anomaly's managing parter and head of design.

Along with a new WSL Football website, this summer will see the updated designs from the rebrand incorporated across league merchandise, venues, jerseys, soccer balls, and more before the 2025/26 season kicks off.

"There is a lot more in store over the coming months as we continue to grow the women's game for the future," noted WSL Football chief marketing officer Ruth Hooper.

English soccer club London City earned both a trophy and promotion from the UK's second-tier Women's Championship league this weekend, lifting the Michele Kang-owned Lionesses into the top-flight Women's Super League (WSL) next season.

With a 2-2 draw against second-place Birmingham City in Sunday's 2024/25 season finale, London City sealed the single point they needed to claim the second-flight league title and secure their ticket to the 2025/26 WSL campaign.

Originally affiliated with second-tier Millwall FC, the Lionesses separated from the men's side in 2019, and will become the only independent club in the WSL when they join next season.

The London City Lionesses pose for a photo with their 2024/25 Women's Championship medals.
Owner Michele Kang aims for London City to rise into Champions League contention. (Molly Darlington - The FA/The FA via Getty Images)

London City is 'only going up' thanks to Kang

London City's rise is major success story for owner Michele Kang and her multi-team organization Kynisca — which also owns the NWSL's Washington Spirit and French club Lyon — as the Lionesses reach the UK's top-flight just two seasons after Kang's 2023 purchase of the club.

Next fall, London City will take the WSL spot of last season's promoted team, Crystal Palace, who were relegated from the top-tier league last month and currently hold a dismal 2-15-4 record.

Crystal Palace's struggles to compete after leveling up are nothing new, with many promoted clubs often stumbling into relegation after a single season.

That's a pattern Kang aims to break, with the women's sports mogul planning to see the Lionesses rise up the WSL and, later, into Champions League play.

"We have been building a team to be at a minimum, on day one, mid-tier WSL," Kang told the BBC.

"When I first came here a lot of people were concerned for me," Kang explained. "How can an independent women's team survive if you don't have the male team that can provide the brand and resources? Here we are. We made it."

"This is proof, we are only going up."