Three women’s soccer greats are buying in, as retired USWNT stars Abby Wambach, Julie Foudy, and Leslie Osborne joined multi-club ownership group Crux Football’s new Player Investor Collective.
The initiative invites former athletes across all sports to invest in European women’s soccer clubs, building on a portfolio that includes France’s Montpellier HSC Féminines and Sweden’s FC Rosengård.
“We don’t necessarily need more investment in Lyon, Arsenal, or Barcelona,” said founder and CEO Bex Smith. “What we need are better teams throughout the leagues. We need more competitive environments, more stories for broadcasters to tell and more opportunities for players to develop.”
Crux focuses on smaller markets, aiming to promote parity and self-sustainability within teams while appealing to investors who might not have the capital to buy into big-name teams.
“We wanted to make ownership accessible,” she continued. “Not everyone can come in with tens or hundreds of millions of dollars. There should be pathways for athletes to participate in building the future of the sport.”
