FIFA is setting a new goal for the Women's World Cup, with organization president Gianni Infantino stating this week that the governing body is aiming to generate $1 billion in revenue from the international championship tournament.

"Women's football and women in football are crucially important," Infantino said at the 2025 Saudi Arabia/US Investment Forum in Riyadh on Tuesday.

"It's growing as well, and exponentially, and we are targeting [growth] as well to have $1 billion revenue just with the Women's World Cup to reinvest in the women's game."

The public push to hit the billion-dollar mark comes after the 2023 World Cup in Australia and New Zealand became the first edition of the tournament to break even, generating a revenue total over $570 million.

The 2027 World Cup will take place in Brazil, becoming the first iteration ever held in South America, while the US — as the only bid on the table — has a near-guaranteed lock on hosting the 2031 edition.

As FIFA takes aim at its $1 billion target for the 2027 tournament, the 2031 World Cup could have a leg up in the revenue game, with FIFA expanding the competition's field from 32 to 48 teams just last week.

Consequently, that 16-team increase boosts the total matches from 64 in 2027 to 104 in the 2031, instantly creating 62.5% more inventory — a move that could help meet or potentially exceed FIFA's bold new revenue goal.

The 2031 Women's World Cup will expand to 48 teams, with the 16-team increase announced among other landmark decisions by the FIFA Council on Friday.

The decision to expand the World Cup aims to "broaden representation, offering more nations and players access to elite competition and accelerating investment in women's football worldwide," according to the FIFA release.

"The FIFA Women's World Cup 2023, the first in which teams from all confederations won at least one game and teams from five confederations reached the knockout stage, among many other records, set a new standard for global competitiveness," said FIFA President Gianni Infantino.

"This decision ensures we are maintaining the momentum in terms of growing women’s football globally."

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The expanded 2031 World Cup, hosted by the US, will adopt a 12-group format, increasing the total number of matches from 64 to 104 while extending the competition for an additional week.

The World Cup expansion announcement comes on the heels of last month's increased Olympic tournament news, with the IOC boosting the women's soccer field to 16 teams at the 2028 LA Games.

The decision also puts the women's competition in line with the men's World Cup, which will feature FIFA's first 48-team tournament in 2026.

Afghan women's soccer team founder and director Khalida Popal speaks at a 2023 event surrounded by the squad in Australia.
FIFA is creating an official refugee team for evacuated Afghan women's players. (Kelly Defina/Getty Images)

FIFA approves Afghan women's refugee team

In the same Friday announcement, the FIFA Council also approved the creation of an Afghanistan women's refugee team, which would provide evacuated Afghan women players the ability to compete on an officially recognized FIFA team.

While FIFA requires that national federations sponsor teams, the Afghan Football Federation ceased acknowledging its women's team once the Taliban-controlled government banned women's sports.

Originally formed by the country's Olympic Committee in 2007, the Afghanistan women's national team has not played a FIFA-recognized match since 2018, and most of its athletes fled the country amidst the Taliban's second takeover in 2021.

Since then, players have petitioned FIFA for the opportunity to compete. Their efforts earned a one-year trial phase from the governing body on Friday, though the success of the program could see it expanded to refugees from other nations in the future.

"We are happy that FIFA has created a pathway for Afghan players to finally return to the field," team founder and former captain Khalida Popal told CNN on Friday, adding that the squad "remain[s] hopeful FIFA can amend its statutes to provide official recognition for our players as the Afghanistan Women's National Team."

Popal — who helped hundreds of Afghans, including the team, escape the Taliban — previously said the team "could show the world that Afghan women and girls belong in sport, in school and everywhere in society — and we will not be defeated."

FIFA announced the eight cities that will host matches at the 2027 World Cup in Brazil on Wednesday, primarily selecting sites on the South American country's East Coast over tropical regions that require more extensive travel.

In addition to Rio de Janeiro's iconic Maracanã Stadium, the tournament's 64 games will take place across Belo Horizonte, Brasília, Fortaleza, Porto Alegre, Recife, Rio de Janeiro, Salvador, and São Paulo.

"The selection of the host cities represents the moment where the dream begins to take shape," said Brazil’s minister of sport André Fufuca. "Each of the selected host cities represents Brazil — a diverse and vibrant Brazil, with people who are passionate about football, and places that already live and breathe the sport and that will now have the opportunity to leave a transformative legacy for their communities and for generations to come."

The 32 teams battling for the 2027 World Cup will begin their hunt on June 24th of that year, with the final taking place on July 25th.

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Marta, Formiga help announce 2027 World Cup cities

To bolster the news, FIFA tapped famous Brazilians for its announcement video, including star futsal player Amandinha and two-time NWSL champion Debinha.

Also helping drop the eight cities were the country’s most iconic women's soccer legends, Marta — the World Cup's all-time leading scorer — and Formiga, the only athlete to compete in seven editions of the tournament.

"I won't be on the pitch in 2027, but I'm always ready to represent Brazilian football – even more so at a special moment like this," said the retired Formiga.

"I know every corner of our country, and I can tell you: Each of these cities is full of women's football talents who need support and inspiration," she continued. "The Women's World Cup will be an opportunity for them to see the greatest up close and think, 'If they can be there, so can I.' That's the impact that only an event of this size can have."

Using the 2027 World Cup — the first ever hosted in South America — to grow the women's game is top-of-mind for former player Mariléia "Michael Jackson" dos Santos, who now serves as the country's director of women's football promotion.

"We want to create a solid network that will last well beyond 2027," said dos Santos. "The idea is to decentralise the impact so that women's football flourishes in every corner of the country."

"It's a unique opportunity to change the game, and we're going to make the most of it because Brazilian women's football deserves it, and so do the girls in our country."

FIFA president Gianni Infantino confirmed two future Women’s World Cup hosts at the UEFA Congress in Belgrade earlier today.

The 2031 event belongs to the United States, while the United Kingdom will host in 2035.

Infantino cited the UK “Home Nations” (England, Scotland, Wales, and Northern Ireland) as providing the only “valid bid” for 2035. The US submitted the sole bid for 2031 after ceding a prior campaign to host the 2027 tournament to Brazil.

“As part of the bidding process, we received one bid for '31 and one bid, valid bid, I should add for '35,” said the FIFA president.

“The path is there for the Women's World Cup to be taking place in '31 and '35 in some great countries and some great nations to boost even more the women's football movement.”

Mia Hamm #9 of the US kicks against the defense of Germany during the semifinals of the FIFA Women's World Cup match on October 5, 2003.
The US last hosted the Women's World Cup in 2003. (Ben Radford/Getty Images)

US set to host third global FIFA tournament

2031 will mark a record third US-hosted Women's World Cup after successful runs in 1999 and 2003.

The national federation confirmed its intent to submit a 2031 Women's World Cup bid early last month. The decision came soon after FIFA said the 2031 tournament must be played either in North America or Africa.

“We are excited about the opportunity to co-host the 2031 FIFA Women's World Cup and, in collaboration with our Concacaf partners, are committed to delivering a tournament that leaves a lasting legacy,” U.S. Soccer posted. “One that elevates women's soccer across the world and inspires future generations of players and fans.”

Following a successful 2023 expanded tournament in Australia and New Zealand, 32 countries will again feature in the 2027 Women's World Cup. The competition is set to grow to 48 teams by the time the US hosts in 2031.

Women's World Cup hosts England celebrate with the UEFA Women’s EURO 2022 Trophy after their side's victory during the UEFA Women's Euro 2022 final match between England and Germany at Wembley Stadium.
First-time Women's World Cup hosts England won the 2022 Euros at home. (Lynne Cameron - The FA/The FA via Getty Images)

UK to host first Women's World Cup in 2035

Unlike the US, the UK has never before welcomed the global women’s tournament. England did host the 2022 Women’s Euros, eventually winning the tournament on home soil.

2023 Women's World Cup winners Spain explored a late Women's World Cup bid in conjunction with Portugal and Morocco — their partners in hosting the 2030 men's event. However, FIFA quickly ruled out the possibility in favor of the UK's joint bid.

“Football is and always will be at the core of our country's identity,” UK Prime Minister Sir Keir Starmer said last month.

“Whether we watch on TV, play at the weekends like I do, or simply enjoy soaking up the atmosphere in the pub, it brings communities together like little else. That pride was on full display when England hosted UEFA Women's Euro 2022. It not only showed the best of our nation to the world but inspired a generation of girls into the game, all whilst boosting the economy.”

Former Spanish soccer federation chief Rubiales will stand trial on charges of sexual assault and coercion for his unsolicited kiss of Jenni Hermoso after last year's Women’s World Cup final, a judge confirmed this week.

Back in January, Judge Francisco de Jorge recommended that Rubiales be held accountable for his 2023 actions, calling the kiss "unconsented and carried out unilaterally and in a surprising fashion" and within the bounds of "intimacy of sexual relations." On Wednesday, Spain’s National Court ruled that Rubiales should indeed stand trial.

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Rubiales has repeatedly denied wrongdoing, saying the kiss was consensual. Hermoso, meanwhile, defined the incident, which occurred during the WWC medal ceremony, as "unexpected and at no time consensual."

Public prosecutors and lawyers for the Spanish Women's National Football Team star and Women's World Cup champion are seeking two and a half years of prison time for Rubiales: one year for sexual assault, and an additional 18 months for participating in coercion.

Rubiales is alleged to have pressured Hermoso into showing support for him following the kiss. Three other officials — including former women's national team head coach Jorge Vilda — are also facing coercion charges that could result in 18 months in prison. 

A trial date has yet to be set. Last October, FIFA banned Rubiales from all football activity for three years. The sentence will be in place through the 2026 Men’s World Cup, but will have expired by the time the 2027 Women's World Cup begins.

Brazil has officially become the favorite to host the 2027 Women's World Cup after FIFA’s technical inspection team awarded them a higher rating than the joint European bid. 

After the US and Mexico dropped out of the running last month, the bid from Germany, Belgium, and the Netherlands had previously been pegged to win hosting rights for the next Women's World Cup. But FIFA's latest report shows that Brazil was given a score of 4.0 out of 5 in its technical evaluation, besting the European contender's score of 3.7.

Brazil ranked higher in a number of key areas, including stadiums, accommodations, fan zones, and transport infrastructure. The country is aiming to reuse 10 of the venues used for the 2014 Men's World Cup in 2027, with the final set to take place in Rio de Janeiro. 

"The Bid Evaluation Report reflects the comprehensive evaluation model that has become a hallmark of FIFA’s enhanced bidding processes for men’s and women’s flagship events, which incorporates a variety of criteria, ranging from event vision and key metrics, infrastructure, services, commercial aspects, and sustainability and human rights," FIFA wrote in a press release.

The report also highlighted the fact that this would be the first Women's World Cup in South America, noting that the decision could "have a tremendous impact on women's football in the region."

Should the EU bid win, it wouldn't be the first WWC in Europe, as Germany played host to the event in 2011 before France in 2019. There could also be further complications for the Germany-Belgium-Netherlands bid: In its report, the evaluation team regarded the bid's legal and contractual framework as "high-risk."

FIFA has promised more planning time for the 2031 Women's World Cup. While the Men's World Cup hosts have already been secured through 2034, the WWC is only three years away with a host yet to be named.

The final vote is set to take place at the 74th FIFA Congress in Bangkok on May 17th. It will be the first time FIFA determines a World Cup host via an open vote.

The United States and Mexico have withdrawn their joint bid to host the 2027 Women’s World Cup, per a Monday afternoon release from U.S. Soccer and the Mexican Football Federation.

According to the statement, they will instead focus on developing a "more equitable" bid for the 2031 tournament, with the ultimate goal of "eliminating investment disparities" between the men’s and women’s tournaments.

The federations went on to cite the upcoming 2026 Men’s World Cup in the U.S., Canada, and Mexico as an opportunity to build support for local infrastructure, improve audience engagement, and scale up media and partnership deals in preparation to "host a record-breaking tournament in 2031."

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"Hosting a World Cup tournament is a huge undertaking — and having additional time to prepare allows us to maximize its impact across the globe," said U.S. Soccer President Cindy Parlow Cone. "Shifting our bid will enable us to host a record-breaking Women’s World Cup in 2031 that will help to grow and raise the level of the women’s game both here at home as well as across the globe."

The decision leaves just Brazil and a joint bid from Belgium, Germany, and the Netherlands in the running for the 2027 host spot. Brazil — the rumored frontrunner — has never hosted a Women’s World Cup, while Germany hosted the 2011 tournament as a solo venture. 

Furthermore, this postponement doesn’t mean the U.S. is a shoo-in for 2031, as it's been previously reported that 2022 UEFA Women's EURO host England is considering their own Women's World Cup bid. FIFA is scheduled to confirm the winning bid after the FIFA Congress votes on May 17th.

Belgium, Germany and the Netherlands are submitting a bid to FIFA to host the 2027 Women’s World Cup, the countries’ football associations said Friday.

Brazil submitted their bid to host last month, while the United States and Mexico have also expressed interest.

Friday is the deadline for member associations to submit their bids to FIFA. South Africa had also submitted a bid, but withdrew that last month in favor of presenting a “well-prepared bid” for the 2031 World Cup.

“Extensive and detailed consultations between the three federations along with key stakeholders including central governments dates back to 2021,” the Dutch football federation (KNVB) said in a statement. “This has led to alignment around the belief that our three countries are well placed to stage a FIFA Women’s World Cup 2027 of unparalleled quality and impact.”

Bid cities for the countries’ bid include Brussels, the capital of Belgium; Amsterdam, the capital of the Netherlands; as well as Düsseldorf and Cologne Germany.

FIFA will conduct on-site inspection visits to bidding countries in February. FIFA Congress will then appoint the 2027 World Cup hosts in May.

Germany has hosted the Women’s World Cup once before, back in 2011, after having won the 2003 and 2007 editions of the World Cup.

This year, Australia and New Zealand hosted the World Cup, which was won by Spain.

Just Women’s Sports is here with your daily World Cup Digest, breaking down all of the biggest storylines from each day of action in Australia and New Zealand.

Today’s top World Cup story: Sweden escapes upset thanks to 90th minute goal

Sweden pulled off a dramatic, come-from-behind victory on Sunday in its World Cup opener against South Africa. Amanda Ilestedt scored the game winner in the 90th minute to secure a 2-1 victory and 3 points for Sweden, ranked No. 3 in the world.

While Sweden controlled possession for much of the game, No. 54 South Africa nearly pulled off a major upset in rainy and misty conditions at Wellington Regional Stadium in Wellington, New Zealand.

Three minutes into the second half, and with Swedish players looking as if play hadn’t yet resumed, South African striker Hildah Magaia capitalized on a rebound to make it 1-0. But Magaia injured herself in the process, falling hard into the back of the net, and was ultimately subbed out a few minutes later.

Sweden notched the equalizer in the 66th minute. A cross in the box initially appeared to ricochet off the foot of a defender, but the goal was ultimately credited to Fridolina Rolfo.

With the two teams even, Ilestedt notched the game winner in the 90th minute, capitalizing off of the 11th corner of the night and heading the ball past the fingers of goalkeeper Kaylin Swart. (A video highlight of the game winner is embedded below.)

South Africa managed to secure a corner during the six minutes of injury time that followed, but couldn’t find the equalizer.

With the win, Sweden continues its group play streak. The Swedes haven’t lost a group game at the Women’s World Cup since 2003. Meanwhile, South Africa — which made its Women’s World Cup debut in 2019 — is still searching for its first ever point after losing all three group stage games four years ago.

In the lead-up to this year’s Women’s World Cup, the South African team — nicknamed Banyana Banyana — boycotted a World Cup send-off game, citing issues with its federation after a $30,000 FIFA payment had not been included in player contracts. Ahead of their tournament opener against Sweden, South African captain Refiloe Jane told reporters that disputes with the federation had been resolved prior to players arriving in New Zealand.

Today’s World Cup results

  • Sweden 2, South Africa 1
  • Netherlands 1, Portugal 0
  • France 0, Jamaica 0

More World Cup news

  • Jamaica held France to a scoreless draw, a remarkable performance for a Jamaican team that criticized its federation ahead of this year’s tournament, citing issues with training facilities and compensation.
  • In yet another close game, the Netherlands, the 2019 runner-up, defeated World Cup debutant Portugal, 1-0. The game winner, scored by Stefanie van der Gragt, came in the 13th minute.

The 2023 FIFA Women’s World Cup is underway. To help you stay up-to-date on news, game schedules, roster updates and more, Just Women’s Sports has created this World Cup hub. Make sure to bookmark this page so you can keep tabs on the latest news and updates from Australia and New Zealand.

Latest World Cup News

July 23, 2023:

July 22, 2023:

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July 20, 2023:

July 19, 2023:

How to Watch the 2023 World Cup

The 2023 FIFA Women’s World Cup began on July 20 and runs through August 20. A complete tournament schedule can be found here.

WWC Scouting Reports

Who made the 2023 U.S. World Cup roster?

Here is the U.S. Soccer roster for the 2023 Women’s World Cup:

Goalkeepers (3)

Defenders (7)

Midfielders (7)

Forwards (6)

If you want to learn more about the 23 players who made the USWNT by experience level or their NWSL team, we’ve got you covered:

What about WWC rosters for the rest of the world?

Which USA players are missing the Women’s World Cup?

Injuries have sidelined quite a few players from this summer’s tournament, while other athletes have fallen out of favor with the national teams since the 2019 World Cup. Here are a few resources on the topic:

Who are the USWNT captains?

With Becky Sauerbrunn absent due to injury, U.S. head coach Vlatko Andonovski selected Lindsey Horan and Alex Morgan to serve as co-captains. Read more about their selection here.

For the latest news and analysis, follow our dedicate homepages for the USWNT and the Women’s World Cup.

2023 Women’s World Cup Groups and Tournament Format

The Women’s World Cup field expanded from 24 teams to 32 teams for 2023. The 32 teams are split into eight groups of four:

  • Group A: New Zealand, Norway, Philippines, Switzerland
  • Group B: Australia, Ireland, Nigeria, Canada
  • Group C: Spain, Costa Rica, Zambia, Japan
  • Group D: England, Denmark, China, Haiti
  • Group E: United States, Netherlands, Portugal, Vietnam
  • Group F: France, Jamaica, Brazil, Panama
  • Group G: Sweden, South Africa, Italy, Argentina
  • Group H: Germany, Morocco, Colombia, South Korea

The top two teams from each group will advance to a 16-team bracket for the knockout rounds. More information about the tournament format and tie breaking procedures can be found here.